Autotorino
Autotorino is a privately-held Italian multi-brand automotive dealer group operating 74 branches and approximately 3,400 employees, selling roughly 80,000 new, used, and corporate vehicles per year across 20+ brands and serving both individual consumers and corporate fleets.
- Company typePrivate
- Founded1965
- HeadquartersMilan, Italy
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Autotorino does
Autotorino S.p.A. is a privately-held Italian multi-brand automotive dealer group founded in 1965 and headquartered in Cosio Valtellino (Sondrio), Lombardy. The company operates a network of 74 branches and workshops across Italy, selling approximately 80,000 new, used, km0 (zero-kilometer), and corporate vehicles per year as an official dealer for more than 20 brands, including Mercedes-Benz, BMW, MINI, Toyota, Lexus, Hyundai, Kia, BYD, XPENG, and KGM. With approximately 3,400 employees, Autotorino has expanded beyond vehicle retail into complementary revenue streams including certified used vehicles (BeBeep sub-brand, 2,000+ stock vehicles, warranties up to 48 months), financing and insurance (RC Auto, theft/fire, fixed-price policies), after-sales service and bodywork, long-term rental (Noleggio Lungo Termine), commercial vehicle customization, and electric mobility advisory through the Evolution sub-brand.
The group's underlying technology and platform consist of a proprietary digital commerce layer (Autotorino Digital Platform) that supports online browsing, reservation with a €250 deposit for 48-hour holds, full e-commerce vehicle purchase with delivery to any of 70+ branches, WhatsApp Business engagement, and an omnichannel customer experience recognized by the Touch Point Awards 2023 and Interactive Key Awards 2023. The group operates three primary brands under the parent: Autotorino (core multi-brand retail), BeBeep (certified used vehicles with Check-up Pro inspections and satisfaction guarantees), and Evolution (electric mobility advisory and EV charging infrastructure guidance).
Autotorino's business model combines one-time vehicle gross profit, transactional financing/insurance commissions, recurring subscription revenue from long-term rental and All-Inclusive Mobility packages, and professional service fees from after-sales maintenance and commercial vehicle upfitting. Customer segments are split between individual consumers (primary) and corporate/business fleets (primary), with secondary segments including EV adopters and motorcycle enthusiasts. The group is pursuing international expansion via the announced 2024 acquisition of Mercedes-Benz Warszawa Sp. z.o.o. in Poland from Mercedes-Benz Group AG (pending Polish Competition Authority approval), representing its first dealership outside Italy. The company is privately held, with no disclosed PE/VC institutional investors, and operates under CEO Stefano Martinalli.
Autotorino firmographics
Firmographics- Name
- Autotorino
- Legal name
- Autotorino S.p.A.
- Website
- https://autotorino.it
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Autotorino is a privately-held Italian multi-brand automotive dealer group operating 74 branches and approximately 3,400 employees, selling roughly 80,000 new, used, and corporate vehicles per year across 20+ brands and serving both individual consumers and corporate fleets.
- Ownership category
- akta.pro rank
Where Autotorino is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices11 records
Markets served
Autotorino business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Vehicle Sales: Sale of new, used, km0 (zero-kilometer), and corporate vehicles across 20+ automotive brands including Mercedes-Benz, BMW, Toyota, Hyundai, Kia, BYD, and others. Sales can be completed in-person at branches or online through reservation system.
- After-Sales Services: Maintenance, repairs, bodywork, tire replacement, diagnostics, vehicle inspection (revisione), and mobile service for vehicles of all brands sold
- Financial Services: Financing solutions, insurance products (RC Auto, theft and fire, fixed-price policies), and extended warranty packages offered through partnerships with financial institutions
- Long-term Rental: Vehicle leasing and long-term rental solutions for individuals and corporate fleets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicles from official brand distributors |
| One time/ perpetual license | Pay-as-you-go | Certified pre-owned vehicles with Check-up Pro inspection |
| Subscription | Monthly | Financing, insurance, and extended warranty packages |
| Subscription | Monthly | Long-term vehicle rental and leasing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Autotorino product offering
Product offeringCore offering
Autotorino operates a network of 74 multi-brand automotive dealerships across Italy, selling new, used, km0 (zero-kilometer), and corporate vehicles from over 20 brands including Mercedes-Benz, BMW, Toyota, Hyundai, Kia, BYD, and XPENG. The company complements vehicle sales with financing, insurance, extended warranties, after-sales maintenance and repairs, electric mobility advisory (Evolution), certified pre-owned programs (BeBeep), and long-term rental services for individuals and corporate fleets.
