What Pizza Patrón does

Pizza Patrón is a privately held, quick-service pizza restaurant chain founded in 1986 and headquartered in Dallas, Texas. The company operates approximately 20+ company-owned locations concentrated in two U.S. states: Texas (Austin, Dallas/Fort Worth, San Antonio, Houston, Laredo, and Kyle) and Arizona (Phoenix metro and Tucson). Its core differentiator is a Latin-inspired pizza menu — including signature items such as Patrona Supreme (carne asada, chorizo, Chihuahua cheese) and Choriqueso — paired with a "Patrón Way" fresh dough preparation process, targeting Hispanic consumers and broader audiences seeking culturally authentic flavors at value-tier price points (e.g., $7.99 carryout specials, $19.99 meal deals).

The company's underlying technology stack is modest and consumer-facing: a proprietary online ordering platform at order.pizzapatron.com, native iOS and Android mobile applications, and a PatrÓn Perks loyalty program operated on a third-party guest-account platform (myguestaccount.com). It does not expose APIs, SDKs, or developer-facing integrations, and there is no evidence of AI/ML-driven features. Digital channels (website, apps, email, social media on Facebook, Instagram, X, and TikTok) support ordering and promotional campaigns such as the 2024 Golazo Bracket Challenge tied to a soccer tournament.

Pizza Patrón makes money exclusively through direct-to-consumer restaurant retail sales — dine-in, carryout, and delivery — with no disclosed franchise system, B2B accounts, or wholesale channel. Its go-to-market is fully company-operated, its pricing is unit-based with frequent LTO and combo deals, and its customer base consists of individual consumers and families purchasing low-to-mid average tickets. The company has no disclosed funding rounds, no parent company, and ownership is not publicly identified beyond co-founders Antonio Swad and Bernadette Fiaschetti, with Guy Carney serving as COO.

Name

Pizza Patrón

Legal name

Pizza Patrón

Website

https://pizzapatron.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Pizza Patrón is a privately held, Dallas-based quick-service pizza chain operating 20+ company-owned locations across Texas and Arizona, serving value-tier Latin-inspired and classic pizzas via dine-in, carryout, delivery, and a proprietary online/mobile ordering platform with a loyalty program.

Ownership category

akta.pro rank

Product category

Quick-Service Pizza Restaurants

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurant chain
• Latin-inspired menu
• Carryout and delivery
• Quick-service dining
• Customer loyalty program

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Retail Sales: Direct food sales from restaurant locations to consumers, including dine-in, carryout, and delivery orders. Revenue generated from pizza sales, sides (QuesoStix, wings, churros), and beverages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pizza Patrón operates a chain of quick-service pizza restaurants selling Latin-inspired pizzas, wings, sides, desserts, and combo meals. Customers can order through dine-in service at restaurant locations, carryout, or delivery, with orders placed via in-store point-of-sale, the company website, or branded mobile applications. The chain also operates a customer loyalty program, La Familia Rewards, to drive repeat purchases.

Product overview

Pizza Patrón is a fast-casual pizza restaurant chain operating a multi-location food service business across Texas and Arizona. The company's product portfolio consists of its restaurant menu (pizzas, wings, sides, and combo deals) supported by customer-facing technology products: an online ordering web platform, native iOS and Android mobile applications, and the PatrÓn Perks loyalty program. The menu features two distinct pizza lines—Latin Inspired (including Patrona Supreme and Choriqueso) and Classics (including pepperoni and specialty pizzas)—served in various sizes from large to XL. Technology products are interconnected: the mobile apps and online ordering platform feed into the loyalty program, enabling customers to order, earn rewards, and access exclusive deals. The company does not appear to offer APIs, SDKs, or developer-facing integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizzas Handcrafted Latin-inspired pizzas sold whole or by the slice at restaurant locations for dine-in, carryout, or delivery. Available to walk-in customers and online/app orderers.
• Wings Chicken wings offered as a side or appetizer option on the Pizza Patrón menu for dine-in, carryout, and delivery customers.
• Sides Side items sold alongside pizzas at Pizza Patrón restaurants for dine-in, carryout, and delivery orders.
• Desserts Dessert items featured on the menu and available for purchase with dine-in, carryout, or delivery orders.
• Combo meals Bundled meal deals combining pizza, sides, and drinks sold at value pricing for family-style dine-in, carryout, or delivery orders.
• La Familia Rewards Customer loyalty program that rewards repeat purchases at Pizza Patrón with points and member-only offers. Available to consumers who register and order at participating locations, online, or via mobile app.
• Online Ordering Web-based ordering service allowing customers to place carryout or delivery orders directly through the Pizza Patrón website.
• Mobile App Ordering Mobile applications for iOS and Android that let customers place carryout and delivery orders and access loyalty rewards from their phones.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Papa Murphy's: Take-and-bake pizza chain with regional Sun Belt presence. Comparable in size and operational model, with a similar value-LTO-driven marketing approach.
• Little Caesars: Value-oriented pizza QSR with deep Texas/Arizona presence, competing on the same $7-$10 carryout price points Pizza Patrón uses for its LTO specials.
• Cicis Pizza: Buffet-style pizza QSR with significant Texas presence, focused on value and family dining. Competes in the same value-oriented QSR pizza segment in core Pizza Patrón markets.
• Papa John's: Major national pizza QSR with strong presence in Texas and Arizona, focusing on delivery and digital channels. Closest peer in pricing architecture and digital loyalty emphasis.
• Pizza Hut: Largest U.S. pizza QSR chain by unit count, headquartered in Plano, TX (within Pizza Patrón's core market). Competes directly on price-LTO pizza, delivery, and digital ordering, with substantially greater scale and marketing budget.
• Domino's Pizza: Largest U.S. pizza chain by system sales and a pioneer in digital ordering and loyalty. Competes head-to-head in Texas/Arizona delivery and carryout with much greater digital and supply-chain investment.
• Marco's Pizza: Mid-sized U.S. pizza franchise chain with strong Sun Belt density. Comparable in scale to Pizza Patrón and competes on quality/ingredient positioning similar to 'The Patrón Way'.

Regional players

• Jet's Pizza: Detroit-style pizza chain with strong Midwest/regional presence. Comparable as a regional player scaling into adjacent states with a distinctive pizza style.
• Mountain Mike's Pizza: West Coast-focused pizza chain with limited Texas/Arizona overlap. Comparable in scale and family-oriented positioning, useful for understanding regional pizza QSR unit economics.

Broad incumbents

• California Pizza Kitchen: Premium casual-dining pizza brand with broader menu and dine-in orientation. Less direct overlap, but a comparable reference point for premium-ingredient pizza positioning and brand premium.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pizzapatron
• Facebookfacebook.com/pizzapatron
• Instagraminstagram.com/pizzapatron
• TikToktiktok.com/@elpizzapatron
• LinkedInlinkedin.com/company/154535

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Patrón