Hannecard

What Hannecard does

Hannecard is a Belgian industrial manufacturer specializing in custom-engineered roller coverings and coatings, founded in 1896 in Ronse and operating today across Europe, Russia, the Americas, Asia, and Africa via 11 wholly-owned production units and 9 joint ventures. Its core products span rubber, polyurethane, composite, and carbide coverings (under brands such as Easysleeve, Vulcoplast, Hanneshrink, Monkal), five thermal-spray coating technologies (High Velocity/HVOF-HVAF, Flame, Electric Arc, Plasma, and Cold Spray), laser cladding and welding, and precision roller grinding, supplemented by full lifecycle services through the RAAS (Rollers As A Service) programme. Customers are large industrial enterprises in paper, metal (steel and aluminium), packaging, printing, textile, food, wood, and plastics — a roster that publicly includes ArcelorMittal, Tata Steel, SMS Group, Novelis, Constellium, Amcor, Crown, Ardagh, Toray Films, Hexcel, Eastman, Beaulieu, Burgo, Bobst, Ferrero, and Unilin.

The company monetizes primarily through project-based, custom-quoted sales of bespoke coverings and coatings, complemented by recurring maintenance, repair, and optimization services, plus the emerging RAAS managed-service stream. Pricing is bespoke per roller specification rather than tiered, with quote requests funneled through the company website or local offices. The go-to-market is exclusively direct enterprise field sales supported by an in-house multilingual web presence (six languages), LinkedIn and YouTube for top-of-funnel, and email/newsletter for mid-funnel — there are no third-party resellers or distributors. ISO 9001:2015-certified, Hannecard has been PE-backed since BNP Paribas Fortis Private Equity invested in February 2022 and has executed a continuous M&A program: Rollin Rollers and Belts (2020), Hannecard Roller Coatings USA (2021), Imperial Rubber Products (2023), Revamo (2024), Gomplast China majority stake (2025), and Glunt Industries (2026).

Name

Hannecard

Legal name

Hannecard NV

Website

https://hannecard.com

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hannecard is a Belgian industrial manufacturer of custom-engineered rubber, polyurethane, composite, and carbide roller coverings, thermal-spray coatings, and precision grinding services, serving large enterprises across paper, metal, packaging, printing, textile, food, wood, and plastics via a direct global sales network of 11 production units and 9 joint ventures.

Ownership category

akta.pro rank

Product category

Industrial Roller Coverings and Coatings

akta.pro primary industry

Rubber Rollers & Wheels (Industrial/Material Handling) (IMANALAE)

Keywords

• Industrial roller coverings
• Thermal spray coatings
• Precision roller grinding
• Laser cladding services
• Polyurethane rubber rollers

Headquarters

HQ city

Ronse

HQ country

Belgium

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Roller Covering Products: Sale of industrial roller coverings and coatings in rubber, polyurethane, composite, and carbide materials, as custom-manufactured products tailored to each customer's industrial process requirements. Primarily one-time product sales with project-based engagement.
2. Roller Maintenance, Repair & Optimization Services: Comprehensive services including roller maintenance, repair, precision grinding, and roller optimization, delivered at customer sites or at Hannecard's own production facilities. Provides recurring service revenue through ongoing customer relationships.
3. RAAS (Rollers As A Service): Roller management programme where Hannecard manages the entire roller lifecycle for customers, potentially on a contract/service basis, generating recurring service revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hannecard manufactures and services industrial roller coverings and coatings in rubber, polyurethane, composite, and carbide materials for industrial manufacturers. Its offering spans custom roller and wheel coverings, Easysleeve tailored sleeves, five thermal spray coating technologies (HVOF/HVAF, flame, electric arc, plasma, cold spray), precision grinding, welding and laser cladding, and the RAAS roller lifecycle management programme with smart monitoring, sold directly to enterprise customers in paper, metal, packaging, printing, textile, food, wood, and plastics sectors.

Product overview

Hannecard is an industrial roller expert offering a comprehensive portfolio of roller coverings, coatings, and related services. The core offerings include roller and wheel coverings (rubber, polyurethane, composite, carbide), tailored Easysleeve® products, and thermal spraying services across five technologies (High Velocity, Flame Spray, Electric Arc, Plasma, and Cold Spray). These are complemented by maintenance, repair, precision grinding, and welding services, plus the RAAS (Rollers As A Service) management program with smart monitoring capabilities. Specialty products include elastic mandrel sleeves, sanforizing belts (Hanneshrink®), beverage can coatings, and rotogravure printing solutions. Recent additions include Vulcoplast for hot tissue embossing and ceramic rollers for the paper industry. The company serves diverse industries including paper, tissue, metal, plastics, packaging, printing, textile, food, and wood.

