Deity
- Company typePrivate
- Founded2011
- HeadquartersEindhoven, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Deity firmographics
Firmographics- Name
- Deity
- Legal name
- Atom.com
- Website
- https://deity.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Deity is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Deity business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Domain Sales (Outright Purchase): One-time payment for domain ownership transfer. Domains sold at various price points including premium domains priced from hundreds to millions of dollars. Seller ownership verified before transfer.
- Lease to Own: Monthly installment payment plan allowing customers to use domain immediately while paying over time. Full ownership transfers upon completion of payments. Example: Deity.com at $49,642/month for 24 months with $259,000 down payment.
- Domain Rental: Monthly rental payments for domain usage. Customers can begin using domain immediately, buy at full price anytime, or cancel without commitment.
- Professional Services: Trademark validation and filing service including upfront trademark validation and filing by licensed trademark attorney
- Domain Registration Renewal: Annual domain renewal fees paid to domain registrars (typically ~$10/year for .com domains)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Deity.com premium domain at $1,295,000 one-time |
| Subscription | Multi-year contract | Lease to Own: $259,000 down + $49,642/month × 24 months |
| Subscription | Monthly | Monthly Rental: $25,900/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Deity product offering
Product offeringCore offering
Deity is a research and development company focused on building technology for the future of e-commerce performance. The firm, founded in 2017 and based in Eindhoven, Netherlands, concentrates its R&D efforts on advancing digital commerce performance through technology development. No specific productized offerings, pricing, or revenue mechanisms are disclosed in the available source material.
Product overview
Deity.com is a single premium domain name asset listed for sale on the Atom.com marketplace. It is not a product or technology company offering - it is a domain name available for purchase at $1,295,000 one-time, with optional Lease to Own or Rent payment plans. Related keywords include Spirituality, Worship, Divinity, Mythology, Religion, Faith, Belief, Godlike, Sacred, and Supreme.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Domains typically transfer within 1 hour of payment completion
- +1 more outcomes
Companies that use Deity
Customer profileSegments3 records
Ideal customer profiles1 record
Deity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Deity partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Escrow.comcoreEscrow.com is used as the primary secure payment escrow service for domain transactions, providing buyer and seller protection during transfer processes.
- Wire TransfercoreWire transfer payment option available for high-value domain transactions, providing direct bank-to-bank payment capability.
Scale indicators5 records
Deity competitors and assessment
Company assessmentDirect peers
- Yottaa: Yottaa is a direct e-commerce site-performance acceleration SaaS — exactly the niche Deity targets. It optimises front-end performance and Core Web Vitals for online retailers, the same buyer profile and technical problem domain as Deity's stated mission.
- Algolia: Algolia delivers AI-powered search and discovery for online retailers — a direct performance-and-conversion lever in e-commerce. It targets the same ICP (digital merchants) and sells on outcomes tied to conversion and AOV, parallel to Deity's positioning.
Broad incumbents
- Cloudflare: Cloudflare is a broad web-performance and edge-compute incumbent whose CDN, Workers, and optimisation products directly serve e-commerce performance use cases. Comparable as a much larger, well-capitalised alternative that competes for the same performance budgets.
- Akamai Technologies: Akamai is one of the original CDN and web-performance incumbents, with e-commerce performance and security as core verticals. It competes for the same enterprise performance optimisation dollars as a specialised player like Deity.
- Fastly: Fastly provides edge cloud and CDN infrastructure explicitly optimised for low-latency e-commerce workloads. Comparable as a larger performance-tier vendor competing for the same conversion-rate-driven buyers.
- Shopify: Shopify is the dominant SMB and mid-market e-commerce platform and increasingly ships native performance tooling (Shopify Audiences, Hydrogen) that compete with standalone vendors. Comparable as the broad incumbent whose platform features compete with Deity's perf layer.
- Dynatrace: Dynatrace is an enterprise APM and digital experience monitoring platform used heavily by e-commerce ops teams to optimise digital performance. Comparable as a well-resourced incumbent in the performance-monitoring layer adjacent to Deity's likely stack.
- New Relic: New Relic provides application and digital experience observability used by digital commerce teams to monitor and optimise storefront performance. Comparable as an incumbent in the broader performance/observability category overlapping Deity's domain.
- VTEX: VTEX is a composable e-commerce platform whose storefront performance and edge features compete with standalone performance vendors. Comparable as an enterprise-grade e-commerce incumbent operating across both platform and performance layers.
Emerging players
- Contentful: Contentful powers headless commerce content infrastructure that directly impacts storefront performance and developer velocity. It is an adjacent emerging player in the e-commerce performance stack with overlapping buyer profile (digital teams at brands).
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights5 records
Customer concentration
Deity social profiles
Digital presenceDeity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deity leadership team
Management profileNumber of profiles
Profiles2 records
Deity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deity
What does Deity do?
Deity is a research and development company focused on building technology for the future of e-commerce performance. The firm, founded in 2017 and based in Eindhoven, Netherlands, concentrates its R&D efforts on advancing digital commerce performance through technology development. No specific productized offerings, pricing, or revenue mechanisms are disclosed in the available source material.
Is Deity a public or private company?
Deity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deity founded?
Deity was founded in 2011. It employs 11 to 50 people.
Where is Deity based?
Deity is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Deity make money?
Five revenue lines are on record. Domain Sales (Outright Purchase) is the primary driver. The others are lease to Own, domain Rental, professional Services and domain Registration Renewal.
Who are Deity's main competitors?
Direct peers on record are Yottaa and Algolia. Broad incumbents are Cloudflare, Akamai Technologies, Fastly, Shopify, Dynatrace, New Relic and VTEX. Contentful is listed as an emerging player.
Does Deity have an API?
No public API is recorded for Deity.