Umniah Mobile

What Umniah Mobile does

Umniah is a privately held Jordanian telecommunications operator founded in 2005 and headquartered in Amman. It operates as a wholly owned subsidiary of Bahrain-based Beyon (formerly Batelco Group). The company is the third major mobile operator in Jordan, serving retail consumers, small and medium businesses, large enterprises, government entities, and military personnel. It was the first operator in Jordan to introduce eSIM and VoWi-Fi services, and offers the full national mobile and fixed-line stack including postpaid, prepaid, 5G, 4G/LTE, Fiber-to-the-Room (FTTR), VoLTE, and international roaming.

Umniah's revenue model is built on recurring subscription revenue from mobile and internet plans, hardware sales of devices such as iPhones and Xiaomi handsets through retail stores and the eshop.umniah.com platform, and an expanding portfolio of enterprise managed services. Consumer plans range from entry-level prepaid (e.g., U8+ at 8 JOD/month) to 5G premium tiers (15 JOD/month) and fiber plans. The enterprise segment includes AI-powered Video Surveillance as a Service (VSaaS), XDR/MDR cybersecurity delivered in partnership with Bitdefender, ePOS solutions (partner NARD), and e-Invoicing (partner InvoiceQ), increasingly positioned as a B2B growth lever alongside the Ministry of Education School Connectivity Project.

Distribution is omnichannel: physical retail outlets across all Jordan governorates, an e-commerce platform, iOS and Android apps, authorized dealers, KIOSK machines, and an airport kiosk for visitors. The company is supported by a Beyon-group parent and operates a startup incubator (The Tank) and an Arabic content blog (The8Log). In 2025, Umniah was named Best Mobile Network in Jordan by Ookla based on 23+ million consumer-initiated tests, and in 2026 it was ranked third among large-company workplaces in Jordan by Great Place to Work.

Name

Umniah Mobile

Legal name

Umniah

Website

https://umniah.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Umniah is a privately held Jordanian telecommunications operator and Beyon subsidiary, offering mobile (4G/5G), fiber, and enterprise managed services to consumers, businesses, government, and military customers across Jordan.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Radiotelephone Communications (4812), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

VoIP Access & ITSP Services (HDAIAHAD)

akta.pro secondary industry

Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)

Keywords

• Mobile telecommunications
• Fiber broadband services
• Enterprise cybersecurity
• Mobile payment services
• 5G network services

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Services: Recurring revenue from postpaid and prepaid mobile subscriptions including voice, data, SMS, and international roaming services
2. Internet Services: Revenue from fiber optic internet, 4G home broadband, mobile 4G/5G internet plans, and home router packages
3. Device Sales: Sales of smartphones, tablets, routers, and accessories through retail stores and e-commerce platform
4. Financial Services: E-payment services, mobile wallet (Mahfzati), bill payment processing, and financial transaction fees
5. Entertainment Services: Entertainment content including games, sports streaming, and digital content through Umniah Entertainment platform
6. Enterprise Managed Services: Business solutions including cybersecurity (SOC, XDR, MDR), VSaaS, ePOS, electronic invoicing, and managed connectivity services
7. Loyalty Program: UCoin loyalty program generating engagement and customer retention through points-based rewards system

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Umniah is a Jordan-based telecommunications operator providing mobile voice and data services (4G/5G postpaid and prepaid), fiber-to-the-home internet, 5G home internet, eSIM (Voya) roaming, and international calling. It also delivers enterprise solutions including cybersecurity (XDR/MDR), AI-powered video surveillance (VSaaS), ePOS, electronic invoicing, and managed connectivity, alongside mobile financial services like e-payment, e-Fawateercom, Apple Pay, and the Mahfazti mobile wallet.

Product overview

Umniah is a Jordanian telecommunications company offering a comprehensive portfolio of mobile, internet, and enterprise services. Mobile services include Postpaid (Ultra Lines), Prepaid, International Calls and Roaming, and Mobile Internet. Internet offerings comprise Fiber (including Fiber Plus FTTR), 4G/5G Home Internet, Home Router, and Mobile 4G. The company provides voice services via VoLTE and VoWi-Fi, entertainment bundles (YouTube, Spotify, Anghami, Apple Music), the UCoin loyalty program, and financial services including e-Payment, e-Fawateercom, Apple Pay, and Mahfazti mobile wallet. Enterprise solutions include AI-Powered VSaaS, Bitdefender cybersecurity (XDR/MDR), e-Invoice, ePOS, and the School Connectivity and Electronic Protection Project. The ecosystem includes the Umniah mobile application for account management and an online eShop.

