Wyuna

What Wyuna does

Wyuna Regenerative Agriculture is an Australian private platform established in October 2022 by GreenPoint Partners as the first investment of its Climate Infrastructure Platform. The company operates an own-and-operate model across four grazing and natural capital properties in South West Queensland — Arlington, Vincentia, Bendena Station, and Lussvale — aggregating to 270,000 acres, with a stated target of 500,000 acres and a 25-year projected pipeline of 10 million tonnes of carbon credits. Its technology stack combines satellite monitoring of ground cover and feed availability, drone-based computer vision, and fixed-wing LiDAR imaging captured in partnership with Agronomeye, used to quantify vegetation, biomass, soil health, and carbon sequestration performance across the entire portfolio.

The business monetizes through two integrated revenue streams: Australian Carbon Credit Units (ACCUs) generated under the Human-Induced Regeneration (HIR) methodology — projected at 2.2 million ACCUs from the current portfolio over project life — and sustainable red meat production from a 2,000+ cow herd managed via responsive grazing strategies. A third offering, Natural Capital & Biodiversity Services, baselines and tracks biodiversity under the Accounting for Nature Framework, in which Bendena Station became the first HIR project to achieve certification. Wyuna is anchored by AUD$30 million in commitments from CEFC and Goodman Group, with a stated raise target exceeding AUD$100 million.

Wyuna serves institutional investors and carbon credit buyers seeking verified, nature-based Australian carbon exposure alongside productive agricultural assets, and Australian landholders who could access the platform's regenerative expertise in future service extensions. The go-to-market motion is enterprise field sales routed through GreenPoint Partners' institutional network; marketing is minimal (corporate website, LinkedIn, Instagram, and PR). The company operates with 1–10 employees and is headquartered in Australia, with a corporate presence in Sydney and operational headquarters in Mitchell, Queensland.

Name

Wyuna

Legal name

Wyuna Regenerative Agriculture

Website

https://wyuna.com.au

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Wyuna Regenerative Agriculture is an Australian own-and-operate regenerative agriculture platform that manages 270,000 acres across four Queensland properties, combining vegetation-based carbon credit generation under HIR methodology, sustainable cattle grazing, and biodiversity services for institutional investors and carbon credit buyers.

Ownership category

akta.pro rank

Product category

Regenerative Agriculture and Carbon Credit Generation

NAICS

Cattle Ranching and Farming (1121)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)

akta.pro secondary industries

Carbon, Sustainability & Traceability MRV (Field-Level Measurement/Reporting/Verification) (AFABAMAK), Climate-Smart Farming & GHG Reduction (Emissions Accounting, Methane/N2O Reduction Practices) (AFAGAMAH), Grassland/Rangeland Management & Restoration (EUABABAF)

Keywords

• Regenerative agriculture
• Carbon credit generation
• Sustainable grazing operations
• Natural capital management
• Carbon sequestration services

Headquarters

HQ city

Mitchell

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Carbon Credit Generation: Wyuna generates Australian Carbon Credit Units (ACCUs) through vegetation-based carbon sequestration projects, targeting over 10 million tons of carbon credits over 25 years from its 500,000-acre portfolio. The platform projects 2.2 million ACCUs from current holdings.
2. Sustainable Red Meat Production: Wyuna operates sustainable cattle grazing operations supporting a cow herd of over 2,000 animals, using responsive grazing strategies that complement regeneration and carbon efforts while maintaining agricultural productivity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wyuna operates a large-scale Australian regenerative agriculture platform that combines sustainable cattle grazing (2,000+ herd) with vegetation-based carbon credit generation (Human-Induced Regeneration methodology targeting 10 million tonnes of ACCUs over 25 years) and biodiversity accounting under the Accounting for Nature Framework across 270,000 acres of aggregated grazing land in South West Queensland. The platform uses satellite, drone, and LiDAR-based remote sensing to monitor ground cover, soil health, and carbon sequestration performance for institutional investors and carbon credit buyers.

