Unisound

What Unisound does

Unisound is a Russian digital audio advertising sales house founded in 2014 and headquartered in Moscow. It operates as a B2B platform connecting brand advertisers and media agencies with audio inventory across a network of 42+ music streaming services, online radio stations, and podcast platforms — collectively reaching 42 million monthly listeners. The company pioneered online audio advertising in Russia and offers three core product lines: voice dialog advertising (an interactive, AI-powered two-way conversational format licensed from Instreamatic), standard online audio spots (15–30 seconds, optionally paired with companion display banners via the Audio+ format), and native podcast advertising with cross-author amplification. Its proprietary Dynamic Creative Optimization (DCO) capability uses AI to generate thousands of personalized audio variants per campaign based on context variables such as time of day, holiday, and geography.

Unisound monetizes primarily through media placement fees on a custom quote basis (multi-year enterprise contracts, CPM/CPC-style structures), with bundled creative production services. It sells directly to large brand advertisers — including VTB, Mazda, Durex, Lenta, Sony Pictures, HP, Renaissance Insurance, Cytovir-3, and Budu — and works with media agencies including Traffic Isobar/Dentsu and Media Instinct Group for campaign execution. The platform supports retargeting through the VK/MyTarget display network and offers an FM Sync capability for coordinating online audio with broadcast radio. CEO Eduard Rekachinsky leads the company and co-chairs ARIAR's Digital Audio Ad committee, positioning Unisound as a category-shaping player in the Russian digital audio advertising market, which totaled approximately 632 million RUB in 2022 and grew 17% in 2023.

Name

Unisound

Legal name

Unisound

Website

https://unisound.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Unisound is a Russian digital audio advertising sales house, founded in 2014, that connects brand advertisers and agencies with audio inventory across 42+ streaming, radio, and podcast platforms reaching 42M monthly listeners via AI-powered voice dialog, online audio spots, and podcast formats.

Ownership category

akta.pro rank

Product category

Digital Audio Advertising

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Ad Tech & Programmatic Audio Platforms (MPAIADAH)

akta.pro secondary industries

Audio/Podcast/Streaming Media Buying (MPAAABAF), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Digital audio advertising
• Voice dialog ads
• Podcast advertising
• Audio ad network
• Programmatic audio

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Audio Advertising Placement: Unisound sells audio ad inventory across its network of music streaming services, online radio stations, and podcasts. Advertisers pay for campaign placements, targeting, and creative production. Revenue is generated through ad serving fees based on CPM/CPC models across multiple ad formats including voice dialog ads, audio+ banners, and retargeting. The company acts as a sales house for online audio inventory.
2. Creative Production Services: The company offers audio creative production including voice-over recording, ASMR spots, and AI-generated personalized audio variants. Production services are bundled with ad placement campaigns.
3. Podcast Advertising: Cross-author podcast integrations where multiple podcast hosts narrate advertiser messages, with media amplification across online audio streaming. Advertisers provide text and the company coordinates author recordings and distribution across platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Unisound is Russia's first online audio advertising platform, operating as a sales house that sells audio ad placements across a network of 42+ music streaming services, online radio stations, and podcast platforms. The company offers multiple ad formats including voice dialog advertising (interactive voice-response ads powered by AI), standard online audio spots (15-30 seconds), podcast advertising with cross-author integrations, and Audio+ format with companion banners and retargeting capabilities. Campaigns reach 42 million monthly listeners with precise targeting and AI-driven dynamic creative optimization.

Product overview

Unisound operates as a digital audio advertising platform with three core advertising products: Voice Dialog Advertising (interactive format with AI-powered voice response), Online Audio Advertising (standard audio spots up to 30 seconds), and Podcast Advertising (native integrations with podcast hosts). These core products are supplemented by interactive Audio+ format with companion banners and remarketing capabilities. The platform reaches 42 million monthly listeners across music streaming, online radio, and podcasts. Built on Instreamatic technology for voice dialog capabilities and DCO for AI-generated personalized creative variations.

