Xtreme Guns and Ammo

What Xtreme Guns and Ammo does

Xtreme Guns and Ammo is a privately held, Houston/Richmond, Texas-based firearms and ammunition retailer operating a hybrid physical-store plus direct-to-consumer e-commerce business founded in 2011. The company runs a single retail showroom supported by a nationwide storefront at xtremegunsandammo.com, offering rifles, pistols, shotguns, ammunition, optics, thermal scopes, suppressors, and parts/accessories across more than 50 brands. Its product mix is heavily weighted toward premium and enthusiast-grade inventory, with self-reported top-tier dealer status for Staccato 2011 pistols, LWRC International, FALKOR DEFENSE, NEMO ARMS, and Masterpiece Arms rifles, plus distribution relationships with Proof Research and Trijicon thermal optics. SKU pricing spans roughly $3.99–$12,500, anchored by high-ticket precision rifles and thermal/NV devices.

The business makes money primarily through one-time retail sales of firearms and accessories via both in-store and online channels, with secondary revenue mechanics layered on top: a proprietary 4-payment interest-free layaway program (25% down, three monthly payments, 25% cancellation fee) and third-party installment financing through Credova starting at roughly $90/month to enable higher-value purchases. Free UPS Ground shipping (Adult Signature required) extends the addressable market to the 48 contiguous states, with paid shipping to Alaska, Hawaii, and U.S. territories and freight-forwarder support as the international channel. The underlying technology stack is a standard e-commerce platform integrating Stripe and Authorize.net for payments, Google Analytics for traffic measurement, and Credova for financing, with a redesigned mobile-optimized website launched June 10, 2026 to extend in-store service into a 24/7 digital channel.

The company serves four primary customer segments: precision rifle and PRS competition shooters, competition sport shooters (Open and Limited divisions), tactical/professional users, and general firearms enthusiasts, with California-compliant inventory opening the regulated-state market. Value-added services such as bore sighting, optics mounting, special orders, and detailed product/ballistic-calculator content (Gun Blog) reinforce a service-oriented DTC positioning distinct from mass-market big-box sporting goods retailers.

Name

Xtreme Guns and Ammo

Legal name

Xtreme Guns and Ammo

Website

https://xtremegunsandammo.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Xtreme Guns and Ammo is a Richmond, Texas-based firearms retailer founded in 2011 operating a single retail showroom alongside a nationwide direct-to-consumer e-commerce platform, selling premium rifles, pistols, shotguns, ammunition, optics, suppressors, and tactical accessories to precision rifle, competition, tactical, and general enthusiast customer segments.

Ownership category

akta.pro rank

Product category

Firearms Retail

akta.pro industry

PRIMARYCRAMAKAA

Firearms & Ammunition Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

Keywords

• Firearms retail
• Ammunition sales
• Tactical accessories
• Precision rifles
• Gun dealer

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Firearms Sales: Direct sales of firearms including rifles, pistols, and shotguns from premium brands such as LWRC, FALKOR DEFENSE, NEMO ARMS, Masterpiece Arms, Staccato 2011, and others. Sales conducted both online and in-store.
2. Accessories and Parts: Sales of gun parts, accessories, ammunition, optics, thermal scopes, silencers, tactical gear, and cleaning supplies. Includes third-party brands like Magpul, Geissele, Trijicon, Kestrel, and others.
3. Layaway Program: Interest-free layaway program structured as 4 equal payments of 25% each: initial 25% down payment, followed by 3 additional payments of 25% spaced 30 days apart, totaling approximately 90 days to pay off the order. Subject to 25% cancellation fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Xtreme Guns and Ammo is a Houston-area firearms retailer that sells rifles, pistols, shotguns, ammunition, optics, thermal scopes, silencers, gun parts, tactical accessories, and cleaning supplies through a brick-and-mortar store in Richmond, Texas and a nationwide e-commerce website. The company positions itself as the nation's largest dealer for premium brands such as Staccato 2011, LWRC International, FALKOR DEFENSE, NEMO ARMS, and Masterpiece Arms, with value-added services including bore sighting, optics mounting, special orders, layaway, and Credova financing.

Product overview

Xtreme Guns and Ammo is a Houston, Texas-based firearms retailer operating an e-commerce platform at xtremegunsandamo.com. The product portfolio centers on firearms sales (rifles, pistols, shotguns, and ammunition) from numerous brands including Staccato 2011, LWRC International, FALKOR DEFENSE, NEMO ARMS, MasterPiece Arms, Proof Research, B&T, and others. The company is notably the nation's largest dealer for Staccato 2011 pistols and LWRC rifles. Complementary product lines include optics and thermal scopes (Trijicon, N-Vision), silencers, gun parts and accessories (AR-15 components, handguards, triggers, magazines, cleaning supplies), and tactical gear. Accessories like Kestrel weather meters and ballistic calculators support long-range shooting applications. The company offers financing options through Credova and provides free shipping on qualifying items.

