Name

dryrobe

Legal name

Dryrobe Limited

Website

https://dryrobe.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Apparel

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Swim & Surf Performance Wear (CRAAAEAG)

Keywords

• Outdoor changing robes
• Weatherproof outdoor apparel
• Waterproof beach gear
• Cold water sportswear
• Sustainable outdoor clothing

Headquarters

HQ city

Braunton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of waterproof changing robes, towel robes, outdoor apparel, and accessories directly to consumers through dryrobe.com and regional stores (US, EU). One-time purchase model with premium pricing (£40-£650 per item).
2. Custom/Bulk Orders: B2B sales of customized Dryrobe kit for brands, teams, or clubs through the Custom products program.
3. Resale and Rework: Pre-loved Dryrobe products resale and REWORK line using fabrics that would otherwise be discarded, offering circular economy revenue streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

dryrobe designs, manufactures and sells weatherproof changing robes and related outdoor apparel for water sports enthusiasts, outdoor adventurers and cold-water immersion users. Its flagship products combine a waterproof outer shell with a synthetic lambswool/fleece lining to enable outdoor changing and passive rewarming after cold-water exposure. The range has expanded from the original Dryrobe Advance into multiple robe variants (Tech-Lite, Nexus, PURE, Adapt, organic cotton Towel Robes), complementary apparel (thermal gilets, jackets, trousers, hats) and accessories (car seat covers, beach towels, change mats, dog coats).

Product overview

Dryrobe is an outdoor apparel brand that invented the original waterproof changing robe and has expanded into a comprehensive range of weatherproof and warm outdoor gear. The core product portfolio centers on changing robes (Dryrobe Advance, Tech-Lite, Nexus, Adapt, PURE, and Organic Towel variants) designed for outdoor enthusiasts participating in water sports, swimming, surfing, and cold-water activities. The product line extends to accessories including car seat covers, beach towels, microfibre towels, change mats, bags, headwear, and pet products. Apparel offerings include thermal gilets, lightweight jackets, camping coats, and thermal trousers. The brand operates sub-brands including REWORK (sustainable reworked products), Collabs (exclusive partnerships), and services for custom branding and resale. Dryrobe positions itself around performance technology, sustainability (B Corp certified, recycled materials, compostable products), and community partnerships with organizations like RNLI, Team GB, and Red Bull.

Differentiator

Problem solved

Functional benefit

Products and services

• Dryrobe Advance The original weatherproof changing robe with windproof and waterproof outer shell and synthetic lambswool lining, designed for changing outdoors after water sports. Made with 100% recycled fabrics and available in 31+ colour options and various sleeve lengths. Priced £165–£300.
• Dryrobe Tech-Lite The most technically advanced lightweight changing robe, super-lightweight, waterproof and packable for athletes and adventurers with limited luggage space. Priced £195–£215.
• Dryrobe Nexus Premium changing robe with tailored aesthetic, full waterproofing (30,000mm) and breathability, designed to appeal beyond core surfers and swimmers to everyday outdoor users. Priced $270/£225 worldwide.
• Dryrobe PURE World-first 100% industrially compostable change robe using BIOSherpa technology made from fermented non-GMO corn, with Ventile waterproof outer shell and 98% bio-based fleece lining. Priced £650, made to order in the UK with 100% of profits reinvested into R&D.
• Dryrobe Adapt Adaptable and weatherproof changing robe featuring an upper and lower half that zip together for versatility in changing scenarios.
• Organic Cotton Towel Robe Super-soft 100% organic cotton towel ponchos designed for effortless changing on sand and warm weather, with room to change inside while drying off quickly. Priced £40–£100 with bundle deals.
• Full-Zip Organic Towel Robe Full-zip organic cotton towel robe engineered for warmer days and quick transitions, with easy airflow design.
• Dryrobe Thermal Gilet Unisex polar fleece gilet made with Tex2Tex recycled textile polyester, featuring waterproof and windproof outer shell, super-warm fleece lining, lightweight and packable design with full-length YKK VISLON zip.
• Light Weight Jackets Water-resistant, lightweight and packable jackets for all seasons, designed to layer under Dryrobe changing robes. Available in men's and women's fits.
• Camping Coat Outerwear designed for van life adventures or cold-weather camp trips.
• Thermal Trousers Waterproof, polar-fleece-lined joggers providing full body protection from the elements.
• Beach Towels Extra-large premium beach towels made from 100% GOTS-certified organic cotton, measuring 100cm x 180cm with dual-texture velour finish and sand-resistant design.
• Microfibre Towels Ultra-absorbent microfibre towel that dries hair in half the time, compact and fast-drying for travel.
• Car Seat Covers Waterproof single and double van/car seat covers protecting vehicle interiors from mud, sand and water. Features ultra-warm GRS Certified recycled polyester fleece lining and OEKO-TEX certified fleece. Priced £20–£120.
• Change Mats Fleece-lined change mats providing comfortable outdoor changing surfaces. Warm, water-repellent and packable.
• Compression Travel Bag Compression travel bags for packing and transporting change robes. Available in multiple colours.
• Packable Travel Cushion Cover Packable cushion covers for travel storage and comfort.
• Dryrobe For Dogs Waterproof dog coats to keep pets warm and dry in all weather conditions.
• Quick Dry Hats Headwear with UPF50+ protection, stiff brim and adjustable strap for sun, wind and water activities.
• Water Bottles & Coffee Cups Stainless steel co-branded Ocean Bottle collection for water bottles and coffee cups.
• Kids Advance Changing Robe Weatherproof changing robes for children, using the same technology as adult versions to keep them warm and dry.
• Kids Organic Towel Robe Lightweight, super-soft organic cotton towel ponchos for children, with room to change inside and quick-drying properties.
• Custom Products (B2B) Customised Dryrobe kit for brands, teams or clubs with custom branding options. Used by Red Bull, Team GB and USA Surfing among others.
• Resale (Pre-loved Dryrobe) Pre-loved Dryrobe products in new or near-new condition, fully functional and adventure-ready, available for resale.
• Reskinned (Refurbishment Takeback) Takeback scheme allowing customers to give their old Dryrobe Advance a second life through refurbishment.

