Table du Sud
Table du Sud is a privately held Dutch made-to-order furniture brand that designs, manufactures, and delivers customizable residential tables, chairs, sofas, and accessories through proprietary 3D configurators, five owned showrooms in the Netherlands and Belgium, and an in-house production and delivery operation, serving individual consumers and interior stylists across the Benelux.
- Company typePrivate
- Founded2014
- HeadquartersHeeze, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Table du Sud does
Table du Sud is a Dutch made-to-order furniture brand that designs, manufactures, and sells customizable residential furniture to individual consumers and interior stylists across the Benelux. The product range centers on dining tables, coffee tables, chairs, sofas, benches, TV furniture, and complementary home accessories such as rugs, lamps, cabinets, and outdoor pieces, with materials including oak, walnut, ceramic, concrete-look, and Fenix. Customers can configure each piece through proprietary 3D configurators covering dining tables, chairs, sofas, coffee tables, bar tables, and meeting tables, or experience the range in five owned showrooms located in Heeze, Utrecht, Rotterdam, Zwolle (Netherlands), and Antwerpen (Belgium), where free interior advice appointments are offered.
The core operating model is vertical integration: all production is performed in-house at the 7,000 m² Heeze workshop, including metal underframe fabrication, wooden tabletop construction, and finishing, supported by 1,800 solar panels and a stated capacity of roughly 200 tables per week. Order fulfillment uses an own delivery and assembly fleet (Mercedes Sprinter vans with two-person teams) covering the Benelux, enabling the company to control the end-to-end customer experience and to charge a fixed price for made-to-order pieces (dining tables from approximately €1,205 to €2,265), with a deposit on order and balance on delivery. The company also operates a B2B partner program (Collaboratex) through which interior stylists refer clients in exchange for commission and exclusive pricing.
Commercially, Table du Sud is a privately held, bootstrapped business founded in 2014 by brothers Teun and Evert Antonissen, incorporated as Table du Sud B.V. in the Netherlands, with no disclosed external funding. It employs approximately 150 people across showrooms, production, customer service, IT, marketing, administration, and delivery. Marketing is multi-channel, combining the configurator-led website, SEO and content (including a free printed magazine), social media on Instagram and TikTok, a 2022 prime-time TV campaign on NPO 3 and RTL 4, and a sustainability partnership with Trees for All. The company is CBW-Erkende (Dutch certified furniture retailer) and claims more than 100,000 satisfied customers to date.
Table du Sud firmographics
Firmographics- Name
- Table du Sud
- Legal name
- Table du Sud B.V.
- Website
- https://tabledusud.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Table du Sud is a privately held Dutch made-to-order furniture brand that designs, manufactures, and delivers customizable residential tables, chairs, sofas, and accessories through proprietary 3D configurators, five owned showrooms in the Netherlands and Belgium, and an in-house production and delivery operation, serving individual consumers and interior stylists across the Benelux.
- Ownership category
- akta.pro rank
Table du Sud industry classification
Industry- Product category
- Custom Residential Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712)
- SIC
- Household Furniture (2510), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home, Furniture & Decor DTC (CRAFACAE)
Keywords
Where Table du Sud is headquartered
LocationHeadquarters
- HQ city
- Heeze
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Table du Sud business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Furniture Sales: The primary revenue stream is one-time sales of custom-made furniture. Customers configure products to their specifications and pay a fixed price upon ordering, with a deposit at order and the remainder upon delivery. Products include dining tables, coffee tables, chairs, sofas, TV cabinets, lamps, rugs, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dining tables priced from ~€1,205 to €2,265 depending on model, material, and configuration |
| One time/ perpetual license | Monthly | Procurement role salary: €3,200 - €3,600 per month (full-time) |
| One time/ perpetual license | Monthly | Logistics role salary: €2,600 - €3,100 per month |
| One time/ perpetual license | Monthly | Wood production role salary: €2,500 - €3,100 per month |
| One time/ perpetual license | Pay-as-you-go | Delivery driver hourly rate: €15 - €18.30 per hour |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Table du Sud product offering
Product offeringCore offering
Table du Sud designs, manufactures, and sells custom-made furniture (primarily dining tables, coffee tables, chairs, sofas, TV furniture, and bar tables) directly to consumers through its own e-commerce platform and five owned showrooms. Customers configure products to the millimeter through 3D configurators and physical sample kits, with all production carried out in-house at the Heeze workshop. Orders are fulfilled using the company's own delivery and assembly service across the Benelux.
