Mains'l Services

What Mains'l Services does

Mains'l Services, Inc. is a privately held human services organization founded in 1989 by Terri Williams and headquartered in Brooklyn Park, Minnesota. The company delivers Financial Management Services (FMS), Home and Community-Based Services (HCBS), and disability supports to individuals with intellectual and developmental disabilities, veterans, and aging populations across Minnesota and California, employing 1,275+ crew members and serving 17,500+ participants through self-directed programs such as Minnesota's CFSS and CDCS and California's Self-Determination Program.

The company's technology stack comprises three proprietary platforms: HCBS Software (marketed as Mains'l Solutions via mainsolsolutions.com) integrates EVV, payroll, billing, and budgeting for agency customers on CORE, CORE Plus, and Custom subscription tiers; Navigation Plus unifies agency payroll, reporting, and budget oversight across jurisdictions; and Center On Me provides multilingual (10 languages) interactive person-centered planning tools with speech-to-text input, originally developed with a California Department of Developmental Services grant. Revenue is generated through three streams: managed-services FMS fees from participants and partner agencies, subscription-based HCBS software licensing to agencies, and professional services fees from person-centered training and behavioral health consulting. Go-to-market combines direct-to-consumer outreach (website, contact forms, regional-center referrals) with sales-led agency and government partnerships across 35+ program offerings in Minnesota and California.

Name

Mains'l Services

Legal name

Mains'l Services, Inc.

Website

https://mainsl.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mains'l Services is a privately held, family-operated human services organization founded in 1989 in Minnesota that delivers Financial Management Services, HCBS software, and direct disability supports to 17,500+ self-directing participants across Minnesota and California using 1,275+ crew members and a proprietary integrated technology platform.

Ownership category

akta.pro rank

Product category

Disability Support Services / Home and Community-Based Services (HCBS)

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120), Business Service Centers (56143)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM)

akta.pro secondary industries

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ), Home-Based Primary Care / Medical House Call Practices (HLAFAEAI), Chronic Disease Management & Remote Patient Monitoring (RPM) (HSABACAD)

Keywords

• Financial management services
• Home and community based services
• Self directed services software
• Supported living services
• Disability support programs

Headquarters

HQ city

Brooklyn Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Financial Management Services (FMS): Manages self-directed service budgets including payroll processing, vendor payments, and billing for individuals enrolled in CFSS, CDCS (Minnesota), and Self-Determination Program (California). Revenue generated through service fees based on budget management.
2. Agency Consulting & Training: Provides person-centered organizational training, mental and behavioral health consulting, and agency support services to organizations serving people with disabilities.
3. HCBS Software Licensing: Licenses HCBS software solutions (EVV, payroll, billing, budgeting) to agencies through Mains'l Solutions. Revenue from software subscriptions and licensing fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mains'l Services provides Financial Management Services (FMS) and a portfolio of direct disability support services for people who self-direct their care, including Home & Community Supports, Supported Living Services, Individualized Home Supports, Community Residential Services, Positive Behavior/Mental Health Supports, and Person-Centered Planning & Training. For other human service agencies, the company sells its proprietary HCBS Software suite (via the Mains'l Solutions subsidiary) including Navigation Plus and Electronic Visit Verification, and provides consulting and training on person-centered practices.

Product overview

Mains'l Services operates as a multi-service human services organization offering a portfolio of software platforms and direct support programs. The core technology products include HCBS Software (providing Electronic Visit Verification, payroll processing, budgeting, and Medicaid billing in one platform), Navigation Plus (unifying agency payroll/billing/reporting), and Center On Me (interactive digital person-centered planning tool). The company delivers direct services across Minnesota and California including Financial Management Services, Supported Living, Individualized Home Supports, Community Residential Services, Person-Centered Planning & Training, and Positive Support Services. California-specific programs include 7th St. Centre for the Arts, Innovations Day Center, PEERS Program, The Print Shoppe, College Plus, Blue Roots, and Supported Employment. Minnesota programs include College Essentials+. The organization also conducts annual Zimbabwe outreach missions. The company employs 1,275 crew members supporting over 17,500 people receiving self-direction services through FMS and agency partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Center On Me: Interactive digital platform for person-centered planning, guiding self-discovery, goal setting, and collaboration.
• Navigation Plus
• 7th St. Centre for the Arts
• Innovations Day Center
• The Print Shoppe

