What Leen Bakker does

Leen Bakker B.V. is a privately held Dutch home furnishings retailer founded in 1924 and headquartered in the Netherlands. The company operates 85 physical retail stores ("woonwinkels") distributed across the Netherlands and Belgium, complemented by a 24/7 e-commerce webshop. Its assortment spans indoor and outdoor furniture (sofas, chairs, beds, boxsprings, dining tables, desks, wardrobes, cabinets), window treatments (curtains, roller blinds, venetian blinds, pleated blinds, jalousieën), lighting (indoor, outdoor, and smart lighting), flooring (laminate, PVC, vinyl, carpet, rugs), and a wide range of home accessories (decor, textiles, tableware). It sells both own-brand products — including its sub-brand WOOOD — and partner brands such as LABEL51, Tower Living, Calicosy, and Beliani.

Name

Leen Bakker

Legal name

Leen Bakker B.V.

Website

https://leenbakker.nl

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Home Furniture Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

akta.pro secondary industries

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ), Camping Furniture & Camp Kitchen Retail (CRAMAMAC)

Keywords

• Home furniture retail
• Home furnishings
• Garden outdoor furniture
• Window treatments
• Home accessories

Headquarters

HQ city

Raamsdonkveer

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Furniture Sales: Revenue generated from direct sales of furniture and home furnishings through physical retail stores and e-commerce. Products include sofas, beds, tables, chairs, storage, curtains, lighting, flooring, and home accessories. Both owned inventory and third-party partner products are sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Leen Bakker is a value-oriented furniture and home furnishings retailer that sells living room, bedroom, dining, and outdoor furniture, along with lighting, flooring, window treatments, bedding, bathroom furniture, and home accessories. The company operates 85 physical stores in the Netherlands and Belgium and an e-commerce webshop, complemented by value-added services including custom-made furniture, in-home advisory visits, assembly, and floor installation.

Product overview

Leen Bakker is a Dutch home furnishings retailer operating 85 stores in the Netherlands and Belgium with an e-commerce platform. The company offers a comprehensive range of home furnishings organized into distinct product categories: (1) Garden & Outdoor including tuinmeubelen (garden furniture), loungemeubelen (lounge furniture), zonwering (sun shading), and buitenverlichting (outdoor lighting); (2) Indoor Seating including banken (sofas) in various configurations from 2-seater to corner sofas, stoelen (chairs), loveseats, slaapbanken (sofa beds), eetkamerbanken (dining benches), and hockers/voetenbanken (ottomans); (3) Tables & Storage including eettafels (dining tables), bureaus (desks), kasten (cabinets), and kledingkasten (wardrobes); (4) Bedroom including boxsprings, bedden (beds), matrassen (mattresses), and beddengoed (bedding); (5) Window Treatments including gordijnen (curtains), rolgordijnen (roller blinds), lamellen (venetian blinds), plisségordijnen (pleated blinds), and jaloezieën (blinds); (6) Lighting including indoor and outdoor lighting plus slimme verlichting (smart lighting); (7) Flooring including laminaat (laminate), PVC/vinyl, tapijt (carpet), and vloerkleden (floor rugs); (8) Home Accessories including woondecoratie (decor), woontextiel (textiles), wanddecoratie (wall decor), servies (tableware), and bestek (cutlery). Leen Bakker sells its own branded products alongside partner brands including WOOOD, LABEL51, Tower Living, Calicosy, and Beliani. Services include custom-made window treatments with in-home measurement and installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Room Furniture Living room furniture assortment including sofas (banken), chairs, tables, and TV/media furniture for residential consumers.
• Bedroom Furniture Bedroom furniture assortment including beds, wardrobes, dressers, and accompanying bedding for residential consumers.
• Garden and Outdoor Furniture Garden and outdoor range including garden furniture, sun shading, outdoor living accessories, outdoor cushions, and outdoor toys.
• Window Treatments Curtains, roller blinds, Venetian blinds, and pleated blinds for residential windows.
• Lighting Indoor and outdoor lighting fixtures, lamps, and related lighting products for residential use.
• Flooring Flooring assortment including laminate, PVC, vinyl, carpet, and floor rugs, with optional professional installation.
• Bedding and Mattresses Bedding assortment including mattresses, toppers, duvet covers, fitted sheets, and pillows.
• Bathroom Furniture Bathroom furniture and accessories for residential bathrooms.
• Home Accessories and Décor Decorative and functional home accessories including rugs, cushions, tableware, kitchenware, and decorative items.
• House Brand: WOOOD WOOOD house brand offering furniture and home furnishings sold across Leen Bakker stores and online.
• House Brand: LABEL51 LABEL51 house brand offering furniture and home accessories sold across Leen Bakker stores and online.
• House Brand: Tower Living Tower Living house brand offering furniture sold across Leen Bakker stores and online.
• House Brand: Calicosy Calicosy house brand offering furniture and home furnishings sold across Leen Bakker stores and online.
• House Brand: Beliani Beliani house brand offering furniture and home furnishings sold across Leen Bakker stores and online.
• Custom-Made Furniture Service (Op Maat Service) Op Maat Service that allows customers to order custom-made furniture tailored to specific dimensions or preferences.
• In-Home Advisory Visit (Advies aan Huis) Advies aan Huis service where a Leen Bakker advisor visits the customer's home to provide personalized furnishing advice.
• Assembly Service (Montageservice) Montageservice offering professional assembly of purchased furniture for customers.
• Floor Installation Service (Vloer Laten Leggen) Vloer Laten Leggen service providing professional installation of flooring purchased from Leen Bakker.
• Home Delivery Service (DHL Parcel) Home delivery service operated in partnership with DHL Parcel, offering options for delivery to a specific room and on-site assembly.

