DoubleBlind
DoubleBlind is a private digital media and community company founded in 2019 that publishes editorial coverage, courses, a podcast, and a paid membership on the global expansion of psychedelics for enthusiasts, professionals, and industry stakeholders.
- Company typePrivate
- Founded2019
- HeadquartersHuntington Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What DoubleBlind does
DoubleBlind Magazine is a privately held digital media and community company founded in 2019 and headquartered in Huntington Beach, California. It covers the global expansion of psychedelics across news, culture, science, equity and reciprocity, mycology, opinion, and practical guides, and is operated by co-founders Shelby Hartman (CEO) and Madison Margolin (Editorial Director). The core platform is a WordPress-based website publishing editorial content, supported by a Shopify-powered shop and Amazon distribution for physical products.
The company's product surface spans an owned email newsletter (The Drop In) reported to reach 100k+ subscribers, a podcast called The Magic Hour, a paid Membership bundle that includes a private Discord community, expert webinars, and monthly journey experiences, and an educational course catalog of seven titles (Growing Shrooms, Tripping Fundamentals, Psychedelics 101, Microdosing, How to Trip Sit, Psychedelics & Maternity, and Cooking With Shrooms). The inaugural book 'DoubleBlind Guide to Psychedelics: Tripping & Microdosing' (ISBN 1648291791) extends the brand into long-form IP.
The business model is a hybrid consumer media monetisation stack: recurring membership subscriptions, one-time course and book purchases, and shop merchandise, supplemented by a 'Partner with Us' B2B program and virtual events such as the Psychedelics and Systems Change Summit. Primary customers are psychedelic enthusiasts and seekers, with secondary audiences among healthcare/wellness professionals and psychedelic industry stakeholders. The company has 1–10 employees and no disclosed funding rounds, parent company, or acquisitions.
DoubleBlind firmographics
Firmographics- Name
- DoubleBlind
- Legal name
- DoubleBlind Magazine
- Website
- https://doubleblindmag.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DoubleBlind is a private digital media and community company founded in 2019 that publishes editorial coverage, courses, a podcast, and a paid membership on the global expansion of psychedelics for enthusiasts, professionals, and industry stakeholders.
- Ownership category
- akta.pro rank
DoubleBlind industry classification
Industry- Product category
- Online Publishing and Media
- NAICS
- Periodical Publishers (513120), Book Publishers (513130)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
- akta.pro secondary industries
- Microlearning Content Libraries (Bite-Sized Lessons) (EDAFACAI), Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM)
Keywords
Where DoubleBlind is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Markets served
DoubleBlind business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Membership Subscriptions: DoubleBlind offers membership subscriptions providing access to private Discord community, magazine content, webinars with psychedelic experts, and monthly journeys. The membership page promotes community joining as the primary value proposition.
- Educational Courses: The company sells online courses including Growing Shrooms, Tripping Fundamentals, Psychedelics 101, Microdosing, How to Trip Sit, Psychedelics & Maternity, and Cooking With Shrooms. Courses are available through the shop.
- Book Sales: DoubleBlind published an inaugural book titled 'DoubleBlind Guide to Psychedelics: Tripping & Microdosing' available for purchase on Amazon (ISBN 1648291791).
- Shop Products: The company operates a shop selling various products, including course bundles and merchandise.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
DoubleBlind product offering
Product offeringCore offering
DoubleBlind is a print and digital media company that publishes journalism, courses, and a paid membership community focused on the global expansion of psychedelics. It sells educational courses (such as Psychedelics 101, Growing Shrooms, and Microdosing), a published book on Amazon, branded merchandise through a Shopify shop, and operates a newsletter, podcast, and Discord community.
Product overview
DoubleBlind is a community and media company offering a multi-channel psychedelic content platform. The core offerings include the DoubleBlind Magazine digital publication, The Drop In newsletter (100k+ subscribers), The Magic Hour podcast, and a Membership subscription providing private Discord community access, magazine delivery, expert webinars, and monthly journeys. The company also sells educational courses on mushroom cultivation, psychedelic fundamentals, microdosing, trip sitting, psychedelic use during pregnancy, and cooking with psychedelics. Additional offerings include Psychedelic Guides editorial content, an e-commerce Shop, and the company's inaugural book 'DoubleBlind Guide to Psychedelics: Tripping & Microdosing' published via Amazon.
Differentiator
Problem solved
Functional benefit
Brands
- The Drop In: DoubleBlind's essential newsletter covering the world of psychedelics, trusted by 100k+ readers.
- Magic Hour
Products and services
- DoubleBlind Magazine A print and digital magazine covering the global expansion of psychedelics, including news, culture, and science, distributed to individual readers and members.
- The Drop In Newsletter A free email newsletter covering psychedelic news, science, and culture, reaching more than 100,000 readers.