Products and services

• HCBS Software A comprehensive Home and Community-Based Services software platform that brings budgets, payroll, billing, and Electronic Visit Verification (EVV) together in one secure platform for agencies serving people who self-direct their services.
• Navigation Plus A unified platform for agencies that brings payroll, billing, and reporting into a single system with real-time oversight of budgets and operations for FMS providers.
• Center On Me An interactive digital platform for person-centered planning that guides users through self-discovery, goal setting, and collaboration, enabling individuals to create and manage personalized life plans; available in 10 languages with speech-to-text.
• Financial Management Services (FMS) Self-directed services financial management including payroll processing, vendor payments, Medicaid waiver management, regulatory compliance, and custom reporting for agencies and individuals enrolled in CFSS, CDCS (Minnesota), and the Self-Determination Program (California).
• Supported Living Services (SLS) Flexible, person-centered guidance around budgeting, meal planning, home upkeep, and community outings available up to 24 hours a day to match each individual's routine and goals.
• Independent Living Skills (ILS) Hands-on coaching in cooking, cleaning, money management, and public transit navigation that empowers individuals to build confidence and independence while strengthening support networks.
• Home & Community Supports (Minnesota) Person-centered in-home and residential services in Minnesota including Individualized Home Supports, Community Residential Services, Family Training, Technology Solutions, Respite Care, and Night Supervision.
• Individualized Home Supports (IHS) Customized support services offering hands-on assistance with daily living skills, personal care, transportation, community participation, and family training options in Minnesota.
• Community Residential Services (CRS) Safe, comfortable residential housing with round-the-clock staffing, promoting independence, privacy, and community connection across Minnesota locations.
• Person-Centered Planning & Training Training programs including Person-Centered Thinking (PCT), Person-Centered Planning Facilitation, Trauma Informed Supports, Coaches Cohort, and HCBS Final Rule Training for individuals and organizations.
• Positive Support Services Mental and behavioral health services including Functional Behavior Assessments, Positive Behavior Support Plans, Trauma-Informed Support, and wellness coaching delivered by licensed professionals.
• 7th St. Centre for the Arts An award-winning Chico arts program offering exploration of theatre, music, dance, visual arts, and videography in an inclusive environment.
• Innovations Day Center Inclusive day program in Redding and Chico offering themed tracks, creative projects, wellness activities, and social engagement to help attendees build confidence and independence.
• PEERS Program Evidence-based UCLA curriculum (Program for the Education and Enrichment of Relational Skills) helping teens and young adults build lasting friendships through structured social skills training.
• The Print Shoppe Print shop in Chico producing custom t-shirts, hoodies, totes, mugs, and other merchandise, providing job training and employment opportunities for people supported by Mains'l.
• College Plus Year-round college support program in Chico and Redding providing academic guidance, independent living skills, career readiness, and social coaching for diverse learners.
• College Essentials+ College preparation and support program offering academic tutoring, life-skill coaching, social guidance, and vocational skills development for recent graduates and adult learners.
• Blue Roots Community engagement program in Chico combining volunteering, workshops, and social-artistic activities to boost self-esteem and foster meaningful community connections.
• Supported Employment Employment program connecting individuals with local businesses in Redding and Chico through internships, hands-on training, personalized coaching, and employer partnerships.
• Mental & Behavioral Health Consulting (Agency) Mental and behavioral health consulting services sold to human service agencies to support their staff and the people they serve.
• Person-Centered Agency Support Person-centered organizational support services for agencies, equipping organizations with tools, technology, and training to streamline operations and strengthen person-centered services.

