Lake Lawn Resort
Lake Lawn Resort is a historic, privately held Wisconsin lakeside resort (est. 1878) operating a 250-acre campus on Delavan Lake with 271 guest rooms, four dining venues, an 18-hole golf course, a full-service spa, a marina, and an on-site private airport, serving families, wedding couples, corporate groups, and leisure travelers from the Midwest market.
- Company typePrivate
- Founded1878
- HeadquartersDelavan, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Lake Lawn Resort does
Lake Lawn Resort is a privately held, vertically integrated hospitality company operating a single 250-acre resort campus at 2400 E. Geneva St., Delavan, Wisconsin, on two miles of Delavan Lake shoreline. Founded in 1878 as Pickard's Pavilion and held under DLLM LLC, the company runs 271 guest rooms, suites, and lake house rentals; four on-site dining venues (1878 on the Lake, The Lookout Bar & Eatery, Isle of Capri Café, and the Clubhouse Bar & Grill); the 18-hole Majestic Oaks Golf Course designed by Dick Nugent; the Calladora Spa; a full marina with watersports; and an on-site private airport (Lake Lawn Airport, C59) that makes it the only fly-in resort in the greater Lake Geneva area. The technology stack is largely third-party, comprising the Sceptre Hospitality Resources booking engine under SSL, CaptureWerkx for visitor analytics, and Amadeus Meeting Broker for corporate event RFP intake.
The business model is multi-stream and transaction-based, with revenue generated from lodging, food and beverage, golf green fees and memberships, spa services, water sports and marina rentals, and meetings/events (weddings, corporate retreats, association meetings). Distribution is direct-to-consumer, with bookings taken through the resort's own reservation site (res.lakelawnresort.com) and phone sales (800.338.LAKE), supplemented by walk-in day visitors, private-aviation fly-in guests via the on-site runway, and dedicated wedding and corporate RFP processes. Pricing is quote-based across most categories; publicly disclosed package pricing (e.g., Family Fall Fest two-night packages at $650) is value-tier for the segment. Target customer segments span multigenerational families, wedding couples, corporate groups, golf and spa enthusiasts, and a local community of day visitors within the Wisconsin, Illinois, and broader Midwest drive market.
Operationally the resort is actively investing in its physical product, including a Main Lodge renovation announced in November 2023, expanded experiential offerings such as lakeside Igloo Experiences, and a growing content-marketing and sponsorship presence. Distribution relies on the website, phone, social media (Facebook, Instagram, YouTube, LinkedIn, TripAdvisor), email, a branded podcast, and community event sponsorships including the Phoenix Park Bandshell and the Cars Time Forgot Car Show. The resort has been recognized in 2024 regional awards for hospitality, spa, banquets, workplace culture, and golf, but generates no disclosed revenue figures and has not raised institutional funding, indicating a stable, cash-funded regional operator rather than a high-growth category.
Lake Lawn Resort firmographics
Firmographics- Name
- Lake Lawn Resort
- Legal name
- DLLM LLC
- Website
- https://lakelawnresort.com
- Company type
- Private
- Founded year
- 1878
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Lake Lawn Resort is a historic, privately held Wisconsin lakeside resort (est. 1878) operating a 250-acre campus on Delavan Lake with 271 guest rooms, four dining venues, an 18-hole golf course, a full-service spa, a marina, and an on-site private airport, serving families, wedding couples, corporate groups, and leisure travelers from the Midwest market.
- Ownership category
- akta.pro rank
Lake Lawn Resort industry classification
Industry- Product category
- Resort Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (71391), Marinas (713930)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Golf & Leisure Full-Service Hotels (THAGAAAH)
- akta.pro secondary industries
- Marina & Waterfront Full-Service Hotels (THAGAAAK), Destination Spa Resorts (THAGAMAA), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)
Keywords
Where Lake Lawn Resort is headquartered
LocationHeadquarters
- HQ city
- Delavan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lake Lawn Resort business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Lodging/Accommodations: Revenue from 271 guest rooms, suites, and lake house rentals across multiple room types including resort rooms, suites, and cottages. Accommodations range from standard resort rooms to luxury lakeside villas and cottages for extended stays.
- Food & Beverage: On-site dining across multiple venues: 1878 on the Lake (signature fine dining), The Lookout Bar & Eatery (casual lakeside), Isle of Capri Café (casual cafe with Starbucks), Clubhouse Bar & Grill, and private dining options. Includes catering for events and weddings.
- Golf Operations: Majestic Oaks Golf Course revenue from green fees, cart rentals, equipment rentals, pro shop sales, and golf memberships. The 18-hole championship course designed by Dick Nugent serves as a key recreational amenity.
- Spa & Wellness: Calladora Spa services including massage therapy, facials, body treatments, manicures/pedicures, salon services, and spa packages. Award-winning full-service spa generating revenue from individual treatments and bundled packages.
- Meetings & Events: Venue rentals and event services for corporate meetings, conferences, weddings, celebrations, and group retreats. Includes meeting spaces, wedding venues, banquet facilities, and team building activities.
