What WP Standard does

WP Standard is a Fort Worth, Texas-based manufacturer and direct-to-consumer retailer founded in 2009 that designs, produces, and sells full-grain leather goods including tote bags, duffle bags, messenger bags, briefcases, sling bags, wallets, laptop sleeves, travel accessories, and slippers. Its core technology is full-grain leather craftsmanship with handcrafted construction methods designed to develop a patina and age over time rather than degrade, positioning the products as durable alternatives to fast-fashion accessories. The catalog spans roughly 40+ SKUs priced from $30 for small accessories such as the Leather AirPods Case up to $562 for the PanAm Duffle Bag, with most core bags in the $125–$435 range. WP Standard operates three revenue streams: a Shopify-powered DTC e-commerce site serving global individual consumers, a B2B corporate gifting program with logo debossing ($75 one-time setup, $3 per piece, ~10-unit minimums) and named past clients including Disney and Regis, and a wholesale program referenced on the website footer. Marketing relies on the e-commerce storefront, email newsletter capture, and earned media coverage in Vanity Fair, Esquire, Vogue, and Men's Health; the company holds no patents or registered trademarks in the data and operates with 1-10 employees.

Name

WP Standard

Legal name

WP Standard

Website

https://wpstandard.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

WP Standard is a Fort Worth, Texas-based DTC leather goods manufacturer founded in 2009 that sells handcrafted full-grain leather bags, wallets, and accessories through its Shopify storefront, a corporate gifting program, and wholesale.

Ownership category

akta.pro rank

Product category

Leather Goods Manufacturing

NAICS

Luggage and Leather Goods Retailers (458320)

SIC

Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Leather Travel Goods & Luggage (CRAKAEAC)

akta.pro secondary industries

Luxury Handbags & Leather Goods (CRAAAFAD), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB), Luxury & Designer Leather Goods Manufacturing (IMAOAHAG)

Keywords

• Leather goods manufacturing
• Handcrafted leather bags
• Full-grain leather products
• Corporate leather gifting
• Premium leather accessories

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through the company's Shopify-powered website selling leather bags, wallets, and accessories directly to individual consumers.
2. Corporate Gifting: B2B corporate gifting program offering logo debossing and bulk orders with customization options for businesses. Revenue generated from logo setup fees ($75 one-time) plus per-unit costs ($3 per piece) with minimum orders around 10 units.
3. Wholesale: Wholesale program available for retailers and bulk purchasers. Referenced on the website footer.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

WP Standard designs and sells handcrafted full-grain leather bags, wallets, accessories, and slippers directly to consumers through its Shopify-powered e-commerce website. The company also operates a corporate gifting program offering logo debossing and bulk customization on the same leather product line, with orders typically starting around 10 units. All products are constructed from premium full-grain leather intended to develop patina and durability over years of use.

Product overview

WP Standard is a leather goods company offering a comprehensive collection of handcrafted full-grain leather bags, wallets, accessories, and slippers. Their product portfolio centers around versatile everyday carry items including tote bags (The Cargo Tote, Oversized Leather Tote, Woven Leather Tote, Wine Tote), messenger bags and briefcases (The Woodward Briefcase, The Bull Messenger Bag), duffle bags (PanAm Duffle Bag, 1968 Gym Bag), sling bags (The Sling Bag, Sling Bag XL), and wallets (Zip Around Wallet, Bifold Wallet, Passport Wallet, Crocodile Card Wallet). The accessory line includes laptop sleeves, gadget bags, utility pouches, dopp kits, valet trays, AirPods cases, key pouches, luggage tags, and lip balm holders. The company also offers a corporate gifting service with logo debossing, custom packaging, and bulk ordering capabilities. All products are made from premium materials designed to age beautifully over time.

