What Maple does

Maple (operated by Grow Maple, Inc.) is a family management platform headquartered in San Francisco that consolidates household coordination into a single mobile application. The platform combines a shared family calendar (Maple Calendar), meal planning with recipe storage and grocery list generation (Maple Meal Planner), a smart family inbox with email integrations (Maple Email), task management, and AI-powered features including Maple Fast, Maple Inbox, and the proprietary Opportunities Feature. Maple's Opportunities Feature runs continuous analysis on Maple's own servers to surface scheduling conflicts and household optimization suggestions, while other AI capabilities leverage OpenAI as an external service provider under a credit-based access system tied to subscription tier.

The company targets modern families — primarily college-educated, working mothers aged 25-44 with two or more children ages 0-9 in major metro markets — and reports 40,000+ families using the platform, with over 90% on the free tier. Maple distributes through iOS App Store and Google Play self-serve channels, the Maple website, and a native OEM app on Cosmo's JrTrack kids smartwatch. It monetizes via a freemium model (ad-supported free tier, ad-free Maple+ premium subscription with external calendar/email syncing for up to 5 family members) supplemented by a Family Innovation Partnership Program that embeds brand partners (Instacart, Cosmo, TaskRabbit, Trust & Will, Acorns, UNest, among others) in the app experience and subsidizes the free tier.

Founded in 2020 and publicly launched in February 2021 with $3.5 million in seed funding led by Inspired Capital Partners (with BoxGroup and City Light Capital), Maple has since added growth capital in 2022 and a 2025 round from Halogen Ventures. The company has pursued aggressive ecosystem expansion in 2025–2026, including the Beyond ADHD acquisition (mental health), OpenTable integration (restaurant reservations), Quantic AI phone ordering partnership (restaurant operations), and the Cosmo JrTrack smartwatch integration. Leadership comprises founder and CEO Michael Perry, CTO and co-founder Mike Taylor, head of operations Aram Prigian, and head of growth Chris Bennington.

Name

Maple

Legal name

Grow Maple, Inc.

Website

https://growmaple.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Maple (Grow Maple, Inc.) is a San Francisco-based family management platform offering a shared calendar, meal planner, family inbox, and AI-powered household coordination tools. It serves 40,000+ modern parents primarily on a freemium model with Maple+ premium subscriptions and brand partnership revenue.

Ownership category

akta.pro rank

Product category

Family Management Software

NAICS

Other Individual and Family Services (624190)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Email, Calendar & Scheduling (BPAMAMAC)

Keywords

• Family organizer app
• Shared family calendar
• Meal planning software
• Family task management
• AI family assistant

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium Subscription (Free Tier): Free tier with advertising and limited AI credits. Free tier users are served generic, non-targeted advertisements while using the Platform. This tier supports over 90% of Maple families.
2. Premium Subscription (Maple+): Paid subscription tiers (Premium Service) with recurring billing (monthly or annual auto-renew). Premium tiers are ad-free and include greater monthly AI credit allocation than Free Tier, plus external calendar syncing, external email importing, group chat, and access to exclusive partner perks. Up to 5 family members per paid plan.
3. Family Innovation Partnership Program: Brand partnership program where partner brands are embedded in the Maple platform experience (in-app placements, campaigns, content) and help subsidize the free tier for families. Partners gain access to Maple's engaged user base for marketing and product feedback.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Maple is a freemium consumer mobile and web application that serves as a unified family coordination platform, combining a shared family calendar, meal planner with Instacart integration, smart family email inbox, task and chore management, and AI-powered features (Maple Fast, Opportunities Feature) that automate scheduling, email organization, and household optimization. The platform is offered with an ad-supported free tier (used by 90%+ of families) and a paid Maple+ premium subscription unlocking expanded AI credits, external calendar/email syncing, group chat, and exclusive partner perks for up to 5 family members.