- Water Sports & Recreation: Marina services, boat rentals, watersports equipment, fishing, kayak/paddleboard rentals, pontoon boat tours, and scenic boat cruises on Delavan Lake. Also includes recreational activities and arcade.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Package/ bundle | Multi-year contract | Family Fall Fest Two-Night Package |
| Package/ bundle | Multi-year contract | Family Fall Fest Three-Night Package |
| Unit Pricing | Pay-as-you-go | Pumpkin Decorating Add-On |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Lake Lawn Resort product offering
Product offeringCore offering
Lake Lawn Resort is a historic (Est. 1878) lakefront resort operating on a 250-acre Delavan Lake campus with 271 guest rooms, suites, and lake house rentals. It sells lodging paired with on-site amenities including four dining venues (1878 on the Lake, The Lookout Bar & Eatery, Isle of Capri Café, Clubhouse Bar & Grill), an 18-hole championship golf course (Majestic Oaks), Calladora Spa, a marina with watersports, meeting and event spaces, wedding venues, and an on-site private airport (C59) — packaged as weekend getaways, family vacations, weddings, corporate retreats, and golf or spa experiences.
Product overview
Lake Lawn Resort is a historic Wisconsin lakeside resort (established 1878) offering a comprehensive hospitality portfolio spanning lodging (271 guest rooms, suites, and lake house rentals), dining (four distinct venues including signature 1878 on the Lake, The Lookout Bar & Eatery, Isle of Capri Café, and Clubhouse Bar & Grill), recreation (Majestic Oaks Golf Course, marina with watersports, boat tours), Calladora Spa wellness services, and extensive event venues for weddings, corporate meetings, and celebrations. The 250-acre resort features two miles of Delavan Lake shoreline and a private airport (C59), positioning it as the only fly-in resort in the Lake Geneva area. Accommodations, dining, and activities are sold both individually and as part of vacation packages.
Differentiator
Problem solved
Functional benefit
Brands
- 1878 on the Lake: Signature dining destination restaurant at Lake Lawn Resort offering upscale lakeside dining with panoramic waterfront views.
- The Lookout Bar & Eatery
- Isle of Capri Café
- Calladora Spa
- Majestic Oaks Golf Course
- Lake Lawn Airport (C59)
Products and services
- Resort Accommodations (Guest Rooms & Suites) 271 spacious guest rooms and suites across multiple layouts including Resort Rooms, Resort Suites, and Lake House Rentals for individual travelers, families, and groups.
- Lake House Rentals Spacious standalone lakeside rental accommodations on Delavan Lake designed for families and groups seeking extended-stay lodging options.
- 1878 on the Lake (Signature Restaurant) Signature fine-dining restaurant offering upscale lakeside cuisine inspired by Midwestern roots with panoramic Delavan Lake views and outdoor patio seating, available to overnight guests and outside visitors.
- The Lookout Bar & Eatery Lakeside pub-style restaurant offering craft beer, signature cocktails, casual fare, and live music with an outdoor patio overlooking the pool and Delavan Lake.
- Isle of Capri Café Casual on-site café serving Starbucks coffee, ice cream, and handmade pizzas for guests and walk-in visitors.
- The Clubhouse Bar & Grill Restaurant at Majestic Oaks Golf Course open during golf season to resort guests, golf members, and outside visitors.
- Calladora Spa Full-service lakeside spa offering massage therapy, facials, body treatments, manicures, pedicures, salon services, makeup, and waxing, available to resort guests and outside visitors.
- Majestic Oaks Golf Course 18-hole championship golf course designed by Dick Nugent, situated along Delavan Lake, offering green fees, cart rentals, equipment rentals, pro shop sales, and golf memberships.
- Marina & Watersports Full-service marina on Delavan Lake offering boat rentals, pontoon boats, jet skiing, kayaking, paddleboarding, and fishing for guests and outside visitors.
- Delavan Lake Boat Tours Scenic boat tours and cruises on Delavan Lake, including sunset cruises, available to resort guests and outside visitors.
- Meeting & Event Spaces Versatile on-site meeting facilities including the Great Room and multiple smaller rooms for corporate meetings, conferences, association events, and retreats, paired with full event planning, RFP intake via Amadeus, and group accommodations.
- Wedding Venues & Services Full-service destination wedding venues including lakefront ceremony sites (Enchanted Shore, Promise Point), ballrooms, and outdoor spaces, with on-site wedding planning, catering, and customizable packages, plus guest lodging in resort rooms.
- Igloo Dining Experiences Private seasonal igloo dining experiences on the lakefront offering unique enclosed lakeside dining for small groups.
Companies that use Lake Lawn Resort
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Lake Lawn Resort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Lake Lawn Resort partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Folds of HonorminorLake Lawn Resort hosts Folds of Honor Golf Tournament at Majestic Oaks Golf Course, supporting educational scholarships for spouses and children of fallen and disabled service members.
- Phoenix Park BandshellcoreLake Lawn Resort serves as lead sponsor for Phoenix Park Bandshell summer music series. The resort is the featured event sponsor for Icons of Country tribute concert on July 12, 2025, supporting community cultural events in Delavan.
