Invotra
Invotra is a UK-based software subsidiary of INV Group providing digital workplace intranet (DXP) and AI governance workflow platforms (Arto) exclusively to UK public sector organisations, including DWP, Home Office, and 120+ local authorities, with operations on G-Cloud since 2012.
- Company typePrivate
- Founded2012
- HeadquartersWoking, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Invotra does
Invotra is a UK-based private limited software company and subsidiary of INV Group that provides digital workplace and AI governance platforms exclusively to UK public sector organisations. The company operates two principal product lines: a Digital Experience Platform (DXP) intranet built on Drupal and React, and Arto, an AI governance and workflow platform launched as a separate brand. The DXP delivers social intranet, content targeting, real-time analytics, Decision Trees for guided process automation, and Invotra Portal for controlled external user access, while Invotra Auth (backed by AWS Cognito in London) provides identity management with SSO integrations into Azure AD, OneLogin, and Salesforce.
Arto addresses the regulatory gap UK public sector bodies face when deploying AI by providing pre-built governance workflows with audit trails and human-in-the-loop controls already wired into the platform architecture, rather than configured per deployment. Workflows span planning validation, children's services (SEND/MASH), revenues and benefits, contact centre operations, housing, adult social care, and NHS administration. KSB-mapped AI agents operate within defined Knowledge, Skills and Behaviours profiles that restrict data access to scope-appropriate boundaries. The platform is ISO 42001 certified, WCAG 2.2 compliant, and aligned to UK GDPR, OECD AI Principles, and the UK Government AI Playbook, with all data hosted on AWS London ensuring UK data residency and a no-training commitment on resident data.
The company has served the UK public sector for over a decade as a founding G-Cloud Digital Marketplace framework supplier since 2012. Customers include central government departments (Department for Work and Pensions serving 79,000+ employees, Home Office, Social Security Scotland) and more than 120 local authorities and combined authorities (Reading Borough Council, Stevenage Borough Council, East Herts Council, West Midlands Combined Authority, Redcar and Cleveland). Revenue is generated through quote-based annual SaaS subscriptions priced per deployment rather than per-seat, sold via direct enterprise field sales and the G-Cloud procurement framework, with no publicly disclosed price tiers. The headcount of 11-50 employees indicates a focused team, with no external PE/VC funding rounds disclosed and operations self-funded within the INV Group parent structure alongside subsidiaries Invuse, Inverifi, and Inv Services.
Invotra firmographics
Firmographics- Name
- Invotra
- Legal name
- Invotra
- Website
- https://invotra.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Invotra is a UK-based software subsidiary of INV Group providing digital workplace intranet (DXP) and AI governance workflow platforms (Arto) exclusively to UK public sector organisations, including DWP, Home Office, and 120+ local authorities, with operations on G-Cloud since 2012.
- Ownership category
- akta.pro rank
Invotra industry classification
Industry- Product category
- Public Sector Digital Workplace Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms (HDAEALAL)
- akta.pro secondary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
Keywords
Where Invotra is headquartered
LocationHeadquarters
- HQ city
- Woking
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Invotra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Services and Consultancy: Principal activity is provision of SaaS services and consultancy. Subscription-based digital workplace and AI governance solutions for public sector organisations.
- Software Licences: SaaS user licences for DXP/intranet platform. Pricing varies depending on customer needs with personalised services and unique combinations of tools offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Invotra product offering
Product offeringCore offering
Invotra sells a Digital Experience Platform (DXP) intranet and an AI governance and workflow platform called Arto, both built for UK public sector organisations. The DXP provides social intranet, content management and process automation features, while Arto delivers governance infrastructure for controlled, auditable AI deployment across planning, children's services, revenues and benefits, housing and contact centre workflows. Both products are sold as subscription SaaS with tailored pricing and integration into customers' existing back-office systems.
Product overview
Invotra offers two core product lines: Arto (AI governance and workflow platform) and DXP (Digital Experience Platform/intranet). Arto provides AI governance infrastructure for UK public sector with pre-built workflows across planning, children's services, revenues & benefits, contact centre, housing, adult social care, and NHS administration. DXP delivers an intelligent intranet with social features, content targeting, analytics, and Decision Trees process automation. Both products share complementary modules including Invotra Portal (external user access) and Invotra Auth (authentication). The platform integrates with over 1,500 workplace applications and serves customers including DWP, Reading Borough Council, Stevenage Borough Council, and East Herts Council.
