Sunrise Identity
- Company typePrivate
- Founded1976
- HeadquartersBellevue, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Sunrise Identity firmographics
Firmographics- Name
- Sunrise Identity
- Legal name
- HALO
- Website
- https://sunriseid.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Sunrise Identity industry classification
Industry- Product category
- Branded Merchandise & Promotional Products
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
- akta.pro secondary industry
- Naming & Verbal Identity (BPAFAEAB)
Keywords
Where Sunrise Identity is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sunrise Identity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Branded Merchandise & Promotional Products: Core revenue stream from branded merchandise including promotional products, custom kitting, holiday gifting, corporate gifts, and client gifts. Products include t-shirts, pens, water bottles, tote bags, calendars, drinkware, bags, and branded apparel.
- Employee Recognition & Incentive Programs: Revenue from enterprise points programs, service awards, new employee welcome kits, sales incentives, and employee appreciation solutions. Programs tailored to organization culture with scalable recognition solutions.
- Company Uniforms & Branded Apparel: Custom uniform programs for restaurants, retail, and general corporate including branded workwear apparel to create brand ambassadors among employees.
- Company Store Programs: Design, build, and operate company stores for employees, customers, and partners. Options include Everyone Stores, Physical Experience Stores, Catalog Stores, Data Collection Stores, Select-a-Gift Stores, and Bulk Ordering Stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on volume and requirements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels13 records
Sunrise Identity product offering
Product offeringCore offering
Sunrise Identity (dba HALO Branded Solutions) designs, sources, produces, and distributes custom branded merchandise, promotional products, company uniforms, and employee recognition/incentive programs for enterprise clients. The company operates an end-to-end model that combines creative services, global sourcing and logistics, dropshipping fulfillment, proprietary company-store technology, and dedicated account executives to serve automotive, financial services, healthcare, restaurant/QSR, and retail customers.
Product overview
HALO Branded Solutions operates as a unified branded merchandise and employee experience platform offering three interconnected core service areas: Branded Merchandise (custom products, promotional items, custom kitting, company stores), Employee Recognition & Incentives (enterprise points programs, service awards, sales incentives, celebration planning), and Company Uniforms & Branded Apparel (workwear for restaurants, retail, and corporate environments). These services are supported by Creative Services, Technology Solutions, Sourcing & Logistics, and Dropshipping capabilities. The product portfolio includes the Company Stores platform with multiple store types (Everyone Stores, Physical Experience Stores, Catalog Stores, Data Collection Stores, Select-a-Gift Stores, Bulk Ordering Stores), the HALO Essentials product catalog, and specialized offerings like the HALO Celebration Planner tool and Spark Recognition Packs for small businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Branded Merchandise Custom branded merchandise and promotional products for enterprise customers, including promotional products, corporate gifts, client gifts, and custom kitting. Designed to increase brand engagement and create one-of-a-kind experiences that amplify brand presence.
- Employee Recognition & Incentives Scalable employee recognition and incentive solutions that build culture from the inside out, including achievement programs, service awards, welcome kits, and sales incentive programs tailored to an organization's culture.
- Company Uniforms & Branded Apparel Custom uniform and workwear apparel programs for restaurants, retail, and general corporate environments designed to create brand ambassadors among employees.
- Company Stores Platform Design, build, and operation of digital company stores for employees, customers, and partners. Configurations include Everyone Stores, Physical Experience Stores, Catalog Stores, Data Collection Stores, Select-a-Gift Stores, and Bulk Ordering Stores, integrating ordering, fulfillment, and reporting.
- Creative Services Creative design and production services combining creativity, strategic insights, and execution to support brand-experience merchandise programs.
- Technology Solutions Technology-enabled solutions that support the branded merchandise and company-store offerings, including store configuration, ordering, and reporting.
- Sourcing and Logistics Global sourcing and logistics services for branded merchandise procurement, fulfillment, and distribution.
- Dropshipping Dropshipping fulfillment service for branded merchandise enabling direct-to-end-user delivery.
- Custom Kitting Custom kitting services, including holiday gift kits and new employee welcome kits, assembled for enterprise customers.
