Al Barid Bank

What Al Barid Bank does

Al Barid Bank S.A is a Moroccan commercial bank and credit institution, wholly owned by Barid Al Maghrib (the Moroccan national postal service, a government state entity), licensed by Bank Al Maghrib under decision n°1938-09 dated 10 July 2009. The bank operates through a physical network of over 2,000 branches across Morocco (including urban and rural areas) and 800+ ATMs, supplemented by digital channels: the Barid Bank Mobile application (iOS/Android), the Barid Bank Net online platform, and E-ZY, a digital-first sub-brand targeting Gen Z customers. Its product portfolio spans transactional accounts, savings and term deposit products (Caisse d'Epargne Nationale, Moustakbal Baridi, Tawfir Baridi, Damane Baridi, Compte à Terme), consumer credit (Barid Salaf up to 400,000 MAD, Salaf Lik housing loans), payment cards (Visa international debit, credit, business, and virtual E-carte Klik), insurance and takaful products (Taamine family, Aman Baridi, ILAJ Baridi, Barid Schengen/Monde), and domestic and international money transfer services (Mandati Express, Western Union, MoneyGram, Eurogiro, UPT, Instant Cash, Dirham Express, PosTransfer).

The bank generates revenue from interest income on consumer and mortgage lending, recurring subscription fees from bundled banking packages, transaction fees on transfers and currency exchange, and card interchange and annual fees. Pricing is segment-specific: free Pack Chabab for ages 18-30, discounted bundled packages for civil servants and salaried employees, variable-rate consumer credit, and pay-as-you-go transfer fees starting from 5 DH for Mandati Express. Distribution is omnichannel: direct branch sales, mobile and online self-service, partnerships with Visa, Google Pay, and Glovo, and usage of the Barid Al Maghrib postal ecosystem (Barid Cash, e-Barkia, Chronopost). Customer segments are deliberately horizontal, targeting individuals (civil servants, students, retirees, MREs, salaried employees, young professionals), professionals and small businesses, auto-entrepreneurs, and (more recently) enterprise clients through the Visa Business card and Programme Intilak. Technology differentiators are ease of use and interoperability (full digital onboarding via video call, 3D Secure, contactless payments) rather than proprietary AI/ML systems. Al Barid Bank functions as a state-aligned citizen bank, leveraging Moroccan postal infrastructure to provide accessible retail banking at scale, with measurable digital expansion underway through sub-brand E-ZY and the July 2024 launch of 100% online account opening.

Name

Al Barid Bank

Legal name

Al Barid Bank S.A

Website

https://albaridbank.ma

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Al Barid Bank is a Moroccan state-owned commercial bank, subsidiary of Barid Al Maghrib, offering retail banking through 2,000+ branches, 800+ ATMs, and digital channels (Barid Bank Mobile, Barid Bank Net, E-ZY), serving individuals, professionals, MREs, and small businesses across Morocco.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (522110), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021), State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

Remittances & Retail FX (Consumer Cross-Border) (FSABAAAK)

Keywords

• Retail banking services
• Consumer lending
• Money transfers
• Savings accounts
• Payment cards

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Interest Income: Revenue generated from lending activities including consumer credit (up to 400,000 MAD), home loans (Salaf Lik), and other credit products offered to individuals and businesses
2. Banking Packages: Monthly/quarterly fees from bundled banking packages offering account management, card services, and online access at discounted rates compared to individual product subscriptions
3. Card Services: Revenue from international debit cards, credit cards (Visa Business), and virtual cards including interchange fees and annual charges
4. Money Transfers: Fees from domestic transfers (Mandati Express) and international transfers via Western Union, MoneyGram, Eurogiro, UPT, Instant Cash, Dirham Express, and PosTransfer partnerships
5. Account Management Fees: Quarterly account maintenance fees for checking and savings accounts, waived when subscribing to banking packages
6. Currency Exchange: Revenue from foreign exchange services for tourist allowances, Hajj/Omra travel, study abroad allowances, medical treatment abroad, and public sector missions

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Al Barid Bank is a Moroccan retail and commercial bank providing checking and savings accounts, consumer and home loans (Barid Salaf, Salaf Lik), payment cards (international Visa debit/credit/business/virtual), Islamic and conventional insurance products, domestic and international money transfers (Mandati Express, Western Union, MoneyGram, Eurogiro), and currency exchange services. Banking services are delivered through 2,000+ physical branches, 800+ ATMs, Barid Bank Mobile, Barid Bank Net, and E-ZY digital bank. Capital stock stands at 1,086,771,500 MAD.

Product overview

Al Barid Bank operates as a traditional Moroccan banking institution offering a comprehensive portfolio of financial products and services through both physical branch network (over 2,000 agencies) and digital channels. The core digital banking infrastructure consists of Barid Bank Mobile (mobile app), Barid Bank Net (online banking), and E-ZY (digital-first offering for Gen Z). The product suite includes transactional accounts (Compte Chèque), savings products (Caisse d'Épargne Nationale, Moustakbal Baridi, Tawfir Baridi, Damane Baridi, Compte à Terme), credit products (Barid Salaf consumer loans), insurance solutions (Aman Baridi, ILAJ Baridi, Barid Injad Maroc, Barid Injad MRE, Barid Schengen/Monde, Taamine family of Islamic insurance products), payment cards (international Visa cards including business and virtual options), domestic and international money transfers (Mandati Express, Western Union, MoneyGram, Eurogiro), and currency exchange services. The bank emphasizes digital account opening, mobile banking access, and financial inclusion across the Moroccan population.

