Serein

What Serein does

Serein Inc. (legal entity: Sade Global Technologies Private Limited, Bangalore, with a UK affiliate Serein Technologies Limited) is a workplace learning and DEI SaaS company founded in 2014. It operates a proprietary platform combining a DEI/diversity analytics tool (sereininc.live) and a corporate Learning Management System that delivers gamified, scenario-based e-learning modules alongside live workshops, policy design, and facilitator-led coaching. The platform captures anonymized diversity metrics (age, gender, tenure, function, race, etc.) and surfaces aggregate insights on recruitment, promotion, and exit trends, while the LMS hosts multilingual, audit-ready compliance training with culture diagnostics, engagement analytics, and AI-readiness diagnostics.

The product surface is organized into three pillars — Comply (statutory and harassment-prevention training, anchored in India PoSH, UK WPA, and country-specific anti-harassment offerings), Foster (multigenerational culture, Gen Z engagement, hybrid teamwork, and leadership development), and Ignite (responsible AI skills, AI readiness diagnostics, AI Ambassador Circles, and AI ethics). Adjacent products include the Serein Academy (industry-tailored tracks for banking, manufacturing, healthcare, retail, etc.) and the 'Kill Boring' scenario-based course library. Content is built by an in-house team of psychologists, criminologists, DEI experts, AI researchers, and employment lawyers, and is localized across English, Spanish, French, and Portuguese.

Serein operates a hybrid sales-led and product-led GTM: enterprise buyers receive custom proposals, demos, LMS integration, and audit-ready compliance reporting within 24 business hours, while individual learners can self-enroll via a free-first-module PLG flow on the website. Pricing is quote-based with annual billing; revenue streams include SaaS subscriptions to the DEI Tool and LMS, custom e-learning development, facilitator-led workshops and coaching, workplace policy design, and retainer/managed services such as External Member support for India's Internal Committees and PoSH advisory retainers. The firm reports 500+ organizations served, 90,000+ hours of training delivered, 115,000+ managers trained, and 93% average completion rates over a 10+ year operating history, with named enterprise customers including Coca-Cola, Jindal Steel, Godrej, Spotify, eBay India, Piramal, Dream11, Innovaccer, and Moonfrog Labs (an 8-year partnership).

Name

Serein

Legal name

Sade Global Technologies Private Limited

Website

https://serein.inc

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Serein is a Bangalore-headquartered workplace learning SaaS company that combines a DEI analytics tool and gamified LMS to deliver compliance, culture, and AI-readiness training to enterprises across India, the UK, and global multilingual markets.

Ownership category

akta.pro rank

Product category

Workplace Compliance & DEI Learning Software

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABADAE

Harassment Prevention, EEO & Workplace Conduct Compliance

Education/Corporate Training & Professional Development/Compliance, Ethics & Regulatory Training

SECONDARYEDAEALAK

Compliance, Risk & Audit Support Services (EHS, Title IX/Clery Support, Policy Admin)

Education/Education Facilities & Support Services/Outsourced Operations & Managed Services for Education (BPO/Contracted Support)

SECONDARYBPACAJAF

HR Policy, Governance, Compliance & Risk Advisory

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

SECONDARYEDAFAHAK

Collaborative Review, SME Feedback & Version Control for eLearning

Education/Education Technology (EdTech) & Digital Learning/Content Authoring, Instructional Design & eLearning Development Tools

Keywords

• Workplace compliance training
• Diversity inclusion e-learning
• Harassment prevention training
• AI workforce readiness
• Learning management platform

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. SaaS license subscriptions (DEI SaaS Tool): Enterprise license subscriptions to the Serein DEI SaaS Tool (www.sereininc.live). When a company signs a contract, Serein is provided employee data (name, email, job title, company) and the company accesses diversity/inclusion insights. Revenue is recurring contract-based.
2. Learning Management System subscriptions (LMS): Enterprise licensing of the Serein LMS for employee training, with recurring fees for course hosting, learner progress tracking, and audit-ready compliance reporting.
3. Custom e-learning and bespoke course development: Custom, gamified courses built by subject-matter specialists, localized for cultural norms and language, with interactive cases and gamified exercises tailored to each team's context. Typically delivered as part of larger enterprise engagements.
4. Facilitator-led workshops and blended programs: Facilitator-led workshops and in-person coaching complementing e-learning; live workshops, executive coaching labs, peer reflection sessions, and leadership labs delivered as part of enterprise programs.
5. Workplace policy design and consulting: Bespoke workplace policy design services including codes of conduct, whistleblowing policies, maternity policies, anti-harassment policies, etc., combined with implementation support (communication plans, leadership sessions, FAQs, digital kits).
6. PoSH / IC training and external member services (India): Specialized training for Internal Committees (IC) under India's PoSH Act, plus expert External Member (EM) services for case resolution. Subscription/retainer plus per-engagement services.
7. Global anti-harassment consulting and advisory: Customizable e-learning plus advisory services for global anti-harassment compliance, including policy design, training delivery, and reporting/investigation system design across multiple jurisdictions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Serein designs and delivers custom, gamified e-learning courses through a proprietary Learning Management System and DEI SaaS Tool, bundled into three solution pillars: Comply (statutory compliance such as India PoSH Act 2013, UK Worker Protection Act 2023 and global harassment prevention), Foster (multigenerational culture, hybrid teams and leadership), and Ignite (responsible AI skills and adoption). Offerings include custom course development, facilitator-led workshops, executive coaching, workplace policy design, External Member services for PoSH Internal Committees and audit-ready compliance reporting for enterprise clients worldwide.

