Infinite Energy
Gas South, LLC is a privately held retail natural gas provider serving residential customers in Georgia and commercial/industrial customers across seven U.S. states, offering fixed, variable, and flat-rate plans, business supply services, CNG, virtual pipeline, and value-added perks.
- Company typePrivate
- Founded1994
- HeadquartersNew Delhi, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Infinite Energy does
Gas South, LLC, doing business as Gas South, is a privately held retail natural gas provider headquartered in Georgia, USA, serving residential customers in Georgia and commercial/industrial customers across seven U.S. states (Georgia, Florida, Louisiana, Ohio, South Carolina, Texas, and Virginia). The company was founded in 1994 under the Infinite Energy name and operates as a licensed retail gas marketer in deregulated choice markets, where it competes alongside the local distribution utility (Atlanta Gas Light in Georgia). The firm was co-founded by Darin Cook (CEO) and Rich Blaser (Co-CEO).
The core product portfolio centers on residential rate plans — OnePrice Plan (a flat ~$69/month subscription), Fixed Rate Plan (rates from 69¢/therm for 6/12/24 months), and Variable Rate Plan (29¢/therm first month, flexible thereafter) — and on commercial supply services including Complete Supply Services, custom Pricing Strategies (hedging), Compressed Natural Gas (CNG), and Virtual Pipeline Services for off-pipeline customers delivered via trucked CNG or LNG. Adjacent offerings include the Gas South Advantage perks program, Home Protection Plans, bundled TV/internet/phone services, the Gas South iOS/Android mobile app, and partner channels such as the Preferred Builders Program and Real Estate Partner Program.
The business model is subscription/recurring, monetized through per-therm and flat monthly residential charges and multi-year, quote-based commercial supply contracts, with ancillary revenue from referral programs ($50 bill credits), home protection plans, and telecom bundles. Go-to-market is sales-led across multiple channels: direct website self-serve, phone sales (877-472-4932) with English and Spanish support, mobile app, dedicated business account managers, and ecosystem partnerships including an Atlanta Braves sponsorship and energy-assistance programs. There is no disclosed AI/ML capability; the technology footprint is a standard web/app/account-management stack layered on commodity gas procurement.
Note on data quality: firmographics list the company as "Infinite Energy" founded in 1994 in New Delhi, India with 251–500 employees, but all operational evidence (legal entity, leadership, products, geography, pricing) describes Gas South, LLC in Georgia, USA. The company was originally named Infinite Energy and rebranded to Gas South; the firmographic location appears to be erroneous and is contradicted by primary source content.
Infinite Energy firmographics
Firmographics- Name
- Infinite Energy
- Legal name
- Gas South, LLC
- Website
- https://infiniteenergy.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gas South, LLC is a privately held retail natural gas provider serving residential customers in Georgia and commercial/industrial customers across seven U.S. states, offering fixed, variable, and flat-rate plans, business supply services, CNG, virtual pipeline, and value-added perks.
- Ownership category
- akta.pro rank
Infinite Energy industry classification
Industry- Product category
- Retail Natural Gas Services
- NAICS
- Natural Gas Distribution (22121), Natural Gas Distribution (2212)
- SIC
- Natural Gas Distribution (4924), Gas & Other Services Combined (4932)
- akta.pro primary industry
- Competitive Retail Natural Gas Supply (Residential & SMB) (EUAGABAC)
- akta.pro secondary industries
- Natural Gas Retail Supply (Residential & SMB) (EUAGAGAD), Captive & Embedded Gas-Fired Power Generation (Industrial/Commercial CHP) (EUALALAB)
Keywords
Where Infinite Energy is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Infinite Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Natural Gas Sales - Residential: Gas South sells natural gas to residential customers under various rate plans including fixed-rate and variable-rate options. Revenue is generated through natural gas consumption measured in therms, with customers paying per therm based on their selected plan.
- Natural Gas Sales - Business/Corporate: Business customers receive natural gas supply services with account management support, complete supply services, pricing strategies, and virtual pipeline services including compressed natural gas (CNG) delivery.