Differentiator

Problem solved

Functional benefit

Brands

• Voya eSIM: Roaming eSIM service for international travelers
• The Tank
• UCoin
• The8Log

Products and services

• Mobile Postpaid (Ultra Lines) 4G/5G postpaid mobile subscription plans with voice, data, and SMS for individual consumers and businesses in Jordan.
• Mobile Prepaid Prepaid mobile voice, data, and SMS plans with various gigabyte and call bundles for retail subscribers.
• International Calls and Roaming International call packages and roaming services for travelers and customers communicating abroad.
• Fiber Internet (Fiber Plus FTTR) High-speed fiber-to-the-home internet including Fiber Plus (FTTR) with bundled Wi-Fi routers for households and businesses.
• 5G Mobile and Home Internet 5G mobile data plans and 5G home internet (U5G) with bundled Wi-Fi 5/6 routers for apartments and villas.
• Voya eSIM (Roaming eSIM) Roaming eSIM sub-brand enabling travelers to access mobile data internationally without physical SIM cards.
• E-Payment Services Online bill payment and mobile recharge service enabling customers to pay Umniah bills and top up their mobile numbers digitally.
• Apple Pay Integration Contactless payment technology via Apple Pay for Umniah bills and mobile recharges through the app and website.
• e-Fawateercom Bill Payment Bill viewing and payment service through Jordan's national eFAWATEERcom platform, accessible via customer bank e-banking portals.
• AI-Powered Managed Video Surveillance as a Service (VSaaS) AI-powered managed Video Surveillance as a Service with flexible monthly subscription providing end-to-end cloud-managed video surveillance for organizations.
• Cybersecurity Solutions (XDR and MDR) Managed Extended Detection and Response (XDR) and Managed Detection and Response (MDR) cybersecurity services delivered in partnership with Bitdefender for organizations across various sectors.
• e-Invoice (Electronic Invoicing Service) Cloud-based electronic invoicing service built in partnership with InvoiceQ, offering flexible monthly subscription plans for tax compliance in Jordan.
• ePOS Solutions (Electronic Point-of-Sale) Smart electronic point-of-sale (ePOS) solutions built on a fully integrated cloud-based SaaS platform, delivered in partnership with NARD for retail businesses.
• Device Retail (Smartphones, Tablets, Routers, Accessories) Retail sale of smartphones (iPhone 17 series, Xiaomi, ITEL), tablets, routers, and accessories through Umniah stores and e-shop.
• UCoin Loyalty Program Points-based loyalty program (UCoin) enabling customers to earn and redeem rewards across Umniah services and partner offers.
• Umniah Entertainment Entertainment content platform providing games, sports streaming, and digital content, available on YouTube, Spotify, Anghami, and Apple Music.

