MA Bank

What MA Bank does

MA Bank is a privately held community bank founded in 1893 and headquartered in Macon, Missouri, serving consumers, small-to-mid-size businesses, and agricultural operations across Northeast Missouri communities including Macon, Monroe City, and Kirksville. The bank operates approximately five branch locations with 51–100 employees, offering a full-service platform that spans personal banking (checking, savings, money market, CDs), consumer lending (home, auto, personal, MasterCard credit cards), business banking (checking, treasury management, ACH/payroll, merchant solutions, remote deposit capture), and specialized agricultural lending (operating lines of credit, farmland real estate, equipment leasing, capital improvement loans). An affiliated MA Financial division delivers investment, retirement, and insurance products through a partnership with Osaic Institutions, Inc.

The technology stack is built on a partnership-driven architecture rather than proprietary systems: Jack Henry powers treasury management; Autobooks handles small business electronic payments; Early Warning Services' Zelle enables P2P transfers; Digital Lending Online provides the loan application customer portal; and cloud-based mobile and online banking platforms support consumer and business account access, mobile check deposit, and card management. Differentiation features include an Account Finder Wizard that matches prospects to one of three checking products, a suite of 50+ financial calculators used as both customer tools and inbound marketing assets, and lifetime mortgage servicing. Core banking infrastructure remains conventional rather than AI-enabled.

The revenue model is dominated by net interest income—the spread between interest earned on loans (real estate, agricultural, business, consumer, credit cards) and interest paid on deposits—with secondary contributions from banking service fees (overdrafts at $20/item, wires, stop payments, safe deposit boxes), card interchange on MasterCard debit and credit transactions, and referral/licensing income from the MA Financial investment partnership. Customer acquisition relies on a relationship-driven local sales motion through branch bankers, supplemented by direct-to-consumer digital enrollment via website and mobile app. The bank's go-to-market emphasizes community sponsorship (local schools, nonprofits, TextCaster alerts) and earned-media positioning through Forbes/Fortune Best in Banking recognition.

Name

MA Bank

Legal name

MA Bank

Website

https://mabank.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

51–100 employees

Short description

MA Bank is a privately held community bank founded in 1893 in Macon, Missouri, offering personal, business, and agricultural banking services across Northeast Missouri through branches in Macon, Monroe City, and Kirksville. It generates revenue primarily from net interest income on loans and deposits, complemented by service fees and its MA Financial investment division.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (522110)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI), SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

Keywords

• Community banking services
• Agricultural lending
• Personal banking
• Business banking
• Deposit accounts

Headquarters

HQ city

Mouscron

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Net Interest Income: Net interest income is the primary revenue driver. The bank earns interest on loans (real estate, agricultural, business, consumer, credit cards) and earns/subsidizes interest on deposit accounts (checking, savings, money market, CDs). The spread between loan interest earned and deposit interest paid constitutes the core earnings.
2. Banking Service Fees: The bank charges fees for account services (activity statements, research, reconciliation), transaction services (wire transfers, stop payments, night deposit bags), overdraft and NSF returns, safe deposit boxes, and check-related products. These fees constitute non-interest income.
3. Card Interchange: Revenue from interchange fees on MasterCard debit and credit card transactions processed through the bank's card-issuing program.
4. Investment Partnership Revenue: MA Financial, a division of MA Bank, provides investment and insurance products and services through a partnership with Osaic Institutions, Inc. The bank earns referral or licensing income from this arrangement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

MA Bank is a privately held community bank offering deposit products (checking, savings, money market, certificates of deposit) and lending products (home, auto, personal, business, agricultural, equipment leases) to consumers, small businesses, and farmers in Northeast Missouri. The bank operates a five-branch network supported by mobile and online banking, and supplements core banking with merchant card services, treasury management, business cash management, and an investment and insurance division (MA Financial) offered through Osaic Institutions.

Product overview

MA Bank is a community bank offering a comprehensive suite of banking products organized into personal, business, and agricultural banking divisions. The core platform consists of traditional deposit products (checking, savings, CDs, money market accounts) combined with lending services (home loans, auto loans, personal loans, business loans). Digital banking capabilities include mobile and online banking with integrated services such as OneClick Bill Pay, Zelle P2P payments, mobile check deposit, and e-statements. Business services extend to cash management, treasury management, merchant solutions, and Autobooks for small business accounting. Agricultural banking specializes in operating lines of credit, real estate purchases, capital improvements, and equipment leasing. MA Financial provides investment services including IRAs, annuities, and 401(k) plans through Osaic Institutions. The product architecture follows a hub-and-spoke model where checking accounts serve as the primary relationship product, with value-added services like bill pay, P2P payments, and credit cards integrated around the core.

