Medefield
Medefield is a private, Luxembourg-domiciled online fieldwork firm that recruits, profiles, and surveys physicians globally for pharmaceutical, healthcare market research, and medical device clients, anchored by the LiMA physician directory and a multi-channel fielding operation across eight countries.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Medefield does
Medefield provides online fieldwork services for pharmaceutical and healthcare market research, helping clients recruit, profile, and survey physicians globally. Its core asset is LiMA (Leaders in Medicine Atlas), described as the world's largest physician directory, which is continuously refreshed through 2,500+ weekly medical content items sourced from 2,300+ peer-reviewed journals, 150+ academic institutions, 125 newswires, and approximately 130 medical conferences attended annually. The product portfolio spans MedeLists (physician validation and qualification used on every project), MedePolls (pay-as-you-go polling with 24-48 hour delivery), LiMA BUREAU (access to medical thought leaders for 1-to-1 advisory sessions), and MedeMore (a tiered client loyalty program), supported by in-house AI-based fraud detection and physician profiling.
The company operates as a private subsidiary within the P\S\L Group, with 8 offices across the United States, Canada, Mexico, the United Kingdom, Luxembourg, France, South Africa, and Malaysia, giving it fielding coverage across North America, LATAM, EMEA, and APAC time zones. Revenue is generated through professional services engagements (full-service or recruitment-only data collection), subscription-style access to the LiMA directory, transaction-fee MedePolls, and specialized advisory and analytics offerings, with quote-based pricing and a stated 24-hour quote turnaround. The customer base is concentrated in pharmaceutical companies and healthcare market research firms, with medical device companies identified as a secondary segment. Medefield markets itself primarily through direct enterprise sales via its website, supplemented by membership in BHBIA, EphMRA, Insights Association, and Intellus Worldwide (PMRG/PBIRG).
Medefield firmographics
Firmographics- Name
- Medefield
- Legal name
- Doctor's Guide Publishing Limited
- Website
- https://medefield.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Medefield is a private, Luxembourg-domiciled online fieldwork firm that recruits, profiles, and surveys physicians globally for pharmaceutical, healthcare market research, and medical device clients, anchored by the LiMA physician directory and a multi-channel fielding operation across eight countries.
- Ownership category
- akta.pro rank
Where Medefield is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Medefield business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Online Fieldwork Services: Full-service or recruitment-only data collection for pharmaceutical and healthcare market research companies conducting physician surveys and studies globally.
- LiMA Physician Directory Access: Access to the world's largest physician directory for market research targeting, list assembly, and participant recruitment.
- MedePolls: Quick turnaround polling service with pay-as-you-go pricing, delivering physician survey data within 24-48 hours.
- In-House Analytics Services: Analytics services for clients at capacity or those preferring to outsource data analysis and processing.
- LiMA Bureau: Access to thousands of recognized medical thought leaders for one-to-one advisory sessions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Medefield product offering
Product offeringCore offering
Medefield provides online physician fieldwork services for pharmaceutical and healthcare market research companies, offering both full-service and recruitment-only data collection across North America, LATAM, EMEA, and APAC. The service is built on LiMA (Leaders in Medicine Atlas), the world's largest physician directory, enabling targeted physician recruitment through multi-channel outreach (email, SMS, direct mail) with quality assurance, AI-powered profiling, and fraud detection. Additional offerings include rapid pay-as-you-go polling (MedePolls), expert advisory access (LiMA Bureau), and a client loyalty program (MedeMore).
Product overview
Medefield offers a portfolio of physician fieldwork and research services built around its proprietary LiMA (Leaders in Medicine Atlas) physician directory. The core offerings include MedeLists (physician validation), Med ePolls (rapid polling), and LiMA BUREAU (expert advisory access), supplemented by the MedeMore loyalty program. Services span full-service project delivery and recruitment-only options, with global coverage across North America, LATAM, EMEA, and APAC.
Differentiator
Problem solved
Functional benefit
Brands
- MedeLists: Physician sample recruitment tool ensuring only real, practicing physicians likely to qualify for projects are invited.
- MedeMore
- MedePolls
- LiMA (Leaders in Medicine Atlas)
- LiMA BUREAU
Products and services
- MedeLists A physician validation and qualification service that ensures only real, practicing physicians likely to qualify for client research projects are invited to participate. Used on every project Medefield fields, it supports matched client or bespoke lists assembled using LiMA SMART segments based on industry affinity, geography, practice setting, demographics, leadership, and generation criteria. Targeted at pharmaceutical and healthcare market research clients.
- MedeMore A client loyalty program offering financial and other high-value benefits, with an enhanced tier for the most loyal clients providing premium benefits. Targeted at Medefield's enterprise clients.
- MedePolls A fast, simple pay-as-you-go polling service that delivers physician survey data within 24-48 hours. Targeted at pharmaceutical and healthcare market research clients needing quick-turnaround physician feedback.
- LiMA (Leaders in Medicine Atlas) The world's largest physician directory, providing access to markets of interest, target lists, and participant lists, powered by AI-based profiling segments. Enables clients to build precise physician cohorts for market research recruitment.
