DoubleBlind

What DoubleBlind does

DoubleBlind Magazine is a privately held digital media and community company founded in 2019 and headquartered in Huntington Beach, California. It covers the global expansion of psychedelics across news, culture, science, equity and reciprocity, mycology, opinion, and practical guides, and is operated by co-founders Shelby Hartman (CEO) and Madison Margolin (Editorial Director). The core platform is a WordPress-based website publishing editorial content, supported by a Shopify-powered shop and Amazon distribution for physical products.

The company's product surface spans an owned email newsletter (The Drop In) reported to reach 100k+ subscribers, a podcast called The Magic Hour, a paid Membership bundle that includes a private Discord community, expert webinars, and monthly journey experiences, and an educational course catalog of seven titles (Growing Shrooms, Tripping Fundamentals, Psychedelics 101, Microdosing, How to Trip Sit, Psychedelics & Maternity, and Cooking With Shrooms). The inaugural book 'DoubleBlind Guide to Psychedelics: Tripping & Microdosing' (ISBN 1648291791) extends the brand into long-form IP.

The business model is a hybrid consumer media monetisation stack: recurring membership subscriptions, one-time course and book purchases, and shop merchandise, supplemented by a 'Partner with Us' B2B program and virtual events such as the Psychedelics and Systems Change Summit. Primary customers are psychedelic enthusiasts and seekers, with secondary audiences among healthcare/wellness professionals and psychedelic industry stakeholders. The company has 1–10 employees and no disclosed funding rounds, parent company, or acquisitions.

Name

DoubleBlind

Legal name

DoubleBlind Magazine

Website

https://doubleblindmag.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

DoubleBlind is a private digital media and community company founded in 2019 that publishes editorial coverage, courses, a podcast, and a paid membership on the global expansion of psychedelics for enthusiasts, professionals, and industry stakeholders.

Ownership category

akta.pro rank

Product category

Online Publishing and Media

NAICS

Periodical Publishers (513120), Book Publishers (513130)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

akta.pro secondary industries

Microlearning Content Libraries (Bite-Sized Lessons) (EDAFACAI), Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM)

Keywords

• Psychedelic media
• Digital magazine
• Psychedelic education
• Online courses
• Community membership

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Membership Subscriptions: DoubleBlind offers membership subscriptions providing access to private Discord community, magazine content, webinars with psychedelic experts, and monthly journeys. The membership page promotes community joining as the primary value proposition.
2. Educational Courses: The company sells online courses including Growing Shrooms, Tripping Fundamentals, Psychedelics 101, Microdosing, How to Trip Sit, Psychedelics & Maternity, and Cooking With Shrooms. Courses are available through the shop.
3. Book Sales: DoubleBlind published an inaugural book titled 'DoubleBlind Guide to Psychedelics: Tripping & Microdosing' available for purchase on Amazon (ISBN 1648291791).
4. Shop Products: The company operates a shop selling various products, including course bundles and merchandise.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

DoubleBlind is a print and digital media company that publishes journalism, courses, and a paid membership community focused on the global expansion of psychedelics. It sells educational courses (such as Psychedelics 101, Growing Shrooms, and Microdosing), a published book on Amazon, branded merchandise through a Shopify shop, and operates a newsletter, podcast, and Discord community.

Product overview

DoubleBlind is a community and media company offering a multi-channel psychedelic content platform. The core offerings include the DoubleBlind Magazine digital publication, The Drop In newsletter (100k+ subscribers), The Magic Hour podcast, and a Membership subscription providing private Discord community access, magazine delivery, expert webinars, and monthly journeys. The company also sells educational courses on mushroom cultivation, psychedelic fundamentals, microdosing, trip sitting, psychedelic use during pregnancy, and cooking with psychedelics. Additional offerings include Psychedelic Guides editorial content, an e-commerce Shop, and the company's inaugural book 'DoubleBlind Guide to Psychedelics: Tripping & Microdosing' published via Amazon.

Differentiator

Problem solved

Functional benefit

Brands

• The Drop In: DoubleBlind's essential newsletter covering the world of psychedelics, trusted by 100k+ readers.
• Magic Hour

Products and services

• DoubleBlind Magazine A print and digital magazine covering the global expansion of psychedelics, including news, culture, and science, distributed to individual readers and members.
• The Drop In Newsletter A free email newsletter covering psychedelic news, science, and culture, reaching more than 100,000 readers.
• Magic Hour Podcast A podcast hosted by DoubleBlind covering conversations around psychedelics, culture, and consciousness.
• DoubleBlind Membership A subscription-based membership providing access to a Discord community, monthly expert-led webinars, monthly journeys, and the print magazine for individuals interested in psychedelics.
• Psychedelic Educational Courses Online educational courses including Psychedelics 101, Growing Shrooms, Microdosing, and other topics, sold to individuals seeking structured learning about psychedelics.
• DoubleBlind Book A published book about psychedelics available for purchase on Amazon, targeting individual readers.
• DoubleBlind Shop An online shop selling branded merchandise, built on Shopify, targeting fans and members.

Quantifiable outcome

• 100k+ newsletter subscribers trust DoubleBlind for psychedelic news and education

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• High Times: High Times is an established culture and cannabis media brand with adjacent (cannabis rather than psychedelic) drug-culture coverage — relevant as a broader incumbent model for niche counterculture publishing monetization.
• Beckley Foundation: The Beckley Foundation publishes psychedelic research reports and editorial content on drug policy reform — a larger, research-driven incumbent that intersects with DoubleBlind's science and policy verticals.
• MAPS (Multidisciplinary Association for Psychedelic Studies): MAPS publishes the MAPS Bulletin magazine and extensive psychedelic research and education content, serving as a larger, research-anchored incumbent in psychedelic media that overlaps with DoubleBlind's science and policy coverage.

Direct peers

• Psychedelic Alpha: Psychedelic Alpha runs a paid psychedelic industry newsletter covering business, policy, and science — directly competing with The Drop In newsletter for the same psychedelic-curious and industry-stakeholder readers.
• Psymposia: Psymposia is an independent psychedelic journalism outlet covering policy, culture, and harm reduction — directly comparable to DoubleBlind's editorial positioning as a critical, evidence-based psychedelic magazine.
• Third Wave: Third Wave operates a psychedelic education platform with courses, a magazine, and a community — closely mirroring DoubleBlind's multi-format content, course, and community business model in the same niche.
• Chacruna Institute: Chacruna produces psychedelic-focused media, conferences, and educational programming targeting the same psychedelic-curious audience with comparable cultural and equity-centered editorial positioning.
• Psychedelic Science Review: Psychedelic Science Review publishes psychedelic science and clinical content aimed at clinicians, researchers, and informed consumers — overlapping with DoubleBlind's Science and Psychedelic Guides editorial verticals.
• Lucid News: Lucid News is a psychedelic news and culture publication that directly competes with DoubleBlind's editorial coverage of psychedelic science, policy, and culture for the same enthusiast and professional audience.
• Psychedelics Today: Psychedelics Today combines a podcast, educational content, and courses on psychedelics — directly competing with DoubleBlind's Magic Hour podcast and course catalog for the same audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/doubleblindmag
• Facebookfacebook.com/doubleblindmag
• LinkedInlinkedin.com/company/doubleblindmag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DoubleBlind