95.5 WSB

What 95.5 WSB does

95.5 WSB is a legacy news-talk radio station serving the Atlanta metropolitan area, operating on 750 AM (WSB-AM) and 95.5 FM (WSBB-FM simulcast) under the legal entity CMG Media Corporation d/b/a Cox Media Group. The station's core offering is live broadcast programming covering local and national news, weather, traffic, sports (including University of Georgia Bulldogs coverage), and talk shows featuring personalities such as Clark Howard, Erick Erickson, Mark Arum, and Von Haessler. Programming is anchored by recurring franchises including Atlanta's Morning News, The Von Haessler Doctrine, and Erick Erickson's show.

The station distributes content through a multi-channel platform spanning over-the-air AM/FM broadcast, website live streaming on wsbradio.com, native iOS and Android mobile applications, Amazon Alexa voice assistant integration, podcast distribution via aggregators, and an email newsletter subscription service. The technology stack is conventional broadcast and digital streaming infrastructure with no disclosed proprietary AI or machine-learning capabilities. Supporting products include real-time traffic incident reporting for Atlanta metro interstates (I-285, I-75, I-20, GA-400), a weather service led by meteorologist Christina Edwards, and a live video feed branded WSB Radio Live View.

The business model is advertising-supported with a freemium listener offering: content is provided free to listeners while revenue is generated through selling radio airtime and digital advertising placements (banner ads, sponsored content, promotional placements) to local businesses and national advertisers targeting the Atlanta metro audience. Contests and promotions serve as audience engagement and supplementary advertising vehicles. The station operates as a single property within Cox Media Group's broader portfolio, sharing centralized corporate support for sales, technology, and content operations.

Name

95.5 WSB

Legal name

CMG Media Corporation d/b/a Cox Media Group

Website

https://wsbradio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

95.5 WSB is a legacy Atlanta news-talk radio station broadcasting on 750 AM and 95.5 FM under Cox Media Group, delivering local news, traffic, weather, and sports content to Atlanta metro listeners via broadcast, mobile apps, streaming, and Alexa.

Ownership category

akta.pro rank

Product category

News Talk Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

akta.pro secondary industries

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• News talk radio
• Radio broadcasting
• Digital advertising sales
• Live audio streaming
• Podcast distribution

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Revenue: The station generates primary revenue through selling radio airtime and digital advertising placements to local businesses and national advertisers targeting the Atlanta metro area audience
2. Digital Advertising: Banner advertisements, sponsored content, and promotional placements on the wsbradio.com website and mobile applications
3. Contests and Promotions: Contest entries and promotional activities that engage listeners and create advertising opportunities

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

95.5 WSB is a news-talk radio station broadcasting on 750 AM and 95.5 FM (WSBB-FM simulcast) to the Atlanta metropolitan area, delivering local news, national news, weather, traffic, sports (including Georgia Bulldogs coverage), and talk programming. Its core offering extends through digital channels including live website streaming, iOS/Android mobile apps, on-demand podcasts, and Amazon Alexa integration.

Product overview

95.5 WSB is a traditional radio station operated by Cox Media Group, serving the Atlanta metropolitan area with a unified product centered on its AM broadcast signal (95.5 WSB AM). The station's core offering is live radio programming including news, weather, traffic, sports, and talk shows such as Atlanta's Morning News, Erick Erickson, and The Von Haessler Doctrine. The portfolio extends through digital amplification of this core product via On-Demand Podcasts (post-broadcast access to shows like Clark Howard Minutes and Mark Arum's program), a native Mobile App (iOS/Android for live streaming and news access), and WSB Radio Live View (live video streaming). Supporting services include weather reporting through Christina Edwards Brain Storm, real-time Traffic Information for metro Atlanta roads, a Newsletter Subscription for breaking news alerts, the annual Care-a-Thon charitable fundraiser, and the Dog of the Month adoption feature. The station positions these as enhancements to its core radio broadcast rather than standalone platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Atlanta's Morning News: Morning news program featuring local and national newsmakers, politicians, and experts.
• Clark Howard Minutes
• The Von Haessler Doctrine
• The Home Fix It Show
• Green & Growing

