Carlisle
Carlisle Wide Plank Floors is a New Hampshire-based, privately held manufacturer of luxury handcrafted wide plank hardwood flooring, serving luxury homeowners, architects, interior designers, developers, and select commercial clients through eight US showrooms, custom and curated product lines, and global delivery.
- Company typePrivate
- Founded1966
- HeadquartersStoddard, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Carlisle does
Carlisle sells through a hybrid model combining direct-to-consumer showroom experiences, field sales, and trade relationships. It operates eight owned showrooms in major US design markets (New York, Los Angeles, San Francisco, Chicago, Boston, Dallas, Florida, and Stoddard NH), complemented by a Design Consultant salesforce engaging architects, interior designers, luxury residential developers, and select commercial clients (e.g., Park Hyatt). Revenue comes primarily from one-time custom flooring sales priced via quote, with a secondary Mill Specials channel selling pre-made inventory at $5.99–$11.99 per square foot, supplemented by MSDS specification services for commercial projects. The company markets through its website, Design Studio configuration tool, blog (211+ stories), lookbooks, Instagram, newsletter, earned media, trade shows, and a formal partner referral program, and ships globally.
Carlisle firmographics
Firmographics- Name
- Carlisle
- Legal name
- Carlisle, Inc.
- Website
- https://wideplankflooring.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Carlisle Wide Plank Floors is a New Hampshire-based, privately held manufacturer of luxury handcrafted wide plank hardwood flooring, serving luxury homeowners, architects, interior designers, developers, and select commercial clients through eight US showrooms, custom and curated product lines, and global delivery.
- Ownership category
- akta.pro rank
Carlisle industry classification
Industry- Product category
- Luxury Hardwood Flooring
- NAICS
- Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Cut Stock, Resawing Lumber, and Planing (321912)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Wood Flooring (Solid, Engineered, Bamboo, Cork) (IMADAJAC)
- akta.pro secondary industries
- Hardwood Flooring Retail (CRAIAGAB), Engineered Wood Flooring Substrates & Panels (IMAMACAL)
Keywords
Where Carlisle is headquartered
LocationHeadquarters
- HQ city
- Stoddard
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Carlisle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Wide Plank Flooring Sales: One-time sale of custom hardwood flooring products including solid and engineered wide plank options. Customers specify species, width, grade, texture, color, and finish. Pricing is typically quote-based for custom orders.
- Mill Specials / Pre-made Inventory: Sale of pre-made flooring lots from inventory at set prices ranging from $5.99 to $11.99 per square foot. These are available in various species, grades, and specifications.
- Commercial MSDS Documentation Services: Provision of custom Material Safety Data Sheets for commercial projects as part of specification support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mill Specials - Pre-made inventory lots |
| Other | Multi-year contract | Custom Floor Orders |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Carlisle product offering
Product offeringCore offering
Carlisle Wide Plank Floors manufactures and sells handcrafted wide plank hardwood flooring in both solid and engineered constructions, with widths from 4" to 20". Each board is shaped, sanded, and finished by hand by master artisans at the company's New Hampshire mill, with multiple wood species, textures, curated colors, and custom color formulation available to order.
Product overview
Carlisle Wide Plank Floors is a luxury hardwood flooring manufacturer offering handcrafted wide plank floors as its core product. The company operates a mill in Stoddard, NH where each board passes through 24+ pairs of skilled hands. The product portfolio centers on wide plank hardwood flooring available in solid and engineered constructions, with widths from 4" to 20", multiple wood species (White Oak, Walnut, Hickory, Maple, Cherry, Pine, and others), and various textures (Smooth, Brushed, Hand-Scraped, Timeworn, Footworn). Customers can choose from the Curated Colors collection of pre-selected tones or work with artisans to create Custom Color floors. The interactive Design Studio tool enables visualization of custom specifications. The company also offers Mill Specials (discounted leftover inventory), downloadable Residential and Commercial Lookbooks, and MSDS documentation for commercial projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Wide Plank Hardwood Flooring (Custom Orders) Handcrafted custom wide plank hardwood flooring in widths from 4" to 20", available in multiple species, grades, textures, and finishes. Each board is shaped, sanded, and finished by hand by master artisans at the New Hampshire mill. Sold on a quote-based model via Design Consultants for luxury residential and commercial projects.
- Engineered Wide Plank Flooring Engineered hardwood flooring with a hardwood wear layer bonded to a multi-layered core, providing dimensional stability for radiant heat, high-humidity environments, concrete subfloors, and high-rise buildings. Sold to homeowners and trade professionals specifying over radiant heat or in coastal/climate-variable settings.
- Curated Colors Collection A pre-selected palette of 20 hand-curated color tones (including Sanctuary, Aquila, Over the Moon, Native Waypoint, Seventh Heaven, Eden, Beach Pathway, Cashmere, Leather Chair, and others) developed in collaboration with leading designers, offered as ready-to-order options across species and widths.
- Custom Color Flooring Bespoke color creation service in which Carlisle artisans formulate custom finishes to bring out the wood's natural beauty and fine-tune undertones and intensity to fit a specific project's palette. Available for residential and commercial clients.
- Mill Specials Pre-made flooring lots from leftover inventory available at set prices ranging from $5.99 to $11.99 per square foot, in various species (White Oak, Maple, Hickory), grades (Heirloom, Signature, Original), structures (engineered and solid), widths, and finishes. Sold as-is with NWDA-compliant fit and function.