- LiMA Bureau Access to thousands of recognized medical thought leaders for one-to-one advisory sessions. Targeted at pharmaceutical, healthcare market research, and medical device companies seeking expert physician insights.
- Online Fieldwork Services (Full-Service) End-to-end data collection service including programming, hosting, translation, and data processing for physician surveys and market research studies. Targeted at pharmaceutical and healthcare market research firms requiring turnkey global fieldwork.
- Online Fieldwork Services (Recruitment-Only) Recruitment-only option for clients with in-house capabilities who need physician sample acquisition without full-service delivery. Targeted at market research firms with their own programming and data processing teams.
- In-House Analytics Services Expert analytics services for clients at capacity or those who prefer to outsource data analysis and processing, applying AI techniques for better profiling and fraud detection. Targeted at pharmaceutical and healthcare market research clients needing data processing support.
Quantifiable outcome
- 24-48 hour turnaround for MedePolls service
- +1 more outcomes
Companies that use Medefield
Customer profileSegments3 records
Ideal customer profiles3 records
Medefield technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Medefield partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- P\S\L GroupcoreMedefield is a member of P\S\L Group, drawing on 40+ years of experience in physician engagement and data collection. The parent company provides operational support and industry expertise across healthcare market research.
Scale indicators5 records
Expansion highlights5 records
Medefield competitors and assessment
Company assessmentDirect peers
- Sermo: Physician-only social platform that monetizes its verified doctor community through market research, HCP surveys, and advisory sessions. Directly comparable to Medefield's LiMA Bureau and physician recruitment model.
- M3 Global Research: Direct competitor offering physician and healthcare professional market research panels globally. M3 operates one of the largest verified physician communities (M3 Panel) and competes head-to-head with Medefield in online fieldwork for pharma and healthcare MR clients.
- ZoomRx: Healthcare-focused market research firm providing physician panels and insights for pharmaceutical companies. Overlaps with Medefield on physician recruitment and survey-based pharma market research.
- Schlesinger Group: Global data collection company with a dedicated healthcare practice running physician fieldwork, online surveys, and qualitative research. Comparable global footprint and similar pharma/healthcare MR client base as Medefield.
- SurveyHealthcareGlobus: Direct competitor specializing in healthcare market research data collection and physician fieldwork. SHG provides online survey recruitment, qualitative research, and custom healthcare panels — directly comparable to Medefield's core offering.
Broad incumbents
- Toluna: Global consumer and B2B research panel provider with healthcare research capabilities. Overlaps with Medefield on online fieldwork and panel-based data collection for MR clients.
- Dynata: Large global data and insights platform offering online sample, survey programming, and fieldwork across many verticals including healthcare. Broader and larger than Medefield but competes in healthcare MR data collection.
- IQVIA: Global healthcare data, analytics, and market research incumbent. IQVIA's Real World Evidence and Primary Intelligence divisions serve pharma clients with physician insights at much larger scale than Medefield, but in overlapping use cases.
- Kantar Health: Established healthcare-focused market research and consulting firm within Kantar. Overlaps with Medefield on physician fieldwork, syndicated studies, and pharma market research engagements at significantly larger scale.
- Medscape (WebMD Health Corp): Largest physician professional network globally with deep physician engagement and content capabilities. Medscape's physician insights business competes with Medefield's LiMA and physician recruitment services, leveraging a much larger audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Medefield social profiles
Digital presenceMedefield compliance and trust
Trust signalCompliance1 record
Medefield financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medefield leadership team
Management profileNumber of profiles
Medefield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medefield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medefield
What does Medefield do?
Medefield provides online physician fieldwork services for pharmaceutical and healthcare market research companies, offering both full-service and recruitment-only data collection across North America, LATAM, EMEA, and APAC. The service is built on LiMA (Leaders in Medicine Atlas), the world's largest physician directory, enabling targeted physician recruitment through multi-channel outreach (email, SMS, direct mail) with quality assurance, AI-powered profiling, and fraud detection. Additional offerings include rapid pay-as-you-go polling (MedePolls), expert advisory access (LiMA Bureau), and a client loyalty program (MedeMore).
Is Medefield a public or private company?
Medefield is a private company. It is classified as corporate owned and is currently operating.
When was Medefield founded?
Medefield was founded in -1. It employs 11 to 50 people.
Where is Medefield based?
Medefield is headquartered in New York, United States, in the North America region.
How does Medefield make money?
Five revenue lines are on record. Online Fieldwork Services are the primary driver. The others are liMA Physician Directory Access, medePolls, in-House Analytics Services and liMA Bureau.
Who are Medefield's main competitors?
Direct peers on record are Sermo, M3 Global Research, ZoomRx, Schlesinger Group and SurveyHealthcareGlobus. Broad incumbents are Toluna, Dynata, IQVIA, Kantar Health and Medscape (WebMD Health Corp).
Does Medefield have an API?
No public API is recorded for Medefield.