What Vix Vizion Pty does

Vix Vizion Pty Ltd is an Australian provider of video analytics and facial recognition software, headquartered in Fortitude Valley, Brisbane and founded in January 2011. The company's flagship platform, Imagus, applies proprietary deep learning algorithms to perform real-time face detection, matching, recognition, and tracking in challenging "wild" environments — crowded spaces, poor lighting, angled or obstructed views, masks, and uncooperative subjects. Complementary modules include Intelligent Video Analytics (people counting, crowd density, mask detection, occupancy), Alerts and Forensic Reporting (multi-channel notifications and historical search), the Returns Desk fraud module, Imagus Edge for on-camera AI inference, and OSCR for centralized multi-site management of distributed watchlists and enrolment.

Vix Vizion serves enterprise customers across multiple verticals: retail loss prevention (Foodstuffs NZ, Bunnings), responsible gaming (300+ licensed Australian venues with 80%+ South Australian share), aged care (Arcare), education (Swinburne University), critical infrastructure, airports, transit, mining, and stadiums. The product is delivered via direct enterprise field sales and a global channel partner program, with native integrations into dominant VMS platforms (Milestone XProtect, Hanwha Wave, Network Optix Nx Witness) and access control systems (Gallagher, Inner Range), plus camera-level integration with i-Pro in Australia. The technology has been independently benchmarked by the US NIST FRVT program, ranking 2nd globally in 2022 and 3rd in 2023 for wild-scenario facial recognition accuracy.

The business model is built on quote-based annual subscription licensing of the Imagus platform, augmented by managed remote monitoring services and partner-led professional services. Deployment options span customer-hosted, edge-AI camera, and Vix Vizion-managed cloud. In October 2024, Vix Vizion was acquired by Biometry, an Australian-owned global biometrics company, and the company has subsequently accelerated international expansion — notably UK partnerships with ASEL and All Tag Europe in 2025.

Name

Vix Vizion Pty

Legal name

Vix Vizion Pty Ltd

Website

https://vixvizion.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Vix Vizion is an Australian provider of Imagus, a deep-learning facial recognition and video analytics platform for enterprise customers across retail, gaming, aged care, critical infrastructure, and public venues.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Software Licensing (Imagus Platform): Vix Vizion generates revenue primarily through licensing its Imagus facial recognition and video analytics software platform. Software is deployed as standalone or integrated solutions, with configurable storage options including local, distributed, or cloud-based deployment. Pricing is quote-based and likely varies by deployment scale (number of cameras, sites, and features).
2. Remote Monitoring and Support Services: Provides a subscription-based web monitoring and support service option for monitoring the status of face recognition and video analytics systems. Includes system health monitoring and redundant connectivity options for secure sites.
3. Professional Services and Integration: System integrators and channel partners deploy and configure Imagus solutions. Vix Vizion supports partners with technical setup, deployment, and configuration services as part of its partner program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Vix Vizion develops, licenses, and supports the Imagus platform — a facial recognition and intelligent video analytics software suite used by enterprises to identify persons of interest in real time, perform forensic video search, manage self-exclusion compliance, and provide contactless biometric access control. The platform is deployed on customer premises, on edge AI cameras, or in a Vix Vizion-hosted cloud, and is sold via direct enterprise sales and a global channel partner network of resellers, VMS vendors, and system integrators.

Product overview

Vix Vizion is an Australian-based company founded in January 2011 offering a modular video analytics and facial recognition platform called Imagus. The core product portfolio includes the Imagus Facial Recognition System as the flagship offering, supported by Intelligent Video Analytics, Alerts and Forensic Reporting, and OSCR Multi-Site Central Management. Additional modules include Remote Monitoring Services, Imagus Plug-Ins (VMS and access control integrations), Returns Desk Module, and Imagus Edge (edge-based AI camera processing). These products are offered both as standalone solutions and integrated with existing VMS/cCTV infrastructure. The company serves multiple vertical markets including retail loss prevention (Retail EDGE), gaming/pubs and clubs (Responsible Gaming), critical infrastructure, airports, transit, education, health and aged care, mining, and stadiums/venues.

Differentiator

Problem solved

Functional benefit

Brands

• Imagus: Core facial recognition and video analytics software platform developed by Vix Vizion for security, retail, gaming, health/aged care, transit and access control applications.
• Imagus Edge
• OSCR
• Retail Edge
• Super Track

