Ivari
Ivari is a Canadian life insurance and investment solutions provider serving individual Canadians through a national network of thousands of independent advisors, offering Universal Life, Term, Critical Illness, Guaranteed and Simplified Life insurance, and annuities under the Sagicor Financial Company Ltd. group.
- Company typePrivate
- Founded2023
- HeadquartersToronto, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Ivari does
Ivari is a Canadian life insurance and investment solutions provider headquartered in Toronto, Ontario, operating as a privately held subsidiary of Sagicor Financial Company Ltd. since October 2023. The company sells Universal Life, Term Life, Critical Illness, Guaranteed Life, and Simplified Life insurance products, together with Single Premium Immediate Annuities and a closed portfolio of inforce segregated funds, Guaranteed Interest Accounts, and Daily Interest Accounts. Ivari distributes exclusively through a national network of thousands of independent licensed advisors, with digital self-service tools (My ivari portal, My Insurance View calculator, online forms) used for policy servicing and lead generation rather than direct online purchase. The company services over 750,000 in-force life insurance policies, processes roughly 60,000 annual applications (approximately 4,500 per month), and reported a 99%+ claims-paid ratio in 2025.
Ivari's core technology stack is the DXC Assure Cloud platform on AWS, to which approximately 732,000-750,000 policies were migrated from the legacy DXC Ingenium system in December 2025, making it the first Canadian life insurer on DXC Assure. The migration produced a stated 22% operating cost reduction and enabled the launch of four new products and the ivari 360 digital platform, which is positioned to integrate AI and analytics tools and strengthen cybersecurity. Value-added services include a Maple virtual care integration (24/7 Canadian-licensed doctors, mental health counselling, up to four primary care visits annually) and the Immediate Assist Benefit (a $15,000 advance on the death benefit within 48 hours). E-signature workflows are supported through multiple providers including DocuSign, Adobe Sign, OneSpan, Dropbox Sign, iGeny, and eZsign, and the website uses CookieYes for consent management.
Revenue is generated primarily through recurring life insurance premiums, annuity premium payments, and ongoing segregated fund management fees across the inforce book. Ivari targets individual Canadians across life stages (young families, working professionals, retirees, and individuals with pre-existing health conditions who may qualify for guaranteed-acceptance products), serving both end policyholders and the independent advisor channel as primary customer segments.
Ivari firmographics
Firmographics- Name
- Ivari
- Legal name
- ivari Holdings Inc.
- Website
- https://ivari.ca
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Ivari is a Canadian life insurance and investment solutions provider serving individual Canadians through a national network of thousands of independent advisors, offering Universal Life, Term, Critical Illness, Guaranteed and Simplified Life insurance, and annuities under the Sagicor Financial Company Ltd. group.
- Ownership category
- akta.pro rank
Ivari industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM)
- akta.pro secondary industries
- Whole Life Insurance (FSAIABAA), Standalone Critical Illness Insurance (FSAIAKAA)
Keywords
Where Ivari is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Ivari business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Life Insurance Premiums: ivari generates revenue primarily through life insurance premiums collected from policyholders. Products include Universal Life, Term Life, Critical Illness, Guaranteed Life, and Simplified Life insurance.
- Investment Product Fees: ivari offers Single Premium Immediate Annuities (SPIAs) and segregated funds, generating revenue through premium payments and ongoing product management.
- Segregated Fund Management: ivari manages inforce segregated fund products, Guaranteed Interest Accounts (GIA), and Daily Interest Account (DIA) products that were closed to new policies in March 2020.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Guaranteed Life - $10,000 to $25,000 coverage, no medical exam, guaranteed acceptance |
| Subscription | Annual | Simplified Life - $10,000 to $500,000 coverage, health questions required |
| Subscription | Annual | Critical Illness Protection - 4-condition or 25-condition coverage |
| Subscription | Annual | Term Insurance - 10, 20, or 30-year terms with set premiums |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Ivari product offering
Product offeringCore offering
Ivari is a Canadian life insurance company that underwrites and distributes individual life insurance, critical illness, and retirement/investment products (SPIAs and segregated funds) to Canadian consumers. The company sells exclusively through a network of independent advisors and offers value-added benefits such as Maple Virtual Care and an Immediate Assist Benefit alongside its policies.
Product overview
Ivari offers a comprehensive life insurance and investment product portfolio serving Canadians. The core insurance offerings include Universal Life Insurance (with investment/savings component), Term Life Insurance (10/20/30-year terms with conversion options), Critical Illness Insurance (standalone or rider), Guaranteed Life Insurance, and Simplified Life Insurance. Investment products include Single Premium Immediate Annuities and closed Inforce Products (seg funds, GIA, DIA). Value-added digital services include My ivari online portal, My Insurance View calculator, Maple Virtual Care integration, and comprehensive digital forms with e-signature capabilities. The product architecture combines traditional insurance products with technology-enabled services and third-party integrations (Maple, DocuSign, Adobe Sign) for enhanced customer experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Universal Life Insurance Permanent life insurance coverage with flexible premiums and a cash-value accumulation component, designed for individual Canadians seeking lifelong protection with an investment-linked savings element.
- Term Life Insurance Fixed-period life insurance coverage for a set term, providing a death benefit to beneficiaries if the insured passes away during the policy term; targeted at individual Canadians seeking affordable temporary protection.
- Critical Illness Insurance Lump-sum insurance product that pays a tax-free benefit upon diagnosis of a specified critical illness, intended to replace income and cover treatment costs for individual policyholders.