Quantifiable outcome

• 2,000+ people supported through self-directed programs; 17,500+ receiving FMS services through agency partnerships
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mother Africa TrustcoreStrategic or Co-development Partner · 1 January 2011Annual mission trips to Zimbabwe since 2011 working alongside local partners to support families, conservation, and education. Mains'l crew members build classrooms, community gardens, and boreholes while sharing skills with children, elders, and farmers.
• Victoria Falls Anti-Poaching UnitcoreStrategic or Co-development PartnerPartnership to safeguard Zimbabwe's wildlife and preserve precious ecosystems through anti-poaching efforts and conservation patrols.
• MATTER (including MATTER Career Readiness Institute)coreStrategic or Co-development PartnerPartnership to help young Zimbabweans learn remote tech skills through the MCRI program that open doors to global job opportunities. Also supports construction of schools and supply of classroom materials.
• Ethandweni Children's HomeminorStrategic or Co-development PartnerProvides essential supplies, mentoring, and daily care to children living without their parents at the Dete Old Age Home.
• Far Northern Regional CentercoreChannel Partner/ Reseller/ DistributorCalifornia regional center enrolled with to offer person-centered supports and Financial Management Services for people self-directing services.
• The Council on Quality and LeadershipminorOthersQuality enhancement review and accreditation body that recognized Mains'l commitment to quality and overall enhancement of quality of life for people served.

Scale indicators6 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Public Partnerships (PPL): Public Partnerships is the largest U.S. Financial Management Services (FMS) provider for self-directed Medicaid and veterans programs. It is the most direct competitive analog to Mains'l's FMS franchise, operating a multi-state fiscal/employer-agent model with similar payer mix and customer base.
• Consumer Direct Care Network (CDCN): CDCN is a national FMS and self-directed services provider serving individuals with disabilities, elderly, and veterans across multiple states. It mirrors Mains'l's mix of FMS administration, direct supports, and person-centered planning with an integrated software stack.
• GT Independence: GT Independence is a leading FMS fiscal/employer-agent for self-direction programs across multiple states. Its focused FMS-only model (similar to Mains'l's Agency FMS line) and Medicaid waiver expertise make it a head-to-head peer for state-level FMS contracts.
• Palco (Palco First): Palco provides FMS and fiscal management for self-directed Medicaid programs in roughly a dozen states, including California SDP. It overlaps with Mains'l on FMS services for individuals with intellectual and developmental disabilities and is a direct competitor for regional center and state contracts.
• Therap Services: Therap provides documentation, EVV, and case management software for HCBS providers and individuals receiving waiver services, including person-centered planning tools. It competes directly with Mains'l Solutions / Navigation Plus for agency software spend in the same self-directed market.
• Sandata Technologies: Sandata is the dominant EVV and home care software vendor serving state Medicaid agencies and providers with payroll, billing, and visit verification. It competes with Mains'l Solutions' EVV/integrated billing capabilities at both the agency and state level.
• MediSked: MediSked offers an HCBS software platform for case management, EVV, and person-centered planning used by state agencies and providers. It targets the same integrated HCBS software market as Mains'l Solutions across multiple state markets.
• Morning Sun Financial Services: Morning Sun provides FMS and fiscal employer agent services for self-directed Medicaid and veterans programs across multiple U.S. states. It is a direct peer to Mains'l for state FMS contracts, particularly in western and midwestern markets where both compete.

Broad incumbents

• BrightSpring Health Services: BrightSpring is a diversified home and community-based provider (publicly traded) offering home health, hospice, pharmacy, and behavioral health services nationally. Its massive scale in HCBS delivery makes it an incumbent benchmark, though it spans many services beyond Mains'l's focused self-direction franchise.
• Sevita Health (formerly The MENTOR Network): Sevita operates one of the largest U.S. networks of residential and day programs for individuals with intellectual and developmental disabilities, with national I/DD scale comparable in mission though broader than Mains'l's geography. It represents the consolidator-incumbent competitive benchmark in HCBS delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/7thStCentreForTheArt
• Xx.com/mainslservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mains'l Services