Differentiator

Problem solved

Functional benefit

Products and services

• Mr. Grumpy Leather Slippers Handcrafted leather slippers made from premium suede that mold to the feet over time, available in Olive, Tan, Black, Blue, Cowhide, and Red Wine at $147 per pair.
• The Cargo Tote Bag Versatile leather tote bag designed for everyday carry with ample space, available in Tan, Black, and Chocolate at $334.
• The Wine Tote Specialized leather tote designed for carrying wine bottles, available in Tan and Black at $125.
• Solo Wine Tote Single-bottle leather wine carrier for individual wine transport and gifting.
• The Oversized Leather Tote Large-format leather tote offering maximum carrying capacity for extended trips or heavy loads, available in Olive, Tan, Chocolate, and Black at $322.
• Oversized Zipper Tote Large leather tote with zipper closure for added security, combining style and function for everyday use.
• Woven Leather Tote Artisan leather tote featuring woven detailing for a distinctive look while maintaining durability.
• The Woven Mini Tote Compact version of the woven tote for lighter carry needs with the same artisan craftsmanship.
• Vintage Tote Bag Classic leather tote with vintage styling for timeless everyday carry.
• Vintage Bullhide Tote Bag Premium tote crafted from bullhide leather with distinctive texture and durability.
• The Sling Bag Compact leather sling bag line offering convenience and style for daily errands with secure, hands-free carry, including The Sling Bag, The Sling Bag XL, and Rattan Sling Bag variants.
• PanAm Duffle Bag Classic leather duffle bag line designed for weekend getaways, gym sessions, and business travel, including the PanAm Duffle Bag and Rough-out Suede PanAm Duffle Bag variants, priced up to $562.
• 1968 Gym Bag Vintage-styled leather gym bag inspired by 1968 designs for fitness and travel use.
• Repurposed Military Travel Bag Travel bag crafted from repurposed military materials with vintage Vietnam-era design elements.
• The Woodward Briefcase Classic leather briefcase line for commuting or professional settings, including The Woodward Briefcase and Rough-out Woodward Briefcase variants, priced at $435.
• The Bull Messenger Bag Rugged leather messenger bag designed for everyday carry with spacious interior and sleek profile.
• Vintage Postal Messenger Bag Messenger bag inspired by vintage postal bags with classic design and durable construction.
• Traveler's Laptop Sleeve Leather laptop sleeve to protect electronics while adding everyday luxury, available in multiple sizes from $155.
• Slim Laptop Sleeve Streamlined leather laptop sleeve for slim profile protection, from $115.
• Zip Around Wallet Full-grain leather wallet with zip-around closure offering secure storage without bulk, rated 4.7 out of 5 stars, priced at $137.
• Leather Bifold Wallet Classic bifold leather wallet for everyday use with traditional design.
• Small Card Wallet Compact card wallet designed for minimalist carry with secure storage.
• Crocodile Card Wallet Premium exotic leather card wallet crafted from crocodile skin for luxury appeal.
• Slim Card Wallet Ultra-thin card wallet for minimalist everyday carry.
• Passport Wallet Travel wallet designed to hold passport and travel documents with premium leather finish, priced at $75.
• The Picker's Wallet Specialty wallet designed for collectors with compartments for small items.
• Leather Dopp Kit Travel toiletry bag crafted from leather for organizing personal care items, priced at $158.
• The Gadget Bag Leather pouch designed for carrying electronic accessories and small gadgets.
• The Utility Pouches Set of leather pouches for organizing small items and accessories.
• Leather Valet Tray Leather tray for bedside or desk organization of everyday items.
• Leather Zip Key Pouch Compact leather pouch with zipper for organizing keys and small items.
• Leather Luggage Tag Leather luggage tag for travel identification with durable construction.
• Leather Sunglasses Case Protective leather case for sunglasses with minimalist profile.
• The Contigo Wristlet Leather wristlet attachment for carrying essentials with convenient wear option.
• Leather Lip Balm Holder Small leather holder designed to attach lip balm for convenient access.
• Leather AirPods Case Full-grain leather case compatible with AirPods and AirPods Pro with keychain loop for on-the-go convenience, priced at $30.
• Gift Card Digital gift cards available in variable denominations for gifting.
• Personalized Corporate Gifts Custom corporate gifting service offering logo debossing on full-grain leather products with bulk pricing and premium packaging; orders typically begin around 10 units with a $75 one-time logo setup fee plus $3 per piece.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• DisneyminorGTM or Marketing PartnerPast client for corporate gifting program. Disney has utilized WP Standard's corporate leather products for employee and client appreciation gifts.
• RegisminorGTM or Marketing PartnerPast client for corporate gifting program. Regis has utilized WP Standard's leather products for corporate gifting needs.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Herschel Supply Co. Backpacks, totes, and travel bags sold DTC and through wholesale. Overlaps with WP Standard on bags and travel goods, though Herschel spans more material types and price points.
• Madewell: Apparel-led brand with a sizable leather accessories and handbag line sold DTC and through retail. Comparable to WP Standard in leather handbags and wallets within a broader lifestyle assortment.
• Filson: Heritage American brand with broad assortment of leather bags, luggage, wallets, and outdoor apparel. Overlaps with WP Standard on leather travel goods and briefcases but spans far more categories and price points.
• Coach: Established luxury leather goods house with handbags, wallets, and accessories sold globally across DTC, retail, and wholesale. Comparable product categories at a higher price tier and substantially larger scale.
• Frye: Heritage American leather brand spanning boots, bags, and accessories with strong craft positioning. Comparable to WP Standard in premium leather craftsmanship and American heritage cues, but at much broader scale.

Direct peers

• Parker Clay: DTC premium leather handbags, totes, and accessories with a social-enterprise angle. Directly comparable to WP Standard in product category, premium materials, and DTC-first go-to-market motion.
• Bellroy: Premium leather wallets, bags, and travel accessories sold DTC with strong design positioning and international shipping. Comparable to WP Standard in product mix (wallets, totes, travel) and premium price band.
• Shinola: Premium American-made leather goods brand with bags, wallets, and accessories sold DTC and through owned retail. Comparable in premium positioning, leather craftsmanship, and target customer seeking American-made products.
• Leatherology: Premium personalized leather goods retailer offering bags, wallets, and accessories with monogramming and corporate gifting. Closely mirrors WP Standard's product line and B2B corporate gifting program with customization.
• Saddleback Leather: Texas-based DTC premium leather goods brand selling bags, briefcases, wallets, and accessories built for durability. Closely comparable to WP Standard on materials (full-grain leather), price points, and direct-to-consumer GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wp_standard
• Facebookfacebook.com/wpstandard
• LinkedInlinkedin.com/company/wpstandard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WP Standard