Product overview

Maple is a family management platform that operates as a unified app combining multiple core functions: a shared family calendar (Maple Calendar), meal planning and recipe storage (Maple Meal Planner), smart family email (Maple Email), task management, and AI-powered features including Maple Fast and the Opportunities Feature. The platform offers a generous free tier with optional Maple+ premium subscription ($15/month) for enhanced calendar/email syncing, unlimited AI use, and partner perks. The ecosystem extends through partner integrations with Google Calendar, Apple Calendar, Microsoft, TeamSnap, Instacart, Gmail, Apple Mail, Outlook, and Cosmo JrTrack smartwatches. Maple also provides complementary tools including the Mental Load Calculator, Family Recipes collection, Family Financial Health Toolkit, and a Partner Program for family-focused brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Maple Family App A free family organizer app serving as the operating system for modern families, providing shared calendars, meal planning, recipe storage, email management, task organization, and AI-powered features for household coordination across up to 5 family members.
• Maple Calendar A shared family calendar with multiple views (daily, weekly, monthly, schedule, side-by-side) that syncs with Google Calendar, Apple Calendar, Microsoft Outlook, and TeamSnap, and allows users to manage chores, tasks, and meal plans alongside events.
• Maple Meal Planner A meal planning tool enabling recipe storage, meal scheduling, grocery list generation, and Instacart integration for seamless grocery delivery directly from within the app.
• Maple Email A smart family inbox providing shared email access with Gmail, Apple Mail, and Outlook integrations, using AI to automatically organize family-relevant emails into tasks and calendar events.
• Maple+ Premium Subscription A paid subscription tier offering an ad-free experience, external calendar syncing (Google, Apple, Microsoft, TeamSnap), external email importing, expanded AI credit allocation, group chat, and exclusive partner perks for up to 5 family members with 7-day free trial.
• Maple JrTrack App A native smartwatch app built for Cosmo's JrTrack kids smartwatch, listed in the App Station under Productivity, allowing children ages 6-12 to view their family calendar and to-do list directly on their wrist with parent-managed entries.
• Maple OpenTable Restaurant Reservation Integration An AI phone-reservation product enabled through Maple's strategic integration with OpenTable, automating restaurant phone reservations with real-time management, call logging, and multi-location deployment for high call volumes.
• Maple and Quantic AI Phone Ordering An AI phone ordering service for restaurants, enabled through Maple's partnership with Quantic, allowing automated phone-based food ordering across thousands of restaurants without human intervention.
• Beyond ADHD (acquired subsidiary) A virtual care provider specializing in ADHD assessment, diagnosis, and follow-up treatment, wholly owned by Maple as an acquired subsidiary serving over 20,000 patients combined.