Differentiator

Problem solved

Functional benefit

Brands

• Easysleeve: Tailored sleeves for industrial rollers
• Vulcoplast
• Hanneshrink
• Monkal
• RAAS

Products and services

• Roller & Wheel Covering Industrial roller and wheel coverings using rubber, polyurethane, composite, and carbide materials for diverse industrial applications across paper, metal, packaging, printing, textile, food, wood, and plastics.
• Easysleeve Tailored Sleeves Tailored sleeves for industrial rollers, providing customized quick-change solutions for specific application requirements.
• Thermal Spraying Services Comprehensive thermal spray coating services including High Velocity Spray (HVOF/HVAF), Flame Spray, Electric Arc Spray, Plasma Spray, and Cold Spray technologies for surface protection and wear resistance on industrial rollers.
• Roller Maintenance & Repair Comprehensive roller maintenance and repair services delivered at customer sites or at Hannecard's production facilities to extend equipment life and optimize performance.
• Precision Roller Grinding High-precision roller grinding services for optimal surface finish and dimensional accuracy on industrial rollers.
• Welding & Laser Cladding Welding and laser cladding services for roller repair, regeneration, and surface enhancement.
• RAAS (Rollers As A Service) Roller Management Roller management programme where Hannecard manages the entire roller lifecycle for customers, including smart monitoring tools for roller performance tracking.
• Elastomer Parts & Surface Protection Elastomer technical parts and surface protection solutions for industrial applications.
• Roller Cores New roll bodies and spreader rolls for paper and other industrial applications.
• Elastic Mandrel Sleeves Elastic mandrel sleeves for specialized industrial winding and processing applications.
• Sanforizing Rubber Shrinking Belts (Hanneshrink) Rubber shrinking belts for sanforizing textile and fabric processing, marketed under the Hanneshrink brand (formerly Rollin SD).
• Beverage Can Coating Specialized coatings for beverage can manufacturing.
• ESA Rotogravure Printing Rollers ESA (Electrostatic Assist) rotogravure printing roller solutions for high-quality printing applications.
• Non-ESA Rotogravure Printing Rollers Non-ESA rotogravure printing roller solutions for various printing applications.
• Vulcoplast Roller Covering Roller covering specifically designed for hot tissue embossing applications.
• Ceramic Rollers for the Paper Industry First ceramic rollers developed for the paper industry, representing a technological milestone in roller materials.

Quantifiable outcome

• Reduced roller downtime through predictive maintenance and RAAS programme monitoring tools
• +2 more outcomes

Named customers24 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• TecnorulliminorChannel Partner/ Reseller/ Distributor · 6 February 2018Tecnorulli is Hannecard's Italian partner for roller coverings, celebrating 75 years of partnership in 2023. A long-standing channel partner distributing Hannecard products in the Italian market.
• HMSU Rollen IndiacoreStrategic or Co-development PartnerJoint venture in India serving the Indian subcontinent market. Originally established in Ahmedabad (2014), expanded with a second plant in Coimbatore (2019), and further expanded in 2024. Represents a core strategic partnership for Hannecard's presence in the rapidly growing Indian market.
• GomplastcoreStrategic or Co-development PartnerHannecard acquired a majority stake in Gomplast China in 2025, strengthening its presence in Asia with a majority-owned joint venture serving the Chinese market.
• LISA 365minorOthersHannecard is a member of LISA 365, which supports underprivileged students with moral and financial support for education. A CSR/community partnership reflecting Hannecard's commitment to social responsibility.

Scale indicators4 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• American Roller Company: U.S.-based manufacturer of industrial roller coverings, cores, and repair services. Directly comparable to Hannecard across rubber, polyurethane, and specialty coverings, with similar end-market focus on paper, converting, and metals.
• Stowe Woodward (FORTIS Group): North American rubber and polyurethane roll coverer serving paper, tissue, and steel industries. Overlaps directly with Hannecard's core roll covering and re-covering business and is one of its most cited competitors.
• United Roll Group: Independent roll services group covering rubber, polyurethane, and thermal-spray coverings with U.S. and European operations. Comparable business model, technology stack, and customer base to Hannecard.

Broad incumbents

• ContiTech (Continental Industrial Rubber): Industrial rubber and elastomer products business of Continental AG, including roll coverings and surface solutions. A much larger incumbent that competes in many of Hannecard's end markets as part of a broader industrial portfolio.
• Kadant Inc. Public supplier of process and flow control, doctor blades, and roll cleaning/conditioning equipment for the paper and packaging industries. Overlaps with Hannecard in paper roll services as part of a broader papermaking-equipment portfolio.
• Voith Paper: Global paper machinery OEM offering full lines and aftermarket roll services. Competes with Hannecard in paper roll covering and reconditioning and is also a customer, representing both partnership and vertical-integration risk.
• Valmet: Leading process technologies and services supplier for pulp, paper, and energy industries, including roll covers and field services. Adjacent competitor and customer to Hannecard in the paper segment.
• Andritz: Global plant, equipment, and service supplier for pulp, paper, metal processing, and other industrial sectors. Competes with Hannecard in roll services and aftermarket coatings for paper and metals.
• OC Oerlikon (Surface Solutions / Metco): Major global supplier of thermal-spray materials, equipment, and services for surface protection. Overlaps with Hannecard's thermal-spray coating capability across HVOF, plasma, and arc spray applications.
• Bodycote: Largest commercial thermal-processing services provider globally, offering heat treatment, hot isostatic pressing, and thermal-spray coatings. Adjacent competitor to Hannecard in industrial wear-protection services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hannecard
• Xx.com/hannecard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hannecard