Stura

Name

Stura

Legal name

Stura Inc.

Website

https://stura.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Video Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)

akta.pro secondary industries

Video Surveillance & Security Analytics (HDAAAEAE), Object Detection & Tracking (HDAAAEAB), Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)

Keywords

• Computer vision software
• Video analytics
• People counting
• Footfall analysis
• CCTV analytics

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Computer Vision Solutions: Project-based custom AI solutions tailored to specific customer environments and use cases. The company designs, trains, and deploys custom computer vision models, suggesting a services-integrated software model where pricing is likely quote-based and tied to deployment scale (number of cameras, complexity, customization requirements).
2. Software Licensing and Deployment: Analytics software licensed for deployment across edge, on-premises, or cloud environments with ongoing support and maintenance. Subscription or licensing model with 24/7 monitoring and maintenance included, indicating recurring revenue components.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Stura Inc. provides custom-trained computer vision software that ingests video streams from existing CCTV cameras to detect, count, and track people in real time or in batch. Its modular platform delivers four core applications — People Counting, Footfall Analysis, Queue Monitoring, and Access Control — supplemented by vertical modules for retail loss prevention, self-checkout theft detection, banking queues, healthcare patient monitoring, face mask compliance, animal monitoring, and multi-camera wide-area surveillance. Deployments run on edge IoT devices, on-premises servers, or the cloud, with 24/7 monitoring and maintenance bundled into the engagement.

Product overview

Stura provides a modular computer vision platform centered on CCTV video analytics for detecting, counting, and tracking people. The core portfolio consists of four primary applications — People Counting, Footfall Analysis, Queue Monitoring, and Access Control — each available as standalone modules targeting retail, transportation, banking, healthcare, and security verticals. These core products are complemented by specialized application modules including Loss Prevention for Retail, Automated Theft Detection at Self-Checkout Kiosks, Queue Management for Banking, Limited Bandwidth Video Analytics, Face Mask Detection, Patient Monitoring in Healthcare, Animal Monitoring, People Detection and Tracking in Open Public Spaces, and Multi-Camera Setup for Wide-Area Surveillance. The platform is deployed via flexible options (IoT/edge, on-premises, cloud) and integrates with existing CCTV infrastructure, badge readers, RFID sensors, and customer IT systems via REST API, CSV/XLSX data exports, and database integration.

Differentiator

Problem solved

Functional benefit

Products and services

• People Counting CCTV-based computer vision solution that counts people entering and exiting buildings, rooms, or defined areas using custom-trained AI models fine-tuned for varied camera types and lighting, including low-light/IR environments.
• Footfall Analysis Monitors the flow of pedestrian traffic over time, tracks dwell time by zone, generates heatmaps, and produces insights into customer behavior, store layout optimization, and marketing campaign impact.
• Queue Monitoring Tracks and analyzes wait times at cashier registers, entrances, and other points of congregation; delivers real-time data via REST API, custom notifications, and offline statistical reports for retail, banking, airports, and entertainment venues.
• Access Control Monitors and restricts access to specific areas using existing CCTV, integrates with badge readers, RFID, and other sensors to match authorization data with video, detect tailgating, and flag suspicious activity in real time.
• Loss Prevention (Retail) Video analytics solution that detects suspicious activities such as shoplifting, fraudulent transactions, and unauthorized access in retail environments, generating real-time alerts and detailed analytics reports to reduce shrinkage.
• Automated Theft Detection for Self-Checkout Kiosks Monitors self-checkout kiosk interactions in real time using machine learning models tailored to each store's layout and product range to flag item swapping, non-scans, and under-scanning.
• Queue Management for Banking Video analytics tailored to banking, delivering real-time queue length and wait-time monitoring, predictive analytics for resource allocation, and data-driven insights for retail banking, credit unions, and financial services branches.
• Limited Bandwidth Video Analytics Edge-computing computer vision solution optimized for constrained network environments, processing video locally on near-camera devices with compression and intelligent filtering to reduce bandwidth while maintaining accuracy.
• Face Mask Detection Real-time computer vision module that detects face mask compliance in multi-camera facilities under varied lighting conditions and issues monitoring alerts.
• Patient Monitoring (Healthcare) Monitors patient conditions in real time inside hospitals, nursing homes, and rehabilitation centers, detecting falls, tracking movements, ensuring treatment protocol compliance, and enabling proactive intervention via anomaly detection.
• Animal Monitoring Predictive analytics module that uses deep learning, real-time video processing, and IoT integration to track animal movement patterns, detect anomalies, and predict potential health issues in farm and wildlife settings.
• People Detection and Tracking in Open Public Spaces Detects and tracks individuals in open public spaces such as airports, stadiums, shopping malls, and smart-city environments using deep learning and real-time video processing, scalable to varying crowd densities.
• Multi-Camera Setup for Wide-Area Surveillance Synchronizes and analyzes feeds from multiple cameras across wide areas including retail complexes, airports, government buildings, and stadiums, providing unified coverage, real-time alerts, and cross-camera object tracking.

Named customers2 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• BriefCam: BriefCam is one of the closest direct competitors, offering video analytics for people counting, face recognition, vehicle and object tracking, and search across existing CCTV infrastructure for security and retail customers.
• Agent Video Intelligence (Agent Vi): Agent Vi provides AI-powered video analytics software for real-time detection, people counting, and crowd monitoring that integrates with existing CCTV — directly comparable to Stura's core offering.
• Ipsotek (Eviden / Atos): Ipsotek specializes in AI video analytics for real-time event detection, people counting, and crowd management in transport, retail, and public safety, closely overlapping Stura's verticals and capabilities.
• intuVision: intuVision develops video analytics for people counting, queue monitoring, and intrusion detection across retail, transit, and smart-city deployments, making it a similar mid-sized direct peer to Stura.

Emerging players

• Density: Density provides people-counting and occupancy analytics using proprietary depth sensors for workplaces and retail, partially overlapping Stura's people-counting and footfall modules via a different sensing modality.
• Uncanny Vision: Uncanny Vision is an emerging AI-CV vendor focused on smart-city and retail analytics (people counting, vehicle analytics, crowd detection) with an edge-AI focus comparable to Stura's deployment model.

Broad incumbents

• Avigilon (Motorola Solutions): Avigilon, owned by Motorola Solutions, offers an integrated video surveillance and analytics platform (Appearance Search, unusual motion detection) that competes in the same AI video analytics market as Stura, but as part of a broader hardware+software portfolio.
• Genetec: Genetec's Security Center includes KiwiVision video analytics for people counting, intrusion detection, and queue monitoring — a broad incumbent with overlapping capabilities across Stura's vertical set.
• Axis Communications: Axis, the largest IP camera vendor, embeds AI-based analytics (AXIS People Counter, AXIS Loitering Guard) directly in its cameras; broader incumbent competing with Stura at the edge AI intersection.

Regional players

• TRASSIR: TRASSIR is a Russia/CIS-focused video management and analytics platform offering people counting and queue analytics comparable to Stura's modules, primarily serving the Eastern European and CIS region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stura-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stura