Products and services

• Imagus Facial Recognition System Flagship facial recognition system using advanced deep learning algorithms for fast, accurate face detection, matching, recognition, and tracking in crowded, 1-to-1, and uncooperative environments with poor lighting, low quality, angled, or obstructed views. Used by enterprises to identify persons of interest in real time, enroll faces from existing databases, video footage, or on-the-fly, and trigger alerts and forensic search.
• Intelligent Video Analytics Video analytics module providing statistics and insights from existing CCTV or VMS systems including people counting, mask detection, crowd counting, occupancy management, and contact tracing. Designed for enterprises that already operate camera infrastructure and need operational and people-flow analytics alongside facial recognition.
• OSCR Multi-Site Central Management Online Self-management Centralised Register (OSCR) for managing video analytics and face recognition programs across multiple distributed sites. Includes central management, reporting, enrollment, and database tools with bidirectional sync. Designed for multi-site retailers, venue chains, and critical infrastructure operators that need to coordinate a single watchlist across hundreds of locations.
• Imagus Edge Edge-based video analytics and facial recognition software designed to run on AI cameras, adding facial recognition functionality to edge devices without requiring excessive server hardware or network bandwidth. Embedded into i-Pro AI engine S series cameras with X series planned for full Imagus FR algorithm operation on-camera.
• Alerts and Forensic Reporting Real-time notification module via SMS, email, light panels, screen flashing, and web callouts, combined with a forensic search engine for historical analysis, associate identification, and incident investigation. Used by security and loss prevention teams to investigate incidents and identify known persons of interest across recorded video.
• Returns Desk Module Retail loss prevention module that verifies whether a customer walks in empty-handed and takes an item off the shelf to ask for a refund, identifying return desk fraud and expanding the persons of interest database. Targeted at retailers seeking to reduce refund-related losses.
• Remote Monitoring Services Web-based monitoring service for single and multiple distributed Imagus systems with redundant internet connectivity options, designed for high security and compliance-based installations that require ongoing system health oversight without Vix Vizion receiving private data or video streams.
• Imagus Plug-Ins (VMS and Access Control Integrations) Plug-in integrations connecting Imagus Facial Recognition and Video Analytics with Milestone XProtect VMS, Gallagher Command Centre, Inner Range Integriti and Inception, Hanwha Wave VMS, and Network Optix Nx Witness VMS. Enables facial biometrics for contactless multi-factor authentication and access control within existing security infrastructure.
• Retail EDGE (Retail Loss Prevention Solution) Unified end-to-end retail loss prevention solution combining Imagus in-store face recognition, video analytics, and the Vix Vizion CMS multi-store central management platform. Offered in three deployment configurations (local, edge, and cloud) and targeted at multi-site retail chains combating theft, returns fraud, and violent customer behavior.
• Responsible Gaming Solution Self-exclusion management solution for licensed gaming venues with centralized and distributed deployment models, a self-exclusion onboarding portal, and real-time monitoring and alerting when excluded patrons enter gaming rooms or specified venues. Used by clubs, pubs, hotels, and gaming lounges to meet state-based self-exclusion regulations.
• Critical Infrastructure Security Solution Security application for Australian critical infrastructure operators subject to SOCI legislation, providing face recognition for site access control, people tracking, and incident investigation across electricity, gas, water, ports, communications, data storage, defence, and transport sectors.
• Airport Terminal Safety and Security Solution Face recognition solution for airport terminals providing real-time alerts for people of interest in check-in and baggage areas, associate identification, access control, and terminal analytics for passenger flow planning.
• Transit Application Video analytics and facial recognition solution for bus, rail, and station transit environments, including on-vehicle and station passenger analytics, fare collection verification via face biometric identity, concession pass verification, face biometric-based gate and turnstile access control, and real-time crowding and mask compliance monitoring.
• Health and Aged Care Solution Patient and resident safety solution for aged care facilities, retirement living, and hospitals, including real-time alerts when at-risk residents (e.g., dementia patients) attempt to leave the facility, visitor identification, contact tracing, and secure-area access control. Integrates with the Whistle communications platform to push alerts to staff smartphones.
• Stadium and Venues Solution Face recognition and video analytics solution for sports stadiums and entertainment venues, including banned-fan detection and alerting, faster face-based entry for opted-in members, missing child location, and sex offender detection at family venues.
• Mining Safety and Security Solution Proof of presence and access control solution for mine sites and oil and gas operations, providing face verification for alcohol testing machines, equipment servicing authorization, credential verification for service personnel, and access control for critical areas.
• Facial Recognition for Access Control Face-only or dual-factor (face plus card) access control solution integrated with Gallagher and Inner Range access control systems, enabling hands-free secure facility access for sites where card sharing is a concern or where contactless entry is required.
• Education Applications Solution

Quantifiable outcome

• Over 225 million faces scanned in a 2024 NZ retail trial, generating 1,742 alerts with 1,200 confirmed against watchlists
• +5 more outcomes

