Simple Life

What Simple Life does

Simple Life (legal entity: Simple Life For Internet Services L.L.C) is a UAE-based local search engine and horizontal classifieds platform headquartered in the Musaffah industrial area of Abu Dhabi. The company operates the simplife.ae domain alongside native iOS and Android applications, providing a multi-module marketplace that aggregates Buy & Sell listings, business and home service directories, job postings, restaurant and food ordering, event listings, deals and offers, lost and found postings, entertainment venues, donation campaigns, and a community discussion forum (Talk List). The platform organizes content across 1031+ service categories and 1095 product categories and supports English, Arabic, and Hindi languages with AED and USD currency options, targeting UAE's diverse consumer and small business base across all seven emirates.

The underlying technology stack is a standard multi-platform classifieds engine delivered via responsive website and native mobile apps, with infrastructure powered by partner SecNeT (SecNet Group). Notable product features include a live quotation system for real-time price requests, location-based search filtering across emirates, a rate-and-review system for business credibility, and social sharing integration for advertisement virality. The platform's breadth — spanning physical goods, professional services, employment, dining, events, and community features — positions it as a horizontal "everything local" search destination rather than a vertical specialist. However, the platform competes against well-funded regional incumbents (Dubizzle/OLX, Bayut) and shows relatively thin active inventory (e.g., 3 business service listings and 5 latest ads on the homepage at time of capture), suggesting limited transaction density.

The business model is a freemium classifieds marketplace generating revenue through four primary streams: (1) paid featured/premium listings that appear prominently in search results, (2) annual membership subscriptions priced at AED 45 (Consumer Normal) to AED 499 (Business Featured), (3) traffic-boosting subscription packages for individual classifieds, and (4) third-party display advertising on the web portal. The go-to-market is primarily product-led and self-serve, with users registering independently as customers, clients, or businesses and posting free or paid advertisements. The company serves two primary customer segments: individual consumers seeking to buy/sell locally, and SMBs in the UAE seeking low-cost digital advertising and lead generation. The company is privately held with no disclosed institutional funding, 11-50 employees, and no publicly available revenue figures.

Name

Simple Life

Legal name

Simple Life For Internet Services L.L.C

Website

https://simplife.ae

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Simple Life is a UAE-based local search engine and horizontal classifieds platform operating across all seven emirates, providing free and paid listings for products, services, jobs, food, events, and community features to individual consumers and small businesses.

Ownership category

akta.pro rank

Product category

Online Classifieds and Local Search

NAICS

General Merchandise Retailers (455), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Online Secondhand Home Furnishings Marketplaces (Home-focused) (CRAIANAO)

akta.pro secondary industry

Off-Price Small Appliances & Home Electronics Retail (CRAEACAH)

Keywords

• Online classifieds platform
• Local search engine
• Business directory listings
• Premium ad subscriptions
• Location-based marketplace

Headquarters

HQ city

Musaffah

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Paid Listing Services: Business users pay for premium/featured listings that appear prominently at the top of search results. Paid listings receive priority contact numbers over free listings.
2. Premium Membership Subscriptions: Business users subscribe for AED 200 (Normal) or AED 499 (Featured) plans. Customers pay AED 45 (Normal) or AED 90 (Featured) for enhanced visibility.
3. Third-Party Advertising: The platform posts third-party advertisements on the web portal as a revenue stream.
4. Featured/Premium Ad Boosting: Subscription packages to boost traffic to classified advertisements, making them more visible to potential buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Simple Life operates a UAE-wide local search engine and online classifieds platform that enables individual users and businesses to post free or paid advertisements across 1,031+ service categories and 1,095 product categories, including Buy & Sell listings, Business & Home Services directory, Jobs board, Deals & Offers, Events, Restaurant/Food ordering, Entertainment directory, Lost & Found, and Donations. Revenue is generated through tiered premium/featured subscription memberships and third-party advertising displayed across the web portal.

