Laila

What Laila does

Laila (legally Laila AI Inc.) is a US-based consumer social discovery platform that matches users through user-generated activities and plans rather than through profile-based swiping. The product launched in New York City in April 2026 under founder Kaan Divitoğlu and operates as a mobile-first social app centered on a plan-based matching model, where users post activities and connect with others based on shared intent to do something in the real world. Early reported metrics include over 10,000 sign-ups, more than 2,000 plans posted, approximately 44% conversion from matches to in-person meetups, and roughly 67% female sign-ups, indicating strong organic pull in the launch market.

The platform's core technology is the matching architecture itself, with AI-driven tools (text modality) for activity idea generation, plan discovery, and meetup coordination disclosed as part of the product roadmap but not yet shipped. The company is incorporated in New York State, maintains an office at 640 Ellicott St, Suite 18, Buffalo, NY, and operates with 1-10 employees. The legal entity and brand (Laila / Laila AI Inc.) were inherited from an earlier company founded in 2019 by Will, Justin, and Mike that shut down in 2020 after COVID-19 disrupted its college-student target market; the current iteration represents a revival and repositioning of the entity.

The revenue model is characterized as subscription-based recurring, but no pricing has been publicly disclosed and no revenue figures are reported. Go-to-market is product-led, with growth driven by word-of-mouth in the NYC launch market. Customer segments are consumer-persona-based: socially active individuals seeking in-person connections and women users (the dominant cohort), both served through a horizontal segmentation approach with no enterprise or B2B channel disclosed.

Name

Laila

Legal name

Laila AI Inc.

Website

https://getlaila.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Laila (Laila AI Inc.) is a consumer social discovery platform that matches users through user-generated activities and plans. Launched in NYC in April 2026 under founder Kaan Divitoğlu, it targets individuals seeking real-world social connections via shared activities rather than profile swiping.

Ownership category

akta.pro rank

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Social Discovery Platform Revenue: The company operates as a social discovery platform connecting users through shared activities. Revenue generation model is not explicitly disclosed in available sources.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Laila operates a mobile-first social discovery platform that matches users based on user-generated activity plans rather than profile swiping, helping individuals transition digital connections into real-world meetups through shared activities. The platform incorporates AI-driven tools to help users generate activity ideas, discover relevant plans, and coordinate in-person experiences. It was launched in New York City in April 2026 with reported early traction including 10,000+ sign-ups, 2,000+ plans posted, a 44% match-to-meetup conversion rate, and roughly 67% female sign-ups.

Product overview

Laila is a social discovery platform that operates as a single, unified product. The platform centers on a plan-based matching model where users post activities and connect with others based on shared interests rather than traditional profile swiping. The company is developing AI-driven tools as part of its roadmap to help users generate activity ideas, discover relevant plans, and coordinate real-world experiences more efficiently.

Differentiator

Problem solved

Functional benefit

Products and services

• Laila Social Discovery Platform A mobile-first social discovery platform for individual consumers that uses a plan-based matching model — matching users via user-generated activity plans instead of profile swiping — and is developing AI-driven tools to help users generate activity ideas, discover relevant plans, and coordinate real-world meetups.

Quantifiable outcome

• 44% of matches convert to in-person meetups
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Hinge: Hinge is a major dating app owned by Match Group, marketed around "designed to be deleted" and meaningful connections. While Laila is not a dating app per se, Hinge's emphasis on intentional, outcome-driven connections overlaps conceptually with Laila's activity-based anti-swipe positioning, and Match Group's resources represent a competitive ceiling.
• Bumble: Bumble is a publicly traded dating and social app that also operates Bumble BFF (friend-finding) and Bumble For Friends. It represents the broad-incumbent threat: an established, well-funded player expanding from dating into the friend-discovery space Laila targets, with vastly larger user base and marketing budget.

Others

• Eventbrite: Eventbrite is a leading event-discovery and ticketing platform. It is adjacent rather than directly competitive: while Laila helps users form small spontaneous plans, Eventbrite lists larger public events. However, both operate in the real-world activity discovery layer and could become either a distribution partner or an indirect competitor for user attention.

Emerging players

• Geneva: Geneva is a group-based social platform built around communities, events, and shared spaces. It overlaps with Laila in using activities and groups as the unit of social engagement, though Geneva leans toward interest communities while Laila focuses on 1:1 or small-group meetups.
• Peanut: Peanut is a social networking app for women, originally focused on mothers and expanding to broader female social connection. It overlaps with Laila's female-majority user base and activity-based community-formation approach, though Peanut's audience skews toward a more specific life-stage demographic.
• Timeleft: Timeleft is an emerging activity-based social app that matches users for group dinners and in-person experiences, particularly for people new to a city. It shares Laila's core thesis that activities (not profiles) are the matching primitive and represents the most direct emerging competitor in the same niche.
• Thursday: Thursday is a dating app that is only active one day per week to encourage real-world meetups over endless swiping. Its core anti-swipe, in-person-first thesis is conceptually aligned with Laila's activity-based positioning, making it a thematic peer even if it remains in the dating category.
• Clymb: Clymb (formerly Yobler) is an activity-based social discovery app that connects users through real-world activities and experiences. It shares Laila's foundational model of using activities rather than profiles as the matching primitive, making it a closely comparable emerging competitor in the same niche.
• Hey! VINA: Hey! VINA is a friend-finding app targeting women, with activity-based matching for new friends. Its female-majority user base and activity-first design make it a direct comparable in the same niche as Laila's socially-active-women segment.

Direct peers

• Meetup: Meetup is the closest direct peer: an activity-based social discovery platform that connects people around shared real-world plans and events. Laila's plan-based matching model mirrors Meetup's core thesis of using activities as the social primitive, though Meetup targets larger group events while Laila appears focused on smaller one-on-one or small-group meetups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getlaila
• LinkedInlinkedin.com/company/getlaila

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laila