Name

Fazit Communication

Legal name

Fazit Communication GmbH

Website

https://fazit.de

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Marketing and Communications Agency Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Custom Computer Programming Services (541511), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Strategic communications consulting
• Social media management
• Editorial content services
• Campaign development
• Corporate book publishing

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Communication Consulting: Advisory services for organizations on AI, social media, and digital space strategy
2. Operational Communication Services: Editorial, social media management, programming, design, campaign execution, product management services
3. Book Publishing (Frankfurter Allgemeine Buch): Publishing house for spring and autumn programs, corporate books, distributed online and through book retail

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fazit Communication is a full-service communications agency providing strategic consulting and operational services to organizations. Its core offerings span editorial content production, social media management, programming/website development, digital product management, campaign development, and design services. The agency additionally operates the Frankfurter Allgemeine Buch book publishing division and delivers services in more than ten languages across major social platforms for over 200 clients including government institutions, NGOs, corporations, and cultural organizations.

Product overview

Fazit Communication is a full-service communications agency offering a unified portfolio of integrated services rather than discrete software products. The core offering centers on strategic consulting complemented by six operational service areas: Editorial Services, Social Media Management, Programming/Website Development, Product Management, Campaign Development, and Design Services. The agency operates alongside two wholly-owned subsidiaries—the Berlin-based digital agency 3pc (specializing in strategy consulting, AI research, and website development) and the Mainz-based design and digital agency 3st (specializing in branding, CI/CD, reporting, and digital tech). Additionally, the Frankfurter Allgemeine Buch division operates as a separate book publishing sub-brand. The Faktor F B2B alliance within the F.A.Z. Group extends the service portfolio to include conferences and empirical studies. The agency serves over 200 clients including institutions, NGOs, companies, research institutions, museums, theaters, foundations, and universities.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consulting Strategic advisory services helping organizations leverage artificial intelligence, social media, and digital channels effectively, with guidance on when analog communication is more appropriate. Aimed at institutions, NGOs, corporations, and cultural/research organizations.
• Editorial Services Qualified journalism and editorial content creation across formats including moving image and written content. Backed by a worldwide contributor network for culturally-sensitive international coverage. Target audience: organizations needing editorial-grade content creation.
• Social Media Management Social media strategy conception and execution across multiple platforms (Bluesky, Facebook, Instagram, LinkedIn, Telegram, Threads, TikTok, Weibo, WhatsApp, X, YouTube). Operates 1,000+ monthly posts in ten languages including community management. For organizations running multi-language, multi-channel social presence.
• Programming / Website Development Custom accessible websites, AI applications, and apps development with multi-CMS expertise (TYPO3, Drupal, WordPress, Kirby, Contentful, Strapi, StoryBlock). Includes intelligent messenger tools and semantic search functions. For organizations needing accessible, AI-enabled digital products.
• Product Management Strategic steering of digital products from concept through ongoing optimization, acting as interface between editorial, UX, development, and marketing. Includes regulatory compliance covering accessibility, data protection, and data security. For organizations managing complex digital products.
• Campaign Development Creative campaign conception with tailored target indicators and execution across digital, Out of Home, social media, and print channels, with extensive testing and continuous evaluation. For organizations running integrated multi-channel campaigns.
• Design Services Brand identity development from concept to full corporate design implementation; digital and print communication materials design, animation, and illustration for consistent brand positioning. For organizations seeking end-to-end brand and design systems.
• Frankfurter Allgemeine Buch Book publishing division publishing spring and autumn programs by various authors plus corporate books for clients including Deutsche Bahn, Deutsche Telekom, and Meta. Distribution via online channels and stationary book retail.

Quantifiable outcome

• 200+ active clients served
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Charta der VielfaltminorStrategic or Co-development Partner · 1 January 2021Diversity and inclusion charter signed in 2021. Commitment to promoting diversity in the workplace.
• 3pc GmbHcoreOthersDigital agency subsidiary based in Berlin, founded 1995. Leads in strategic consulting, AI research, and website development. Part of the Fazit Communication family.
• 3st kommunikation GmbHcoreOthersDesign and digital agency subsidiary based in Mainz, founded 1997. Leads in branding, CI/CD, reporting, and digital tech.
• F.A.Z.-Gruppe / FAZIT-StiftungcoreOthersParent organization. The FAZIT-Stiftung is a non-profit foundation that owns the F.A.Z. group. Fazit is part of the F.A.Z. group and participates in the Faktor F B2B consortium.
• Faktor F ConsortiumcoreStrategic or Co-development PartnerB2B consortium within F.A.Z. group that enables expanded service portfolio including large conferences and empirical studies.
• ClimatePartnerminorStrategic or Co-development PartnerCarbon footprint tracking and climate offset partnership. Emissions are recorded, reduced where possible, and remaining emissions offset through certified climate protection projects.
• Mädchenbüro MilenaminorStrategic or Co-development PartnerPro bono support for Frankfurt educational and integration facility. Developing communication solutions to support and strengthen the organization's work.
• Frankfurter Allgemeine BuchcoreOthersBook publishing arm of Fazit. Publishes spring and autumn programs, corporate books, distributed online and through stationary book retail.

Scale indicators6 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Scholz & Friends: One of Germany's largest independent creative and communications agencies, headquartered in Hamburg with similar full-service strategy-to-execution capabilities. Directly comparable in serving large German corporate and institutional clients with integrated campaigns.
• Jung von Matt: Major German independent creative agency group known for integrated campaigns and digital work. Comparable in serving premium German and European brands with full-service offerings across editorial, design, and digital.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich. Offers integrated strategic, creative, digital, and media services comparable to Fazit's full-service model, with similar institutional and corporate client base.
• Kolle Rebbe (TBWA\Hakuhodo\Kolle Rebbe): Hamburg-based creative agency known for brand strategy, campaigns, and digital work. Comparable in serving German premium clients with integrated communications services.
• Antoni: Berlin-based creative agency within the Omnicom network, focused on integrated campaigns and brand strategy. Comparable to Fazit's Berlin operations and digital-native service delivery.
• Faktor 3: Hamburg-based PR and communications agency specializing in technology, healthcare, and consumer brands. Comparable in serving premium German clients with integrated PR and content services.
• Fink & Fuchs: German PR and content agency specializing in technology and B2B communications. Comparable in serving technology, research, and institutional clients with strategic editorial content.
• Grabarz & Partner: Hamburg-based independent creative agency offering integrated brand strategy, campaigns, and digital work. Comparable in serving German premium brands with full-service offerings.

Broad incumbents

• Edelman Germany: Global PR firm's German operations, serving major corporations and institutions with strategic communications. Comparable in serving premium institutional clients including government and NGOs.
• SinnerSchrader (part of Accenture Song): Hamburg-based digital agency within Accenture Song, offering digital strategy, content, and platform development. Comparable in digital/web development capabilities and serving premium German institutional clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fazitde
• Instagraminstagram.com/fazit.de
• Xx.com/fazit_de
• Facebookfacebook.com/fazit2017

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fazit Communication