Named customers11 records

Segments11 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• ASEL (Argenbright Security Europe Ltd)coreChannel Partner/ Reseller/ Distributor · 1 September 2025Vix Vizion announced a new UK market partnership with ASEL, a market leader in comprehensive integrated security services in the UK and Europe. ASEL brings existing retail, security, and hospitality customer relationships and now includes Vix Vizion's Imagus facial recognition and video analytics in their offering. ASEL launched 'Argus Vizion Live' facial recognition solution powered by Imagus at Retail Risk Leicester.
• All Tag EuropecoreChannel Partner/ Reseller/ Distributor · 1 April 2025Vix Vizion partnered with All Tag Europe to provide facial recognition and video analytic products and solutions to UK retailers to combat violence against staff and theft. All Tag brings extensive retail loss prevention relationships (28 years, 2nd largest RF label provider globally) and now offers Vix Vizion's Retail Edge and Imagus solutions.
• Biometry (Acquirer)flagshipOthers · 2 October 2024Vix Vizion was acquired by Biometry, an Australian-owned global biometrics company with decades of experience in developing cutting-edge identity solutions. The acquisition was announced on October 2, 2024. This represents Vix Vizion becoming part of a larger biometrics organization.
• i-Pro (Direct Technology Partner)coreTechnology or Integration · 21 August 2023Vix Vizion is a Direct Technology Partner with i-Pro in Australia. The partnership enables bundling of Imagus Facial Recognition Software and Video Analytics with i-Pro Network Cameras for tailored solutions not requiring full VMS. Imagus Edge algorithms are embedded into i-Pro AI engine S series cameras, with X series planned for full Imagus FR algorithm operation on-camera.
• Milestone SystemscoreTechnology or IntegrationMilestone's XProtect VMS integration enables Imagus Facial Recognition to operate seamlessly within the Milestone Smart and Management clients. Vix Vizion has developed a deeply integrated plug-in for Milestone XProtect, allowing easy installation, configuration, and use of facial recognition through Milestone's interface. The integration is showcased with case studies at Carina Leagues Club.
• Gallagher (Access Control)coreTechnology or IntegrationVix Vizion Imagus is fully integrated with Gallagher's Command Centre access control platform, providing contactless multi-factor authentication for access control solutions across many markets. Facial biometrics enable hands-free access control, with one management platform controlling cardholder configuration, access rights, events, and alarms.
• Inner Range (Integriti and Inception Access Control)coreTechnology or IntegrationVix Vizion Imagus integrates with Inner Range's Integriti and Inception access control ranges, enabling facial biometrics for dual authentication or contactless access control where hands-free access is required.
• Hanwha Wave VMScoreTechnology or IntegrationVix Vizion Imagus integrates with Hanwha Wave VMS, allowing facial recognition operation from Hanwha Wave screens for multiple use cases across retail, pubs and clubs, and other sectors. Supports video playback on alerts and direct face enrolment to Imagus database.
• Network Optix (Nx Witness VMS)coreTechnology or IntegrationVix Vizion, in partnership with Network Optix, provides a seamless integration between Imagus Video Analytics/Facial Recognition and Nx Witness Video Management System, delivering facial recognition functionality from Nx Witness screens.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Ipsotek (Eviden, an Atos business): UK-based intelligent video analytics specialist acquired by Atos/Eviden, focused on rule-based and AI scene analysis for transport, cities, and critical infrastructure. Comparable to Imagus video analytics with stronger UK public-sector footprint.
• iOmniscient: Australia-based intelligent video analytics vendor covering retail, transport, and city surveillance. Direct comparable to Vix Vizion in ANZ market with overlapping face detection, people counting, and forensic search capabilities.

Broad incumbents

• Idemia: Global identity and biometrics incumbent with extensive facial recognition products across public security, border, and commercial segments. Broader portfolio than Vix Vizion, but overlaps materially in enterprise and government FRT.
• Hikvision: Global surveillance OEM embedding facial recognition and video analytics across its camera and VMS portfolio. Competes with Imagus primarily via bundled, low-cost hardware-plus-software offerings in retail and venue segments.

Direct peers

• Paravision: US-based facial recognition and computer vision vendor consistently top-ranked in NIST FRVT. Competes with Imagus on algorithm accuracy, particularly in unconstrained/wild scenarios, for enterprise and public-sector customers.
• Oosto (formerly AnyVision): Computer vision and facial recognition vendor focused on retail, gaming, and physical security use cases. Closely comparable to Imagus in target verticals and edge/cloud deployment models.
• Cognitec Systems: German facial recognition vendor offering FaceVACS engine for law enforcement, border control, and commercial uses. Competes head-to-head with Imagus in wild-scenario accuracy benchmarks and enterprise FR deployments.
• BriefCam: Video analytics platform providing people counting, search, and real-time alerting integrated with VMS systems. Adjacent competitor to Imagus Intelligent Video Analytics, often deployed alongside FR.
• NEC Corporation (NeoFace): Global leader in facial recognition via its NeoFace platform, ranked #1 in multiple NIST FRVT tracks. Direct competitor to Imagus across public safety, retail, and government deployments, with substantially larger scale.

Emerging players

• Realnetworks (SAFR): Facial recognition platform (SAFR) targeting access control, retail, and education use cases. Overlaps with Imagus in contactless access control and KYC-adjacent identity verification scenarios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/VixVizion
• YouTubeyoutube.com/@ImagusTechnology
• LinkedInlinkedin.com/company/imagus-technology-pty-ltd
• Instagraminstagram.com/vixvizion

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vix Vizion Pty