IMC
IMC is a privately held, founder-led B2B experiential events agency founded in 2000 that designs and delivers bespoke brand experiences for enterprise clients across technology, healthcare, financial services, and consumer packaged goods verticals. It operates as a fully remote professional services firm.
- Company typePrivate
- Founded2000
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What IMC does
IMC is a privately held, founder-led B2B experiential events agency operating under the DBA "IMC Experiences." Founded in 2000 by Scott Ihrig (CEO) and co-founded with Shannon Morrison (Global Creative Officer), the firm designs and delivers bespoke experiences for enterprise clients across four primary verticals: technology, healthcare and pharmaceuticals, financial services, and consumer packaged goods. Its service model is structured around three integrated practice areas — Strategy, Creative, and Production — covering the full engagement lifecycle from experiential strategy and thematic concepting through scenic design, content development, live event execution, and broadcast/virtual production. The company operates with no proprietary technology platform and is structured strictly as a professional services agency rather than a software or platform business.
IMC firmographics
Firmographics- Name
- IMC
- Legal name
- IMC
- Website
- https://imcexperiences.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IMC is a privately held, founder-led B2B experiential events agency founded in 2000 that designs and delivers bespoke brand experiences for enterprise clients across technology, healthcare, financial services, and consumer packaged goods verticals. It operates as a fully remote professional services firm.
- Ownership category
- akta.pro rank
IMC industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (541810), Convention and Trade Show Organizers (561920)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where IMC is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IMC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Experiential Events and Bespoke Experiences: IMC generates revenue through designing and delivering custom experiences and events for enterprise clients. Services span strategy, creative design, production, and on-site execution across industries including tech, healthcare, financial services, and CPG. Revenue is project-based and retainer-driven, typical of professional services agencies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
IMC product offering
Product offeringCore offering
IMC is a B2B experiential events agency that designs and delivers bespoke experiences for enterprise brand clients. Services span strategy (experiential strategy, internal communications planning, thematic concepting, messaging and positioning, learning content), creative (brand development, scenic design, content development, experiential design and 3D, video and motion graphics, script writing), and production (meetings and conferences, video production, live events and activations, virtual and broadcast production, talent management and contracting, embedded staffing).
Product overview
IMC is an experiential events and experiences agency, not a software product company. It does not offer a unified platform or modular product suite. Instead, IMC delivers bespoke experiential services organized across three core practice areas — Strategy (Experiential Strategy, Internal Comms Planning, Thematic Concepting, Messaging & Positioning, Learning Content), Creative (Brand Development, Scenic Design, Content Development, Experiential Design & 3D, Video & Motion Graphics, Creative Video Development, Script Writing), and Production (Meetings/Conferences, Video Production, Live Events & Activations, Virtual/Broadcast Production, Talent Management & Contracting, Embedded Staffing). These services are tailored by industry vertical — Tech, Healthcare, and Financial Services — each with specialized offerings such as Experiential Design, Brand & Identity Design, Registration Management, and Venue Sourcing for Tech clients; Experiential Strategy & Design, Technical Direction, Speaker Coaching, and Fabrication for Healthcare clients; and Employee Incentive Trips, Training Meetings, Leadership Meetings, Division Conferences, Partner Conferences (Thrive), and Client Events for Financial Services clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Events and Activations
- Experiential Strategy and Planning
- Creative Design and Content Development
- Meetings and Conferences
- Video Production
- Virtual and Broadcast Production
- Talent Management and Embedded Staffing
Quantifiable outcome
- Reached over 110 million people worldwide through tech sector experiences
Companies that use IMC
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
IMC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IMC partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
IMC competitors and assessment
Company assessmentDirect peers
- MKG: MKG is a boutique experiential marketing and events agency serving enterprise brands with strategy, creative, and production services — a near-identical offering to IMC, including similar B2B brand activation work for major corporate clients.
- Sparks: Sparks is a global experiential marketing agency delivering live events, brand experiences, and digital activations for enterprise clients. Directly comparable in service mix, client roster characteristics, and B2B experiential focus.
- George P. Johnson Experience Marketing: George P. Johnson is a large experiential agency specializing in brand experiences, conferences, and product launches for enterprise technology and consumer clients — a closely aligned peer given IMC's tech-sector flagship event work.
- Momentum Worldwide: Momentum Worldwide is a global experiential marketing agency with strong pharma and tech practice areas, comparable in vertical specialization and full-service strategy/creative/production model to IMC.
- Mosaic Group: Mosaic Group is an experiential marketing agency that delivers brand experiences, conferences, and field marketing for enterprise clients, with comparable full-service offerings to IMC across strategy, creative, and execution.
- MAS Event Design: MAS Event Design is a corporate events and experiential agency providing strategy, design, and production for enterprise clients — closely comparable to IMC's full-service model and Fortune 500 client base.
Broad incumbents
- Jack Morton Worldwide: Jack Morton is one of the largest brand experience agencies globally, part of the IPG network, and competes for the same enterprise experiential RFPs as IMC but with broader geographic scale and integrated communications capabilities.
- GMR Marketing: GMR Marketing is a large global experiential and sports marketing agency serving major enterprise brands across multiple verticals. Comparable in B2B experiential event services, but with significantly broader scale and sports specialization.
- Octagon: Octagon is a global sports and experiential marketing agency that designs and delivers brand experiences, events, and sponsorships for major enterprise clients — overlapping with IMC's live event and brand activation work.
Emerging players
- C2 International: C2 International is a creative business conference and experiential agency focused on high-end brand experiences for enterprise clients, with comparable event design and creative production emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks2 records
Key highlights6 records
Customer concentration
IMC social profiles
Digital presenceIMC financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMC leadership team
Management profileNumber of profiles
Profiles7 records
IMC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMC
What does IMC do?
IMC is a B2B experiential events agency that designs and delivers bespoke experiences for enterprise brand clients. Services span strategy (experiential strategy, internal communications planning, thematic concepting, messaging and positioning, learning content), creative (brand development, scenic design, content development, experiential design and 3D, video and motion graphics, script writing), and production (meetings and conferences, video production, live events and activations, virtual and broadcast production, talent management and contracting, embedded staffing).
Is IMC a public or private company?
IMC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IMC founded?
IMC was founded in 2000. It employs 11 to 50 people.
Where is IMC based?
IMC is headquartered in San Francisco, United States, in the North America region.
How does IMC make money?
One revenue line is on record: experiential Events and Bespoke Experiences.
Who are IMC's main competitors?
Direct peers on record are MKG, Sparks, George P. Johnson Experience Marketing, Momentum Worldwide, Mosaic Group and MAS Event Design. Broad incumbents are Jack Morton Worldwide, GMR Marketing and Octagon. C2 International is listed as an emerging player.
Does IMC have an API?
No public API is recorded for IMC.
What industry is IMC in?
IMC's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.