La Crosse Seed
La Crosse Seed is the U.S. distribution division of Denmark-based DLF, selling forage, turf, cover crop, food plot, native, and reclamation seeds under 13+ sub-brands to retailers, co-ops, municipalities, landscapers, farmers, and homeowners across all 50 U.S. states.
- Company typePrivate
- Founded1919
- HeadquartersLa Crosse, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What La Crosse Seed does
La Crosse Seed is a U.S. seed distribution company operating as the U.S. distribution division of DLF, a Denmark-headquartered global seed company. Founded in 1919 and employing 101-250 staff, La Crosse Seed functions as DLF's primary U.S. distribution brand, holding a stated industry-leader position in the non-row crop seed category. It sells forage, turf, cover crop, food plot, native, and reclamation seeds to retailers, co-ops, municipalities, landscapers, property managers, farmers, and homeowners across the United States.
The company's product portfolio is organized across four categories — Forage (grasses, legumes, alfalfa under brands such as Forage First, 5 Series, Alforex, Summer Select), Turf (Earth Carpet, 4turf, A-LIST, Microclover), Wildlife & Conservation (Soil First, Deer Creek Seed), and Farm & Home (X-Seed, ForageMax, Mastergreen, 4Most). The underlying technology comes from DLF's centralized R&D division: elite plant genetics targeting yield, disease resistance, and drought tolerance, plus seed enhancement technologies under the 4Most brand for improved germination and performance. The product architecture is a multi-brand portfolio strategy rather than a single-label offering, with 13 registered sub-brands covering distinct species and end-uses.
La Crosse Seed generates revenue through one-time product sales across wholesale and retail channels. Distribution is executed via a state-level Regional Sales Manager network covering all 50 U.S. states, supplemented by retail and co-op channel partnerships and a Farm & Home direct-to-consumer channel. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led, with accessible regional experts, on-time delivery, and industry-leading customer support positioned as the primary customer-facing differentiators. The company is privately held as a DLF division with no independent ownership structure or public listing.
La Crosse Seed firmographics
Firmographics- Name
- La Crosse Seed
- Legal name
- La Crosse Seed
- Website
- https://lacrosseseed.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- La Crosse Seed is the U.S. distribution division of Denmark-based DLF, selling forage, turf, cover crop, food plot, native, and reclamation seeds under 13+ sub-brands to retailers, co-ops, municipalities, landscapers, farmers, and homeowners across all 50 U.S. states.
- Ownership category
- akta.pro rank
La Crosse Seed industry classification
Industry- Product category
- Agricultural Seed Distribution
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Forage & Pasture Seeds (Alfalfa, Clover, Ryegrass, Bermudagrass) (AFABAFAD)
- akta.pro secondary industry
- Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG)
Keywords
Where La Crosse Seed is headquartered
LocationHeadquarters
- HQ city
- La Crosse
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
La Crosse Seed business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Seed Distribution (Wholesale & Retail): La Crosse Seed operates as a distribution division of DLF, selling seed products across multiple channels including retailers, co-ops, municipalities, landscapers, property managers, farmers, and homeowners. Revenue is generated through one-time product sales of forage, turf, cover crop, food plot, native, and reclamation seeds.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
La Crosse Seed product offering
Product offeringCore offering
La Crosse Seed distributes a multi-brand portfolio of non-row crop seeds across four primary categories: Forage (grasses, legumes, alfalfa), Turf (professional and residential), Wildlife & Conservation (cover crops, food plots, native seeds), and Farm & Home products. It sells wholesale through retailers, co-ops, municipalities, landscapers, property managers, and farmers, and directly to homeowners through its Farm & Home channel, serving customers across the United States.
Product overview
La Crosse Seed, a DLF Division, operates as a seed distribution company offering a multi-brand portfolio across four main product categories: Forage (grasses, legumes, alfalfa), Turf (professional and residential lawn seeds), Wildlife & Conservation (cover crops, food plots, native seeds), and Farm & Home products. The portfolio includes both proprietary brands (Forage First, Alforex, Earth Carpet, Soil First) and sub-brands (5 Series, Summer Select, 4turf, A-LIST, Microclover, Deer Creek Seed, X-Seed, ForageMax, Mastergreen, 4Most), covering species such as Alfalfa, Orchardgrass, Tall Fescue, Red Clover, Kentucky Bluegrass, Fine Fescue, Perennial Ryegrass, and various cover crop species. The company serves retailers, co-ops, municipalities, landscapers, property managers, farmers, and homeowners across the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Forage First: Forage grasses and legumes brand offering yield, persistence, disease resistance and grazing tolerance
- Alforex
- Soil First
- Earth Carpet
- 5 Series
- Summer Select
- 4turf
- A-LIST
- Microclover
- Deer Creek Seed
- X-Seed
- ForageMax
- Mastergreen
- 4Most
Products and services
- Forage First Forage grass and legume seed brand designed to deliver yield, persistence, disease resistance, and grazing tolerance for livestock and farming operations.
- Alforex Premium alfalfa seed brand featuring elite genetics and technologies, positioned as the preeminent alfalfa lineup for North America.
- 5 Series Forage seed brand offering high-performance grasses and legumes for agricultural applications.
- Summer Select Summer forage seed varieties selected for warm-season performance and agricultural productivity.
- Earth Carpet Turf seed mixes and blends delivering premium turf for a wide range of projects and conditions, backed by cutting-edge genetics with improved disease resistance and drought tolerance.
- 4turf Turf grass seed products featuring advanced genetics for professional turf applications, with improved disease resistance and drought tolerance.
- A-LIST Turf seed brand featuring premium grass varieties for professional and residential turf applications.
