Mott's

What Mott's does

Mott's is a privately held American consumer packaged goods brand, founded in 1842 by Samuel R. Mott in Bouckville, New York. The company produces and markets a portfolio of apple-based and fruit-forward products including 100% juices, no-sugar-added and original applesauces, fruit-flavored snacks, soft baked bars, shelf-stable smoothies, and apple-infused cereals. Sub-brands and trademarked lines include Mott's for Tots (toddler juice with 40% less sugar than regular apple juice), Mott's Mighty (applesauce with added fiber), Mott's Sensibles (100% juice with 30% less sugar), Mott's Zero Sugar, Mott's Healthy Harvest, Mott's Plus, and Fruitsations. Underlying production relies on advanced pasteurization and filtration of real apples sourced from North American family-owned farms; no proprietary digital or AI platform is operated.

The business is operated as Mott's LLP, a wholly owned subsidiary of Keurig Dr Pepper (NYSE: KDP), headquartered at a Plano, TX consumer-relations address while strategic control sits with KDP in Frisco, Texas. Distribution is wholesale through major US and Canadian grocery chains, mass merchants (Walmart, Target), warehouse clubs, and convenience stores, with products sold in pouches, cups, jars, multi-packs, and boxes. Brand marketing centers on family-focused content (a website with 80+ recipes, the Teachable Tastes program, and a Real Apple Promise sourcing narrative) plus organic social on Facebook and Pinterest, with no mobile app or paid digital marketplace presence.

The revenue model is straightforward CPG wholesale: Mott's sells branded food and beverage SKUs at retailer-determined consumer price points across grocery, mass, club, and convenience channels; pricing is not publicly disclosed. The customer base is end-consumer households, primarily families with children and health-conscious shoppers, reached entirely through retail intermediaries — no enterprise customers, B2B contracts, or subscription streams are present. Notable business moves include the 1982 Cadbury Schweppes acquisition (which funded the 1985 launch of single-serve plastic-cup applesauce), the 2018 integration into Keurig Dr Pepper, the 2018 launch of the reduced-sugar Mott's Sensibles line, and the 2010 entry into fruit snacks.

Name

Mott's

Legal name

Mott's LLP

Website

https://motts.com

Company type

Private

Founded year

1842

Operating status

Operating

Headcount range

11–50 employees

Short description

Mott's is an American consumer packaged goods brand producing apple-based juices, applesauces, fruit snacks, soft baked bars, smoothies, and cereals for families with children and health-conscious consumers, distributed through US and Canadian grocery, mass, club, and convenience retailers as a subsidiary of Keurig Dr Pepper.

Ownership category

akta.pro rank

Product category

Fruit Juices & Applesauce

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Apple juice products
• Fruit applesauce snacks
• Fruit flavored snacks
• Shelf stable smoothies
• Ready to eat cereals

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Consumer Packaged Goods Sales: Mott's generates revenue through the sale of branded food and beverage products including juices, applesauces, snacks, cereals, and soft baked bars through retail grocery channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mott's is an American consumer packaged goods company that manufactures and sells apple-based food and beverage products. Its portfolio spans 100% juices (including Mott's for Tots, Zero Sugar, Apple Light, and Lunchbox Favorites), applesauces (Original, No Sugar Added, and Mighty with added fiber), soft baked bars, fruit flavored snacks, shelf-stable smoothies, and cereals. All products are marketed under the Mott's brand and sold through U.S. and Canadian retail grocery, mass, club, and convenience channels.

Product overview

Mott's is a food and beverage company offering a diversified portfolio of apple-based and fruit products. The core product lines include 100% Juices (100% Juice, Zero Sugar, for Tots, Apple Light, Lunchbox Favorites), Applesauce products (No Sugar Added, Regular, and Mott's Mighty with added fiber), Soft Baked Bars, Fruit Flavored Snacks, Fruit Smoothies, and Cereals. The company also provides recipe resources demonstrating how to use their products in cooking and baking. All products are positioned around the 'Real Apple Promise' - using real apples grown in North America on family-owned farms, with hand-picked harvesting. The brand operates as part of Keurig Dr Pepper and has a history dating back to 1842.

Differentiator

Problem solved

Functional benefit

Brands

• Mott's for Tots: A prediluted juice drink made of 100% juice and purified water with 40% less sugar than regular apple juice, designed for toddlers.
• Mott's Mighty
• Mott's Zero Sugar
• Mott's Sensibles
• Fruitsations
• Mott's Healthy Harvest
• Mott's Plus

Products and services

• Mott's 100% Juice

Quantifiable outcome

• 38% less sugar than leading no sugar added pouch competitor (8g vs 13g)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Juice Products Association (JPA)minorStrategic or Co-development PartnerMott's is a member of the Juice Products Association, a trade association that advocates the fruit and fruit juice industry. JPA's main objectives include advancing research establishing the health benefits of apples and apple products.
• Cornell UniversitycoreStrategic or Co-development PartnerMott's has partnered with Cornell University along with the IPM Institute of North America to develop agricultural strategies for supporting native pollinators. The partnership aims to reduce farmers' reliance on rented bees for orchard pollination.
• IPM Institute of North AmericacoreStrategic or Co-development PartnerPartnership between Mott's, local farmers, and Cornell University to develop agricultural strategies for supporting native pollinators and promoting sustainable farming practices.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Tree Top: Grower-owned cooperative and one of the most direct competitors in applesauce and apple juice, sharing the apple-based product focus and retail grocery distribution.
• Welch's: Iconic fruit-based brand with a juice and fruit-snacks portfolio targeting families, occupying the same grocery and mass-merchant shelf space as Mott's.
• Ocean Spray: Grower-owned fruit juice cooperative competing in the single-serve and multi-serve juice category, including kid-friendly formats that overlap with Mott's for Tots.
• Seneca Foods: Major producer of private-label and branded canned fruits, including applesauce, making it a direct competitor in Mott's core applesauce business.
• Musselman's: Long-running apple products brand covering applesauce and apple juice, closely overlapping Mott's product set and family-oriented positioning.
• Capri Sun: Kraft Heinz kids' pouch drink brand competing most directly with Mott's for Tots and Lunchbox Favorites in the lunchbox juice occasion.
• Apple & Eve: Mid-size U.S. juice brand focused on family and kids' multi-serve and single-serve juice formats, overlapping with Mott's juice assortment.
• Old Orchard: U.S. juice brand (frozen and shelf-stable), including reduced-sugar and kids' lines, that competes with Mott's Sensibles and core juice SKUs.

Broad incumbents

• Tropicana: PepsiCo-owned major juice brand with broader scale across orange and multi-fruit juices, including kids' juice products that compete directly with Mott's.
• Minute Maid: Coca-Cola-owned juice franchise including Simply and fairlife; competes with Mott's across retail juice and smoothie-adjacent categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/motts
• Pinterestpinterest.com/motts
• Xx.com/motts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mott's