What VIVOPLAY does

VIVOplay is a direct-to-consumer, subscription-based over-the-top (OTT) television streaming service that distributes Spanish-language audiovisual content to Hispanic households seeking an alternative to cable or antenna-based television. Its primary user segment is Spanish-speaking consumers in Latin America and other Hispanic markets who want flexible, installation-free home viewing across smart TVs, mobile devices, gaming consoles, and web browsers. The company positions itself around the tagline-equivalent value proposition of providing "television without cables or antennas," with content that spans news, entertainment, celebrities, investigative programming, and special events (e.g., El Show de Bocaranda, En Conexión, El Informe, Por la mañana en América, La Última, Con Gladys Rodríguez).

The product is delivered through a single-platform streaming architecture with adaptive bitrate technology that scales video quality from 300 Kbps to 2200 Kbps and supports HD at 2.5 Mbps+ connections. Distribution spans at least nine platform surfaces: iOS (6+), Android (4.5+), Apple TV, Roku, Amazon Fire TV, web browsers (Chrome 3.0+, Firefox 2.0+, IE 11, Safari 5.0+), PlayStation, Microsoft Xbox, and Nintendo Wii, with a secondary TVV App offered as a companion client. Multi-device support allows registration on up to four devices with two simultaneous streams by default, and geolocation-based content delivery restricts or enables programming based on the user's region.

VIVOplay operates as a privately held company under the parent entity VIVOplay Holding, Inc., which is incorporated in Barbados, where the operating entity's jurisdiction is also centered. The firm is based in Miami, Florida, runs with a 1–10 employee footprint, and monetizes exclusively through month-to-month recurring subscriptions billed automatically via user-supplied payment methods, with promotional free trials offered at acquisition. No external funding, ownership stakes, M&A activity, leadership roster, or partnership announcements are disclosed in the available source material.

Name

VIVOPLAY

Legal name

VIVOplay Holding, Inc.

Website

https://vivoplay.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

VIVOplay is a subscription-based over-the-top streaming platform delivering Spanish-language television content, including news, entertainment, and investigative programming, to Hispanic households across Latin America and Spanish-speaking markets via smart TVs, mobile, web, and gaming consoles, without requiring cable or antenna installation.

Ownership category

akta.pro rank

Product category

OTT Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Niche/Genre Streaming Channels (e.g., Horror, Anime, Faith, Kids) (MPABAHAH)

Keywords

• OTT streaming service
• Hispanic video content
• Spanish language television
• Live TV streaming
• Subscription video platform

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription/Membership: Monthly recurring subscription model with automatic recurring billing. Customers authorize payment through a payment method during subscription signup. Subscriptions continue month-to-month until cancelled. Free trials may be offered as promotional incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

VIVOplay is a subscription-based over-the-top (OTT) television streaming platform that delivers Spanish-language audiovisual content including news, entertainment, celebrities, investigative programming, and special events over the internet to connected devices. The service eliminates the need for cable or antenna installations and is accessible via web browsers, iOS and Android mobile apps, smart TV platforms (Apple TV, Roku, Amazon Fire TV), and gaming consoles. The platform operates on a monthly recurring subscription model with optional free trial periods.

Product overview

VIVOplay is a single, unified over-the-top (OTT) television streaming platform that delivers audiovisual content over the internet on a subscription basis. The portfolio consists of the core VIVOplay streaming service accessible via multiple channels: the main web platform (web-vivoplay.norago.tv), dedicated mobile applications for Android and iOS, and Smart TV integrations through Apple TV, Amazon Fire TV, and Roku devices, as well as gaming consoles. The companion TVV App provides additional mobile access. The membership/subscription service enables viewing on up to four devices with simultaneous streaming on up to two devices. Content includes TV programs, movies, news, events, and entertainment programming delivered via adaptive bitrate streaming technology.

Differentiator

Problem solved

Functional benefit

Brands

• TVV App: Additional application offered alongside the main VIVOplay service for television streaming.