Product overview
Autotorino is a multi-brand automotive dealership platform offering new, used, demo (km0), and corporate vehicles through 74 branches across Italy. As an official dealer for over 20 brands including Mercedes-Benz, BMW, MINI, Hyundai, Kia, Toyota, Lexus, BYD, XPENG, and KGM, the company operates a platform-plus-services model. Core offerings include vehicle sales through the main dealership and BeBeep certified used program. Supplementary services encompass mobility solutions (All-Inclusive, warranty extensions, financing, insurance), post-sale workshop assistance, and Evolution electric mobility advisory. The portfolio is complemented by long-term rental options and commercial vehicle customization services.
Differentiator
Problem solved
Functional benefit
Brands
- BeBeep: The used car brand by Autotorino, featuring over 2,000 used cars with Check-up Pro verification and extended warranties up to 48 months.
- Evolution
Products and services
- Multi-Brand Vehicle Dealership Sale of new, used, km0 (zero-kilometer), and corporate vehicles from over 20 automotive brands including Mercedes-Benz, BMW, Toyota, Hyundai, Kia, BYD, XPENG, KGM, MINI, and Lexus across 74 branches in Italy, with online reservation and purchase capabilities.
- BeBeep Certified Used Vehicles Certified pre-owned vehicle program featuring over 2,000 inspected used cars with Check-up Pro verification (100+ inspection points), extended warranties up to 48 months, and satisfaction guarantees including 'Soddisfatto o Rimborsato' (Satisfied or Refunded) and 'Soddisfatto e Garantito' (Satisfied and Guaranteed).
- Mobility Services Bundled mobility solutions including vehicle financing, insurance products (RC Auto, theft and fire, fixed-price policies), extended warranty packages, maintenance plans, and wallbox charging solutions offered through partnerships with financial institutions.
- Post-Sale Assistance and Workshop Services Workshop and maintenance services including bodywork, tires, oil changes, accessory installation, diagnostics, vehicle inspections (revisione), and mobile service options for vehicles of all brands sold.
- Evolution Electric Mobility Advisory Electric mobility advisory service providing consultation and infrastructure guidance to support customers transitioning to electric vehicles, including EV charging solutions and wallbox installations.
- Long-Term Vehicle Rental Vehicle leasing and long-term rental services providing flexible access to vehicles without ownership, marketed under the Noleggio Lungo Termine offering with various mileage and service packages on monthly billing.
- Commercial Vehicle Customization Specialized upfitting services for commercial vehicles including fixed boxes, canopies, insulation, van conversions, refrigerated cells, tipper bodies, and special equipment installation.
Quantifiable outcome
- 12% growth in electrified vehicle sales in 2025 vs prior year
- +4 more outcomes
Companies that use Autotorino
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Autotorino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Autotorino partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Fondazione Allegra Agnelli per la Ricerca sul Cancro / Istituto Nazionale Oncologico Candiolo (INOC)coreAutotorino serves as Automotive Partner, providing mobility support for the foundation and oncological institute. Partnership includes supporting charity events and fundraising activities, as well as health screening initiatives for employees with specialists from the institute.
- A2AminorCollaboration for sustainable mobility projects, including coordination and personalization of electric vehicle charging infrastructure for eco-tourism initiatives in protected areas like Stelvio National Park.
- Volley Bergamo 1991minorAutomotive partner sponsorship supporting women's volleyball team, representing shared values of teamwork, excellence, and community engagement.
- Mercedes-Benz Group AGcoreOfficial dealer for Mercedes-Benz, Mercedes-AMG, Mercedes-Benz Vans, and Smart brands. Acquired Mercedes-Benz Warszawa dealership in Warsaw, Poland in 2024, expanding the partnership to international markets.
- BMW GroupcoreOfficial dealer for BMW, BMW M, BMW i, MINI, and BMW Motorrad brands across the Italian dealer network.
- Toyota Motor ItaliacoreOfficial dealer for Toyota and Lexus brands, and Toyota Professional for commercial vehicles.
- Hyundai and KiacoreOfficial dealer for Hyundai and Kia brands including comprehensive sales and after-sales services.
- BYD ItalycoreAmong the first official dealers in Italy for BYD electric vehicles, supporting the transition to electromobility with Chinese EV manufacturer.
- XPENG MotorscoreAmong the first official dealers in Italy for XPENG electric vehicles, representing Chinese EV manufacturer's entry into Italian market.
- KGM Motors (formerly SsangYong)coreAmong the first official dealers in Italy for KGM Motors, supporting the brand's debut in the Italian market.
Scale indicators8 records
Recent moves3 records
Expansion highlights6 records
Autotorino competitors and assessment
Company assessmentDirect peers
- Emil Frey Group: Swiss family-owned multi-brand automotive dealer group operating across continental Europe with a similar breadth of OEM franchise partnerships and full-service offering (sales, F&I, after-sales, mobility) — the closest direct peer in business model and family-controlled European scale.
- Hedin Mobility Group: Swedish privately-held multi-brand automotive dealer group with retail, after-sales, and mobility services across multiple European countries — directly comparable in multi-brand dealership strategy and integrated services breadth.
Broad incumbents
- Inchcape PLC: London-listed global automotive distributor covering new vehicles, used cars, financing, and parts at substantially larger scale — directly comparable business model though broader geographic footprint than Italy-only.
- D'Ieteren Group: Belgian-listed automotive distribution company operating multi-brand dealer networks across Belgium and continental Europe — comparable as a multi-brand automotive distributor-retailer with F&I and mobility services.
- Penske Automotive Group: US-listed multi-brand automotive retailer with premium-brand franchises (BMW, Mercedes-Benz, Audi, Porsche) and integrated F&I — broadly comparable premium-brand multi-franchise model, though US-focused and much larger.
Regional players
- Drivalia: Italian long-term rental, car leasing, and used-car retail business (backed by Banco BPM) — direct comparable for Autotorino's long-term rental (Noleggio Lungo Termine) revenue stream in the Italian market.
- Leasys: Italian vehicle leasing and long-term rental company jointly owned by Stellantis and Crédit Agricole — directly comparable to Autotorino's leasing/mobility offering within the Italian market and a useful proxy for rental economics.
Emerging players
- Auto1 Group: Berlin-based online used-car platform with deep pan-European inventory liquidity and digital-first operations — overlaps with Autotorino's BeBeep certified used-car program and represents the alternative asset-light model competing for the same end-customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Autotorino social profiles
Digital presenceAutotorino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autotorino leadership team
Management profileNumber of profiles
Profiles1 record
Autotorino subsidiaries and ownership
Company hierarchySubsidiaries1 record
Autotorino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autotorino M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autotorino
What does Autotorino do?
Autotorino operates a network of 74 multi-brand automotive dealerships across Italy, selling new, used, km0 (zero-kilometer), and corporate vehicles from over 20 brands including Mercedes-Benz, BMW, Toyota, Hyundai, Kia, BYD, and XPENG. The company complements vehicle sales with financing, insurance, extended warranties, after-sales maintenance and repairs, electric mobility advisory (Evolution), certified pre-owned programs (BeBeep), and long-term rental services for individuals and corporate fleets.
Is Autotorino a public or private company?
Autotorino is a private company. It is classified as family owned and is currently operating.
When was Autotorino founded?
Autotorino was founded in 1965. It employs 1,001 to 5,000 people.
Where is Autotorino based?
Autotorino is headquartered in Milan, Italy, in the Europe region.
How does Autotorino make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are after-Sales Services, financial Services and long-term Rental.
Who are Autotorino's main competitors?
Direct peers on record are Emil Frey Group and Hedin Mobility Group. Broad incumbents are Inchcape PLC, D'Ieteren Group and Penske Automotive Group. Regional players are Drivalia and Leasys. Auto1 Group is listed as an emerging player.
Does Autotorino have an API?
No public API is recorded for Autotorino.