Agronomeye
Agronomeye builds AgTwin, an agriculture-focused digital twin platform that uses aircraft LiDAR scanning to map farms and deliver analytics on water, soil, biodiversity, and carbon. It sells through enterprise partnerships to farmers, carbon developers, government, and financial institutions in Australia.
- Company typePrivate
- Founded2015
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Agronomeye does
Agronomeye is an Australian agtech company founded in 2015 (originally as Alicante Media) by Tim Howell, a former Qantas pilot, and Stu Adam, a journalist and creative producer. It builds AgTwin, a digital twin platform for agriculture that uses high-resolution LiDAR data captured from aircraft (rather than drones) to map farmland properties in detail and then layers on water flow prediction, soil, biodiversity, and carbon analytics. The platform is delivered through a three-step Capture-Analyse-Deliver workflow and supports use cases in land adaptation, agronomy, natural capital, carbon projects, banking, and insurance.
The business sells AgTwin primarily through enterprise sales and long-term strategic partnerships, with named collaborations including CSIRO (water flow prediction), Microsoft FarmBeats, Aerometrex (aerial data), RegenCo (carbon credit measurement), and Virtual Tas (a 10-year exclusive deal giving Agronomeye access to Tasmania-wide engineering data). Revenue is generated through AgTwin platform subscriptions and carbon project services, though no public pricing is disclosed and the customer base is small and enterprise-anchored. The company has raised approximately AUD 3 million from the Canva founder in 2022 alongside Australian government grants, and is headquartered in Australia with operations concentrated in NSW and Tasmania.
Agronomeye firmographics
Firmographics- Name
- Agronomeye
- Legal name
- Agronomeye
- Website
- https://agronomeye.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agronomeye builds AgTwin, an agriculture-focused digital twin platform that uses aircraft LiDAR scanning to map farms and deliver analytics on water, soil, biodiversity, and carbon. It sells through enterprise partnerships to farmers, carbon developers, government, and financial institutions in Australia.
- Ownership category
- akta.pro rank
Agronomeye industry classification
Industry- Product category
- Agricultural Digital Twin Software
- NAICS
- Agricultural Implement Manufacturing (33311)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB)
- akta.pro secondary industries
- Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Precision/Variable-Rate Agronomy & Rx Development (AFACABAG)
Keywords
Where Agronomeye is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Agronomeye business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- AgTwin Platform Subscription: Agronomeye generates revenue through its AgTwin digital twin platform, providing farmers with ongoing access to their property's digital twin data. The platform serves as a home for all on-farm data, enabling measurement, reporting, and analysis capabilities. Given the enterprise sales motion and long-term partnership structure, this likely operates as a subscription model with recurring platform access fees.
- Carbon Project Services: Partnership with RegenCo for carbon credit measurement, tracking, and reporting generates revenue through nature-based carbon projects. The platform helps identify CO2 on properties and store it in trees and vegetation, raising the standard for carbon credit measurement and delivering premium returns.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Agronomeye product offering
Product offeringCore offering
Agronomeye fundamentally sells AgTwin, a proprietary agricultural digital twin platform that captures detailed property data via aerial LiDAR scanning, analyses canopy height, water flow, soil, biodiversity and carbon metrics, and delivers a unified farm-scale view for measurement, reporting, and decision-making. The platform targets large-scale farmers, carbon project developers, and government/enterprise buyers across Australia.
Product overview
Agronomeye offers a single unified product called AgTwin, an agricultural digital twin platform. The platform is built around a three-step process: (1) CAPTURE using LiDAR scanning to map properties in unparalleled detail, (2) ANALYSE to make the invisible visible with actionable farm-scale insights, and (3) DELIVER through the AgTwin platform for reviewing, measuring, reporting and sharing farming data. The platform supports applications across Land Adaptation, Agronomy, Natural Capital, Sustainability, Banking, and Insurance sectors. Agronomeye's technology evolved from early drone-based crop health metrics to high-resolution LiDAR data captured from aircraft, with AgTwin v1 developed in collaboration with Microsoft FarmBeats and CSIRO.
Differentiator
Problem solved
Functional benefit
Brands
- AgTwin: Digital twin platform that provides farmers with detailed maps and models of their farms, enabling data-driven decision making for sustainable and profitable farming.
Products and services
- AgTwin Digital Twin Platform Agronomeye's flagship software platform that delivers a unified digital twin of farmland, integrating aerial LiDAR-derived data with soil, water flow, weather, biodiversity, and carbon measurements. It enables farmers, carbon project developers, and government stakeholders to review, measure, report, and share every aspect of their farming business for productivity, sustainability, natural capital, and investment decisions.
Quantifiable outcome
- Proved case for efficiency and reduced waste through CSIRO research collaboration
- +2 more outcomes
Companies that use Agronomeye
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Agronomeye technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Agronomeye partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Virtual TascoreGroundbreaking partnership to give every farmer in Tasmania access to a sophisticated digital twin of their property. Under a ten-year deal, Agronomeye has exclusive access to Virtual Tas engineering data for individual farm sale modelling. The state is the first in Australia to be entirely mapped using this technology.
- RegenCocorePartnership to help Australian farmers calculate their potential contribution to carbon markets. Partners are identifying CO2 on properties and storing it in trees and vegetation. Delivers impact and premium returns for HIR carbon projects by raising the standard for carbon credit measurement, tracking, and reporting.
- CSIROcoreCollaboration to develop an advanced water flow prediction model. Concurrent joint collaboration with Microsoft's FarmBeats and CSIRO's test farm, Boorowa Agricultural Research Station, using AgTwin v1 platform. Research enabling Australian growers to optimise tactical and strategic management through soil moisture understanding.