- MSDS Documentation for Commercial Projects Provision of custom Material Safety Data Sheets for commercial projects, confirming product specifications and safety compliance as part of Carlisle's specification support services for architects, designers, and commercial project managers.
Quantifiable outcome
- Over 5 million square feet of flooring installed on radiant heat systems in 10 years
- +2 more outcomes
Companies that use Carlisle
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Carlisle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Carlisle partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Small Independent Forestry PartnerscoreCarlisle partners with trusted mills and foresters who share their commitment to careful selection and long-term forest health. These partners harvest selectively from slow-growth forests in North America, never clear-cutting, supporting regional economies and forest regeneration.
- Regional Sawyers and MillworkerscoreDecades-long relationships with sawyers, millworkers, and finishers who share Carlisle's pursuit of perfection. These partners are stewards of craftsmanship traditions passed down through families, working alongside Carlisle to produce flooring worthy of legacy homes.
- Architects & Designers Building (New York)minorCarlisle maintains a showroom presence in the prestigious Architects & Designers Building in New York City, a hub for design professionals seeking premium materials.
- La Cienega Design Quarter (Los Angeles)minorCarlisle's Los Angeles showroom is located in the La Cienega Design Quarter, positioning the brand within a concentrated area of design showrooms and design-forward clientele.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Carlisle competitors and assessment
Company assessmentDirect peers
- DuChateau Floors: Premium hardwood flooring brand offering wide plank, engineered, and custom-finished flooring for luxury residential and commercial projects. Directly comparable to Carlisle in positioning, craftsmanship emphasis, and architect/designer channel focus.
- Somerset Hardwood Flooring: US-based manufacturer of solid and engineered hardwood flooring with focus on quality Appalachian-sourced species. Comparable domestic manufacturer serving both consumer and trade channels in the premium hardwood category.
- Hallmark Floors: Specialty hardwood flooring manufacturer with premium engineered and solid collections targeting residential and commercial customers. Competes in the premium hardwood segment with strong trade distribution.
- Olde Wood Limited: Custom wide plank flooring manufacturer specializing in reclaimed and newly milled hardwood floors for high-end residential and commercial projects. Mirrors Carlisle's custom-craftsmanship model and luxury homeowner targeting.
- Provenza Floors: Design-forward hardwood and luxury vinyl plank flooring brand with custom finishes and broad trade/showroom distribution. Comparable in designer-channel positioning and premium hardwood focus.
- Vermont Plank Flooring: Handcrafted wide plank flooring maker offering solid and engineered hardwood in custom widths, species, and finishes. Comparable niche manufacturer with similar artisan-crafted positioning and direct-to-consumer/trade channels.
Broad incumbents
- Mohawk Industries: Largest US flooring manufacturer with hardwood brands including Mohawk and Karastan. Competes broadly including premium engineered hardwood, and the company's scale enables aggressive showrooms and trade programs that overlap architect/specification channels.
- Armstrong Flooring: Large established flooring manufacturer with hardwood, engineered, and resilient product lines. Operates broadly across price tiers and overlaps with Carlisle at the premium end through its Hartco and Bruce premium hardwood lines.
- Mannington Mills: Family-owned flooring manufacturer offering hardwood, laminate, vinyl, and tile products. Mannington's premium hardwood collections serve some of the same architect/designer trade relationships as Carlisle.
- Shaw Floors: Major flooring manufacturer with hardwood, carpet, tile, and resilient products sold through retailers and trade. Shaw Floors premium hardwood offerings overlap with Carlisle in design/specification channels at lower price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Carlisle social profiles
Digital presenceCarlisle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carlisle leadership team
Management profileNumber of profiles
Carlisle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carlisle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carlisle
What does Carlisle do?
Carlisle Wide Plank Floors manufactures and sells handcrafted wide plank hardwood flooring in both solid and engineered constructions, with widths from 4" to 20". Each board is shaped, sanded, and finished by hand by master artisans at the company's New Hampshire mill, with multiple wood species, textures, curated colors, and custom color formulation available to order.
Is Carlisle a public or private company?
Carlisle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carlisle founded?
Carlisle was founded in 1966. It employs 101 to 250 people.
Where is Carlisle based?
Carlisle is headquartered in Stoddard, United States, in the North America region.
How does Carlisle make money?
Three revenue lines are on record. Custom Wide Plank Flooring Sales are the primary driver. The others are mill Specials / Pre-made Inventory and commercial MSDS Documentation Services.
Who are Carlisle's main competitors?
Direct peers on record are DuChateau Floors, Somerset Hardwood Flooring, Hallmark Floors, Olde Wood Limited, Provenza Floors and Vermont Plank Flooring. Broad incumbents are Mohawk Industries, Armstrong Flooring, Mannington Mills and Shaw Floors.
Does Carlisle have an API?
No public API is recorded for Carlisle.
What industry is Carlisle in?
Carlisle's product category is Luxury Hardwood Flooring. Its primary akta.pro industry code is IMADAJAC, Wood Flooring (Solid, Engineered, Bamboo, Cork), with a secondary code of CRAIAGAB, Hardwood Flooring Retail. Its NAICS code is 3212 and its SIC code is 2400.