Quantifiable outcome

• Awarded Best Mobile Network in Jordan for Q3-Q4 2025 by Ookla based on 23+ million real-world consumer tests
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• BitdefendercoreTechnology or Integration · 1 January 2026Strategic partnership to deliver integrated suite of advanced cybersecurity solutions including XDR (Extended Detection and Response) and MDR (Managed Detection and Response) services designed for organizations across various sectors in Jordan.
• Ministry of Education JordancoreStrategic or Co-development Partner · 1 January 2026Launch of third phase of School Connectivity and Electronic Protection Project under renewed cooperation agreement for one year with automatic renewal. Partnership to strengthen digital infrastructure and cybersecurity in Jordanian schools.
• Special Communications Commission of the Jordan Armed ForcescoreStrategic or Co-development Partner · 1 January 2026Joint partner in School Connectivity and Electronic Protection Project with Ministry of Education. Collaboration on cybersecurity and digital protection initiatives for educational institutions.
• Crown Prince Foundation (Tawasol Forum)coreGTM or Marketing Partner · 1 January 2026Strategic partnership and sponsorship of 'Tawasol 2026' Forum for the third consecutive year. Part of vision to empower youth and strengthen their readiness to contribute to Jordan's digital future.
• Odeh Al-FakhouriminorGTM or Marketing Partner · 1 January 2025Jordan national football team star serving as brand ambassador. Partnership reflects company's commitment to investing in young Jordanian talent and supporting a generation shaping the future.
• EricssoncoreTechnology or Integration · 1 January 2024Ericsson e-Waste Program for responsible end-of-life handling of electronic and electrical equipment. Collaboration has delivered recycling of over 130 metric tons of decommissioned equipment since 2024, supporting environmental sustainability and responsible network evolution.
• EdraakminorStrategic or Co-development Partner · 1 January 2020MoU to publish free educational content on The8Log platform. Initiative provides online source of information in Arabic for Jordanian youth and facilitates access to rich educational content.
• Naua Platform (Crown Prince Foundation)coreStrategic or Co-development Partner · 1 January 2020Strategic partnership for charitable initiatives including 'Their Daily Payment is on Us' supporting 2500 day laborers during Ramadan. Multiple CSR initiatives including Umniah Al-Khair campaign.
• KasperskycoreStrategic or Co-development Partner · 1 January 2019Umniah Cyber Security Academy partnership with Kaspersky to empower Jordanian women in cybersecurity. Training sessions for women participating in SHETECHS initiative to improve women's representation in cybersecurity.
• Jordan University of Science and Technology (JUST)coreStrategic or Co-development Partner · 1 January 2019MoU for Umniah to offer free cybersecurity courses at the university, supporting education and skills development in cybersecurity.
• IBTECARminorStrategic or Co-development Partner · 1 January 2019Collaboration with IBTECAR Consulting for entrepreneurship and business incubator activities. Joint organization of IoT innovation open days during Global Entrepreneurship Week.
• Flat6Labs BahrainminorStrategic or Co-development Partner · 1 January 2019MoU signed through The Tank incubator to support growth of local and international businesses in Bahrain and Jordan through consistent and fast-growing funds.
• German Jordanian UniversityminorStrategic or Co-development Partner · 1 January 2019Virtual Impact Leader Hackathon collaboration with German Jordanian University and German Impact Week program to explore solutions for challenges during coronavirus pandemic.
• Jordan ICT Association (Intaj)minorGTM or Marketing Partner · 1 January 2019Gold sponsorship of discussion panel on aligning higher education with ICT sector requirements. Support for Mobile World Congress Jordanian pavilion.
• Al-Wehdat Sports ClubminorGTM or Marketing Partner · 1 January 2019Strategic partnership with dedicated 'Al Mared Al Akhdar Smart' product generating 65,000 JOD revenues for the club.
• Jordan Hashemite Charity OrganizationminorStrategic or Co-development Partner · 1 January 2019Support for 'Arzaq Project' and various charitable initiatives. Collaboration on Mother's Day celebrations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zain Jordan: Zain Jordan is one of the three principal mobile operators in Jordan, offering mobile, data, and enterprise services to consumers and businesses. It is the most direct competitor to Umniah, competing head-to-head on postpaid/prepaid plans, fiber, and 5G coverage in the same Jordanian market.
• Orange Jordan: Orange Jordan is a major mobile and fixed-line operator in Jordan, part of the global Orange Group. It competes directly with Umniah across mobile voice/data, fiber internet, and enterprise services, and is one of the principal three-way rivals in the Jordanian telecom market.
• Jordan Telecom (JT Group): JT Group is Jordan's incumbent fixed-line operator and a major provider of broadband, mobile, and enterprise ICT services. It is the third principal mobile competitor in Jordan and overlaps directly with Umniah on fiber, mobile, and managed services for enterprise customers.

Others

• Batelco (Beyon subsidiary): Batelco is the flagship Bahraini telecom subsidiary of Beyon, Umniah's parent. It is a sibling company under the same corporate umbrella, operating mobile, fiber, and enterprise services in Bahrain — useful as a comparable for Beyon's telecom operating model and capital allocation.
• Zain Group: Zain Group is the parent of Zain Jordan and operates mobile networks across MENA. As the corporate parent of Umniah's direct rival, it is a useful ecosystem comparator for regional telecom strategy, capital structure, and enterprise services expansion.
• Beyon (parent): Beyon is the Bahrain-listed telecom conglomerate that owns Umniah. It serves as the corporate parent and consolidator of Umniah's results, providing group-level strategy, capital, and shared services that directly shape Umniah's operating model and competitive positioning.

Broad incumbents

• STC (Saudi Telecom Company): STC is the dominant telecom operator in Saudi Arabia and the largest in the region, with mobile, fiber, cloud, and ICT enterprise offerings. It is comparable to Umniah in core telecom services but operates at much larger scale and serves as a benchmark for regional telecom enterprise strategy.
• Etisalat (e&): Etisalat, now operating under e&, is the leading UAE telecom operator offering mobile, fiber, and digital enterprise services across the Middle East. It is a broad incumbent comparable to Umniah on managed services, fiber, and mobile offerings, though at substantially larger regional scale.
• Ooredoo: Ooredoo is a major regional telecom group operating mobile, broadband, and enterprise services across MENA including Qatar, Kuwait, and Tunisia. It is comparable to Umniah in mobile and fiber offerings but serves a broader geographic footprint as a regional incumbent.
• du (Emirates Integrated Telecommunications): du is the second UAE telecom operator offering mobile, fixed broadband, and ICT services to consumers and enterprises. It is comparable to Umniah on mobile, fiber, and enterprise ICT portfolios, with a similar dual B2C/B2B go-to-market approach in a competitive market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/umniah
• Facebookfacebook.com/Umniah
• LinkedInlinkedin.com/company/23890
• Instagraminstagram.com/umniah
• Xx.com/Umniah

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umniah Mobile