- Guaranteed Life Insurance Permanent life insurance issued without medical underwriting, providing guaranteed acceptance coverage for individual Canadians who may otherwise be unable to qualify for traditional life insurance.
- Simplified Life Insurance Permanent life insurance with a streamlined, simplified-issue underwriting process designed for individual Canadians seeking quicker coverage approval with reduced medical requirements.
- Single Premium Immediate Annuities (SPIAs) Annuity product funded with a single lump-sum payment that begins paying the policyholder a guaranteed income stream shortly after purchase, targeted at retirees seeking predictable lifetime income.
- Segregated Funds Investment products combining mutual fund-style growth with insurance guarantees, offering individual Canadians creditor protection and death-benefit guarantees on their investment principal.
Companies that use Ivari
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Ivari technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Ivari partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DXC TechnologycoreDXC Technology provided cloud infrastructure and migration services for ivari's core life insurance platform. Migrated approximately 732,000 policies from DXC Ingenium legacy system to DXC Assure Cloud platform (AWS-based). Partnership achieved 22% operating cost reduction and enabled launch of four new products. DXC will continue working with ivari on additional transformation bundles.
- MaplecoreMaple provides virtual care services integrated with ivari insurance policies. Eligible policyholders receive access to 24/7 Canadian-licensed doctors, mental health counselling through Member Assistance Program, and Expert Medical Opinions for critical illness policyholders. Partnership expanded in June 2026 to include Maple Virtual Services with all new policies for primary insureds aged 18 plus. Provides up to 4 Primary Care visits per year plus comprehensive mental health resources.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Ivari competitors and assessment
Company assessmentDirect peers
- Canada Life: Canada's largest life and health insurer, part of the Great-West Lifeco group. Offers an overlapping product suite including term life, universal life, critical illness, and annuities distributed through advisors — directly competing with ivari across its core retail product set.
- Manulife Financial: One of Canada's 'Big Three' life insurers with deep coverage across term, universal, and participating whole life, plus group benefits and wealth management. Competes head-on with ivari in retail life and individual insurance distribution through independent advisors.
- iA Financial Group: Major Canadian insurance and wealth manager with a strong advisor-distributed retail life and segregated fund business. Competes with ivari on individual life, critical illness, and annuities, with growing digital capabilities through iA Mobile and advisor platforms.
- Desjardins Insurance: Insurance arm of the Desjardins cooperative, offering life, health, and wealth products across Canada. Competes with ivari in retail life insurance, including individual life and savings products distributed through its tied-agent and partner channels.
- Assumption Life: Canadian mutual life insurer with similar mid-tier size, offering individual life, critical illness, and annuities distributed through advisor networks. A close regional and structural analogue to ivari within the Canadian retail insurance landscape.
- Sun Life Financial: Another of Canada's 'Big Three' life insurers, offering term, permanent, and universal life products distributed through both advisor channels and direct sales. Comparable to ivari in retail life insurance but with significantly greater scale, brand, and digital investment.
- Equitable Life: Canadian mutual life insurer with a comparable mid-tier portfolio of term, whole life, universal life, and group benefits, distributed predominantly through independent advisors. Highly analogous business model and product breadth to ivari.
- Empire Life: Mid-sized Canadian life and health insurer (approximately $1B+ market cap) offering term, whole life, universal life, and critical illness through independent advisors. Closest publicly listed comparable in size and advisor-led distribution model to ivari.
Emerging players
- PolicyMe: Canadian digital-first life insurance platform selling term life directly online. Represents the emerging direct-to-consumer model that ivari does not currently offer, capturing digitally native Canadians who bypass traditional advisor channels.
Broad incumbents
- Sagicor Financial Company Ltd. ivari's publicly-listed parent company operating in 19 countries across the Caribbean, Latin America, and North America. A broader international insurance and financial services group of which ivari is the Canadian life insurance subsidiary.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ivari social profiles
Digital presenceIvari financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ivari leadership team
Management profileNumber of profiles
Profiles1 record
Ivari funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ivari M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ivari
What does Ivari do?
Ivari is a Canadian life insurance company that underwrites and distributes individual life insurance, critical illness, and retirement/investment products (SPIAs and segregated funds) to Canadian consumers. The company sells exclusively through a network of independent advisors and offers value-added benefits such as Maple Virtual Care and an Immediate Assist Benefit alongside its policies.
Is Ivari a public or private company?
Ivari is a private company. It is classified as corporate owned and is currently operating.
When was Ivari founded?
Ivari was founded in 2023. It employs 251 to 500 people.
Where is Ivari based?
Ivari is headquartered in Toronto, Canada, in the North America region.
How does Ivari make money?
Three revenue lines are on record. Life Insurance Premiums are the primary driver. The others are investment Product Fees and segregated Fund Management.
Who are Ivari's main competitors?
Direct peers on record are Canada Life, Manulife Financial, iA Financial Group, Desjardins Insurance, Assumption Life, Sun Life Financial, Equitable Life and Empire Life. PolicyMe is listed as an emerging player. Sagicor Financial Company Ltd. is listed as a broad incumbent.
Does Ivari have an API?
No public API is recorded for Ivari.
What industry is Ivari in?
Ivari's product category is Life Insurance. Its primary akta.pro industry code is FSAAAAAM, Annuities & Investment-Linked Insurance Solutions (Retail), with a secondary code of FSAIABAA, Whole Life Insurance. Its NAICS code is 52411 and its SIC code is 6311.