Differentiator

Problem solved

Functional benefit

Products and services

• Voice Dialog Advertising (Голосовая диалоговая реклама)

Quantifiable outcome

• Voice dialog engagement rates of 13-58% across campaigns (Mazda 15%, Lenta 14%, VTB dialog, Durex 59%, Sony 17%, Budu 18%, Renaissance 19%)
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Media Instinct GroupcoreStrategic or Co-development PartnerMedia Instinct Group partnered with Unisound and VTB to execute an AI-powered DCO audio advertising campaign. The agency handled campaign strategy and creative direction while Unisound provided the technology platform for generating and serving personalized audio ads.
• InstreamaticcoreTechnology or IntegrationInstreamatic provides the voice dialog advertising technology infrastructure powered by AI that Unisound uses for its interactive audio ad format. The partnership enables voice recognition, conversational AI responses, and campaign analytics for dialog ads. Unisound also mentions Instreamatic for transparent analytics and third-party audit capabilities.
• Traffic Isobar (Dentsu Russia)majorImplementation/ SI/ Consulting PartnerTraffic Isobar, part of Dentsu Russia, executed the Lenta audio advertising campaign using Unisound's platform. The agency managed campaign strategy, creative approach, and multi-format deployment including dialog ads, companion banners, and social retargeting.
• ARIAR (Audio Ad Committee)coreStrategic or Co-development PartnerUnisound's CEO Eduard Rekachinsky serves as co-chair of the ARIAR Digital Audio Ad Committee. The company contributes to industry ecosystem mapping, market sizing reports, and industry standards development for the Russian digital audio advertising market.
• Zvuk (Sound)coreTechnology or IntegrationZvuk (Sound) is a major music streaming platform that serves as a primary publisher/inventory source within the Unisound audio advertising network. Unisound's CEO also serves as co-chair of the ARIAR Audio Ad Committee alongside Zvuk's CEO.
• VK (VKontakte/MyTarget)majorChannel Partner/ Reseller/ DistributorVK's advertising network (including MyTarget) is used for retargeting audiences who were exposed to audio and dialog ads. Retargeting banners are served through VK's social platforms to users previously reached by Unisound audio campaigns.
• Yandex (Yandex.Music, Yandex.Plus)majorTechnology or IntegrationYandex platforms are referenced as key publishers and inventory sources within the Russian digital audio ecosystem. Yandex.Music's podcast chart and listener data support the ecosystem infrastructure.
• Russian Online Radio and Podcast AssociationsminorStrategic or Co-development PartnerUnisound is a member of industry associations including IAB Russia and other bodies supporting the development of digital audio advertising standards and market growth.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Audioboom: Podcast hosting and advertising platform serving independent creators and brands with host-read ads and programmatic buys. Comparable to Unisound's podcast product line.
• AdsWizz (SiriusXM): Audio ad tech platform serving digital audio publishers with programmatic serving, DCO, and measurement. Closest international analog to Unisound's ad serving and targeting platform across music streaming, online radio, and podcasts.
• Megaphone (Spotify-owned): Podcast ad tech platform acquired by Spotify providing programmatic insertion, targeting, and measurement. Comparable to Unisound's podcast ad serving and cross-format stack.
• Acast: Global podcast advertising marketplace and hosting platform enabling host-read ads and programmatic buys. Directly comparable to Unisound's podcast advertising product and cross-author native integrations.
• Yandex Direct: Russian digital advertising platform that includes audio placements across Yandex.Music. Competes directly with Unisound for Russian audio ad budgets and serves as both a publisher partner and a competitor.
• VK (MyTarget / VKontakte Ads): Russian digital advertising network including audio and social ad placements and the retargeting layer that Unisound relies on. Direct competitor in Russian audio advertising and an ecosystem dependency for retargeting.

Broad incumbents

• Spotify Ad Studio: Global audio ad platform from Spotify offering programmatic and direct-sold audio advertising across music streaming and podcasts. Comparable to Unisound as a sales house for online audio inventory with targeting and measurement.
• Triton Digital (iHeartMedia): Audio ad tech and podcast measurement company owned by iHeartMedia, providing programmatic audio ad serving across publishers. Comparable to Unisound's ad serving technology stack.

Others

• Instreamatic: AI voice-dialog advertising technology provider whose infrastructure Unisound uses for its flagship Voice Dialog Advertising format. Not a direct competitor but a critical technology partner.

Regional players

• Zvuk (SberZvuk): Russian music streaming service and key publisher within Unisound's network. Functions both as a major inventory source for Unisound and as a competitor with its own direct advertiser relationships in Russia.

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/unisound

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unisound