What TBC Pay does

TBC Pay (legal entity: LLC TBC Pay / შპს "თიბისი ფეი") is a Georgian digital payment service provider operating as a wholly-owned subsidiary of TBC Bank Group PLC, the London Stock Exchange-listed parent banking group. Founded in 2009 and headquartered in Tbilisi, the company operates a self-serve online payment platform accessible via web and mobile applications, complemented by a network of 4,000+ self-service payment terminals distributed across Georgia. The platform aggregates more than 1,000 billable services — including utilities, telecom operators (Silknet, MagtiCom), government fees, parking and transit fines, and gaming operators (Adjarabet, Crocobet, Crystalbet, Liderbet, Betlive, EuropeBet, SETANTAbet) — and supports four distinct money-transfer rails: card-to-card (16-digit), mobile number, personal ID + date of birth, and IBAN account. An electronic wallet enables registered users to store balances and execute commission-free payments. Users can transact without registration (subject to a 1,500 GEL single-transaction limit), with optional registration unlocking payment history, templates, and the wallet.

The business model is commission-based and transaction-driven, with pricing that varies by transfer method: 1% on card-to-card transfers (1 GEL minimum, 500 GEL cap including commission), 0 GEL on mobile transfers up to 20 GEL and 1 GEL above; 0.5/0.9 GEL + 1.2% on ID-based transfers; and 0.5 GEL + 1.2% on IBAN transfers. Customer segments are horizontal: individual consumers are the primary segment (utility payments, mobile top-ups, government and parking fees) with a secondary business-customer segment using a dedicated 'For Business' portal and IBAN transfer functionality for bulk and inbound customer payments. The go-to-market is product-led growth with a no-registration funnel, using Facebook and LinkedIn as top-of-funnel organic channels. Compliance scope explicitly covers GDPR, UK GDPR, and Georgian personal data protection law, with a dedicated Data Protection Officer (Maka Talashvili).

Revenue, headcount trends, M&A activity, and external funding are not disclosed in source materials — TBC Pay is a captive subsidiary within a publicly-listed banking group rather than a stand-alone funded venture, so capital structure details are reported at the consolidated TBC Bank Group level. The company's positioning as one of the largest payment service providers in Georgia, combined with its terminal density (4,000+ units in a ~3.7 million-person market) and a 15+ year operating history, supports the assessment that it is a mature regional payment aggregator rather than an early-stage fintech.

Name

TBC Pay

Legal name

შპს "თიბისი ფეი"

Website

https://tbcpay.ge

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

TBC Pay is a Georgian digital payment platform and wholly-owned subsidiary of TBC Bank Group PLC, offering online bill payment, multi-rail money transfers, and a 4,000+ self-service terminal network serving Georgian consumers and businesses across utilities, telecom, government, parking, and gaming verticals.

Ownership category

akta.pro rank

Product category

Digital Payment Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Biller Direct EBPP Platforms (FSAMAJAA)

akta.pro secondary industry

Carrier Billing & Telco Mobile Money (FSAMAEAD)

Keywords

• Digital payment services
• Online bill payment
• Money transfer platform
• Electronic wallet services
• Self-service payment terminals

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Transaction Fees: Commission-based revenue from payment processing. Fees vary by service type: 1% for card-to-card transfers (min 1 GEL, max 500 GEL), 0 GEL for mobile transfers up to 20 GEL then 1 GEL, and flat fees plus percentage for ID and IBAN transfers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

TBC Pay is an electronic payment service platform that enables Georgian consumers and businesses to pay 1,000+ services — including utilities, telecommunications, government fees, parking, fines, and gaming balances — via web, mobile app, and 4,000+ self-service terminals. It also offers money transfers by card number, mobile number, personal ID, or IBAN, and a personal electronic wallet for fund storage, balance display, and payments.