- Ancillary Services and Perks: Additional revenue streams include home protection plans, TV/internet/phone bundling services, and partnership programs. Referral programs provide bill credits for customer referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | OnePrice Plan - Flat monthly rate |
| Subscription | Monthly | Fixed Rate Plan - Locked-in rate |
| Usage-based | Monthly | Variable Rate Plan - Flexible pricing |
| Other | Multi-year contract | Business/Corporate Plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Infinite Energy product offering
Product offeringCore offering
Infinite Energy, operating as Gas South, is a retail natural gas marketer serving residential customers in Georgia and commercial/industrial customers across seven U.S. states. It sells natural gas under multiple rate plans (OnePrice Plan, Fixed Rate Plan, Variable Rate Plan) and offers business solutions including complete supply services, compressed natural gas (CNG), virtual pipeline delivery, and pricing/hedging strategies. Ancillary offerings include a customer perks program (Gas South Advantage), home protection plans, and bundled TV/internet/phone services.
Product overview
Gas South operates as a natural gas utility provider offering a unified platform combining residential and commercial energy services. The core product portfolio centers on rate plans (OnePrice Plan®, Fixed Rate Plan, Variable Rate Plan) for residential customers, complemented by business solutions including Complete Supply Services, Compressed Natural Gas, and Virtual Pipeline Services. Additional value-added offerings include Gas South Advantage (perks and discounts), Home Protection Plans, bundled telecommunications services, and specialized programs for builders and real estate partners. The company serves residential customers across Georgia and multi-state commercial/industrial customers in Florida, Georgia, Louisiana, Ohio, South Carolina, Texas, and Virginia.
Differentiator
Problem solved
Functional benefit
Products and services
- OnePrice Plan A residential natural gas plan offering a flat monthly price (as low as $69/month) for 12 months plus taxes, with no deposit and no hidden fees, designed for budget predictability.
- Fixed Rate Plan A residential natural gas plan allowing customers to lock in a fixed per-therm rate (as low as 69¢/therm) for 6, 12, or 24 months to protect against market fluctuations.
- Variable Rate Plan A flexible residential natural gas plan with a first-month rate of 29¢/therm and subsequent market-based per-therm pricing, with no commitment required.
- Complete Supply Services An end-to-end natural gas procurement and management solution for commercial and industrial customers providing supply, logistics, and account management.
- Compressed Natural Gas (CNG) Natural gas compressed for storage and transport, offered as a business solution for customers requiring mobile fueling or off-pipeline supply capabilities.
- Virtual Pipeline Services Alternative gas delivery solution transporting natural gas via trucked CNG or LNG to locations without access to pipeline infrastructure.
- Pricing Strategies Customized pricing and hedging solutions for business customers to manage energy costs and exposure to natural gas market volatility.
- Wholesale Gas Supply Wholesale natural gas supply solutions for large commercial customers and resellers, providing volume-based procurement and management.
- Gas South Advantage A customer loyalty and perks program offering discounts on home protection plans, sporting events, attractions, and bundled telecommunications services.
- Home Protection Plans Optional protection plans for residential customers covering home systems and appliances, offered through the Gas South Advantage program.
- TV, Internet and Phone Services Bundled telecommunications services available to Gas South customers, offering savings when combined with natural gas service.
- Gas South Mobile App Mobile application for iOS and Android enabling customers to manage accounts, pay bills, view usage, renew plans, and transfer or stop service.
- Monthly Market Insights Monthly market reporting and analysis service providing business customers with NYMEX data and natural gas industry news to support procurement decisions.
Companies that use Infinite Energy
Customer profileSegments2 records
Ideal customer profiles2 records
Infinite Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Infinite Energy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Atlanta BravesminorGas South is the official natural gas provider of the Atlanta Braves MLB team. The partnership provides Gas South customers with 25% off tickets to Sunday through Thursday games using promo code GASSOUTH. This marketing partnership drives customer acquisition through sports entertainment perks.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Infinite Energy competitors and assessment
Company assessmentDirect peers
- Direct Energy: Direct Energy is one of the largest retail electricity and natural gas suppliers in North America, competing head-to-head with Gas South in residential and commercial customer choice markets with multi-state footprints and similar fixed/variable plan structures.