- Delavan-Delavan Lake Area Chamber of CommercecoreOfficial site sponsor for the Cars Time Forgot Car Show for the past decade. Hosted the 19th Annual event at Lake Lawn Airport, supporting regional automotive enthusiast community and tourism.
- Sceptre Hospitality Resources, LLCcoreThird-party booking engine vendor providing online reservation system. The booking engine operates under Sceptre's privacy practices while appearing integrated with the resort website.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Lake Lawn Resort competitors and assessment
Company assessmentDirect peers
- Grand Hotel (Mackinac Island): Iconic historic lakefront resort with deep multi-generational heritage, full dining program, weddings, and group events. Directly comparable to Lake Lawn's heritage branding, lake setting, and multi-generation family positioning.
- Grand Geneva Resort & Spa: Full-service resort in Lake Geneva, WI offering lodging, golf, spa, dining, and meeting/wedding venues. Closest direct competitor to Lake Lawn in the same regional market and same multi-amenity resort model.
- Destination Kohler (The American Club): Luxury Wisconsin resort with championship golf (Whistling Straits), full-service spa, multiple dining venues, and extensive meeting/event facilities. Comparable premium multi-amenity resort positioning within the Wisconsin market.
- Inn at Bay Harbor (Autograph Collection): Lakefront luxury resort in northern Michigan offering golf, spa, dining, weddings, and corporate events. Comparable heritage-driven lakeside resort model with multi-amenity monetization at premium price points.
- Geneva National Resort & Club: Resort community near Lake Geneva featuring multiple golf courses, lodging, dining, and event venues. Competitor in same regional catchment with comparable golf-anchored leisure offering.
- The Abbey Resort: Lakeside full-service resort on Lake Geneva featuring spa, dining, marina, and event space. Comparable scale and amenity mix targeting similar family, wedding, and corporate segments.
- Eagle Ridge Resort and Spa: Full-service resort in Galena, IL offering lodging, championship golf, spa, dining, weddings, and corporate events. Comparable Midwest leisure-resort model with multi-amenity structure similar to Lake Lawn.
Regional players
- Chula Vista Resort (Wisconsin Dells): Wisconsin Dells full-service resort with golf, spa, dining, waterpark, and meeting space. Comparable amenity breadth though operating in a separate tourism geography within Wisconsin.
Broad incumbents
- Kalahari Resorts & Conventions (Wisconsin Dells): Larger Wisconsin destination resort with extensive meeting, convention, and indoor waterpark facilities. Overlaps with Lake Lawn in meetings/events and family leisure segments but operates at significantly larger scale with year-round indoor demand.
- Marcus Hotels & Resorts: Regional multi-property operator of full-service hotels, resorts, and meeting venues in the Midwest, including comparable historic resorts. Broader incumbent in the same operating geography and segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lake Lawn Resort social profiles
Digital presenceLake Lawn Resort financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lake Lawn Resort leadership team
Management profileNumber of profiles
Profiles7 records
Lake Lawn Resort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lake Lawn Resort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lake Lawn Resort
What does Lake Lawn Resort do?
Lake Lawn Resort is a historic (Est. 1878) lakefront resort operating on a 250-acre Delavan Lake campus with 271 guest rooms, suites, and lake house rentals. It sells lodging paired with on-site amenities including four dining venues (1878 on the Lake, The Lookout Bar & Eatery, Isle of Capri Café, Clubhouse Bar & Grill), an 18-hole championship golf course (Majestic Oaks), Calladora Spa, a marina with watersports, meeting and event spaces, wedding venues, and an on-site private airport (C59) — packaged as weekend getaways, family vacations, weddings, corporate retreats, and golf or spa experiences.
Is Lake Lawn Resort a public or private company?
Lake Lawn Resort is a private company. It is classified as unknown and is currently operating.
When was Lake Lawn Resort founded?
Lake Lawn Resort was founded in 1878. It employs 251 to 500 people.
Where is Lake Lawn Resort based?
Lake Lawn Resort is headquartered in Delavan, United States, in the North America region.
How does Lake Lawn Resort make money?
Six revenue lines are on record. Lodging/Accommodations are the primary driver. The others are food & Beverage, golf Operations, spa & Wellness, meetings & Events and water Sports & Recreation.
Who are Lake Lawn Resort's main competitors?
Direct peers on record are Grand Hotel (Mackinac Island), Grand Geneva Resort & Spa, Destination Kohler (The American Club), Inn at Bay Harbor (Autograph Collection), Geneva National Resort & Club, The Abbey Resort and Eagle Ridge Resort and Spa. Chula Vista Resort (Wisconsin Dells) is listed as a regional player. Broad incumbents are Kalahari Resorts & Conventions (Wisconsin Dells) and Marcus Hotels & Resorts.
Does Lake Lawn Resort have an API?
No public API is recorded for Lake Lawn Resort.
What industry is Lake Lawn Resort in?
Lake Lawn Resort's product category is Resort Hospitality. Its primary akta.pro industry code is THAGAAAH, Golf & Leisure Full-Service Hotels, with a secondary code of THAGAAAK, Marina & Waterfront Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.