WTVQ
WTVQ (ABC 36) is an ABC-affiliated broadcast television station in Lexington, Kentucky, serving Central Kentucky viewers since 1968 with local news, weather, sports, and entertainment programming, generating revenue primarily through local and national television advertising.
- Company typePrivate
- Founded1968
- HeadquartersLexington, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What WTVQ does
WTVQ is an ABC-affiliated broadcast television station operating as ABC 36 in Lexington, Kentucky, serving the Central Kentucky market since 1968. The station produces and broadcasts local news, weather, sports, and ABC network programming through over-the-air transmission, cable, and satellite distribution, supplemented by a digital footprint that includes the wtvq.com news website, a livestream product, the ABC 36 News App, the ABC 36 Weather App, and the SkyView weather camera network. Its programming slate is anchored by four daily local newscasts (Good Morning Kentucky, Good Day Kentucky, News at Noon, Good Afternoon Kentucky) and feature franchises such as 36 Blitz (high school sports), Solid Blue (University of Kentucky Wildcats), and ABC 36 FurCast (pet weather).
The business is structured as a traditional linear-TV station monetized almost entirely through local and national television advertising sales, with pricing tied to audience reach and daypart rather than disclosed rates. The company is headquartered at 6940 Man O' War Blvd., Lexington, KY 40509, and operates with a headcount in the 101-250 range. WTVQ is currently owned by Morris Network, Inc. and is the subject of a pending $15.8 million acquisition by E.W. Scripps Company (NASDAQ: SSP), announced March 2026 and expected to close in Q3 2026 subject to federal regulatory approval. Upon closing, the station will combine with Scripps' existing NBC affiliate WLEX (NBC 18) to form a Lexington-market duopoly.
WTVQ firmographics
Firmographics- Name
- WTVQ
- Legal name
- WTVQ-DT
- Website
- https://wtvq.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WTVQ (ABC 36) is an ABC-affiliated broadcast television station in Lexington, Kentucky, serving Central Kentucky viewers since 1968 with local news, weather, sports, and entertainment programming, generating revenue primarily through local and national television advertising.
- Ownership category
- akta.pro rank
WTVQ industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Where WTVQ is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WTVQ business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Television Advertising: Local and national advertising revenue from broadcast television commercials
- Broadcast Programming: ABC network affiliation providing programming content to viewers
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
WTVQ product offering
Product offeringCore offering
WTVQ (branded as ABC 36) is an ABC-affiliated broadcast television station in Lexington, Kentucky, that delivers local news, weather, sports, and entertainment programming to Central Kentucky viewers. The station operates companion mobile applications (ABC 36 News App and ABC 36 Weather App) and a weather camera network (SkyView), and monetizes its broadcast inventory through local and national television advertising sales.
Product overview
WTVQ is an ABC-affiliated television station operating as ABC 36 in Lexington, Kentucky, serving Central Kentucky with broadcast television programming. The station offers a portfolio of news, weather, and sports products including live local newscasts (Good Morning Kentucky, Good Day Kentucky, News at Noon, Good Afternoon Kentucky), mobile applications (ABC 36 News App, ABC 36 Weather App), and specialized programming segments such as 36 Blitz for high school sports and Solid Blue for University of Kentucky athletics. The station is owned by The E.W. Scripps Company and represents a traditional broadcast television operation with companion digital and mobile offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- WTVQ-TV (ABC 36) ABC-affiliated broadcast television station providing local news, weather, sports, and entertainment programming to viewers in Lexington and Central Kentucky; distributed via over-the-air broadcast, cable, and satellite.
- ABC 36 News App
- ABC 36 Weather App
Companies that use WTVQ
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
WTVQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WTVQ partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Circle City BroadcastingminorCircle City Broadcasting purchased WRTV in Indianapolis from Scripps for $83 million as part of Scripps' portfolio optimization strategy to comply with FCC ownership rules.
- Sun BroadcastingminorSun Broadcasting purchased WFTX in Fort Myers, Florida from Scripps for $40 million, completing Scripps' station divestiture plan.