- Holiday Gifting Seasonal holiday gift kits and corporate gifting solutions assembled and distributed for enterprise customers.
- Enterprise Points Programs Enterprise-level points-based reward programs for employee achievement, milestones, and ongoing recognition.
- Service Awards Employee service award programs that recognize tenure and milestone achievements for enterprise customers.
- Sales Incentives Sales incentive programs designed to drive performance and reward achievement across sales teams.
- Spark Recognition Packs Pre-packaged recognition items targeting small businesses seeking ready-made employee recognition solutions.
- HALO Essentials Catalog Catalog of best-selling promotional products offered at competitive price points, including T-shirts, pens, water bottles, tote bags, and calendars, available through the online shop.
Companies that use Sunrise Identity
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles5 records
Sunrise Identity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sunrise Identity partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sunrise Identity competitors and assessment
Company assessmentDirect peers
- 4imprint: Large distributor of promotional products and branded merchandise to businesses. Directly overlaps with HALO's core promotional products offering and B2B customer base.
- BDA (Bensussen Deutsch & Associates): Full-service branded merchandise agency serving enterprise brands with company stores, kitting, and sourcing. Nearly identical service model and enterprise focus to HALO.
- BAMKO: Global promotional products and branded merchandise agency offering creative, sourcing, and company stores. Directly competes for enterprise branded-merch programs.
- Geiger: One of the largest privately held promotional products distributors, offering merchandise, apparel, and recognition programs to corporate clients like HALO.
- American Solutions for Business: Distributor of promotional products, print, and branded merchandise for corporate clients, directly competing in HALO's core category.
- Proforma: Network-based distributor of promotional products, print, and branded merchandise for businesses, competing directly in HALO's space.
- The Vernon Company: Long-established promotional products and recognition-program distributor serving corporate clients, closely aligned with HALO's merchandise and recognition offerings.
Broad incumbents
- Staples Promotional Products: Promotional products arm of a large office-products incumbent, serving enterprise branded-merchandise and company-store needs comparable to HALO's.
Emerging players
- Custom Ink: Custom branded apparel and merchandise provider with strong e-commerce ordering, overlapping HALO's apparel and shop.halo.com storefront model.
- SwagUp: Tech-forward branded swag and kitting platform automating company stores and fulfillment, an emerging challenger to HALO's company-store and kitting services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sunrise Identity social profiles
Digital presenceSunrise Identity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunrise Identity leadership team
Management profileNumber of profiles
Profiles1 record
Sunrise Identity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunrise Identity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunrise Identity
What does Sunrise Identity do?
Sunrise Identity (dba HALO Branded Solutions) designs, sources, produces, and distributes custom branded merchandise, promotional products, company uniforms, and employee recognition/incentive programs for enterprise clients. The company operates an end-to-end model that combines creative services, global sourcing and logistics, dropshipping fulfillment, proprietary company-store technology, and dedicated account executives to serve automotive, financial services, healthcare, restaurant/QSR, and retail customers.
Is Sunrise Identity a public or private company?
Sunrise Identity is a private company. It is classified as unknown and is currently operating.
When was Sunrise Identity founded?
Sunrise Identity was founded in 1976. It employs 51 to 100 people.
Where is Sunrise Identity based?
Sunrise Identity is headquartered in Bellevue, United States, in the North America region.
How does Sunrise Identity make money?
Four revenue lines are on record. Branded Merchandise & Promotional Products are the primary driver. The others are employee Recognition & Incentive Programs, company Uniforms & Branded Apparel and company Store Programs.
Who are Sunrise Identity's main competitors?
Direct peers on record are 4imprint, BDA (Bensussen Deutsch & Associates), BAMKO, Geiger, American Solutions for Business, Proforma and The Vernon Company. Staples Promotional Products is listed as a broad incumbent. Emerging players are Custom Ink and SwagUp.
Does Sunrise Identity have an API?
No public API is recorded for Sunrise Identity.
What industry is Sunrise Identity in?
Sunrise Identity's product category is Branded Merchandise & Promotional Products. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of BPAFAEAB, Naming & Verbal Identity. Its NAICS code is 54143 and its SIC code is 7330.