Product overview

Serein offers a single integrated workplace learning platform with three branded solution pillars — Comply (regulatory training), Foster (multigenerational culture and leadership), and Ignite (responsible AI skills) — delivered through a core LMS / Platform that personalizes learning via culture diagnostics, engagement analytics, and learning effectiveness measures. The offering is extended by two distinct digital products: the Serein DEI SaaS Tool (anonymized diversity and inclusion metrics dashboard) and the Serein Academy, which packages industry-tailored course tracks (e.g., Banking & Finance, Manufacturing, Healthcare, Startups). On top of this, Serein runs the "Kill Boring" course library of scenario-based, gamified e-learning modules (such as "Gen Z and Purpose-Driven Careers" and "Managing Stress and Burnout") that can be deployed via the platform, standalone, or integrated with client LMS systems.

Differentiator

Problem solved

Functional benefit

Brands

• Serein DEI SaaS Tool: Branded DEI/diversity and inclusion SaaS product referenced in the Privacy Policy and website (www.sereininc.live).
• Serein Academy

Products and services

• Comply Compliance training pillar covering statutory workplace requirements such as India PoSH Act 2013, UK Worker Protection Act 2023, country-specific harassment prevention, global anti-harassment consultation and workplace policy design, delivered via custom e-learning, facilitator-led workshops and audit-ready documentation for enterprise clients.
• Foster Culture and leadership pillar addressing Gen Z engagement, hybrid team productivity, talent attraction and leadership development through programs on decoding generational shifts, strengthening hybrid workplace teams, attracting the right talent and growing the right leaders.
• Ignite AI skills and responsible-AI adoption pillar offering cross-team AI skills training, everyday AI ethics, bridging the AI gap between generations and scaling responsible AI across the enterprise, supported by AI readiness diagnostics, role-specific AI guides, AI Ambassador Circles and gamified ethical AI playbooks.
• Serein Platform (LMS) Data-driven learning management platform that delivers personalized e-learning, tracks individual learner progress and completion, supports HR reminders, and provides culture diagnostics, engagement analytics and learning effectiveness measures for continuous improvement; supports custom branding, LMS integration and audit-ready compliance reporting for enterprise clients.
• Serein DEI SaaS Tool Proprietary diversity, equity and inclusion SaaS application hosted at www.sereininc.live that captures anonymized diversity and inclusion metrics, generates insights on diversity trends in recruitment, promotions and exits, and provides aggregated inclusion trend reports to client HR teams.
• Serein Academy Industry-tailored learning tracks organized by sector (GCC, Banking & Finance, Manufacturing, Retail, Healthcare, Customer Service, Marketing & Advertising, Legal Services, Startups) covering collaboration, onboarding, talent management, conflict resolution and manager development.
• Kill Boring Course Library Featured scenario-based, gamified e-learning course library designed to disrupt routine training and reconnect learning with real workplace needs; topics include AI-era communication, AI recruitment, skills-first talent management, cross-functional collaboration, grievance mechanisms, supporting a colleague experiencing harassment, and anti-bribery and corruption fundamentals.
• Gen Z and Purpose-Driven Careers (course) A 5-module, approximately 22-minute gamified e-learning course that helps leaders connect Gen Z roles to purpose, communicate values authentically and retain younger employees, with a free first module and a verifiable certificate of completion.
• Managing Stress and Burnout (course) Self-paced gamified e-learning course that teaches employees to recognize early warning signs of burnout, identify root causes, set boundaries, build protective daily habits and recover from intense work periods, rated 4.5 stars.

Quantifiable outcome

• 500+ organisations fully PoSH compliant with Serein's support
• +6 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature7 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SweetRush: Custom corporate e-learning and gamified content studio serving Fortune 500 — competes with Serein's bespoke course development, gamified modules, and behavior-change design capabilities.
• EasyLlama: US-headquartered harassment-prevention and DEI training vendor serving SMB and mid-market with annual subscriptions and LMS integrations — directly comparable to Serein's Comply pillar offering.
• Traliant: Specialist in compliance and DEI e-learning (harassment prevention, anti-bribery, data privacy) for mid-market and enterprise, comparable to Serein's regulatory content library and audit-ready reporting.

Broad incumbents

• NAVEX Global: Provider of ethics-and-compliance, whistleblower hotline, and harassment-prevention training — comparable to Serein's policy-design, reporting-channel and anti-harassment offering.
• Skillsoft: Large incumbent in corporate compliance, leadership, and technology training with Sumtotal LMS — broader portfolio but directly overlapping Serein's compliance e-learning category.
• EVERFI (Blackbaud): Established enterprise compliance, DEI, and financial-literacy training platform owned by Blackbaud — competes with Serein in workplace compliance and inclusion learning at scale.
• Cornerstone OnDemand: Large talent and learning management suite with compliance and DEI content partnerships — overlaps Serein's LMS, compliance, and culture offerings as part of a broader HR-tech stack.
• Docebo: AI-powered enterprise LMS with compliance and extended-enterprise learning modules — competes with Serein's LMS/deployment layer at mid-market and enterprise accounts.

Emerging players

• Tesseract Learning: India-based corporate e-learning and digital learning content provider serving global enterprises — a regional/emerging competitor in Serein's home market and primary language footprint.
• InStride: Workforce education and upskilling platform serving enterprises with strategic education benefits — adjacent to Serein's Foster/Ignite pillars of culture, leadership and AI skills development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/serein_inc
• Facebookfacebook.com/sereininc
• LinkedInlinkedin.com/company/serein

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serein