Product overview
Table du Sud is a Dutch custom furniture brand offering made-to-order tables, chairs, sofas, and complementary home furnishings through an integrated platform of 3D configurators and five physical showrooms. The core offering consists of customizable dining tables, coffee tables, chairs, sofas, and TV furniture, all manufactured in-house at their Heeze workshop. The company provides multiple 3D configurators (for dining tables, chairs, sofas, coffee tables, bar tables, and meeting tables) that allow customers to select materials (oak, walnut, ceramic, concrete, Fenix), colors, shapes, and finishes. Additional offerings include a B2B partner program for interior stylists, a second-chance/pre-owned furniture line, physical sample kits, and a complimentary inspiration magazine. Showrooms are located in Heeze (with attached workshop), Utrecht, Rotterdam, Zwolle, and Antwerp. Founded in 2014 by brothers Teun and Evert Antonissen, the company produces approximately 200 tables per week and employs 150 people.
Differentiator
Problem solved
Functional benefit
Products and services
- Eettafels (Dining Tables) Custom-made dining tables available in multiple shapes (oval, round, organic, kidney-shaped, rectangular, square, arched) and materials (oak, walnut, ceramic, concrete, Fenix), produced in-house and configurable to the millimeter for individual customers.
- Salontafels (Coffee Tables) Customizable coffee tables designed to complement living room interiors, available in various styles and materials and produced in the Heeze workshop.
- Stoelen (Dining and Other Chairs) Made-to-order chairs including eetkamerstoelen (dining chairs), barstoelen (bar stools), bureaustoelen (office chairs), tuinstoelen (outdoor chairs), and vergaderstoelen (conference chairs), available in various fabrics, colors, and styles.
- Banken (Sofas) Customizable upholstered sofas including bankstellen, hoekbanken (corner sofas), modulaire banken, U-banken, and 2/3/4-seat configurations, configurable through a 3D banken configurator.
- Eetkamerbanken (Dining Benches) Custom-made dining benches designed to complement dining tables and chairs, produced to order at the Heeze workshop.
- Tv-meubels (TV Furniture) Custom TV units and media furniture for living-room storage, offered alongside the core table and seating range.
- Fauteuils (Armchairs) Custom upholstered armchairs and relax chairs offered as standalone seating or as a complimentary gift (up to €750) with sofa or dining-set purchases.
- Vloerkleden (Rugs) Decorative rugs in organic styles sold to complement Table du Sud furniture collections.
- Bartafels (Bar Tables) Custom bar tables for kitchen bars and entertainment areas, configurable through a dedicated 3D bartafel configurator.
- Onderhoudsmiddelen (Furniture Maintenance Products) Standalone retail products for cleaning and maintaining wooden and upholstered Table du Sud furniture.
- Proefstalen (Material and Color Sample Kits) Physical sample kits of materials, fabrics, and colors that customers can order to evaluate how options fit their interior before configuring and ordering furniture.
- Cadeaubonnen (Gift Cards) Table du Sud gift cards redeemable against any product purchase on the platform.
- Tweedekans (Second-Hand Furniture) Pre-owned or display-model Table du Sud furniture resold at discounted prices, generally from the Heeze location.
- Collaboratex Partner Program for Interior Stylists B2B partnership program giving interior stylists a dedicated portal, exclusive pricing, and commissions on sales generated by clients they refer to Table du Sud.
- Bezorg- en Montageservice (Delivery and Assembly Service) Company-operated delivery and on-site assembly service using Mercedes Sprinter vans with two-person teams, covering the Benelux and completing customer installations.
Quantifiable outcome
- 100,000+ satisfied customers served
- +1 more outcomes
Companies that use Table du Sud
Customer profileNamed customers2 records
Ideal customer profiles2 records
Table du Sud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Table du Sud partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trees for AllcoreIn partnership with Trees for All, Table du Sud plants one tree in the Netherlands and one in Costa Rica for every three tables sold. The Dutch tree is planted in Limburg province as part of a reforestation project. The Costa Rica tree supports the Carara National Park, one of the most biodiverse areas in Central America, helping restore original nature lost to deforestation. This 1-2 tree system supports climate action, biodiversity, and local community livelihoods.