Broad incumbents
- Constellation Energy: Constellation is a large publicly traded retail and wholesale energy provider serving residential, commercial, and industrial customers across multiple U.S. states, comparable in customer segments and multi-state reach though broader in scale and product scope.
- NRG Energy: NRG is a major retail electricity and gas provider (parent of Direct Energy) operating across U.S. deregulated markets with similar customer-acquisition and bundled-service strategies, including home services and renewable options.
- Shell Energy North America: Shell Energy supplies natural gas and electricity to commercial and industrial customers across multiple U.S. states, directly comparable to Gas South's B2B supply, pricing-strategy, and virtual-pipeline offerings at a larger scale.
- ENGIE Resources: ENGIE Resources is a retail natural gas and electricity supplier serving large commercial and industrial customers in U.S. deregulated markets, overlapping with Gas South's multi-state B2B supply and pricing/hedging services.
- Vistra Corp: Vistra is a large U.S. retail electricity provider (TXU Energy, Dynegy, etc.) serving residential and business customers in multiple deregulated states, comparable in multi-state customer-acquisition model and bundled home-services strategy.
- Atmos Energy: Atmos Energy is one of the largest natural-gas-only distribution utilities in the U.S. across the South and Midwest. While Atmos owns pipelines rather than marketing retail supply, its multi-state gas footprint in overlapping states (TX, LA, VA, GA-adjacent) makes it a structural comparable for scale and geography.
- CenterPoint Energy: CenterPoint Energy is a major natural gas and electric utility serving residential and business customers across the South and Midwest, with overlapping state coverage (TX, LA, MS, OH) and comparable residential and small-business gas customer profile.
Regional players
- Citizens Energy Group: Citizens Energy is a regional utility providing natural gas, electricity, water, and wastewater services in Indiana, comparable as a multi-utility provider in an adjacent U.S. region with a similar mix of residential and commercial customers.
- Spire Energy: Spire Energy is a natural gas distribution and marketing company serving residential and business customers across Missouri, Alabama, and Mississippi, comparable in gas-centric product mix and small/mid-market geographic scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Infinite Energy social profiles
Digital presenceInfinite Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infinite Energy leadership team
Management profileNumber of profiles
Profiles2 records
Infinite Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infinite Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infinite Energy
What does Infinite Energy do?
Infinite Energy, operating as Gas South, is a retail natural gas marketer serving residential customers in Georgia and commercial/industrial customers across seven U.S. states. It sells natural gas under multiple rate plans (OnePrice Plan, Fixed Rate Plan, Variable Rate Plan) and offers business solutions including complete supply services, compressed natural gas (CNG), virtual pipeline delivery, and pricing/hedging strategies. Ancillary offerings include a customer perks program (Gas South Advantage), home protection plans, and bundled TV/internet/phone services.
Is Infinite Energy a public or private company?
Infinite Energy is a private company. It is classified as unknown and is currently operating.
When was Infinite Energy founded?
Infinite Energy was founded in 1994. It employs 1 to 10 people.
Where is Infinite Energy based?
Infinite Energy is headquartered in New Delhi, India, in the Asia region.
How does Infinite Energy make money?
Three revenue lines are on record. Natural Gas Sales - Residential is the primary driver. The others are natural Gas Sales - Business/Corporate and ancillary Services and Perks.
Who are Infinite Energy's main competitors?
Direct Energy is listed as a direct peer. Broad incumbents are Constellation Energy, NRG Energy, Shell Energy North America, ENGIE Resources, Vistra Corp, Atmos Energy and CenterPoint Energy. Regional players are Citizens Energy Group and Spire Energy.
Does Infinite Energy have an API?
No public API is recorded for Infinite Energy.
What industry is Infinite Energy in?
Infinite Energy's product category is Retail Natural Gas Services. Its primary akta.pro industry code is EUAGABAC, Competitive Retail Natural Gas Supply (Residential & SMB), with a secondary code of EUAGAGAD, Natural Gas Retail Supply (Residential & SMB). Its NAICS code is 22121 and its SIC code is 4924.