Trifecta Research

What Trifecta Research does

Trifecta Research is a B2B market research and strategic consulting firm founded in 2013, headquartered in Fort Lauderdale, Florida with an additional office in Asheville, North Carolina. The firm serves enterprise clients — primarily 2nd, 3rd, and 4th market share players in building products and home improvement, consumer brands, manufacturing and industrial, and housewares and services — who operate in verticals characterized by complex multi-channel business models and a lack of transparent third-party data. The company's go-to-market is consultative direct sales, targeting growth-oriented brands that require strategic insights rather than raw data delivery.

The firm's core product is TriSights, a bespoke research solution combining business intelligence (secondary research), market insights (qualitative and quantitative methodologies), and strategic consulting. This is complemented by a tech-enabled services layer consisting of Intelligence Hubs (cloud-based dashboards with wave-over-wave and multivariate analysis, up to 10 custom filters, and user access controls) and Video Highlight Reels (2-3 minute AI-assisted video montages personifying customers, segments, and distribution partners). A newer activation product, the Decision Intelligence Platform, transforms static research outputs into dynamic visual dashboards. Underlying technology leverages AI-based text and video analysis to expedite thematic discovery, and an internal secondary research library partnered with database aggregators. The firm's methodology is branded 'The Trifecta Way' and spans Hindsights (case studies and benchmarking), Insights (voice of customer, competitive intelligence), and Foresights (predictive analytics, simulators, generative AI).

Revenue is generated through two streams: customized professional services engagements (quote-based, managed research and consulting projects) and subscription/recurring access to tech-enabled platform products (Intelligence Hub dashboards). Pricing is not publicly disclosed. The firm is private, was acquired by Elevate Software on January 29, 2025, and currently operates under new executive leadership (CEO Katie Turcotte, SVP Client Services Allyson Grennille) with founder Dan Arnold continuing as Managing Partner focused on next-generation data-driven products.

Name

Trifecta Research

Legal name

Trifecta Research

Website

https://trifectaresearch.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Trifecta Research is a B2B market research and strategic consulting firm serving enterprise clients in building products, consumer brands, industrial, and housewares sectors. Founded in 2013 and acquired by Elevate Software in 2025, it combines traditional research with tech-enabled dashboards and AI-assisted insight delivery.

Ownership category

akta.pro rank

Product category

Market Research and Strategic Consulting Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHALAA

Market Research & Consumer Insights

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

Keywords

• Market research services
• Strategic consulting
• Business intelligence
• Decision intelligence platform
• Customer insights research

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategic Consulting Services: Market research and strategic consulting services that bridge insights and strategy, including business intelligence, market insights, and strategic consulting. Services are customized and tailored to client needs, delivered as managed services.
2. Tech-Enabled Platform Subscriptions: Intelligence Hub dashboards and digital tools provided as SaaS-style delivery layered on top of managed research services. Includes real-time access to dashboards and custom data visualization solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Trifecta Research delivers bespoke market research and strategic consulting to enterprise clients through its TriSights solution, which combines business intelligence (secondary research), market insights (qualitative and quantitative methodologies), and strategic consulting. Tech-enabled delivery layers include the Intelligence Hub cloud-based dashboards, Video Highlight Reels, and an AI-based Decision Intelligence Platform that turns static data into dynamic, actionable insights.

Product overview

Trifecta Research offers a unified product portfolio centered on TriSights, a bespoke research solution combining business intelligence, market insights, and strategic consulting. This core offering is enhanced by Tech-Enabled Services comprising Intelligence Hubs (cloud-based dashboards for real-time data visualization and analysis) and Video Highlight Reels (AI-powered 2-3 minute video montages). The Decision Intelligence Platform serves as the activation layer, transforming static data into dynamic visual insights. Supporting sub-products include Secondary Research, Quantitative Insights, Qualitative Insights (RIVA-certified), and Subject Matter Expert Interviews. Together, these components form 'The Trifecta Way'—a methodology that bridges insights and strategy for data-driven decision making.

Differentiator

Problem solved

Functional benefit

Brands

• TriSights: Bespoke research solution combining business intelligence, market insights, and strategic consulting services.

Products and services

• TriSights A bespoke research solution for enterprise clients that combines business intelligence (secondary research), market insights (qualitative and quantitative methodologies), and strategic consulting, designed to deliver customized solutions tied to each client's strategic priorities.
• Intelligence Hubs Cloud-based dashboards providing real-time data visualization, wave-over-wave tracking, subgroup and multivariate analysis with up to 10 custom filters and user access controls, enabling enterprise clients to interactively explore and activate research insights.
• Video Highlight Reels Professionally produced 2 to 3-minute video montages that use AI-based text and video analysis to personify customers, segments, and distribution partners with their own voices, images, and key insights to maximize stakeholder engagement.
• Decision Intelligence Platform An activation solution that transforms static research data into dynamic, visually stunning insights through cloud-based dashboards, enabling enterprise customers to parse and analyze data in real time and uncover actionable opportunities.

Quantifiable outcome

• Doubled innovation activity in two years for a leading plumbing manufacturer
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hanover Research: Custom research and analytics firm with subscription-driven delivery model and dedicated client-service teams. Closest mid-market structural analogue; Trifecta's incoming CEO previously led Hanover's Corporate Client Services.
• The Martec Group: B2B and industrial market research firm with strength in hardlines and manufacturing markets. Senior Research Director Ethan Redrup joined Trifecta from Martec, underlining the two as direct talent and capability competitors.
• Mintel: Market intelligence firm producing syndicated and custom research in consumer goods, housewares, and home improvement—an overlap area where Trifecta positions its TriSights offering.
• J.D. Power: Customer insights and analytics firm historically focused on automotive but expanding into adjacent durables. Several Trifecta leaders cut their teeth at J.D. Power, and the firm competes head-on for senior-led custom research engagements.
• NielsenIQ: Global consumer measurement firm with strong retail and consumer-goods panel data. Directly comparable on market-sizing and consumer-insights projects; ex-Nielsen employees like Kristen Ritz anchor Trifecta's quantitative bench.
• C+R Research: Mid-size custom qualitative and quantitative research firm serving consumer brands. Audrey Kluge of Trifecta previously led work there, signalling overlapping methodology and client-base competition.
• Circana (formerly IRI/NPD Group): Global consumer and retail measurement firm with deep reach into building products and hardlines via the legacy NPD portfolio. Closest large-scale direct competitor to Trifecta on building-products syndicated insights and custom research.
• Kantar: Global consumer insights and brand research firm with deep panels and innovation methodology. Competes with Trifecta on enterprise brand-tracking, innovation, and consumer insights engagements, particularly with multinational hardline brands.
• Ipsos: Global custom research and consumer insights firm with innovation, brand, and customer-experience practices. A standard enterprise competitor on the same RFI/RFP lists as Trifecta for building-products and consumer brands clients.

Emerging players

• Ducker Carlisle: B2B market intelligence and research firm with a strong building-products and industrial vertical. Comparable on niche end-market focus and on serving OEMs/Integrators—the same hard-to-reach audiences Trifecta cites as a strength.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trifecta-research

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trifecta Research