- Magic Hour Podcast A podcast hosted by DoubleBlind covering conversations around psychedelics, culture, and consciousness.
- DoubleBlind Membership A subscription-based membership providing access to a Discord community, monthly expert-led webinars, monthly journeys, and the print magazine for individuals interested in psychedelics.
- Psychedelic Educational Courses Online educational courses including Psychedelics 101, Growing Shrooms, Microdosing, and other topics, sold to individuals seeking structured learning about psychedelics.
- DoubleBlind Book A published book about psychedelics available for purchase on Amazon, targeting individual readers.
- DoubleBlind Shop An online shop selling branded merchandise, built on Shopify, targeting fans and members.
Quantifiable outcome
- 100k+ newsletter subscribers trust DoubleBlind for psychedelic news and education
Companies that use DoubleBlind
Customer profileSegments3 records
Ideal customer profiles2 records
DoubleBlind technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DoubleBlind partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
DoubleBlind competitors and assessment
Company assessmentBroad incumbents
- High Times: High Times is an established culture and cannabis media brand with adjacent (cannabis rather than psychedelic) drug-culture coverage — relevant as a broader incumbent model for niche counterculture publishing monetization.
- Beckley Foundation: The Beckley Foundation publishes psychedelic research reports and editorial content on drug policy reform — a larger, research-driven incumbent that intersects with DoubleBlind's science and policy verticals.
- MAPS (Multidisciplinary Association for Psychedelic Studies): MAPS publishes the MAPS Bulletin magazine and extensive psychedelic research and education content, serving as a larger, research-anchored incumbent in psychedelic media that overlaps with DoubleBlind's science and policy coverage.
Direct peers
- Psychedelic Alpha: Psychedelic Alpha runs a paid psychedelic industry newsletter covering business, policy, and science — directly competing with The Drop In newsletter for the same psychedelic-curious and industry-stakeholder readers.
- Psymposia: Psymposia is an independent psychedelic journalism outlet covering policy, culture, and harm reduction — directly comparable to DoubleBlind's editorial positioning as a critical, evidence-based psychedelic magazine.
- Third Wave: Third Wave operates a psychedelic education platform with courses, a magazine, and a community — closely mirroring DoubleBlind's multi-format content, course, and community business model in the same niche.
- Chacruna Institute: Chacruna produces psychedelic-focused media, conferences, and educational programming targeting the same psychedelic-curious audience with comparable cultural and equity-centered editorial positioning.
- Psychedelic Science Review: Psychedelic Science Review publishes psychedelic science and clinical content aimed at clinicians, researchers, and informed consumers — overlapping with DoubleBlind's Science and Psychedelic Guides editorial verticals.
- Lucid News: Lucid News is a psychedelic news and culture publication that directly competes with DoubleBlind's editorial coverage of psychedelic science, policy, and culture for the same enthusiast and professional audience.
- Psychedelics Today: Psychedelics Today combines a podcast, educational content, and courses on psychedelics — directly competing with DoubleBlind's Magic Hour podcast and course catalog for the same audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DoubleBlind social profiles
Digital presenceDoubleBlind financial estimates
Financial estimateRevenue estimate
Valuation estimate
DoubleBlind leadership team
Management profileNumber of profiles
Profiles2 records
DoubleBlind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DoubleBlind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DoubleBlind
What does DoubleBlind do?
DoubleBlind is a print and digital media company that publishes journalism, courses, and a paid membership community focused on the global expansion of psychedelics. It sells educational courses (such as Psychedelics 101, Growing Shrooms, and Microdosing), a published book on Amazon, branded merchandise through a Shopify shop, and operates a newsletter, podcast, and Discord community.
Is DoubleBlind a public or private company?
DoubleBlind is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DoubleBlind founded?
DoubleBlind was founded in 2019. It employs 1 to 10 people.
Where is DoubleBlind based?
DoubleBlind is headquartered in Huntington Beach, United States, in the North America region.
How does DoubleBlind make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are educational Courses, book Sales and shop Products.
Who are DoubleBlind's main competitors?
Broad incumbents on record are High Times, Beckley Foundation and MAPS (Multidisciplinary Association for Psychedelic Studies). Direct peers are Psychedelic Alpha, Psymposia, Third Wave, Chacruna Institute, Psychedelic Science Review, Lucid News and Psychedelics Today.
Does DoubleBlind have an API?
No public API is recorded for DoubleBlind.
What industry is DoubleBlind in?
DoubleBlind's product category is Online Publishing and Media. Its primary akta.pro industry code is MPAJAEAG, Home, Garden & DIY Magazines, with a secondary code of EDAFACAI, Microlearning Content Libraries (Bite-Sized Lessons). Its NAICS code is 513120 and its SIC code is 2721.