Quantifiable outcome

• 88.4% email open rate for Cosmo x Maple launch campaign (vs ~40% industry average)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• CosmocoreTechnology or Integration · 13 February 2026Family tech partnership integrating Maple's family calendar and organizational hub with Cosmo's JrTrack kids smartwatch. Creates dedicated Maple app extension for smartwatches designed for ages 6-12. Maple app available on JrTrack 3, 4, and 5 device models.
• CosmocoreTechnology or IntegrationNative app integration embedding Maple's family scheduling experience inside Cosmo's JrTrack kids smartwatch (ages 6-12). Maple built a dedicated JrTrack app listed in Cosmo's App Station under Productivity. Parents log in with existing Maple credentials through Cosmo Parent Portal. Kids can view calendar and to-do list directly from JrTrack. All entries managed by parents in Maple app. Partnership launched with 88.4% email open rate campaign to 25,196 Maple families.
• QeepsakeflagshipGTM or Marketing PartnerFirst Family Innovation Program partner for Maple. Qeepsake provides marketing and product feedback and meaningful connections with others building products for families. Case study available showing partnership results.
• Poppins PayrollcoreGTM or Marketing PartnerFeatured partner in Maple's Family Financial Health toolkit. Poppins Payroll helps families handle household payroll (nanny/caregiver management) with compliance support. Partnership provides exclusive deals for Maple families.
• TaskRabbitminorGTM or Marketing PartnerFeatured partner brand in Maple's Family Innovation Program ecosystem. TaskRabbit provides on-demand home services helping families with household tasks.
• Trust & WillminorGTM or Marketing PartnerFeatured partner in Family Financial Health toolkit. Trust & Will provides online estate planning services (wills, trusts, guardianship designations) for families.
• AcornsminorGTM or Marketing PartnerFeatured partner in Family Financial Health toolkit. Acorns provides micro-investing with automatic round-ups on everyday purchases for family savings.
• UNestminorGTM or Marketing PartnerFeatured partner in Family Financial Health toolkit. UNest provides tax-advantaged custodial investment accounts for children with first year free on balances up to $300.
• ParentominorGTM or Marketing PartnerFeatured partner in Family Financial Health toolkit. Parento provides paid parental leave insurance for employers and employees.
• OutschoolminorGTM or Marketing PartnerFeatured partner in Family Financial Health toolkit. Outschool provides live online classes for kids including financial literacy education.
• DuckbillminorGTM or Marketing PartnerFeatured partner in Family Financial Health toolkit. Duckbill provides AI concierge for bill negotiations, insurance claims, and errands.
• CharmspringminorGTM or Marketing PartnerPartnership with Charmspring to create free printable routines and responsibilities chart for families. Downloadable chore chart available on Maple website.
• InstacartcoreTechnology or IntegrationIntegration partner for grocery delivery within Maple's meal planner. Users can create grocery shopping lists from meal plan ingredients and checkout directly through Instacart within the app.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hub Family Organiser: Hub Family Organiser is a UK-based family management app offering shared calendars, shopping lists, meal planning, and to-do lists. It is comparable to Maple as a cross-platform family coordination tool, though it primarily serves UK households.
• Cozi: Cozi is a long-standing family organizer app offering shared family calendars, meal planning, shopping lists, and to-do lists. It is Maple's most direct competitor, with comparable feature sets and a similar freemium pricing model targeting the same modern parent demographic.
• Hearth Display: Hearth Display is a premium touchscreen family organizer for shared calendars, meal planning, and chore tracking. It is the third direct competitor Maple explicitly benchmarks, with a higher-priced hardware+software model targeting design-conscious modern parents.
• Skylight Calendar: Skylight offers a digital family calendar (frame and app) that serves as a household command center for schedules, meals, and chores. It is one of three direct competitors Maple explicitly benchmarks itself against, with a similar value proposition of replacing fragmented family tools with one shared hub.
• Picniic: Picniic is a family management app providing shared calendars, task assignments, meal planning, and family coordination tools. It targets a similar modern parent segment with overlapping feature sets including AI-powered organization.

Emerging players

• OurHome: OurHome is a family chores and task management app with shared lists and reward systems. It overlaps with Maple's task management functionality but focuses more narrowly on chore delegation and gamification rather than full family coordination.
• Tody: Tody is a household cleaning and chore management app. It overlaps with Maple's task management and household coordination functionality but focuses narrowly on cleaning routines rather than full family scheduling.

Broad incumbents

• Google Calendar: Google Calendar is a free shared calendar integrated across Google's ecosystem with multi-calendar views and shared family event functionality. As a free, deeply embedded alternative, it is the largest incumbent Maple competes against for shared scheduling use cases.
• Apple Calendar: Apple Calendar is preinstalled across all Apple devices with shared family calendar support and deep Reminders integration. As a free OS-level solution, it competes with Maple for iOS households and benefits from default placement advantages.
• Notion: Notion is a productivity and workspace platform used by some households for shared calendars, task tracking, and meal planning via templates. While not family-focused, it serves as a do-it-yourself alternative for technically sophisticated households Maple might otherwise acquire.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/growmaple
• Instagraminstagram.com/maple
• Xx.com/growmaple

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maple