juice products association

What juice products association does

The Juice Products Association (JPA) is a U.S. trade association founded in 1957 and headquartered at 529 14th Street NW, Suite 1280, Washington, DC. It represents and supports the fruit and vegetable juice products industry through membership-based services targeted at juice manufacturers, processors, and allied organizations. The association is privately organized as a non-profit and does not develop or sell technology products.

JPA's core offerings consist of industry advocacy, regulatory compliance guidance, nutrition research and education (including the Sip Smarter consumer-facing initiative), member networking and resource access via a member portal, an annual Juice Conference, scholarship programs, tanker wash resources, and a career center. Its revenue model rests on membership dues structured by member category and size, supplemented by event and program activity for the member base, with a Quick Pay payment system referenced for membership renewals. JPA holds official USDA MyPlate Strategic Partner status, providing it recognized standing in federal nutrition policy and public health communications, and has commissioned economic impact research through the UF/IFAS Economic Impact Program.

Its go-to-market is primarily inbound and member-driven: a public-facing website (juiceproducts.org), a password-protected member portal (members.juiceproducts.org), LinkedIn corporate communications, email newsletters, and the annual in-person conference. Distribution is domestic, and customer/member access is gated by membership enrollment rather than transactional purchase. As a non-profit trade body, JPA's economic engine is dues-funded member services and event participation rather than product sales.

Name

juice products association

Legal name

Juice Products Association

Website

https://juiceproducts.org

Company type

Private

Founded year

1957

Operating status

Operating

Short description

Juice Products Association is a U.S. non-profit trade association founded in 1957, headquartered in Washington, DC, representing juice manufacturers, processors, and allied organizations through advocacy, regulatory guidance, nutrition education, and an annual conference.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Beverage Manufacturing (3121), Food Manufacturing (311)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)

akta.pro secondary industries

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC), Juice Concentrates & Fruit Bases (AFAFAGAB), Juice Concentrates, Bases & Syrups (Fruit/Vegetable) (AFAKAFAC), Refrigerated Juices & Smoothies (CRADACAL)

Keywords

• Trade association services
• Industry advocacy
• Membership services
• Regulatory compliance
• Nutrition education

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: JPA generates revenue through membership fees from juice product manufacturers, processors, and allied industry members. Members receive access to the member portal, resource library, committee participation, and member-only benefits.

Distribution channels2 records

Marketing channels4 records

Core offering

The Juice Products Association is a U.S. trade association that represents fruit and vegetable juice manufacturers, processors, and allied organizations. It sells paid memberships that grant access to a member portal, resource library, committee participation, and member directory, and it produces the annual Juice Conference and the Sip Smarter nutrition education initiative. The association also advocates for the juice industry before federal agencies and partners with USDA MyPlate to promote the role of 100% juice in a healthy diet.

Product overview

The Juice Products Association (JPA) is a trade association serving the fruit and vegetable juice industry in the United States. JPA does not offer technology products; instead, it provides membership services, industry resources, networking opportunities, annual conferences (Juice Conference), educational materials (Sip Smarter initiative), scholarship programs, career center services, and tanker wash resources for its member companies. The organization operates member-only portals and resource libraries for its member base.

Differentiator

Problem solved

Functional benefit

Products and services

• JPA Membership

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• USDA MyPlatecoreStrategic or Co-development PartnerJPA is an official MyPlate Strategic Partner, working with the USDA to promote nutrition education and the role of 100% juice in a healthy diet. This partnership provides JPA with high-visibility credibility in nutrition policy and public health messaging.
• UF/IFAS (University of Florida Institute of Food and Agricultural Sciences)coreStrategic or Co-development PartnerUF/IFAS Economic Impact Program conducted a sponsored project report on the economic contributions of the U.S. fruit and vegetable juice industry, providing valuable research and data for JPA.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• American Beverage Association: National trade association representing the non-alcoholic beverage industry in the U.S., including juice, soft drinks, and bottled water producers. Directly comparable to JPA as a dues-funded advocacy and policy body for U.S. beverage manufacturers, though broader in scope.
• International Fruit and Vegetable Juice Association (IFU): Global trade association representing the fruit and vegetable juice industry. Directly comparable to JPA in mission, membership model, and focus on juice-specific scientific, regulatory, and nutrition issues, but operating internationally rather than U.S.-only.
• Florida Citrus Mutual: Trade association representing Florida citrus growers, many of whom supply the juice industry. Comparable to JPA as a state-level industry body with a strong advocacy, research, and regulatory engagement mandate for the citrus-juice supply chain.
• California Citrus Mutual: Trade association representing California citrus growers. Functionally comparable to JPA as a membership-funded industry advocacy organization for citrus producers feeding into the U.S. juice market, but with a state-level rather than national lens.

Broad incumbents

• FMI - The Food Industry Association: Large U.S. trade association for the food retail and wholesale industry. Comparable to JPA in operating model (membership dues, advocacy, conferences, research) but broader in scope, covering the full food retail ecosystem rather than juice specifically.
• United Fresh Produce Association: Trade association serving the fresh produce supply chain. Comparable to JPA in industry-association model, advocacy focus, and conference-driven engagement, but with a fresh-produce rather than juice-processing orientation.

Emerging players

• Plant Based Foods Association: Trade association representing plant-based food and beverage companies. Comparable to JPA as a category-specific industry body using advocacy, standards, and member resources, but focused on the emerging plant-based category rather than juice.

Regional players

• Sunkist Growers: Cooperative marketing organization for California and Arizona citrus growers. Functionally adjacent to JPA as a grower-side industry body serving citrus producers, with similar grower-membership economics and category advocacy needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/juiceproducts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about juice products association