What Achtung! does

Achtung! Gruppe GmbH is a privately held German communication and marketing agency group founded in 2001 by Mirko Kaminski and headquartered in Hamburg, with additional offices in Düsseldorf and Köln. The group operates a multi-brand structure comprising five core operating subsidiaries — Achtung! Native (full-service marketing communications, PR, social media, campaign development, events, and audio/video production), Achtung! Mary (PR and corporate communications co-founded in 2019 with Babette Kemper, approximately 50 staff across Düsseldorf and Hamburg), Achtung! Alive (digital live experiences, founded 2020 in Köln), Achtung! InnoHealth (healthcare communications, founded 2021), and Achtung! Happens (brand experiences through collaboration, founded 2023) — plus a newer entity Achtung! Neo launched in 2025. The group has 101–250 employees in total and serves more than 50 recognized brands across e-commerce (eBay), mobility (Volocopter, mobile.de), aviation (Lufthansa Group), FMCG (Rügenwalder Mühle, Jim Beam, Hansgrohe, Einhell, VAPIANO), real estate (degewo), and nonprofit (DRK-Blutspendedienste) sectors.

The underlying "technology" of the group is its co-founding platform, Achtung! CoFound (Gründer*innen-Plattform), which provides capital, infrastructure, and shared services (IT, HR, accounting, controlling, legal) to entrepreneur-founders in exchange for majority equity in newly created agency brands. This produces a self-replicating agency-building pipeline in which subsidiaries retain operational autonomy while sharing back-office and demand-generation infrastructure. The group's intellectual content is centered on the "bemerkenswert" (remarkable) creative philosophy, and it has begun public discussion of generative AI tooling for text, image, and video production, as well as AI-search visibility analyses, as covered in its IMPACT newsletter.

Commercially, Achtung! generates revenue through project-based fees, retainers, and production fees for communication services spanning campaigns, PR, social media, content marketing, events, and corporate communications; pricing is not publicly disclosed. Distribution is direct-to-enterprise through the group's own sales, business-development function, website lead capture, referrals, and competitive pitch wins. The company is GDPR-compliant, uses standard martech tooling (CleverReach for email, Usercentrics for consent management, Google Analytics, Google Tag Manager), and does not disclose formal patents, third-party validated AI benchmarks, or external funding.

Name

Achtung!

Legal name

Achtung! Gruppe GmbH

Website

https://achtung.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Achtung! is a privately held German multi-brand communications agency group founded in 2001 and headquartered in Hamburg, operating subsidiaries (Native, Mary, Alive, InnoHealth, Happens, Neo) that provide PR, brand communication, digital and live experiences, and healthcare communications to more than 50 enterprise clients across e-commerce, mobility, FMCG, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Communications Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industries

Healthcare/Pharma Creative Agencies (MPAAAAAJ), Healthcare & Life Sciences PR (BPAFADAJ)

Keywords

• Marketing communications services
• Public relations agency
• Social media marketing
• Brand campaign strategy
• Digital content creation

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services: Achtung! generates revenue through project-based fees, retainers, and production fees for communication services including campaigns, PR, social media, content marketing, events, and corporate communications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Achtung! is a German full-service communication agency group providing strategic marketing communications, PR, social media, content marketing, corporate communications, event management, influencer marketing, and digital live experiences. Operating through multiple specialized subsidiary agencies (Achtung! Native, Mary, InnoHealth, Alive, Happens, Neo), the group serves over 50 enterprise brands across industries including healthcare, e-commerce, beverages, real estate, and nonprofits.

Product overview

Achtung! is one of Germany's most successful agency groups, operating as a multi-brand communications ecosystem. The core entity (Achtung! Native GmbH) provides full-service marketing communications. The group encompasses several specialized sub-brands: Achtung! Mary (PR/communications, founded 2019), Achtung! InnoHealth (healthcare communications), Achtung! Alive (digital live experiences), Achtung! Happens (brand experiences), Achtung! Neo, and Achtung! CoFound (startup platform). Supporting offerings include the IMPACT Newsletter (thought leadership on AI, transformation) and Healthcare Innovators (healthcare community). The group maintains offices in Hamburg, Düsseldorf, and Cologne.