Differentiator
Problem solved
Functional benefit
Brands
- Arto: AI governance and workflow platform built for the UK public sector, providing governance infrastructure for controlled, auditable AI deployment. Arto inherits compliance frameworks built on UK GDPR, WCAG 2.2, ISO 42001, the OECD AI Principles, and the 10 principles of the UK Government AI Playbook.
Products and services
- Arto AI governance and workflow platform built for UK public sector, providing governance infrastructure for controlled, auditable AI deployment with pre-built workflows for planning, children's services, revenues and benefits, contact centre, housing, adult social care, and NHS administration.
- DXP (Digital Experience Platform) Intelligent intranet platform delivering communication and collaboration tools that streamline workflows and boost team connectivity for organisations, featuring social intranet apps, content targeting, real-time analytics, content management and process automation.
Quantifiable outcome
- 28% reduction in contact centre demand at Redcar and Cleveland Council within 3 months of deployment
- +6 more outcomes
Companies that use Invotra
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Invotra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability8 records
Feature7 records
Invotra partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Planning PortalcoreIntegration with Planning Portal submission API for planning validation and consultation analysis workflows. Publicly accessible API - no Idox integration required.
- NEC Revenues & BenefitscoreIntegration via NEC REST API for change of circumstances automation and enforcement vulnerability screening workflows.
- MRI (Revenues & Benefits)coreIntegration via MRI MIX API / IEG4 layer for change of circumstances automation and enforcement vulnerability screening workflows.
- Liquidlogic Children's (LCS)coreIntegration via Liquidlogic CreateContact API (production) for MASH referral triage workflow. File/email intake for POC.
- Mosaic (Access Group)coreIntegration via Access Group API for MASH referral triage workflow.
- Civica ECLIPSEcoreIntegration via Civica API for MASH referral triage workflow in children's services.
- MRI Education / Access SynergycoreIntegration via MRI MIX API or Synergy API (production) for EHC plan annual review workflow. File-based ETL/spreadsheet import for POC.
- Microsoft Copilot StudiocoreArto governs Microsoft Copilot Studio workflows as Third Party Flows, providing Use Case Registry visibility and HITL oversight status tracking.
- ProvekminorApproved apprenticeship provider delivering training to INV Group apprentices.
- ApprentifyminorApprenticeship provider delivering training to INV Group apprentices.
- AssistminorApprenticeship provider delivering training to INV Group apprentices.
- LDN ApprenticeshipsminorApprenticeship provider delivering training to INV Group apprentices.
- AWS (Amazon Web Services)coreArto platform hosted on AWS London (eu-west-2) infrastructure. Data never leaves the UK. Powered by AWS Cognito for Invotra Auth.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Invotra competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Invotra social profiles
Digital presenceInvotra compliance and trust
Trust signalCompliance9 records
Invotra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invotra leadership team
Management profileNumber of profiles
Profiles6 records
Invotra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invotra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invotra
What does Invotra do?
Invotra sells a Digital Experience Platform (DXP) intranet and an AI governance and workflow platform called Arto, both built for UK public sector organisations. The DXP provides social intranet, content management and process automation features, while Arto delivers governance infrastructure for controlled, auditable AI deployment across planning, children's services, revenues and benefits, housing and contact centre workflows. Both products are sold as subscription SaaS with tailored pricing and integration into customers' existing back-office systems.
Is Invotra a public or private company?
Invotra is a private company. It is classified as corporate owned and is currently operating.
When was Invotra founded?
Invotra was founded in 2012. It employs 11 to 50 people.
Where is Invotra based?
Invotra is headquartered in Woking, United Kingdom, in the Europe region.
How does Invotra make money?
Two revenue lines are on record. SaaS Services and Consultancy is the primary driver. The others are software Licences.
Does Invotra have an API?
No public API is recorded for Invotra.
What industry is Invotra in?
Invotra's product category is Public Sector Digital Workplace Software. Its primary akta.pro industry code is HDAEALAL, Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms, with a secondary code of HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms. Its NAICS code is 5132 and its SIC code is 7372.