- Morris Network, Inc.coreMorris Network, Inc. is the current owner of WTVQ-TV, agreeing to sell the ABC affiliate in Lexington, Kentucky to E.W. Scripps Company for $15.8 million. The transaction is pending federal regulatory approval expected to close in Q3 2026.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
WTVQ competitors and assessment
Company assessmentDirect peers
- WLEX-TV (NBC 18): WLEX is the NBC affiliate in Lexington, KY and will become WTVQ's sister station under E.W. Scripps following the announced duopoly transaction. Both stations serve the same DMA with comparable local news, weather, and sports coverage, competing head-to-head for the same viewer and advertiser base.
- WKYT-TV: WKYT is the CBS affiliate in Lexington, KY, directly competing with WTVQ for local news viewers and advertiser share in the same DMA. Gray Television-owned CBS affiliate offers a near-identical broadcast TV product across news, weather, and sports.
- WDKY-TV: WDKY is the FOX affiliate in Lexington, KY, the fourth major network affiliate in the Lexington DMA. It competes with WTVQ for audience share, particularly for primetime FOX programming, sports, and entertainment news.
- WHAS11 (Louisville ABC affiliate): WHAS11 is another ABC-affiliated station serving the Louisville, KY market, operated by TEGNA. As a fellow ABC affiliate in Kentucky, it shares network programming rights, affiliation economics, and operates a comparable local news product, making it a strong regional peer for benchmarking.
Broad incumbents
- E.W. Scripps Company: E.W. Scripps Company (NASDAQ: SSP) is the acquiring parent of WTVQ and one of the largest US local broadcast station groups, operating approximately 60+ stations across multiple networks including ABC, NBC, and ION. It is the broader portfolio company into which WTVQ will be integrated.
- Gray Television: Gray Television operates one of the largest US local TV station portfolios (including WKYT in Lexington). Comparable as a multi-station broadcast group with similar mid-market TV operating model, advertising-led revenue base, and digital extension strategy.
- Nexstar Media Group: Nexstar is the largest US television broadcaster with ~200 stations and the largest political advertising platform. Comparable as a dominant broadcast group operator with similar affiliation economics and revenue model centered on local/regional ad sales.
- Sinclair Broadcast Group: Sinclair operates ~185 stations across the US, making it one of the major broadcast TV incumbents. Comparable to WTVQ as a local-TV-driven business reliant on network affiliations and advertising, with significant digital/news content operations.
- TEGNA: TEGNA operates a portfolio of ~64 local TV stations including ABC and NBC affiliates, with a strong focus on premium local news and digital content. Comparable as a mid-to-large broadcast group operator with similar ad-supported local news model.
Others
- Morris Network Inc. Morris Network is the current owner of WTVQ and is selling the station to Scripps for $15.8M. It operates other small/mid-market TV stations and is thematically comparable as a broadcast owner with the same asset class, though it will no longer hold WTVQ post-close.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WTVQ social profiles
Digital presenceWTVQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
WTVQ leadership team
Management profileNumber of profiles
WTVQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WTVQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WTVQ
What does WTVQ do?
WTVQ (branded as ABC 36) is an ABC-affiliated broadcast television station in Lexington, Kentucky, that delivers local news, weather, sports, and entertainment programming to Central Kentucky viewers. The station operates companion mobile applications (ABC 36 News App and ABC 36 Weather App) and a weather camera network (SkyView), and monetizes its broadcast inventory through local and national television advertising sales.
Is WTVQ a public or private company?
WTVQ is a private company. It is classified as corporate owned and is currently operating.
When was WTVQ founded?
WTVQ was founded in 1968. It employs 101 to 250 people.
Where is WTVQ based?
WTVQ is headquartered in Lexington, United States, in the North America region.
How does WTVQ make money?
Two revenue lines are on record. Television Advertising is the primary driver. The others are broadcast Programming.
Who are WTVQ's main competitors?
Direct peers on record are WLEX-TV (NBC 18), WKYT-TV, WDKY-TV and WHAS11 (Louisville ABC affiliate). Broad incumbents are E.W. Scripps Company, Gray Television, Nexstar Media Group, Sinclair Broadcast Group and TEGNA. Morris Network Inc. is listed as an others.
Does WTVQ have an API?
No public API is recorded for WTVQ.
What industry is WTVQ in?
WTVQ's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.