Differentiator

Problem solved

Functional benefit

Brands

• MA Financial: Investment and financial planning division offering brokerage, advisory services, IRAs, Roth IRAs, annuities, social security planning, estate planning, and business succession planning through partnership with Osaic Institutions, Inc.

Products and services

• Personal Checking Accounts A suite of three consumer checking products — SecurePoint Checking, EcoPoint Checking, and SmartPoint Checking — differentiated by fee, rewards, identity protection, cash back, and interest features, selected via the online Account Finder Wizard.
• Savings Accounts Interest-bearing personal savings products including the 1893 Savings Account and Junior Savings Account, with a $50 minimum opening balance and competitive APYs.
• Money Market Checking Interest-earning checking account with tiered APYs based on balance level, providing liquidity with higher returns than standard savings.
• Certificates of Deposit (CDs and IRAs) Fixed-rate time deposits and variable-rate IRAs with terms from 91 days to 5 years, including 9-, 21-, and 42-month special-rate CDs.
• Home Loans Mortgage products including fixed-rate, adjustable-rate, construction, and home equity loans with local underwriting, lifetime servicing, and a registered mortgage loan originator team.
• Auto Loans Indirect and direct financing for new and used vehicle purchases with competitive rates, multiple term options, and pre-approval.
• Personal Loans Unsecured installment loans for travel, home improvements, debt consolidation, and other personal needs with local approval and flexible terms.
• MasterCard Personal Credit Cards Local-issued MasterCard credit cards with competitive rates and a rewards program including travel points and cash back on everyday spending.
• Business Checking Accounts Small Business Checking and Regular Business Checking accounts with unlimited check writing, debit cards, and access to merchant and cash management services.
• Business Loans Commercial loans for start-up, expansion, equipment financing, and inventory with flexible terms and local underwriting decisions.
• MasterCard Business Credit Cards Business-purpose MasterCard credit cards offering revolving credit, MasterCard acceptance, and rewards for routine business purchasing.
• Merchant Solutions Card-acceptance and payment processing services enabling business merchants to accept debit and credit card transactions from customers.
• Agricultural Banking Specialized banking for farmers and ranchers including operating lines of credit, farmland real estate financing, capital improvement loans, equipment leasing, and dedicated agricultural online and mobile banking.
• Equipment Leasing Cost-effective lease financing for farm, business, and operational equipment with flexible terms and tax advantages.
• MA Financial Investment and Insurance Services Brokerage, advisory, IRA, annuity, 401(k), Social Security, estate planning, and business succession services delivered through a partnership with Osaic Institutions.

Quantifiable outcome

• Deposit rates up to 3.85% APY on 42-month special CD, 1.00% APY on SmartPoint Checking balances up to $20,000

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Early Warning Services (Zelle)coreTechnology or Integration
• Jack Henry (Treasury Management)coreTechnology or Integration
• Osaic Institutions, Inc.coreChannel Partner/ Reseller/ Distributor
• Digital Lending Online (MABank customer portal)coreTechnology or Integration

Scale indicators4 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Legends Bank: Missouri-based community bank serving rural and small-metro markets with a similar personal, business, and agricultural lending focus. Directly comparable in footprint and product mix.
• Hawthorn Bancshares, Inc. Missouri-headquartered community bank holding company operating a similar full-service retail and business banking model across multiple rural Missouri communities. Comparable in scale, product breadth, and community-bank positioning.
• BTC Bank: Bethany, Missouri-based community bank with a similar agricultural and consumer banking footprint in rural northern Missouri. Directly comparable in scale and ag-banking specialization.
• Great Southern Bank: Springfield, Missouri-based community bank with similar full-service personal, business, and ag lending focus across the Midwest. Closely comparable in community-bank positioning and product set.
• Equity Bancshares, Inc. Multi-state community bank holding company with Missouri and Kansas presence offering commercial, ag, and consumer banking. Comparable community-banking business model with somewhat broader geographic reach.

Others

• FCS Financial: Missouri Farm Credit System lender providing agricultural credit across rural Missouri. Adjacent rather than direct competitor — operates under a cooperative Farm Credit charter but serves overlapping ag borrowers in the same Northeast Missouri footprint.

Broad incumbents

• Commerce Bancshares, Inc. Much larger Missouri-headquartered commercial bank offering full retail, business, and wealth services across multiple states. Represents the scaled incumbent that MA Bank competes against locally but cannot match in product breadth or technology investment.

Regional players

• Country Club Bank: Kansas City-headquartered community bank serving Missouri and Kansas with comparable personal, business, and ag offerings. Operates in a different metro geography but competes for the same Missouri/Midwest banking customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MA Bank