Quantifiable outcome

• 100 dagen bedenktijd (100-day return policy)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DHLminorOthersLogistics delivery partner for home delivery of furniture and home goods purchased through Leen Bakker stores and webshop.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IKEA: Global furniture and home furnishings mega-retailer with extensive store networks and e-commerce. Directly comparable as a multi-category home furnishings retailer, though operating at much larger scale and with broader geographic footprint.
• Bol.com: Largest Dutch e-commerce marketplace with extensive home and furniture assortment. Comparable as a primary online destination for Dutch consumers purchasing home furnishings, though operating a marketplace model rather than owned retail.
• Wayfair: Global pure-play online furniture and home goods retailer. Comparable as a direct-to-consumer home furnishings destination with very broad assortment and strong digital capabilities, competing for the same online furniture consumer.

Direct peers

• JYSK: Scandinavian home furnishings retailer with a similar affordable-value proposition and broad multi-category assortment (furniture, mattresses, outdoor). Comparable target customer (mainstream consumers) and omnichannel model, including strong Benelux presence.
• Beter Bed: Dutch bedroom and mattress specialist retailer operating across the Netherlands and Belgium. Closely comparable as a NL/BE home furnishings retailer with physical stores and e-commerce focused on sleep products and adjacent furniture.
• Kwantum: Dutch affordable home furnishings and home decoration retailer. Highly comparable on value positioning, multi-category assortment (furniture, decor, textiles), and NL/BE geographic focus with omnichannel retail.
• Xenos: Dutch variety retailer specializing in home decor, gifts, and small furnishings. Comparable as a mainstream NL/BE omnichannel retailer with overlapping home accessories, lighting, and soft furnishings categories.
• Beliani: Online-first European furniture retailer selling direct to consumers across multiple countries including the Netherlands. Comparable as a DTC furniture competitor already operating as a partner brand within Leen Bakker's assortment.
• Westwing: European online home and living retailer with curated furniture and decor assortment. Comparable as a digital-first home furnishings destination targeting design-conscious mainstream consumers in Western Europe.

Emerging players

• Home24: European online furniture and home accessories retailer. Comparable as a DTC home furnishings e-commerce operator serving Western European consumers with similar target customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/leenbakker
• LinkedInlinkedin.com/company/leen-bakker
• Facebookfacebook.com/leenbakker

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leen Bakker