What DeadToast Entertainment AB does

DeadToast Entertainment AB is a one-person independent video game development studio headquartered in Malmö, Sweden, founded by a sole operator known as Victor. The company is incorporated as a private Swedish limited company with no disclosed external investors, parent entity, subsidiaries, or institutional ownership; the firmographic record dates incorporation to 2016 while the company's own history attributes the brand to a 2005 web release of 'Project Life'. Victor previously held a Level Designer role at Media Molecule on LittleBigPlanet, LittleBigPlanet 2, and Tearaway before transitioning to full-time independent development, providing the studio with verifiable AAA-franchise craft credentials.

The studio's product portfolio spans four platform verticals: legacy Flash-based web games (Project Life, Bloody Blades, Step Maniac, A Walk in the Park, My Friend Pedro: Arena, Nunchuck Charlie: A Love Story) hosted on Newgrounds; two Android titles (Triangle Face Fun Race, PQONG) on Google Play; and a flagship commercial release, My Friend Pedro: Blood Bullets Bananas, shipped on Nintendo Switch and PC on 20 June 2019. The flagship title is a side-scrolling action game built around three proprietary design pillars — split-aim targeting across multiple enemies, dynamic slow motion, and 'stylish window breach' traversal — wrapped in a 'violent ballet' narrative centered on a sentient banana. Technology stack is conventional indie practice: Adobe Flash for legacy web titles and standard engines for Switch, PC, and Android releases; no APIs, SDKs, MCP services, or third-party platform integrations are disclosed.

Revenue is generated through three streams: one-time purchases of premium console/PC titles on the Nintendo Switch eShop and Steam, freemium/monetized mobile play on Android, and advertising or discovery-driven traffic on web. Pricing is not publicly disclosed and customer relationships are entirely consumer-direct through digital storefronts. The go-to-market motion is direct-to-consumer with marketing executed through digital storefront placement, a dedicated press kit (press.deadtoast.com), and a third-party review-copy request system. There are no documented partnerships, alliances, M&A activity, regulatory actions, certifications, patents, trademarks, or awards in the input.

Name

DeadToast Entertainment AB

Legal name

DeadToast Entertainment AB

Website

https://deadtoast.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

DeadToast Entertainment AB is a one-person independent video game studio in Malmö, Sweden, operated by a former Media Molecule level designer. It develops action games across PC, Nintendo Switch, Android, and web, with the My Friend Pedro franchise as its flagship IP.

Ownership category

akta.pro rank

Product category

Video Game Development

NAICS

Independent Artists, Writers, and Performers (711510)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industry

Full-Service Game Publishers (1st/2nd/3rd-Party Publishing) (MPAFABAA)

Keywords

• Video game development
• Indie game studio
• Action games
• Mobile game development
• Web browser games

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Video Game Sales: One-time purchase revenue from console and PC game releases. My Friend Pedro: Blood Bullets Banjos was released on Nintendo Switch and PC. Revenue generated through digital storefronts.
2. Mobile Game Revenue: Free-to-play mobile games on Google Play Store including Triangle Face Fun Race and PQONG, generating revenue through mobile game monetization.
3. Web Games: Free browser-based games available through Newgrounds portal, potentially generating advertising revenue or serving as a discovery channel for larger titles.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DeadToast Entertainment is a one-person independent video game developer that designs and sells action games across PC, Nintendo Switch, web browsers, and Android. Its flagship title is My Friend Pedro: Blood Bullets Bananas, a stylized 'violent ballet' action game.

Product overview

DeadToast Entertainment AB is an independent video game developer consisting of a single developer (Victor). The company produces a portfolio of games spanning multiple platforms including PC, Nintendo Switch, web browsers, and Android mobile. The flagship product is 'My Friend Pedro: Blood Bullets Bananas', a violent action game featuring strategic split aiming and slow motion mechanics. Additional products include various web games (My Friend Pedro: Arena, Nunchuck Charlie: A Love Story, A Walk in the Park, The Invasion of the Halloween-Monsters, Bloody Blades, Step Maniac, Project Life) released between 2005-2014, and Android mobile games (Triangle Face Fun Race, PQONG).

Differentiator

Problem solved

Functional benefit

Products and services

• My Friend Pedro: Blood Bullets Bananas A violent ballet action game about friendship and imagination, featuring strategic split aiming, slow motion, and explosive combat sequences through a violent underworld, released on Nintendo Switch and PC for action game fans.
• My Friend Pedro: Arena Arena-style web game featuring My Friend Pedro characters, available on Newgrounds for web game players.
• Nunchuck Charlie: A Love Story An action adventure web game where Charlie battles egg-hatched-security-guard-bears, flesh-eating-mullets and pigeon-laser-farts to rescue his teddybear companion.
• A Walk in the Park A platformer web game where players guide both a dog and a wheelchair-bound guitar-playing owner through levels collecting treats and powerups.
• The Invasion of the Halloween-Monsters An action web game where Dr. Schwartz must stop Halloween monsters from stealing candy.
• Bloody Blades A ninja action web game featuring a flying squirrel ninja seeking vengeance.
• Step Maniac An adventure web game about a man who ventures into the woods to escape society.
• Project Life A survival web game about bacteria making choices that determine the fate of the future.
• Triangle Face Fun Race An Android mobile racing game available free-to-play on the Google Play Store for casual mobile gamers.
• PQONG An Android mobile game available on the Google Play Store for casual mobile gamers.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Supergiant Games: Small, critically acclaimed indie studio producing stylized, mechanically distinctive action games (Bastion, Hades). They represent the trajectory DeadToast could pursue: building a loyal following through a unique creative voice while remaining a compact team.
• Klei Entertainment: Independent studio known for stylized, mechanically creative action titles (Don't Starve, Mark of the Ninja). Comparable as a mid-sized indie developer with strong visual and gameplay identity across multiple franchises.
• WayForward Technologies: Independent studio known for stylized 2D action games across console and handheld platforms. Comparable as a multi-platform indie developer with a long output history and similar aesthetic sensibilities.
• Hopoo Games: Two-person indie studio behind Risk of Rain and Deadbolt — stylized, mechanically deep action games. Highly comparable as a small-team developer of hardcore-leaning indie action titles.
• Playdead: Independent studio behind Limbo and Inside, two stylized, mechanically tight action-adventure titles. Comparable as a small team (originating from a very small core) whose distinctive aesthetic and mechanics drove commercial success.
• Yacht Club Games: Small indie studio built around a signature 2D action franchise (Shovel Knight). Directly comparable as a compact team that turned a single distinctive mechanic and art style into a multi-platform commercial property.
• Ed McMillen (solo indie developer): Solo/very-small-team indie developer behind The Binding of Isaac and Super Meat Boy. Directly comparable as a creator-led indie action franchise operation built on distinctive mechanics and personal voice.

Broad incumbents

• Devolver Digital: Major indie game publisher whose portfolio includes many stylized action titles similar in spirit to My Friend Pedro. They are a credible publisher-partner candidate for DeadToast and exemplify the kind of platform through which a single-creator studio can scale reach.
• Annapurna Interactive: Publisher of artistic, mechanically distinctive indie games. A potential publishing partner comparable to other boutique publishers who elevate solo developers' reach on Switch and PC storefronts.
• Team17: Long-standing indie publisher with a large portfolio of stylized action and arcade games. Functions as a comparable publishing/distribution route for studios of DeadToast's scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/deadtoast_com
• Facebookfacebook.com/DeadtoastCom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeadToast Entertainment AB