- Microsoft (FarmBeats)coreJoint collaboration with Microsoft's FarmBeats program at CSIRO's Boorowa Agricultural Research Station. Integration of Agronomeye's AgTwin platform with Microsoft's agricultural technology ecosystem.
- Grand FarmminorParticipation in Grand Farm project during 2020 growing season with 41 projects conducted including work of nine partners. Co-presentation of findings from geospatial data case study for digital systems integration.
- AerometrexcoreLong-term partnership with ASX-listed aerial data capture company for reliable data sourcing to support Agronomeye's digital twin platform.
- Mulloon InstitutecoreWorking with Mulloon Institute to help farmers understand how to capitalise on existing water conditions of their land via infrastructure and water efficiency measures.
- KPMGminorFinalist in KPMG Nature Positive Challenge, providing brand recognition and potential GTM opportunities within KPMG's client network.
- Landcare AustraliaminorPartnership with Landcare Australia supporting environmental and sustainable farming initiatives.
- MicrosoftminorPartner through Microsoft for Startups program providing technology ecosystem access and credibility.
- NT FarmersminorPartnership with NT Farmers association providing distribution channel to Northern Territory agricultural community.
- Nature Positive EconomyminorPartnership with Nature Positive Economy network supporting sustainable agriculture and nature-based solutions.
- Australian AgriTechminorAssociation membership supporting Australian agritech industry and providing networking opportunities.
- TasNetworksminorPartnership with Tasmanian Networks related to Tasmania state-wide mapping project.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Agronomeye competitors and assessment
Company assessmentDirect peers
- Granular (Corteva): Granular, owned by Corteva, provides farm management software and agronomic analytics for large-scale farming operations, directly overlapping with AgTwin's farmer and land manager segment on digital recordkeeping and decision support.
- Farmers Edge: Farmers Edge is a digital agriculture platform offering field-level data, satellite imagery, agronomic recommendations, and sustainability/carbon reporting, comparable to Agronomeye's integrated digital twin + carbon MRV proposition.
- Taranis: Taranis offers an aerial intelligence platform for agriculture combining high-resolution imagery and AI-driven agronomy insights, directly competing with Agronomeye in digitizing and analyzing farms at scale for decision support.
Emerging players
- Regrow Ag: Regrow provides agricultural sustainability and carbon measurement, reporting, and verification (MRV) software. It directly competes with the carbon project services stream of Agronomeye's business, particularly its RegenCo partnership.
- Descartes Labs: Descartes Labs builds geospatial analytics platforms combining satellite imagery, AI, and digital twins for agriculture, sustainability, and supply chain use cases, overlapping with AgTwin's geospatial AI and digital twin stack.
- Indigo Ag: Indigo Ag combines digital agronomy tools with carbon credit origination and verification for agriculture, comparable to Agronomeye's emerging carbon MRV and sustainable farming value proposition.
Broad incumbents
- Climate FieldView (Bayer): Bayer's Climate FieldView is one of the largest precision agriculture platforms globally, offering farm data management, agronomic modeling, and decision support. It competes in the same farm management information system category as AgTwin but with much broader crop input integration.
- Trimble Agriculture: Trimble's agriculture division offers precision ag hardware and software including GIS-based farm management, variable-rate applications, and water management, overlapping with several of Agronomeye's agronomy, GIS, and water flow capabilities.
- Planet Labs: Planet Labs operates the largest commercial fleet of earth observation satellites and provides imagery analytics used in agriculture and environmental monitoring. It is a broader incumbent in the remote sensing and analytics layer that overlaps with Agronomeye's geospatial intelligence value proposition.
Others
- Aerometrex: Aerometrex is an ASX-listed aerial mapping and LiDAR data provider and a strategic data partner to Agronomeye. It is comparable as an adjacent data infrastructure provider and potential upstream supplier/competitor for aerial geospatial inputs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Agronomeye social profiles
Digital presenceAgronomeye financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agronomeye leadership team
Management profileNumber of profiles
Profiles8 records
Agronomeye funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agronomeye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agronomeye
What does Agronomeye do?
Agronomeye fundamentally sells AgTwin, a proprietary agricultural digital twin platform that captures detailed property data via aerial LiDAR scanning, analyses canopy height, water flow, soil, biodiversity and carbon metrics, and delivers a unified farm-scale view for measurement, reporting, and decision-making. The platform targets large-scale farmers, carbon project developers, and government/enterprise buyers across Australia.
Is Agronomeye a public or private company?
Agronomeye is a private company. It is classified as venture growth investor backed and is currently operating.
When was Agronomeye founded?
Agronomeye was founded in 2015. It employs 11 to 50 people.
Where is Agronomeye based?
Agronomeye is headquartered in Sydney, Australia, in the Oceania region.
How does Agronomeye make money?
Two revenue lines are on record. AgTwin Platform Subscription is the primary driver. The others are carbon Project Services.
Who are Agronomeye's main competitors?
Direct peers on record are Granular (Corteva), Farmers Edge and Taranis. Emerging players are Regrow Ag, Descartes Labs and Indigo Ag. Broad incumbents are Climate FieldView (Bayer), Trimble Agriculture and Planet Labs. Aerometrex is listed as an others.
Does Agronomeye have an API?
No public API is recorded for Agronomeye.
What industry is Agronomeye in?
Agronomeye's product category is Agricultural Digital Twin Software. Its primary akta.pro industry code is AFAAAFAB, Field Mapping, GIS & Remote Sensing Analytics, with a secondary code of AFAAAFAO, Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links). Its NAICS code is 33311 and its SIC code is 100.