What Household does

Household is a privately held, London-based creative agency founded in 2004 and operating under the domain household-design.com. The firm positions itself as a full-service creative shop designing 360 brand experiences for modern brands internationally. Its stated service offering centers on end-to-end brand experience design rather than discrete deliverables, suggesting integrated work spanning identity, campaign, and experiential layers.

The company operates at a small-to-mid scale, with a headcount band of 11-50 employees, which is typical of boutique creative agencies in the United Kingdom that compete on craftsmanship and senior-led client engagement rather than volume. No details about proprietary technology, productized offerings, or platform architecture are present in the available source material; the technology and products fields are empty, indicating the business is delivered primarily as professional services rather than software-enabled products.

Business model mechanics are not disclosed in the input: pricing is not public, no customer segments are enumerated, no named customer logos are available, and no go-to-motion descriptors are present. The firmographic record confirms private, for-profit status, London domicile, and a single website domain. As a result, revenue is generated through project-based or retainer-style agency engagements typical of the sector, but specific contract structures, pricing tiers, or revenue mix between client types cannot be substantiated from the supplied data.

Name

Household

Website

https://household-design.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Household is a London-based, privately held full-service creative agency founded in 2004, employing 11-50 staff and designing 360 brand experiences for modern brands worldwide under the household-design.com brand.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

Household is a full-service creative agency that designs 360 brand experiences for modern brands globally. The firm delivers end-to-end creative services spanning brand strategy, visual identity, and experiential design, serving as a partner for organizations seeking comprehensive brand building.

Differentiator

Problem solved

Functional benefit

Products and services

• 360 Brand Experience Design Full-service creative agency offering designing transformative 360 brand experiences for modern brands worldwide.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Moving Brands: Independent London-headquartered brand and design agency focused on brand strategy, identity, and experience. Comparable in scale, location, and 360 brand offering.
• Mother Design: Design arm of the Mother creative collective, operating in London with a boutique senior-led model. Comparable on creative-led brand and experience work.
• Pentagram: Largest independent design and branding agency, also structured as a partnership of senior creative principals. Directly comparable to Household's boutique, senior-led creative agency model and London presence.
• Saffron Brand Consultants: Independent brand consultancy operating globally from London, focused on brand strategy and experience. Closely comparable boutique-to-mid-size agency model.
• DesignStudio: London-based brand and experience design agency working with global brands on identity and design systems. Comparable boutique scale and creative-led model.
• Superunion: Brand and design consultancy operating globally with London roots, offering integrated brand experience work. Comparable in scope and senior-led engagement model.
• Wolff Olins: Global brand consultancy headquartered in London delivering brand strategy, identity, and experience design. Direct peer given overlapping 360 brand offering and shared London market.

Broad incumbents

• Landor & Fitch: Large global branding and experience consultancy with a London office. Broader incumbent with deeper resourcing but overlapping brand experience work.
• IDEO: Established global design and innovation firm with significant brand experience practice. Broader incumbent that overlaps on experience design but at much larger scale.

Regional players

• Studio Dumbar: Independent Dutch design studio with strong brand and identity work; comparable in craft-led boutique positioning but primarily serves EMEA clients from a different HQ market.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/HouseholdDesign

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Household