Products and services

• 95.5 WSB Radio (News-Talk Broadcast) Core news-talk radio broadcast serving the Atlanta metropolitan area with local news, national news, weather, traffic, sports (including Georgia Bulldogs), and talk programming such as Atlanta's Morning News, Erick Erickson, and The Von Haessler Doctrine. Targeted at Atlanta metro adult listeners.
• On-Demand Podcasts On-demand audio podcasts of station shows including The Von Haessler Doctrine, Erick Erickson, Atlanta's News & Talk with Mark Arum, Word on the Street, WSB Special Reports, and Clark Howard Minutes. Available to listeners free of charge via the website.
• 95.5 WSB Mobile App Native mobile application for iOS and Android devices enabling users to stream live radio, access on-demand podcasts, view news, and receive weather and traffic updates. Distributed via Apple App Store (id310723182) and Google Play.
• Newsletter Subscription Email newsletter subscription service delivering the latest news updates, exclusive contests, and station announcements to listeners.
• Radio and Digital Advertising Sells radio airtime and digital advertising placements (banner ads, sponsored content, promotional placements) on the broadcast, website, and mobile applications to local and national advertisers targeting the Atlanta metro audience. Pricing is quote-based and not publicly disclosed.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Cox Media GroupcoreOthersCox Media Group (CMG) is the parent company that owns and operates 95.5 WSB. CMG operates a network of local television and radio stations across the United States, providing centralized corporate support for operations, sales, technology, and content.
• ApplecoreTechnology or IntegrationPartnership to distribute the 95.5 WSB mobile application through the Apple App Store, enabling iOS users to download and access the station's live stream and on-demand content.
• GooglecoreTechnology or IntegrationPartnership to distribute the 95.5 WSB mobile application through Google Play Store, enabling Android users to access the station's live stream and on-demand content.
• AmazoncoreTechnology or IntegrationAmazon Alexa integration allowing users to enable the 95.5 WSB skill on Alexa devices and listen to live radio through voice commands.
• FacebookminorGTM or Marketing PartnerSocial media presence and sharing capabilities allowing listeners to share currently playing content and station updates on Facebook.
• TwitterminorGTM or Marketing PartnerSocial media presence and sharing capabilities for station news updates and real-time content through Twitter/X.
• InstagramminorGTM or Marketing PartnerVisual social media presence for station branding, behind-the-scenes content, and listener engagement on Instagram.
• FCCcoreOthersRegulatory oversight body that licenses the station's broadcast operations (WSB-AM and WSBB-FM). Station maintains public files and FCC applications as required.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WGST 640 AM: Atlanta-market news/talk radio station and direct format competitor to 95.5 WSB. Competes for the same news/talk advertising dollars and Atlanta metro listeners, making it the closest head-to-head comparable in the same geography.
• V-103 (WVEE-FM): Leading Atlanta-market FM radio station competing with 95.5 WSB for local ad budgets and metro listeners. Directly comparable as a Cox-media-group-area Atlanta radio incumbent, though on a different format (Urban Contemporary).
• WTOP-FM: Top-rated all-news local radio station serving the Washington, D.C. market. Closely comparable to 95.5 WSB in format (news/talk), GTM (local utility-driven content), and audience composition (commuters and information seekers), though in a different geography.
• WBAL NewsRadio 1090 / 101.5: Baltimore-market news/talk radio station with strong local news, weather, and traffic coverage. Directly comparable in format, audience utility, and single-market ad-revenue model to 95.5 WSB.
• WCCO 830 AM: Long-established Minneapolis-market news/talk radio station. Comparable as a legacy, brand-strong, news/talk format incumbent with similar traffic/weather/local-news utility and a multi-decade operating history.

Broad incumbents

• WSB-TV Channel 2 Action News: Sister station under Cox Media Group operating in the same Atlanta market. While TV rather than radio, it shares the same CMG corporate infrastructure, Atlanta newsroom resources, and advertiser relationships, providing cross-platform context for evaluating WSB Radio's local franchise value.
• iHeartMedia Atlanta: iHeartMedia is the largest U.S. radio operator and a direct competitor for Atlanta-market ad revenue across multiple stations and formats. Provides useful comparable for evaluating scale economics, digital ad platform leverage, and corporate overhead absorption in local radio.
• Cumulus Media: Large U.S. radio conglomerate with stations in Atlanta and other major markets. Comparable as a peer radio operator at scale, providing relevant benchmarks for station-level ad revenue, digital expansion, and operating leverage.
• Audacy: Multi-format U.S. radio operator with significant news/talk and sports talk presence. Comparable to 95.5 WSB as a large-scale broadcast operator with overlapping digital/podcast monetization strategy.
• Beasley Media Group: Multi-station U.S. radio operator with presence in several major markets. Comparable as a mid-to-large broadcast radio peer for evaluating portfolio economics, digital ad sales investment, and station-level operating performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WSBradio
• Facebookfacebook.com/wsbradio
• Instagraminstagram.com/wsbradio
• LinkedInlinkedin.com/company/wsb-radio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 95.5 WSB