Product overview

Simple Life is a UAE-based local search engine and classifieds platform operating as a unified multi-module system. The core product is the Smart Local Search Engine, which serves as a comprehensive marketplace combining Buy & Sell classifieds, Business & Home Services directory, Jobs board, Live Quote service, Deals & Offers, Events listings, Restaurant/Food ordering, Entertainment discovery, Lost & Found community service, and Talk List discussions. The platform spans all seven UAE emirates (Abu Dhabi, Dubai, Sharjah, Ajman, Ras Al Khaimah, Umm Al Quwain, Fujairah) and supports both free and paid membership tiers (AED 45 normal, AED 499 business/featured) for enhanced ad visibility. The platform is accessible via website and native mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy & Sell Classifieds A classified advertisements platform allowing individual users and businesses in the UAE to list products for sale across categories including automobiles, furniture, mobiles, electronics, fashion, and properties, with both free and paid featured listing options.
• Business & Home Services Directory A directory of local service providers across the UAE covering maintenance, typing services, travel agencies, consultancies, education centers, transportation, cargo services, restaurants, salons, repair shops, and other professional services.
• Jobs Board An employment listings platform connecting job seekers with employers in the UAE, featuring job postings from businesses across various industries.
• Order Food (Restaurant Listings) A food ordering and restaurant discovery service connecting users with local restaurants, cafes, and bakeries across UAE emirates.
• Deals & Offers A promotional platform showcasing deals and special offers from businesses across the UAE, featuring discounts on services such as cleaning, automobile care, and food, with redemption support via partner Cobone.
• Membership Subscription Paid membership tiers offering enhanced visibility and featured/priority placement for listings posted by both business users (AED 200 Normal, AED 499 Featured) and individual customers (AED 45 Normal, AED 90 Featured), billed annually.
• Simple Life Mobile App Native mobile applications for iOS (App Store) and Android (Google Play) providing on-the-go access to the platform's classifieds, services, business directory, jobs, events, and other features.

Quantifiable outcome

• Comprehensive local search coverage across all 7 UAE Emirates (Abu Dhabi, Dubai, Sharjah, Ajman, Ras Al Khaimah, Umm Al Quwain, Fujairah)
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

One partnership is on record.

• CoboneminorStrategic or Co-development PartnerCobone is a deals partner integrated with Simple Life platform. Deals from merchants like TPR Cleaning Services are redeemed through Cobone vouchers. Merchants accept Cobone vouchers when presented on mobile devices or can be redeemed from the Cobone App.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Property Finder: UAE's leading real estate classifieds platform. Comparable in vertical to Simple Life's properties segment and competes for the same UAE SMB advertising budgets.
• OLX: Global online classifieds leader with strong MENA presence. Competes head-to-head with Simple Life on secondhand goods, autos, and general listings in the UAE.
• Dubizzle: UAE's leading classifieds platform covering autos, real estate, jobs, and general merchandise. Directly competes with Simple Life in the same local classifieds/search category with substantially larger scale.
• Bayut: Major UAE real estate classifieds and listings platform. Overlaps directly with Simple Life's properties vertical and adjacent categories.
• Expatriates.com: UAE classifieds and community platform serving residents and expatriates. Overlaps with Simple Life's local classifieds and community marketplace focus.
• OpenSooq: MENA-focused classifieds platform operating across multiple Arab markets including the UAE. Directly comparable online marketplace for new and used goods and services.

Broad incumbents

• Yelp: Global local search and business directory platform. Comparable functionally to Simple Life's local search and rate-and-review features, though operating in different geographies.
• JustDial: India-based local search engine for businesses, services, and products. Closest functional analog to Simple Life's 'local search engine' positioning, though in a different geography.
• Facebook Marketplace: Meta's built-in classifieds functionality embedded in Facebook. A major competitor for free local listings in UAE and across Simple Life's category breadth.

Others

• Cobone: UAE deals and offers platform already integrated with Simple Life as a partner. Comparable in the deals/discounts vertical but operates as a separate transactional marketplace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/simplifeae
• Facebookfacebook.com/simplelifeae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple Life