Products and services

• VIVOplay Streaming Service VIVOplay is a subscription-based OTT streaming service delivering Spanish-language TV programs, movies, news, entertainment, celebrities, investigative, and special events content over the internet. The service is accessible across web browsers, iOS and Android apps, Apple TV, Roku, Amazon Fire TV, PlayStation, Xbox, and Nintendo Wii, requiring no cable or antenna. Targeted at Spanish-speaking consumers seeking a flexible, installation-free television alternative.
• TVV App TVV App is a companion mobile application for the VIVOplay television streaming service, downloadable separately from the main VIVOplay application. It provides additional mobile access to VIVOplay television content for Spanish-speaking viewers.
• VIVOplay Web Platform Web-based streaming platform accessible through Google Chrome, Mozilla Firefox, Internet Explorer 11, and Safari 5.0 or higher. Provides VIVOplay subscribers with an alternative to native app installations for desktop and laptop viewing of the VIVOplay streaming service.
• VIVOplay Mobile Application Mobile application for Android 4.5+ and iOS 6+ devices, including smartphones, tablets, and iPod touch. Enables on-the-go access to the VIVOplay streaming service with adaptive bitrate streaming (300 Kbps to 2200 Kbps) over WiFi, LTE (4G), and 3G connections.
• VIVOplay Smart TV and Gaming Console Applications VIVOplay client applications for Smart TVs through Apple TV, Amazon Fire TV, and Roku streaming devices, as well as gaming consoles including PlayStation, Microsoft Xbox, and Nintendo Wii, enabling television viewing of the VIVOplay streaming service in the living room.
• VIVOplay Membership/Subscription Monthly subscription service with recurring billing for VIVOplay streaming access. Offers include free trial periods for new subscribers, with the option to cancel before renewal to avoid charges. Supports multiple plan types including promotional and third-party offered memberships. Permits viewing on up to four registered devices with simultaneous streaming limited to two devices by default.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PrendeTV: A free ad-supported Spanish-language streaming service targeting U.S. Hispanic audiences with movies, series, and live channels. A direct niche-genre competitor in the Hispanic FAST space.
• Pluto TV: Free ad-supported streaming television (FAST) service offering themed linear-style channels across Smart TV, mobile, and web. Closely matches VIVOplay's multi-device FAST-style distribution approach.
• Vix (TelevisaUnivision): TelevisaUnivision's flagship Spanish-language streaming service, offering free and paid tiers of Hispanic-targeted content including novelas, news, and live channels. Directly competes with VIVOplay for Spanish-speaking cord-cutters in the US and Latin America.
• Canela.TV: Free ad-supported streaming service targeting U.S. Hispanic and Latin American audiences with Spanish-language series, movies, and lifestyle content. Directly comparable niche-genre Hispanic streaming model.
• Tubi: Fox-owned free ad-supported streaming service offering a large library of movies and TV across all major platforms. Competes for Hispanic cord-cutters and offers comparable multi-device distribution.

Broad incumbents

• Netflix: Global subscription streaming incumbent with a growing slate of Spanish-language originals and a substantial Latin American subscriber base. Competes broadly with VIVOplay for Hispanic streaming time and wallet.
• Sling TV: Virtual MVPD offering à la carte live TV streaming bundles including Spanish-language channel packages (Sling TV Best of Spanish). Targets the same cord-cutting Hispanic household that VIVOplay serves.
• YouTube TV: Google's virtual MVPD offering a broad live TV bundle that includes Spanish-language networks such as Univision and Telemundo. Competes with VIVOplay as a paid alternative to cable for Hispanic households.
• Disney+ (Star+): Disney's streaming bundle including Star+ for Latin America, offering premium Spanish-language series, sports, and entertainment. A broad incumbent with overlapping Hispanic content ambitions.

Emerging players

• Roku Channel: Roku's owned-and-operated free streaming channel featuring Spanish-language content among other genres. Competes indirectly as a Smart-TV-embedded alternative for Hispanic viewers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vivoplaynet
• Facebookfacebook.com/vivoplaynet
• Instagraminstagram.com/vivoplaynet
• LinkedInlinkedin.com/company/vivo-play

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVOPLAY