Name

CFG Bank

Legal name

CFG Bank SA

Website

https://cfgbank.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Net Interest Income: Interest income generated from lending products including real estate loans (crédit immobilier), Lombard loans (crédit Lombard), one-shot loans (crédit One-Shot), and consumer loans (crédit conso). Interest expense paid on deposit products including savings accounts (compte sur carnet), term deposits (dépôt à terme), education savings (épargne education), and long-term savings (épargne long-terme).
2. Transaction and Service Fees: Fees from everyday banking services including ATM withdrawals at partner/non-partner ATMs (6.60 DH TTC per withdrawal at non-CFG Bank ATMs beyond free allowance), monthly account management packages starting at 49 DH TTC/month, card-related fees, and transfer fees.
3. Wealth Management and Advisory: Revenue from investment advisory services, online and offline brokerage (bourse), OPCVM (fund) investments, and securities (actions) distribution. Private banking services generate fee income through portfolio management and advisory mandates.
4. Insurance Distribution: Commission income from distribution of insurance products including Assur'Santé International, card insurance, and partnership with AXA Assurance Maroc for the MyAXA insurance management app.
5. Premium Card Services: Revenue from premium Visa Infinite and Visa Platinum card services, including airport lounge access programs managed via the Visa Airport Companion app with annual access entitlements.
6. Corporate Finance and Capital Markets: CFG Finance division generates revenue from corporate finance advisory, debt capital markets (subordinated bond issuances), and capital markets activities including FX trading and sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

CFG Bank is a Moroccan commercial and investment bank offering retail, professional, corporate, and private banking services. Its core products include everyday banking (current accounts, debit/credit cards, forfait packages), consumer and real-estate lending, savings and term deposits, online brokerage and OPCVM fund distribution, insurance products distributed in partnership with AXA, and corporate finance advisory through its CFG Finance subsidiary. Services are delivered through a 15-branch network, a proprietary ATM network, the APPLI CFG BANK mobile application, and an AI-powered chatbot.

Product overview

CFG Bank is a Moroccan financial institution operating as a unified banking platform offering a comprehensive portfolio of retail, professional, and corporate banking products. The core banking offering includes daily banking services (accounts, cards, transactions), financing solutions (real estate, consumer, Lombard loans), savings products (term deposits, education savings), and investment services (trading, mutual funds). Premium services include private banking for high-net-worth clients and specialized corporate banking. Digital banking is delivered through the APPLI CFG BANK mobile application, supplemented by a chatbot for customer service. Insurance products are distributed through an AXA partnership, accessible via the MyAXA Maroc app. Premium cardholders access airport lounges through the Visa Airport Companion app. The bank operates across Morocco with physical branches and ATMs, supported by multichannel banking including mobile, online, phone, and in-person services.

Differentiator

Problem solved

Functional benefit

Products and services

• APPLI CFG BANK (Mobile Banking App) CFG Bank's full-service mobile banking application enabling customers to manage accounts, conduct instant internal and external transfers, pay bills, provision e-cards, message advisors securely, and locate ATMs; available on iOS and Android.
• Banque au quotidien (Daily Banking) Core everyday banking for retail customers including current accounts, checking accounts, debit cards, Gold credit cards (available for branch pickup in 15 minutes), check services, and SMS alerts.
• Les forfaits (Banking Packages) Tiered monthly banking packages starting at 49 DH TTC/month that bundle account management, card features, free ATM withdrawals at CFG Bank and BMCE BANK partner ATMs, and a defined number of transactions.
• Les cartes bancaires (Bank Cards) Debit and credit card portfolio including Gold cards with premium benefits; supports the e-carte virtual card for online purchases and e-commerce dotation.
• Solutions de financement (Financing Solutions) Comprehensive consumer lending products including real estate loans (crédit immobilier), Lombard loans (crédit Lombard), one-shot loans (crédit One-Shot), and consumer loans (crédit conso).
• Epargne bancaire (Savings) Savings products including compte sur carnet (savings account) with boosted interest rates, Epargne Education (education savings), dépôt à terme / CD (term deposits), and Epargne long-terme (long-term savings).
• Bourse & Investissement (Investment & Trading) Investment advisory, online brokerage (bourse en ligne), and access to mutual funds (OPCVM) and equities (actions) for retail and private banking customers.
• Solutions d'assurance (Insurance Solutions) Distribution of insurance products including Assur'Santé International (international health insurance) and card protection insurance (Assurances cartes) in partnership with AXA Assurance Maroc.
• CFG Bank Private Banking (Banque Privée) Wealth management and private banking for Moroccan high-net-worth individuals, including portfolio management, estate planning, investment advisory, and access to premium Visa Infinite and Visa Platinum cards, served through dedicated Banque Privée branches in Casablanca (Massira) and Rabat (Souissi).
• Professional Banking (Professionnels) Banking services tailored for self-employed professionals and small business owners including dedicated accounts and business-focused financial solutions.
• Corporate Banking (Entreprises) Business banking services for Moroccan corporate clients including cash management, trade finance, corporate credit facilities, treasury management, and tailored forfait entreprise packages.
• International Transfers (Virements Internationaux) International wire transfer service using SWIFT MT103 payment standard in multiple currencies via correspondent banks; CFG Bank SWIFT code CAFGMAMC.
• Offres spéciales (Segment-Specific Special Offers) Segment-specific banking packages targeting young professionals (Jeunes actifs), couples, and families (Parents) with tailored retail products and services.
• CFG Finance (Corporate Finance Advisory) Wholly-owned corporate finance and investment banking subsidiary providing M&A advisory, debt capital markets (including subordinated bond issuance), FX trading and sales, and capital markets advisory to large Moroccan corporates.
• Visa Infinite Premium Card Premium Visa Infinite credit card with unlimited airport lounge access (cardholder plus one guest) worldwide via the Visa Airport Companion app (subject to 5 USD cumulative international transactions in prior 90 days), concierge services, and travel protections.
• Visa Platinum Premium Card Premium Visa Platinum credit card offering six complimentary airport lounge accesses per year in selected lounges worldwide via the Visa Airport Companion app, plus travel insurance and purchase protections.
• Online Account Opening Portal (devenirclient.cfgbank.com) Self-serve digital onboarding portal enabling prospects to open an individual, professional, or corporate bank account online in 20 minutes, with the card delivered to the customer within 24 hours.
• MyAXA Maroc Insurance App Partner insurance management mobile application enabling CFG Bank customers holding AXA Assurance Maroc policies to view their insurance portfolio, access policy documents, and manage insurance contracts; available on iOS and Android.