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• RNLI (Royal National Lifeboat Institution)coreStrategic or Co-development PartnerCharitable partnership where £1 from every Dryrobe Advance and Towel Dryrobe online sale is donated to RNLI, with a minimum commitment of £100,000 annually. RNLI is a life-saving charity focused on water safety in the UK and Ireland.
• Team GBflagshipGTM or Marketing PartnerOlympic and Paralympic kit supplier for Rio 2016, Tokyo 2020, Paris 2024 Olympics and Paralympics, and Beijing 2022 Winter Olympics. High-profile partnership providing brand credibility in the sports and outdoor markets.
• Red BullflagshipGTM or Marketing PartnerLongstanding partnership since 2014 supplying customized changing robes for Red Bull's epic events across the globe. Includes event branding and athlete support.
• USA SurfingcoreGTM or Marketing PartnerOfficial provider of Dryrobe products supporting Team USA Surfing elite surfers across all surf disciplines, providing high-performance changing robes for competition and training.
• Unbounded (RECORD BREAKER event)minorGTM or Marketing PartnerCommunity wellness event collaboration for RECORD BREAKER - Canada's largest cold plunge at Woodbine Beach on New Year's Day, organized to support youth mental health charity Jack.org. Dryrobe provided product support for event participants.
• Therme CanadaminorGTM or Marketing PartnerEvent partner for RECORD BREAKER cold plunge event, combining cold exposure, breathwork, and community activities with donations supporting youth mental health.
• Jack.orgminorStrategic or Co-development PartnerYouth mental health charity benefiting from RECORD BREAKER event donations. Part of Dryrobe's Warmth Project commitment to donating 1% of revenue to good causes.
• 1% for the PlanetcoreStrategic or Co-development PartnerGlobal environmental initiative where members commit to donating 1% of annual revenue to approved environmental charities. Dryrobe joined this organization to channel their vision of inspiring positive change for people and the planet.
• Tex2Tex (Thermo Mechanical Reactor recycling)coreTechnology or IntegrationTechnology partner providing textile-to-textile recycling solutions. Their Thermo Mechanical Reactor recycling process produces 100% recycled polyester from textile waste for use in Dryrobe products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Musto: British marine and sailing apparel brand with deep credibility in offshore, sailing, and coastal outdoor wear; serves overlapping water-sports customers and competes for premium technical outerwear spend.
• Gill: Specialist marine apparel brand covering sailing, fishing, and watersports; overlaps with Dryrobe in technical waterproof and thermal outerwear for active water users.
• Patagonia: Premium outdoor apparel brand with strong sustainability credentials, recycled materials, and cold-weather technical outerwear; competes for the same environmentally conscious outdoor consumer and sets the bar for B Corp-style positioning.
• Helly Hansen: Established Norwegian outdoor and marine apparel incumbent with broad waterproof/insulated jacket and base-layer ranges; competes in adjacent cold-water and outdoor categories and could expand into changing robes at scale.
• Rip Curl: Global surf apparel and equipment brand with a large wetsuit and outerwear line; shares Dryrobe's core surfer/cold-water customer base and represents the kind of scaled brand that could enter the changing-robe niche.
• O'Neill: Pioneering surf apparel and wetsuit brand with cold-water and outdoor product lines; overlaps with Dryrobe's water-sports enthusiast segment and offers adjacent thermal protection.
• Speedo: Global swimwear leader increasingly active in open-water and triathlon apparel; overlaps with Dryrobe's swimming and cold-water immersion customer base and has the brand scale to enter adjacent categories.
• The North Face: Global outdoor apparel heavyweight with extensive insulated and waterproof outerwear ranges; competes for the everyday-outdoor and lifestyle customer segments Dryrobe is expanding into with Nexus and Pure.

Direct peers

• Fourth Element: Diving, freediving and water-sports apparel brand selling thermal protection and changing gear to the same core audience of open-water swimmers, divers, and surfers; overlaps with Dryrobe on thermal post-immersion products.
• Red Original: UK-based direct competitor making changing robes and outdoor accessories for water sports; one of the closest category-mates to Dryrobe and a leading beneficiary of the same wild swimming / cold-water trends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dryrobe

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dryrobe