Product overview

Wyuna operates a unified regenerative agriculture platform combining four integrated components: a core regenerative agriculture platform managing multiple Australian grazing properties, vegetation-based carbon credit generation through Australian Carbon Credit Units (ACCUs), sustainable red meat production using responsive grazing strategies, and natural capital/biodiversity services using environmental accounting frameworks. The platform leverages technology including drones, satellites, and LiDAR to monitor vegetation, soil health, and carbon sequestration across properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Wyuna Regenerative Agriculture Platform Large-scale Australian farming platform focused on regenerative agriculture, combining sustainable grazing operations with vegetation-based carbon sequestration and biodiversity conservation across a multi-property portfolio in South West Queensland. Targets institutional investors and operates 270,000 acres across four properties (Arlington, Vincentia, Bendena Station, Lussvale) with a 500,000-acre portfolio goal.
• Vegetation-Based Carbon Credit Generation Australian Carbon Credit Unit (ACCU) projects generating credits through Human-Induced Regeneration (HIR) and vegetation management practices. Targets 10 million tonnes of carbon credits over 25 years from the 500,000-acre portfolio, with 2.2 million ACCUs projected from current holdings. Verified using LiDAR and satellite monitoring for transparent measurement, reporting, and verification.
• Sustainable Red Meat Production Responsive grazing platform using satellite monitoring of ground cover and feed availability to support sustainable cattle production alongside natural capital goals. Currently operates a herd of over 2,000 cows across the four aggregated properties in South West Queensland.
• Natural Capital and Biodiversity Services Environmental accounting and biodiversity tracking services using the Accounting for Nature Framework to baseline and monitor improvements in nature across properties over time. Bendena Station was one of the first carbon projects in Australia to register an environmental account under the Accounting for Nature Framework, and is the first HIR project to achieve certification under this framework.

Quantifiable outcome

• 10 million tonnes of carbon credits projected over 25 years
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• AgronomeyecoreTechnology or Integration · 4 September 2025Agronomeye partnership involves flying fixed-wing planes across every acre of Wyuna's farms to capture highly granular LiDAR data for measuring carbon sequestration and vegetation changes. This transparent data is made available to natural capital partners and ACCU customers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Pollination Group: Australia-based climate advisory and investment firm active in natural capital, carbon markets, and regenerative land deals. Comparable as a climate-finance ecosystem participant supporting nature-based carbon transactions in Australia.
• Loam Bio: Australian agricultural biotech startup developing microbial soil carbon solutions with cropping and grazing farmers. Comparable as an emerging Australian player using technology and MRV to generate agriculture-based carbon credits, though focused on soil rather than vegetation carbon.

Broad incumbents

• Macquarie Asset Management (Natural Capital): Major institutional investor with a Natural Capital platform investing in agriculture, forestry, and carbon projects globally. Comparable as a deep-pocketed incumbent expanding capital into the same regenerative agriculture / nature-based carbon thesis.
• New Forests: Australia-based global natural capital manager with AUM across forestry, carbon, and biodiversity assets. Comparable as a larger, established natural capital investor in the Australian market; broader portfolio than Wyuna's regenerative grazing focus.
• Cargill (Regenerative Agriculture Program): Global agribusiness major with beef supply chains and a regenerative agriculture program sourcing from grazing operations. Comparable as a beef off-taker and capital provider for regenerative grazing suppliers, though much broader in scope.
• Nuveen Natural Capital: Global natural capital investor (part of TIAA) managing timberland, farmland, and carbon projects. Comparable as a large-scale institutional natural capital platform with regenerative agriculture and carbon credit exposure.

Direct peers

• Climate Friendly: Australian carbon project developer generating ACCUs from regenerative agriculture, reforestation, and land restoration. Comparable to Wyuna in business model (nature-based carbon credit origination for institutional buyers) and target geography (rural Australia).
• GreenCollar: Australia's largest carbon project developer, focused on nature-based ACCU generation across land management, forestry, and savanna burning. Directly comparable as a domestic ACCU originator pursuing institutional-grade natural capital projects.
• SLM Partners: Global asset manager investing in regenerative agriculture and sustainable land use, including large-scale cattle operations. Comparable as an institutional capital partner backing regenerative grazing businesses at scale.
• Impact Ag Partners: Australian agricultural investment platform operating large-scale cropping and livestock assets with regenerative and sustainable practices. Closely comparable to Wyuna in own-and-operate regenerative ag model and institutional capital partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wyuna-regenerative-ag/about/?viewAsMember=true

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wyuna