Scale indicators6 records
Recent moves14 records
Expansion highlights6 records
Table du Sud competitors and assessment
Company assessmentDirect peers
- FonQ: Dutch online home and furniture retailer selling branded and private-label furniture, lighting and home accessories directly to consumers across Benelux. Most comparable as a Benelux-headquartered DTC home/furniture e-commerce player with a similar mid-market price positioning.
- Home24: European DTC furniture and home accessories retailer operating across multiple European markets with a configurator-led online experience. Directly comparable on the 'mass-customized furniture sold direct online' model, though larger and more geographically diversified than Table du Sud.
- Made.com: UK-founded DTC custom furniture brand (originally known for crowd-designed, configurable furniture) now revived under new ownership. Closest direct peer on product-led configurator + DTC furniture, although it has historically operated at much larger scale and across more European markets.
- Goossens: Dutch premium furniture retailer with owned showrooms and customizable sofas, tables and cabinets. Comparable on 'Dutch-made custom furniture through owned showrooms' positioning and customer overlap in the mid- to upper-mid market.
- Leen Bakker: Major Dutch furniture and home furnishings retailer with both physical stores and online presence, owned by the same group as Kwantum. Comparable as a Benelux furniture retailer, though positioned at a more mass-market price point and less customization-led than Table du Sud.
- Eci (Meubelen) / ECI Meubel: Dutch home furnishings retailer with a long-standing catalog and store presence, focused on furniture and home decor at accessible price points. Comparable as a Benelux furniture retailer with overlapping mid-market customer base.
Broad incumbents
- IKEA: Global furniture incumbent with deep presence across the Netherlands and Belgium, including growing custom/modular offerings. Overlaps with Table du Sud on home furnishings retail, but competes on flat-pack affordability rather than made-to-order customization.
- West Elm: Williams-Sonoma-owned DTC furniture and home decor brand with strong configurator UX and European online presence. Comparable on 'design-led DTC furniture with customization,' but at much larger scale and with broader product assortment.
- Wayfair: Global online furniture and home goods marketplace with significant Benelux exposure. A broad incumbent competing on assortment and price rather than customization or in-house production.
Regional players
- Vitra: Swiss/European premium design furniture manufacturer with a strong configurator and showroom-based direct sales model. Comparable on made-to-order custom furniture with owned showrooms, though primarily serves DACH/Benelux from a Swiss base and at a higher price point.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Table du Sud social profiles
Digital presenceTable du Sud compliance and trust
Trust signalCompliance1 record
Table du Sud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Table du Sud leadership team
Management profileNumber of profiles
Profiles2 records
Table du Sud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Table du Sud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Table du Sud
What does Table du Sud do?
Table du Sud designs, manufactures, and sells custom-made furniture (primarily dining tables, coffee tables, chairs, sofas, TV furniture, and bar tables) directly to consumers through its own e-commerce platform and five owned showrooms. Customers configure products to the millimeter through 3D configurators and physical sample kits, with all production carried out in-house at the Heeze workshop. Orders are fulfilled using the company's own delivery and assembly service across the Benelux.
Is Table du Sud a public or private company?
Table du Sud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Table du Sud founded?
Table du Sud was founded in 2014. It employs 101 to 250 people.
Where is Table du Sud based?
Table du Sud is headquartered in Heeze, Netherlands, in the Europe region.
How does Table du Sud make money?
One revenue line is on record: custom Furniture Sales.
Who are Table du Sud's main competitors?
Direct peers on record are FonQ, Home24, Made.com, Goossens, Leen Bakker and Eci (Meubelen) / ECI Meubel. Broad incumbents are IKEA, West Elm and Wayfair. Vitra is listed as a regional player.
Does Table du Sud have an API?
No public API is recorded for Table du Sud.
What industry is Table du Sud in?
Table du Sud's product category is Custom Residential Furniture. Its primary akta.pro industry code is CRAFACAE, Home, Furniture & Decor DTC. Its NAICS code is 33712 and its SIC code is 2510.