Differentiator

Problem solved

Functional benefit

Brands

• Achtung! Alive: Agency for digital and real brand experiences, specializing in remarkable Digital Live Experiences
• Achtung! InnoHealth
• Achtung! Mary
• Achtung! Happens
• Achtung! CoFound

Products and services

• Achtung! Native GmbH The main creative agency entity within the Achtung! Group, providing full-service marketing communications, PR, social media, corporate communications, campaign development, audio/video production, event management, influencer marketing, and collaboration services. Headquartered in Hamburg at Straßenbahnring 3, 20251.
• Achtung! Mary GmbH A PR and communications agency specializing in strategic communications, external and internal communications, corporate and brand marketing, campaigns, social media, and product communications. Employs approximately 50 team members ('Marys') in Düsseldorf and Hamburg.
• Achtung! InnoHealth GmbH A specialized agency for Healthcare Innovators, supporting organizations that advance healthcare with technology and new ideas. Services include communication strategy, consulting, press work (healthcare trade media focus), content and social media, and the Healthcare Innovators newsletter platform and community.
• Achtung! Alive GmbH A Cologne-based agency for remarkable Digital Live Experiences, combining innovative digital content and live communication. Focuses on young target audiences and topics including gaming, festivals, music, mobility, health, multipliers, and digital technologies.
• Achtung! Happens An agency for extraordinary brand experiences created through strong collaborations, creating remarkable communication platforms for brands and making them experiential.
• Achtung! CoFound The startup platform of the Achtung! Agency Group that supports entrepreneurs in founding their own companies. Provides capital, infrastructure, experience, shared interest in success, and co-founding support including legal matters, accounting, controlling, HR, IT, and ongoing sparring. As joint shareholders, supports founders from concept sprint through startup, setup, go-to-market, and growth phases.

Quantifiable outcome

• Successfully placed blood donation campaign reaching young adults through social channels with integrated booking system
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Partnerships

One partnership is on record.

• Strichpunkt DesignminorStrategic or Co-development PartnerAchtung! collaborated with Strichpunkt Design on the Volocopter website relaunch project, combining copy and design expertise for the complete website overhaul.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Edelman Germany: Global PR firm with a strong German practice. Directly competes with Achtung! Mary for corporate communications, public affairs, and integrated PR mandates.
• Scholz & Friends: Independent German full-service creative agency headquartered in Hamburg, with strong campaign, brand, and digital offerings. Directly comparable to Achtung! Native in services, client type, and Hamburg base.
• Grabarz & Partner: Hamburg-based independent creative agency known for campaign, brand, and content work. Direct competitor to Achtung! Native for German enterprise creative mandates.
• Serviceplan Group: Largest independent German agency group, with full-service creative, digital, media, and healthcare (Serviceplan Health) capabilities. Comparable multi-brand, multi-vertical structure and Hamburg/Munich footprint.
• Jung von Matt: Hamburg-headquartered creative agency group with multiple specialist subsidiaries (including merged kempertrautmann). Closest structural analog to Achtung!'s multi-brand model and a leader in the German creative market.
• Antoni Advertising: Berlin-based creative and digital agency with social, content, and campaign services. Directly comparable to Achtung! Native's creative and digital offerings for enterprise and consumer brands.

Broad incumbents

• DDB Germany: German arm of DDB Worldwide (Omnicom network) offering full-service advertising and digital communications. Broad incumbent competing for the same enterprise pitches as Achtung! Native.
• WPP (Germany operations): Global advertising holding company with multiple German agencies (Ogilvy, VMLY&R, Hogarth, FGS Global). Sets competitive pricing and rosters on large German enterprise accounts that Achtung! also targets.
• Ogilvy Germany: WPP-owned full-service advertising and PR network in Germany. Achtung! Mary's founder Babette Kemper previously led Ogilvy PR Germany, illustrating direct competitive overlap in PR and integrated communications.
• TBWA Germany: German operations of TBWA Worldwide, providing full-service creative and brand strategy. Comparable to Achtung! in targeting large enterprise clients with multi-channel campaign work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/achtung
• Facebookfacebook.com/achtung.gmbh
• LinkedInlinkedin.com/company/achtung

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Achtung!