Be Aveda Institutes
Be Aveda Institutes is a private, NACCAS-accredited network of seven Florida beauty school campuses offering state-approved cosmetology, esthiology, massage therapy, barbering, and nail technology programs under the Aveda brand.
- Company typePrivate
- Founded1978
- HeadquartersBrandon, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Be Aveda Institutes does
Be Aveda Institutes is a private, for-profit operator of seven vocational beauty and wellness campuses across Florida (Brandon, Ft. Myers, Jacksonville, Orlando/Winter Park, South Florida/Davie, Tampa Bay/Clearwater, and Tallahassee). The institution is licensed by NACCAS and operates under the 45-year-old Aveda brand, founded by Horst Rechelbacher in 1978. It delivers state-approved curricula covering cosmetology (1,200 or 1,500 hours), esthiology/skincare (600 hours), massage therapy, barbering, and nail technology, with completion timelines ranging from 6.5 months (full-time) to 12+ months (part-time). Recent product additions include a new Hybrid learning format, an Enhanced Skincare Specialist Program, and integrated Vidal Sassoon cosmetology curriculum (early 2026).
The educational model combines at-home theory with on-campus practical training in student-staffed clinic salons and spas, where students perform services on paying clients under licensed educator supervision. Curriculum is co-developed with an Advisory Board of salon and spa owners, and all training utilizes Aveda's proprietary professional products (100% vegan, cruelty-free, 95% essential oils certified organic or sustainably wild harvested). The platform is differentiated by hands-on exposure to Aveda's global network of 9,000+ affiliated salons and spas, with a "Be Matched" placement program and lifetime access to Advanced Education classes throughout North America.
Revenue is generated through four streams: tuition payments (the primary stream, with financial aid, scholarships via Beauty Changes Lives, and payment plans available), student-staffed salon and spa services to the public, Aveda retail product sales on-campus and online (powered by Zenoti), and non-refundable application fees. Go-to-market is omnichannel: SEO-optimized website, 76 pages of blog content, organic Instagram/Facebook, event-driven campus tours and career days, and earned media including Byrdie's #1 Top Cosmetology School ranking. Customer segments include primary career-seekers, career changers from healthcare/military/hospitality/education, working professionals seeking flexible schedules, and out-of-state students relocating to Florida.
Be Aveda Institutes firmographics
Firmographics- Name
- Be Aveda Institutes
- Legal name
- Be Aveda Institutes
- Website
- https://beaveda.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Be Aveda Institutes is a private, NACCAS-accredited network of seven Florida beauty school campuses offering state-approved cosmetology, esthiology, massage therapy, barbering, and nail technology programs under the Aveda brand.
- Ownership category
- akta.pro rank
Be Aveda Institutes industry classification
Industry- Product category
- Beauty and Wellness Education
- NAICS
- Cosmetology and Barber Schools (611511), Technical and Trade Schools (6115)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Salon Business, Management & Retail Training (HSALANAK)
Keywords
Where Be Aveda Institutes is headquartered
LocationHeadquarters
- HQ city
- Brandon
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Be Aveda Institutes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Tuition Revenue: Revenue from tuition payments for cosmetology, esthiology, massage therapy, barbering, nail technician, and advanced education programs. Financial aid, scholarships, and payment plans available to students.
- Salon and Spa Services: On-campus salon and spa providing services to clients, staffed by students under instructor supervision. Services include haircutting, coloring, skincare, massage, and nail services.
- Aveda Product Retail: Sale of Aveda professional and consumer beauty products at campus retail locations and online shop.
- Application Fee: Non-refundable application fee charged for program enrollment (refundable only if not accepted or enrollment terminated within 3 business days).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Esthiology Full Specialist Program - 600 hours |
| Subscription | Multi-year contract | Cosmetology Programs - 1,200 or 1,500 hours |
| Subscription | Multi-year contract | Massage Therapy Program |
| One time/ perpetual license | Pay-as-you-go | Application Fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Be Aveda Institutes product offering
Product offeringCore offering
Be Aveda Institutes operates a network of seven beauty and wellness schools in Florida providing state-licensed vocational training in cosmetology, esthiology/skincare, massage therapy, barbering, and nail technology. Programs combine classroom theory with hands-on practice in student-staffed clinic salons and spas, and culminate in preparation for state licensure exams. The institution also sells Aveda professional products and offers salon/spa services to the public.
Product overview
Be Aveda Institutes is a network of seven beauty and wellness schools in Florida offering vocational training programs. The core educational offerings include Cosmetology (1,200 or 1,500 hours), Esthiology/Skincare (600 hours), Massage Therapy, Barbering, and Nail Technician programs. Advanced Education includes Vidal Sassoon cosmetology training and an Enhanced Skincare Specialist Program. Students receive hands-on training in clinic salon and spa environments and gain access to Aveda's global network of over 9,000 salons and spas. The schools also operate student-run salon and spa services open to the public, offering haircare, skincare, massage, and nail services.