Differentiator

Problem solved

Functional benefit

Products and services

• Rifles Firearms category including AR-15 rifles, precision rifles, bolt-action rifles, and tactical rifles from brands such as LWRC International, FALKOR DEFENSE, NEMO ARMS, MasterPiece Arms, Proof Research, HK, SIG SAUER, Daniel Defense, and many others; offered to individual shooters and tactical buyers nationwide.
• Pistols Handguns including 1911-style pistols, Staccato 2011, combat pistols, race guns, and pistols from brands like Kimber, SIG Sauer, Glock, Springfield Armory, HK, Walther, and custom builders; offered to individual shooters, competition shooters, and concealed-carry buyers.
• Shotguns Shotguns including tactical shotguns, semi-automatic shotguns, and over-under shotguns from brands such as Benelli, Breda, Mossberg, Kel-tec, Typhoon Defense, and NEMO Shotguns; sold to sporting, hunting, and home-defense buyers.
• Ammunition Ammunition for rifles, pistols, and shotguns including bulk ammo, pistol ammo, rifle ammo, rimfire ammo, and shotgun ammo from brands like Magtech, Sellier & Bellot, Remington, Colt, and Armscor; available to all firearms buyers including general consumers and bulk purchasers.
• Optics Optical sights and aiming devices including red dot sights, rifle scopes, holographic sights, night vision optics, thermal scopes, laser devices, scope mounts, and range finders from brands like Trijicon, EOTECH, Leupold, Vortex, Nightforce, and Holosun; sold to precision, tactical, and general shooters.
• Silencers/Suppressors Suppressors for rifles and pistols from brands like Dead Air, Diligent Defense, Surefire, SilencerCo, SIG Sauer, LWRC, and Banish; offered to individual shooters in compliance with federal and state suppressor regulations.
• Thermal Scopes Thermal imaging rifle scopes and thermal weapon sights from brands like Trijicon (REAP-IR, IR-Hunter, IR-PATROL), AGM Global Vision, Pulsar, N-Vision, and Guide Sensmart; targeted at night hunters, tactical users, and professional buyers.
• Parts & Accessories AR-15 parts, gun parts, magazines, triggers, handguards, barrels, rifle stocks, tactical gear, gun cleaning supplies, and gunsmithing tools from brands like Magpul, Geissele, Trijicon, Kestrel, Midwest Industries, and PRO SHOT; for individual builders, hobbyists, and upgrades.
• Rifle Actions & Chassis Custom rifle actions (FALKOR DEFENSE, Impact Precision, Zermatt Arms, Curtis Custom), chassis systems (MPA, MDT), and barrels (Ballistic Advantage, Proof Research) sold to precision rifle builders and custom rifle customers.
• Layaway Program Interest-free in-house layaway program structured as 4 equal payments of 25% over approximately 90 days, enabling customers to purchase higher-value firearms and accessories by spreading payments; subject to a 25% cancellation fee.
• Credova Installment Financing Third-party installment financing provided via Credova, allowing qualified customers to finance firearm and accessory purchases with monthly payments starting as low as $90/month.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CredovacoreGTM or Marketing PartnerFinancing partner providing installment payment options for customers. Offers 'As low as $90.00/mo' financing on purchases, enabling customers to afford higher-value firearms and accessories.
• Layaway Program (Internal)coreGTM or Marketing PartnerProprietary interest-free layaway program with 4 equal payments of 25% over approximately 90 days. Creates customer commitment and enables purchases of high-value items not covered by traditional financing.
• UPSminorChannel Partner/ Reseller/ DistributorShipping carrier for domestic orders. Provides free UPS Ground shipping with Adult Signature to 48 contiguous states on eligible items.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sportsman's Warehouse: Public multi-store firearms and outdoor sporting goods retailer with both brick-and-mortar and e-commerce channels. Comparable because it sells the same categories — rifles, pistols, ammunition, optics, accessories — across multiple premium brands and competes for the same consumer base, though at much greater scale.
• Bass Pro Shops / Cabela's: Large outdoor sporting goods retailer (parent: Bass Pro Group) operating superstores plus an extensive e-commerce site across firearms, ammunition, optics, and accessories. Overlaps with XGA on premium-brand firearms and accessories but at vastly greater scale and assortment depth.

Direct peers

• MidwayUSA: Privately held, Columbia, Missouri-based direct-to-consumer firearms and shooting supplies retailer offering firearms, ammunition, reloading components, optics, and accessories. Closely comparable to XGA in product breadth, online-first model, and mid-size independent positioning.
• Brownells: Iowa-based retailer specializing in firearms parts, accessories, ammunition, and gunsmithing supplies with a strong e-commerce and content-driven model. Comparable to XGA's parts/accessories/AR-15 build-out focus and overlapping premium-brand assortment.
• Palmetto State Armory: South Carolina-based online-direct AR-15 platform and firearms/accessories retailer with a strong digital presence and competitive pricing. Comparable to XGA in digital-first firearms retail and AR-platform focus, though PSA's business model is more vertically integrated (manufacturer + retailer).
• Cheaper Than Dirt: Texas-based online firearms, ammunition, and shooting accessories retailer. Highly comparable to XGA in online channel, Texas roots, and broad firearms/ammunition/accessories assortment aimed at similar consumer segments.
• Primary Arms: Texas-based online optics-and-accessories retailer with a growing firearms catalog and strong content/education focus. Comparable to XGA in Texas base, online-first model, and overlap on AR-15 parts, optics, and accessories — though Primary Arms is more optics-led.

Emerging players

• EuroOptic: Pennsylvania-based online retailer specializing in precision rifles, optics, and long-range shooting equipment. Highly comparable to XGA's premium precision-rifle and high-end optics assortment (Trijicon, Nightforce, premium European brands) and overlap on PRS/competition customer segments.
• Lucky Gunner: Tennessee-based online retailer focused primarily on ammunition (with growing firearms/accessories). Comparable to XGA in digital-first firearms-adjacent retail and overlapping customer base, though ammunition-led rather than firearms-led.

Others

• GunBroker: Largest online firearms marketplace connecting buyers with FFL-holding sellers. Comparable as an online firearms channel competing for the same customer traffic and acting as both a competitor and a distribution channel for retailers like XGA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/xtremegunsandammo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xtreme Guns and Ammo