Differentiator

Problem solved

Functional benefit

Brands

• E-ZY: Digital banking sub-brand targeting young adults (Gen Z), offering simplified, mobile-first banking services with features such as a free Visa card and cashback promotions.
• Barid Bank Mobile
• Barid Bank Net
• Barid Cash

Products and services

• Barid Bank Mobile Mobile banking application for iOS and Android enabling remote account management, money transfers, bill payments, credit simulation, mobile top-ups, and fully digital account opening via document scanning, selfie verification, and video call authentication.
• E-ZY Digital banking offer targeting young adults (Gen Z) with features suited to their financial needs and digital lifestyle, including a free Visa card and partnership cashback promotions (e.g., 30 DH cashback on first Glovo order).
• Barid Bank Net Online banking platform providing remote access to banking services via web browser for account management and transactions.
• Compte Chèque

Quantifiable outcome

• 2,000+ branches covering urban and rural Morocco

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Wafa IMA AssistancecoreStrategic or Co-development PartnerWafa IMA Assistance, a subsidiary of the Inter Mutuelles Assistance group, serves as the specialized partner for travel assistance products Barid Schengen and Barid Monde. The partnership provides medical assistance, repatriation, and technical assistance services to bank customers traveling internationally.
• VisacoreTechnology or IntegrationVisa partnership enables issuance of international Visa debit and credit cards, including Visa Business for professionals. Joint promotional campaigns such as summer travel prize draws drive card adoption.
• Google PaycoreTechnology or IntegrationGoogle Pay integration allows Al Barid Bank cardholders to make contactless mobile payments using the Google Pay digital wallet on compatible devices.
• GlovominorGTM or Marketing PartnerCashback partnership offering 30 DH reimbursement on the first Glovo order when paid with the Ezy Visa card, promoting digital payment adoption among young customers.
• Western UnioncoreChannel Partner/ Reseller/ DistributorAl Barid Bank is the first bank in Morocco to offer Western Union international money transfers via its mobile banking application, enabling customers to send and receive remittances through the bank's extensive network.
• MoneyGramcoreChannel Partner/ Reseller/ DistributorMoneyGram international money transfer service available at Al Barid Bank branches and mobile app, allowing remittance reception from over 90 countries worldwide.
• UPT (Universal Postal Union Transfer)minorChannel Partner/ Reseller/ DistributorInternational money transfer service through the Universal Postal Union network, enabling cash collection of international remittances at bank branches.
• Instant CashminorChannel Partner/ Reseller/ DistributorInternational money transfer service allowing cash receipt from over 90 countries worldwide through the Instant Cash network.
• Dirham ExpressminorChannel Partner/ Reseller/ DistributorInternational money transfer service with a network of 20,000 points of sale for convenient cash collection of remittances.
• EurogirominorChannel Partner/ Reseller/ DistributorInternational money transfer service via postal networks across Europe, Africa, and Canada, offering practical and cost-effective remittance solutions.
• PosTransferminorChannel Partner/ Reseller/ DistributorInternational money transfer service through postal networks of UPU member countries, providing efficient and secure cross-border payment services.
• Bank Al-MaghribcoreOthersCentral bank of Morocco and regulatory authority. Al Barid Bank is a licensed credit institution under Bank Al-Maghrib decision n°1938-09 from July 2009.
• Centre Monétique Interbancaire (CMI)coreTechnology or IntegrationInterbank electronic payment center providing payment infrastructure for electronic commerce, point-of-sale terminals, and card and mobile payments across Morocco.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Dar Assafaa (Umnia Bank): Moroccan participative bank offering Islamic financial products, adjacent to Al Barid Bank's takaful insurance offerings and competing for the same Muslim retail segment in Morocco.
• Al Baraka Bank (Morocco/Bahrain group): Islamic banking group with Moroccan operations offering sharia-compliant banking products relevant to Al Barid Bank's Taamine Iktissadi Islamic insurance line and Moroccan Muslim retail segment.

Direct peers

• Poste Italiane / BancoPosta: Italian postal group with banking and financial services arm, offering retail deposits, payments, and insurance through a national postal network—structurally analogous to Al Barid Bank's Barid Al Maghrib integration.
• CIH Bank: Moroccan retail and mortgage-focused bank with growing digital footprint, competing with Al Barid Bank in consumer lending, deposits, and branch-based service.
• La Banque Postale (France): French postal bank with a similar business model of leveraging postal office infrastructure to deliver retail banking, financial inclusion, and remittance services—directly comparable to Al Barid Bank's postal-bank DNA.
• Banque Populaire du Maroc: Major Moroccan retail bank with the largest branch network of any private bank, competing directly with Al Barid Bank in consumer banking, mortgages, and SME lending across Morocco.
• BMCI (BNP Paribas Maroc): Subsidiary of BNP Paribas serving Moroccan retail and corporate clients, competing with Al Barid Bank in digital banking, consumer credit, and Visa card products.
• Bank of Africa (formerly BMCE): Large Moroccan commercial bank offering retail and mobile banking services, competing directly with Al Barid Bank in consumer credit, deposits, and digital banking initiatives.
• Attijariwafa Bank: Morocco's largest private bank and direct competitor in retail banking, savings, and consumer credit. Both serve Moroccan individuals and professionals through physical branches and digital channels, and compete for the same government salary and civil servant segments.
• Crédit Agricole du Maroc: Moroccan retail bank with strong presence in rural and agricultural lending, directly comparable to Al Barid Bank's rural branch strategy and mass-market consumer focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/albaridbankofficiel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Barid Bank