- Microclover Compact clover variety used in turf applications for nitrogen fixation and lawn enhancement.
- Soil First Cover crop seed solutions designed to boost productivity, soil health, and conservation, including species such as Daikon/Tillage Radish, Winter Rye, Winter Triticale, and Forage Rapeseed.
- Deer Creek Seed Wildlife and conservation seed products for food plots, cover crops, and environmental stewardship applications, sold primarily through the Farm & Home channel.
- X-Seed Farm and home seed products for various agricultural and residential applications.
- ForageMax Forage seed brand offering varieties optimized for livestock feed and agricultural productivity in farm and home applications.
- Mastergreen Seed products for turf and agricultural applications sold under the Farm & Home category.
- 4Most Seed enhancement technology brand focused on advanced seed treatment and performance solutions to improve germination and stand establishment.
Companies that use La Crosse Seed
Customer profileSegments5 records
Ideal customer profiles5 records
La Crosse Seed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
La Crosse Seed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DLF (Dairyland Feed Laboratories / DLF Pickseed)coreLa Crosse Seed is a division of DLF, a major international seed company. DLF is a global leader in seed research, development, and distribution with operations across multiple countries including Australia, Denmark, New Zealand, Sweden, Canada, France, Russia, United Kingdom, China, Ireland, South America, United States, Czech Republic, and Netherlands. La Crosse Seed operates as the divisional brand for DLF Distribution in the U.S.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
La Crosse Seed competitors and assessment
Company assessmentDirect peers
- Barenbrug USA: U.S. arm of Royal Barenbrug Group, a global forage, turf, and cover crop seed breeder and distributor. Directly comparable to La Crosse Seed in product categories (forage, turf, conservation) and channel strategy (ag retailers, professional turf, co-ops).
- Allied Seed: U.S. forage, turf, and native grass seed distributor serving the same ag retailer, co-op, and professional turf channels as La Crosse Seed, with overlapping species portfolios (alfalfa, cool-season grasses, cover crops).
- Mountain View Seeds: Pacific Northwest-based forage, turf, and reclamation seed company offering proprietary blends and dealer distribution — closely comparable to La Crosse Seed's wholesale forage/turf and reclamation categories.
- Pennington Seed: Long-established U.S. forage, turf, and wildlife food plot seed brand (Central Garden & Pet). Competes head-to-head with La Crosse Seed's Forage First, Alforex, and Deer Creek Seed lines across retail and farm channels.
- DLF Pickseed: DLF's Canadian forage and turf seed division, directly comparable to La Crosse Seed in product mix, brand structure, and distribution model. Serves as a near-twin peer given shared parent R&D and overlapping North American channel.
- Ampac Seed Company: U.S. proprietary seed company offering forage, turf, cover crop, and native seed mixes. Direct overlap with La Crosse Seed's core categories and dealer-distribution GTM motion.
Emerging players
- Grassland Oregon: U.S. cover crop, forage, and turf seed breeder-distributor with focus on novel species and mixes. Comparable to La Crosse Seed's Soil First cover crop and wildlife/conservation product lines, though smaller in scale.
Broad incumbents
- SiteOne Landscape Supply: Largest U.S. distributor of landscape supplies including turf seed, fertilizer, and erosion control products. Competes with La Crosse Seed's Earth Carpet, 4turf, and A-LIST turf brands in the professional landscape channel.
- Ewing Outdoor Supply: Major U.S. landscape and irrigation distributor carrying turf seed, erosion control, and native grass products. Overlaps with La Crosse Seed's turf and conservation seed distribution at the professional contractor level.
- Helena Agri-Enterprises: National agronomy distributor (Marubeni subsidiary) offering seed, fertilizer, and crop protection through ag retailers. Comparable to La Crosse Seed's distribution model and customer base, though broader in product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
La Crosse Seed social profiles
Digital presenceLa Crosse Seed financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Crosse Seed leadership team
Management profileNumber of profiles
La Crosse Seed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Crosse Seed M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Crosse Seed
What does La Crosse Seed do?
La Crosse Seed distributes a multi-brand portfolio of non-row crop seeds across four primary categories: Forage (grasses, legumes, alfalfa), Turf (professional and residential), Wildlife & Conservation (cover crops, food plots, native seeds), and Farm & Home products. It sells wholesale through retailers, co-ops, municipalities, landscapers, property managers, and farmers, and directly to homeowners through its Farm & Home channel, serving customers across the United States.
Is La Crosse Seed a public or private company?
La Crosse Seed is a private company. It is classified as corporate owned and is currently operating.
When was La Crosse Seed founded?
La Crosse Seed was founded in 1919. It employs 101 to 250 people.
Where is La Crosse Seed based?
La Crosse Seed is headquartered in La Crosse, United States, in the North America region.
How does La Crosse Seed make money?
One revenue line is on record: seed Distribution (Wholesale & Retail).
Who are La Crosse Seed's main competitors?
Direct peers on record are Barenbrug USA, Allied Seed, Mountain View Seeds, Pennington Seed, DLF Pickseed and Ampac Seed Company. Grassland Oregon is listed as an emerging player. Broad incumbents are SiteOne Landscape Supply, Ewing Outdoor Supply and Helena Agri-Enterprises.
Does La Crosse Seed have an API?
No public API is recorded for La Crosse Seed.
What industry is La Crosse Seed in?
La Crosse Seed's product category is Agricultural Seed Distribution. Its primary akta.pro industry code is AFABAFAD, Forage & Pasture Seeds (Alfalfa, Clover, Ryegrass, Bermudagrass), with a secondary code of AFABAFAG, Turf & Ornamental Seeds (Lawn, Golf, Landscaping). Its NAICS code is 44424 and its SIC code is 700.