Differentiator
Problem solved
Functional benefit
Products and services
- Cosmetology Program
Companies that use Be Aveda Institutes
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Be Aveda Institutes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Be Aveda Institutes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Beauty Changes LivescoreNon-profit organization driven to make the beauty profession a first-choice career. Be Aveda offers various Beauty Changes Lives scholarships including Relief Grants ($1,000 COVID-19 assistance), cosmetology scholarships (up to $5,000), esthesiology scholarships (up to $7,500), and the Horst Rechelbacher Sustainable Beginnings Scholarship. Since May 2020, Beauty Changes Lives has awarded over $256,000 in relief grants.
- Breast Cancer Research FoundationminorBe Aveda organizes fundraising activities including dress down days, t-shirt sales, food bars, gift baskets, and raffles. Pledged $32,000 for Breast Cancer Research Foundation in 2021. Aveda has raised nearly $65 million for environmental organizations since 1999.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Be Aveda Institutes competitors and assessment
Company assessmentDirect peers
- Paul Mitchell Schools: National network of cosmetology and barbering schools operating under the Paul Mitchell brand. Direct competitor to Be Aveda in beauty/cosmetology vocational education, with similar program structure (cosmetology, esthetics, barbering) and similar tuition-funded revenue model.
- Empire Beauty Schools: One of the largest cosmetology school networks in the U.S. with 80+ locations, offering cosmetology, esthetics, and educator training. Direct peer to Be Aveda in for-profit beauty vocational education with multi-state footprint and Title IV-eligible programs.
- Tricoci University of Beauty Culture: Regional cosmetology and esthetics school network in the Midwest offering state-licensed cosmetology, esthetics, and nail programs. Comparable to Be Aveda as a multi-campus for-profit beauty education provider with similar program portfolio and clinic-floor model.
- Sassoon Academy: Premium hairdressing education brand (Vidal Sassoon), which Be Aveda has actually integrated into its curriculum. Comparable as a premium-tier cosmetology training brand competing for the same aspirational student segment.
- Ogle School: Texas-based cosmetology, esthetics, and barbering school with multiple campuses offering state-licensed programs. Direct peer in for-profit beauty vocational education with comparable program structure and clinical training model.
- Avenue Five Institute: Texas-based cosmetology and esthetics school offering similar state-licensed programs (cosmetology, esthetics, nail, makeup). Comparable to Be Aveda as a regional multi-program beauty school.
- Milan Institute: Multi-campus vocational school offering cosmetology, esthetics, massage therapy, and barbering programs across several states. Comparable to Be Aveda in multi-program, multi-campus vocational beauty education.
Broad incumbents
- Universal Technical Institute (UTI): Large publicly-traded for-profit vocational school network focused primarily on automotive, diesel, and skilled trades. Comparable as a broader multi-campus for-profit vocational education provider facing similar regulatory dynamics, though in a different trade vertical.
- Estée Lauder (Aveda parent): Owner of the Aveda brand under which Be Aveda Institutes operates. Not a direct competitor but a critical ecosystem relationship; Aveda's brand decisions, product strategy, and licensing terms materially affect Be Aveda's positioning.
Others
- Zenoti: Salon and spa management software platform already integrated with Be Aveda's clinic floor for appointment booking and webstore. Adjacent technology vendor that supports Be Aveda's student-run salon operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Be Aveda Institutes social profiles
Digital presenceBe Aveda Institutes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be Aveda Institutes leadership team
Management profileNumber of profiles
Profiles1 record
Be Aveda Institutes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be Aveda Institutes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be Aveda Institutes
What does Be Aveda Institutes do?
Be Aveda Institutes operates a network of seven beauty and wellness schools in Florida providing state-licensed vocational training in cosmetology, esthiology/skincare, massage therapy, barbering, and nail technology. Programs combine classroom theory with hands-on practice in student-staffed clinic salons and spas, and culminate in preparation for state licensure exams. The institution also sells Aveda professional products and offers salon/spa services to the public.
Is Be Aveda Institutes a public or private company?
Be Aveda Institutes is a private company. It is classified as unknown and is currently operating.
When was Be Aveda Institutes founded?
Be Aveda Institutes was founded in 1978. It employs 51 to 100 people.
Where is Be Aveda Institutes based?
Be Aveda Institutes is headquartered in Brandon, United States, in the North America region.
How does Be Aveda Institutes make money?
Four revenue lines are on record. Tuition Revenue is the primary driver. The others are salon and Spa Services, aveda Product Retail and application Fee.
Who are Be Aveda Institutes's main competitors?
Direct peers on record are Paul Mitchell Schools, Empire Beauty Schools, Tricoci University of Beauty Culture, Sassoon Academy, Ogle School, Avenue Five Institute and Milan Institute. Broad incumbents are Universal Technical Institute (UTI) and Estée Lauder (Aveda parent). Zenoti is listed as an others.
Does Be Aveda Institutes have an API?
No public API is recorded for Be Aveda Institutes.
What industry is Be Aveda Institutes in?
Be Aveda Institutes's product category is Beauty and Wellness Education. Its primary akta.pro industry code is HSALANAK, Salon Business, Management & Retail Training. Its NAICS code is 611511 and its SIC code is 8200.