vpool Deutschland GmbH

What vpool Deutschland GmbH does

vPOOL Logistics GmbH (legal entity; trade name "vpool Deutschland GmbH" in some records) is a German open-pooling provider of reusable load carriers for the food-industry supply chain, headquartered in Rothenburg ob der Tauber since 1 November 2025. The company specializes in standardized containers — Euro containers (Euro 1/2/3 plus Performance variants), H1 plastic pallets, and Big Boxes (vPOOL, Euro, Industry) — that are exchanged through a Europe-wide open pooling network currently spanning Germany, France, Italy, Poland, Spain, the Netherlands, Belgium, Portugal, and the United Kingdom. Customers include meat, fish, and protein producers, food retailers and supermarkets, logistics service providers, and vegetable producers. Its core differentiator is operational: flexible supply of food-grade, deformation-resistant load carriers during demand peaks without long-term capital commitments from customers, combined with washing, storage, and analytics services.

The technology backbone is poolbook, a proprietary digital load-carrier management platform launched in 2017 that automates order transmission, document processing, reporting, and ERP integration (24-month initial term, 12-month extensions, flat plus variable usage fees). Optional IoT trackers for Big Boxes enable supply-chain tracking. Certifications include ISO 9001, ISO 14001, and ISO 14064-1 (confirmed April 2026) and five consecutive years of EcoVadis Platinum (top 1% in logistics). GTM is enterprise B2B field sales with Sales Development Managers and Key Account Managers running a tandem model with Customer Service Support, supplemented by the poolbook self-serve/PLG layer and participation in trade fairs such as Transport Logistic 2025.

Revenue is generated across four streams: pooling/rental of load carriers on a subscription-recurring basis, sale of reusable and one-way load carriers (hardware sales), poolbook platform subscription fees (monthly/annual flat plus variable), and managed washing & storage services through partner networks. The company has been a wholly-owned subsidiary of Faber Group (Dutch family-owned, founded 1891) since 2019; leadership transitioned in October 2024 with Andreas Lenz appointed CEO and Torsten Junker CFO, succeeding David Mayo.

Name

vpool Deutschland GmbH

Legal name

vPOOL Logistics GmbH

Website

https://vpool.eu

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

vPOOL Logistics GmbH is a German subsidiary of Faber Group that operates a Europe-wide open pooling network of reusable load carriers — Euro containers, H1 pallets, and Big Boxes — serving food producers, retailers, and logistics providers, with its proprietary poolbook digital platform for order and account management.

Ownership category

akta.pro rank

Headquarters

HQ city

Warnitz

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pooling/Rental of Load Carriers: Lease arrangements for exchangeable standard load carriers where customers pay for the time during which they use the containers. The pooling system allows exchange of reusable containers across Europe.
2. Load Carrier Sales: Sale of exchangeable and one-way load carriers including Euro containers, performance crates, pallets, and big boxes.
3. poolbook Platform Fees: Monthly or annual flat-rate usage fee plus variable usage fee depending on number of load carriers managed via the platform. 24-month initial term with 12-month extensions.
4. Washing & Storage Services: Services for cleaning and storage of load carriers including washing system management through partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

vPOOL provides an open pooling system for reusable load carriers—including Euro containers, E Performance crates, H1 pallets, and big boxes—targeted at the food industry supply chain across Europe. Customers rent standardized containers through a pay-per-use model or purchase them outright, with washing, storage, and analytical services available. The proprietary poolbook software platform automates order transmission, document processing, reporting, and ERP connectivity for empties management.

Product overview

vPOOL is an open pooling provider specializing in reusable load carrier management for the food industry supply chain. The product portfolio includes a digital management platform (poolbook) for automated load carrier management with ERP connectivity, combined with an extensive range of physical load carriers including Euro containers (Euro 1/2/3 and Performance variants), Big Boxes (vPOOL, Industry, Euro variants), H1 plastic pallets, and VP800 pallets. The offering is complemented by services for washing & storage, open pooling, rent & buy options, and analytical services. The company operates a Europe-wide network enabling flexible exchange and rental of standardized load carriers, with digital solutions for real-time tracking and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• poolbook Proprietary digital platform for automated load carrier management, offering online order transmission, electronic document processing, real-time reporting, evaluations, and ERP connectivity for enterprise customers managing reusable empties across the European food supply chain.
• Open Pooling

Quantifiable outcome

• Up to 60% lower lifecycle emissions compared to single-use alternatives
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• PEBÖCKcoreStrategic or Co-development Partner · 1 January 2023Partnership with washing system manufacturer PEBÖCK for depot location near Vienna (Langenzersdorf). PEBÖCK brings over 40 years of experience in washing systems for trade and industry. Project launched January 2023 with innovative washing technologies enabling supply chain synergy effects and expanding customer network in regions around Vienna, Austria, Poland and Italy.
• Faber GroupcoreOthersParent company since 2019. Faber Group is a Dutch family-owned company with history dating back to 1891. Leading provider of sustainable packaging and pooling services following circular economy principles. Faber Group turnover €425 million (2022), 600 employees. Faber Group and divisions achieved EcoVadis Platinum rating for 5 consecutive years.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CHEP: Global leader in pallet and reusable container pooling, a subsidiary of Brambles. Operates the largest open pool network worldwide, directly competing with vPOOL in food industry load carrier pooling across Europe.
• Tosca Services: Reusable plastic packaging pooling provider for food and retail supply chains. Offers pooled RPCs, pallets, and containers with IoT tracking, overlapping directly with vPOOL's product portfolio and digital platform strategy.
• Euro Pool Group: European market leader in pooling of fresh produce and consumer goods packaging. Operates open pool systems for pallets and crates, directly comparable to vPOOL's food industry focus and open pooling model.
• LPR (La Palette Rouge): European pallet pooling specialist serving retailers and food producers across multiple countries. Closely comparable business model to vPOOL with a focus on B2B pallet rental in the FMCG and food sector.
• PAKi Logistics: Another Faber Group pooling division specializing in pallet management and load carrier logistics in Germany. Direct comparison point within the same corporate family for benchmarking pool economics.
• IPP: Sister division of vPOOL under the Faber Group umbrella, providing pallet pooling services across Europe. Operates the same business model in adjacent load carrier formats, sharing the parent group's pooling infrastructure.
• ORBIS (Menasha Corporation): Manufacturer and pooler of reusable plastic containers, pallets, and bulk bins serving the food and beverage industry. Competes with vPOOL in reusable bulk containers and supply chain pooling solutions.

Others

• Faber Group: Dutch family-owned parent company of vPOOL, with multiple pooling divisions (IPP, PRS, PAKi, vPOOL, SATIM). Comparable at the corporate level as a multi-format pooling conglomerate with overlapping services.

Emerging players

• CABKA Group: Specialized manufacturer of plastic pallets, large containers, and pooling products. While primarily a manufacturer, it increasingly participates in pooling schemes that overlap with vPOOL's product offering.

Broad incumbents

• Brambles Limited: ASX-listed parent of CHEP, the dominant global pooling player. As a broad incumbent, it provides capital, technology, and network reach that CHEP leverages to compete against regional specialists like vPOOL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCVLGQ9H3TbbgyaLHcJquCg
• Facebookfacebook.com/profile.php?id=100028835756370
• LinkedInlinkedin.com/company/vpool
• Instagraminstagram.com/vpool_logistics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vpool Deutschland GmbH