Product overview

TBC Pay is a digital payments platform operated by TBC Pay LLC (TBC Group subsidiary) in Georgia, offering online payments, a mobile application, self-service terminals (4,000+ units), and an electronic wallet. The platform enables payments for over 1,000 services including utility bills, telecom, government fees, parking, fines, and more. The core offering consists of the TBC Pay Web Platform and Mobile Application, supported by a network of self-service terminals and an electronic wallet for commission-free payments.

Differentiator

Problem solved

Functional benefit

Products and services

• TBC Pay Web Platform Browser-based payment portal at tbcpay.ge that lets Georgian consumers and businesses access TBC Pay services, including bill payment and money transfers, from a desktop.
• TBC Pay Mobile Application Native iOS and Android app providing a personal cabinet with passcode and biometric login, enabling consumers to pay bills and make transfers from mobile devices.
• TBC Pay Electronic Wallet Personal electronic wallet within the TBC Pay platform that displays a single balance and supports commission-free payments within the TBC Pay ecosystem.
• Money Transfer Service Money transfer service offering four routing methods — card-to-card between TBC Bank and other Georgian banks, mobile-number-based, personal-ID-based, and IBAN-based — enabling transfers without mandatory registration.
• Self-Service Payment Terminals Physical self-service terminal network of 4,000+ devices across Georgia that supports cash-in/out and bill payment for consumers who prefer or require cash-based channels.
• TBC Pay Business Portal Dedicated TBC Pay business portal for SMB and mid-market customers that supports income generation, payroll, and mass disbursement workflows as distinct from the consumer platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BOG Pay (Bank of Georgia Group): Payment platform operated by Bank of Georgia Group, TBC Bank's primary Georgian competitor. Offers substantially overlapping services — bill payment, card-to-card transfers, mobile top-ups, government services — to the same Georgian consumer base, making it the most directly comparable peer.
• MyPay Georgia: Georgian bill-payment and electronic money platform offering similar utility, telecom, and government payment aggregation. Operates in the same single-country (Georgia) market with comparable retail consumer and SMB use cases.
• eMoney Georgia: Georgian electronic money institution and payment service provider offering bill payment, transfers, and merchant acquiring. Directly competes with TBC Pay in the same domestic market and regulatory category.

Broad incumbents

• TBC Bank Group PLC: Parent entity of TBC Pay and one of the two largest banking groups in Georgia. Comparable as a broad financial-services incumbent whose banking, lending, and card businesses overlap with TBC Pay's payment and transfer offerings.
• Bank of Georgia Group PLC: Parent of BOG Pay and Georgia's largest bank. Comparable as a broad incumbent whose consumer banking, card issuance, and digital payments arm compete head-on with TBC Pay's full service stack.
• Stripe: Global payments platform providing payment processing, transfers, and developer APIs. Comparable as a broad digital-payments incumbent whose modern, API-first model represents the long-term competitive benchmark TBC Pay faces for B2B and cross-border payment volume.
• Adyen: Global payment processor serving merchants and platforms with unified acquiring and payout infrastructure. Comparable as a broad payments incumbent offering an adjacent enterprise-grade alternative to TBC Pay's B2B portal proposition.

Others

• Wise: Cross-border money transfer and multi-currency platform. Comparable in money-transfer mechanics and fee transparency, relevant to TBC Pay as a benchmark for its card-to-card and IBAN transfer rails, though Wise focuses on cross-border versus TBC Pay's domestic volume.
• Visa Direct: Visa's real-time push-payments platform enabling card-to-card transfers globally. Comparable as enabling infrastructure for the card-to-card money-transfer mechanic TBC Pay offers, representing both a partner and potential competitive rail for P2P volume.

Regional players

• Papara: Leading Turkish digital wallet and payment platform with bill pay, P2P, and merchant services. Comparable regional model demonstrating how a single-country digital wallet can scale domestically and across borders — a relevant trajectory analogue for TBC Pay's Caucasus expansion path.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tbcpayge
• LinkedInlinkedin.com/company/tbc-pay

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBC Pay