SurveyHealthcareGlobus

What SurveyHealthcareGlobus does

SurveyHealthcareGlobus, now operating under the Konovo brand, is a healthcare-focused primary market research firm founded in 2003 and headquartered in Pocatello, Idaho, with 51–100 employees. The company connects life science researchers, pharmaceutical companies, medical device firms, and market research agencies to rigorously vetted networks of healthcare professionals (physicians, nurses, pharmacists, hospital administrators) and patient/caregiver communities for survey-based primary research. Its offering has been consolidated through a three-way merger of InCrowd (rapid-response surveys), Survey Healthcare Global (custom audience sourcing), and GlocalMind (global research capabilities) into a single intelligent platform operating under the Konovo umbrella.

The core product is the Konovo Intelligent Platform — an AI-assisted audience engagement platform that enables fast-response surveys, custom audience sourcing for niche disease categories, and Strategy & Services for expert-guided project management. The platform supports both self-serve access for mid-market researchers and enterprise engagements with full-service project management. Technology stack includes Amazon Cognito for authentication infrastructure, and AI is applied specifically to audience-matching and operational automation rather than to research analytics themselves. The firm maintains industry memberships across ESOMAR, ephmra, Insights Association, Intellus, and QRCA, and was recognized as a 2020 Innovator.

Konovo generates revenue through quote-based, custom-priced engagements with biopharma companies, medical technology firms, and market research agencies/consultancies, structured as subscription or project-based recurring relationships. GTM combines enterprise field sales for large life sciences accounts with self-serve platform access for mid-market researchers. Customer evidence (Material+, MRA Client, Boxee Group, Life Sciences Client) emphasizes responsive project management, flawless screeners, and adaptive deadline handling — characteristics of a service-heavy rather than pure-SaaS revenue model.

Name

SurveyHealthcareGlobus

Website

https://surveyhealthcareglobus.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

SurveyHealthcareGlobus, operating as Konovo, connects life science researchers and pharmaceutical/med-tech firms with vetted healthcare professional and patient audiences for primary survey-based market research via an AI-assisted intelligent platform.

Ownership category

akta.pro rank

Product category

Healthcare Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Other Scientific and Technical Consulting Services (54169), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Scientific Data Management & Data Platforms (SDMS/Data Lakehouse for R&D) (HLAGAJAC)

Keywords

• Healthcare market research
• Online survey data collection
• Healthcare audience access
• Primary market research
• Life science research services

Headquarters

HQ city

Pocatello

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Access & Survey Services: Revenue generated from access to the Konovo intelligent platform for fast-response surveys and custom audience engagement. The platform enables researchers to connect with healthcare audiences for primary research, suggesting a subscription or usage-based model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SurveyHealthcareGlobus (operating as Konovo) provides an AI-enabled intelligent platform connecting life science researchers and data scientists with rigorously vetted healthcare professional networks and patient communities for primary market research. The offering combines fast-response survey capabilities, custom audience sourcing for niche healthcare segments, and expert-led strategy and project management services. It is sold to pharmaceutical, medical device, and market research agency clients globally.

Product overview

Konovo operates as a unified platform combining three legacy healthcare research firms—InCrowd, Survey Healthcare Global, and GlocalMind—into a single intelligent platform with modular service layers. The core Intelligent Platform (formerly InCrowd Services) provides fast-response survey capabilities to always-connected healthcare audiences. This is augmented by Custom Audiences (formerly SHG Services) for complex research challenges requiring niche audience access, and Strategy & Services for expert guidance and project optimization. The ecosystem also includes Custom Audiences targeting physicians, nurses, patients, pharmacists, and other healthcare professionals, enabling researchers to connect with vetted expert networks and patient communities worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Intelligent Platform: AI- and tech-enabled platform for healthcare research (formerly InCrowd Services)
• Custom Audiences
• Strategy & Services

Products and services

• Konovo Intelligent Platform An AI- and tech-enabled platform offering fast-response surveys to always-connected healthcare audiences, designed for life science researchers and data scientists needing primary market research across the broadest ecosystem of healthcare audiences.
• Custom Audiences (formerly SHG Services) Audience sourcing solution enabling researchers to access niche healthcare audiences and disease categories without sacrificing speed, leveraging rigorously vetted expert networks and patient communities for complex research challenges.
• Strategy & Services Tech-enabled consulting services providing audience optimization, expert insight translation, and full project management guidance from Konovo platform experts for healthcare research initiatives.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• InCrowdcoreStrategic or Co-development PartnerInCrowd is one of three industry-leading healthcare research firms that merged to form Konovo. The merger brings InCrowd's fast-response survey capabilities and intelligent platform technology to the combined entity, creating the market's broadest spectrum of primary research options.
• GlocalMindcoreStrategic or Co-development PartnerGlocalMind is one of three industry-leading healthcare research firms that merged to form Konovo. The merger brings GlocalMind's global research capabilities and expertise to the combined entity, expanding geographic reach and research methodologies.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• MedSurvey: MedSurvey provides online healthcare survey data collection and panel access for pharmaceutical, biotech, and medical device clients. It directly competes with Konovo's intelligent platform and custom audiences offerings on physician and patient audience reach.
• M3 Global Research: M3 operates a large global healthcare professional panel used for market research surveys across pharma and medtech. It overlaps with Konovo on physician audience access, fast-response survey execution, and biopharma buyer targeting.
• Schlesinger Group: Schlesinger Group runs a global panel of healthcare professionals and patients for quantitative and qualitative research, with strong project-management capabilities. It competes head-to-head with Konovo's Custom Audiences and Strategy & Services on healthcare qualitative and quantitative engagements.
• Catalyst Healthcare Research: Catalyst Healthcare Research focuses exclusively on healthcare market research for pharmaceutical and biotech clients, offering survey programming and panel access. Comparable in scale and audience breadth to Konovo's legacy SHG business.
• Recon MR: Recon MR is a healthcare-focused market research firm offering online survey programming, panel access, and custom audience engagement. It is a direct mid-market competitor to Konovo on biopharma and medtech primary research projects.

Broad incumbents

• GlobalData Healthcare: GlobalData provides syndicated and custom healthcare research, including primary survey work and real-world data, across pharma and medtech. It is a broader incumbent whose primary research practice overlaps with Konovo's biopharma and medtech engagements.
• IQVIA (Real World Evidence / Primary Intelligence): IQVIA operates the largest healthcare data and research franchise globally, with primary market research, RWE, and panel assets. Its scale, therapeutic-area expertise, and biopharma relationships position it as the dominant incumbent Konovo competes against on large enterprise studies.
• Clarivate (DRG / Decision Resources Group): Clarivate's Decision Resources Group offers custom primary research and syndicated insights to biopharma. Comparable in buyer overlap and use cases, though broader in portfolio scope than Konovo's platform.
• Escalent: Escalent is a large human-centered analytics firm with a significant healthcare market research practice serving pharma and medtech. It competes with Konovo on both quantitative and qualitative primary research engagements across therapeutic areas.

Emerging players

• ZoomRx: ZoomRx provides an AI-enabled platform connecting life sciences clients with healthcare professional panels for primary research and commercial insights. Its product-led, technology-forward approach mirrors Konovo's intelligent platform strategy and target buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/hellokonovo
• LinkedInlinkedin.com/company/hello-konovo
• Instagraminstagram.com/hellokonovo
• Xx.com/SHG_PerfectData

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SurveyHealthcareGlobus