Quantifiable outcome

• Account opening in 20 minutes with card delivered within 24 hours
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• BMCE BANKminorChannel Partner/ Reseller/ Distributor · 1 March 2019CFG Bank partnered with BMCE BANK to provide CFG Bank customers with free ATM withdrawals at BMCE BANK ATMs within their monthly package allowance. This partnership extends the ATM network accessible to CFG Bank customers beyond CFG Bank's own ATM estate.
• AXA Assurance MaroccoreStrategic or Co-development PartnerCFG Bank partnered with AXA Assurance Maroc to offer insurance products to its customers and to provide the MyAXA Maroc mobile application. CFG Bank promotes AXA insurance products (Assur'Santé International, card insurance) and integrates AXA's insurance management app (MyAXA Maroc) allowing CFG Bank customers to view their AXA insurance policies.
• Correspondent Banks (International)coreTechnology or IntegrationCFG Bank utilizes correspondent banking relationships to facilitate international wire transfers. The bank specifies its SWIFT code (CAFGMAMC) and advises customers to request SWIFT MT103 payments from international senders. Correspondent banks are used for processing international transfers in multiple currencies.
• VisacoreTechnology or IntegrationCFG Bank issues Visa-branded payment cards (Classic, Gold, Platinum, Infinite) and participates in the Visa payment network. The partnership includes the Visa Airport Companion mobile app for premium card airport lounge access management. Visa Infinite requires 5 USD cumulative international transactions in 90 days for lounge access; Visa Platinum offers 6 annual accesses.
• Google (Play Store) and Apple (App Store)coreTechnology or IntegrationCFG Bank distributes its mobile banking application and the MyAXA Maroc insurance app through Google Play Store and Apple App Store, enabling customer downloads and app updates for Android and iOS devices.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Attijariwafa Bank: Morocco's largest bank by assets and a leading incumbent across retail, corporate, and investment banking. It is a broad incumbent competitor to CFG Bank operating across the same customer segments and product categories, but at significantly larger scale.
• Banque Populaire du Maroc (BCP): One of Morocco's largest banking groups with a cooperative/mutual structure, deeply embedded in retail, professional, and SME banking. Broad incumbent competing with CFG Bank across the same Moroccan customer segments.

Direct peers

• BMCE Bank (Bank of Africa): Major Moroccan commercial bank offering comparable retail, professional, corporate, and private banking services. Notably, BMCE Bank is also a CFG Bank channel partner (free ATM withdrawals within package allowance), making it both a competitor and a distribution partner.
• BMCI (BNP Paribas Maroc): Mid-sized Moroccan commercial bank with a foreign (BNP Paribas) parent, offering retail, corporate, and private banking services. Directly comparable to CFG Bank in scale, segment coverage, and product mix.
• CIH Bank: Moroccan bank historically focused on mortgage lending that has expanded into broader retail and corporate banking. Comparable to CFG Bank as a mid-sized Moroccan universal bank pursuing diversified growth.
• Crédit du Maroc: Moroccan commercial bank serving retail, professional, and corporate clients with a multi-channel model. Directly comparable in scale and product scope to CFG Bank within the Moroccan market.
• Société Générale Maroc: Foreign-owned Moroccan commercial bank offering retail, corporate, and investment banking services. Comparable to CFG Bank through its universal banking model and similar client segmentation.
• Al Barid Bank: Morocco's postal bank with the largest branch network in the country, focused on mass-market retail and savings. Competes with CFG Bank for retail deposits and basic banking, though with a different distribution model (postal).

Regional players

• Umnia Bank: Moroccan participative (Islamic) bank offering Sharia-compliant retail, professional, and corporate banking. Comparable to CFG Bank in scale and product breadth but operating in a distinct ethical-banking niche.

Emerging players

• Bank Assafa (CFG Bank group affiliate): Moroccan participative bank associated with the Casablanca Finance Group ecosystem. Comparable to CFG Bank as a sibling offering in the Moroccan market with a participative banking focus, representing an emerging adjacent player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CFGBank
• Facebookfacebook.com/CFGBank
• LinkedInlinkedin.com/company/cfg-bank
• Instagraminstagram.com/cfg_bank

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CFG Bank