Legends Bank

Name

Legends Bank

Legal name

Legends Bank of Missouri

Website

https://legendsbk.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

State Commercial Banks (6022), Commercial Banks, Nec (6029)

akta.pro primary industry

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

akta.pro secondary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• Retail banking services
• Community banking
• Consumer lending
• Commercial lending
• Mortgage loans

Headquarters

HQ city

Missouri City

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Lending: Primary revenue source from consumer and business loans including mortgages, home equity lines, consumer loans for vehicles/RVs/ATVs, agricultural loans, and commercial real estate loans. Interest rates vary based on collateral type, term, and loan-to-value ratio.
2. Account Fees and Maintenance Charges: Monthly maintenance fees on checking and savings accounts when minimum balance requirements are not met. Excess withdrawal fees, overdraft fees ($30 per item), and paper statement fees.
3. Merchant Services: Credit card processing and ACH payment services for business customers through partnership with Payment Services LLC.
4. Investment Products and Securities: Securities offered through Osaic Wealth, Inc. including stocks, bonds, mutual funds, annuities, and insurance products. Revenue from investment product referrals.
5. Certificates of Deposit: CD products with terms up to four years and $1,000 minimum deposit. Interest can be added to CD or deposited to checking/savings account.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Legends Bank is a Missouri state-chartered community bank providing personal and business banking products including multiple tiers of checking and savings accounts, certificates of deposit, consumer loans, mortgages, HELOCs, commercial/industrial and agricultural loans, Visa credit cards, merchant services, and investment products. Services are delivered through 12 Missouri branches, 13 ATMs, a mobile banking app, online banking platform, Zelle P2P payments, and Telebank automated telephone banking, all FDIC-insured.

Product overview

Legends Bank is a Missouri state-chartered community bank offering a comprehensive suite of personal and business banking products across 12 branch locations. The bank's core offerings include multiple checking account tiers (Totally Free E-Checking, Preferred Checking, VIP Plus Checking, Legendary Checking for personal; Totally Free Business E-Checking, Preferred Business Checking, Commercial Analysis Checking, Business Interest Checking for business), savings accounts including Standard Savings, Youth Savings, Vacation Club, and Christmas Club, and Certificates of Deposit. The lending portfolio spans consumer loans for vehicles and household items, in-house and conventional mortgages, HELOCs, commercial/industrial loans, agricultural loans, and commercial real estate loans. Credit products include Visa credit cards with platinum benefits or cash back rewards for both consumer and business customers. Digital banking services are delivered through a mobile app, online banking platform, eStatements, mobile check deposit, online bill pay, Notify Me Alerts, and Zelle P2P payments. Additional services include safe deposit boxes, overdraft protection, merchant services, IRAs and business retirement plans through Legends Investments, and The Advantage Club senior travel program. The bank partners with Payment Services LLC for merchant processing, Zelle for P2P payments, and supports Apple Pay, Google Pay, Samsung Pay, Fitbit Pay, Garmin Pay, and Microsoft Pay digital wallets.

Differentiator

Problem solved

Functional benefit

Brands

• Legends Investments: Investment services offering stocks, bonds, mutual funds, tax-advantaged investments, 401(k)s, IRAs, fixed and variable annuities, insurance products, and CDs.
• Legends Financial Services

Products and services

• Totally Free E-Checking Personal checking account with no monthly maintenance fee when enrolled in eStatements. Includes free debit card, online banking, mobile banking, mobile check deposits up to 15 items monthly, online bill pay up to 15 payments monthly, and Zelle P2P payments.
• Preferred Checking Personal checking account for customers preferring paper statements. Requires $500 minimum balance; $5.95 monthly maintenance fee if balance drops below minimum. Includes free paper statements with check images.
• VIP Plus Checking Interest-earning personal checking account requiring $2,500 minimum daily balance. Competitive variable interest rate with $9.95 monthly maintenance fee if balance falls below minimum.
• Legendary Checking Premium personal checking account with IDProtect identity theft monitoring, up to $10,000 accidental death and dismemberment insurance, cell phone protection, shopping/dining/travel discounts, and cashback rewards. $6.95 monthly fee ($4.95 for account holders over 50).
• Health Savings Account (HSA) Variable rate interest-bearing checking account for individuals or families with qualified high deductible medical insurance plans. No minimum deposit required and no monthly fees. Optional debit card available.
• E-Z Prepaid Account Electronic-only account designed for spending control or rebuilding financial standing. Requires $100 deposit to open. Features direct deposit capability and automatic withdrawals through debit card. Can convert to another account type after one year of good standing.
• Totally FREE Business E-Checking Business checking account for businesses enrolled in eStatements. Features unlimited check writing with no monthly fees when eStatements are active.
• Preferred Business Checking Business checking account with $1,000 minimum balance requirement. $5.95 monthly maintenance fee if balance drops below minimum. Designed for businesses preferring paper statements.
• Commercial Analysis Checking Business checking account for complex banking needs with earnings credit allowance on deposit balances to offset activity fees. $25 monthly maintenance fee plus transaction-based fees.
• Business Interest Checking Interest-earning business checking account requiring $2,500 daily balance. Competitive variable interest rate with $2.95 excess withdrawal penalty after 20 withdrawals per month. No maintenance fee for Non-Profit accounts.
• Standard Savings FDIC-insured, variable rate interest-bearing personal savings account. No minimum balance required to earn interest. Withdrawals limited to 6 per month with $2 monthly fee if average daily balance falls below $100.
• Youth Savings Interest-bearing statement savings account for individuals under age 16 with no minimum balance requirements. Variable interest rate compounded quarterly. All fees waived until age 16.
• Business Savings FDIC-insured, variable rate interest-bearing business savings account. Withdrawals limited to 6 per month with $2 monthly maintenance fee if average daily balance falls below $100.
• Certificates of Deposit Time deposit accounts with terms up to four years and $1,000 minimum initial deposit. Interest can be added to the CD or automatically deposited into a checking or savings account. Available for personal and business customers.
• Consumer Loans Personal loans for purchasing vehicles (cars, trucks, RVs, ATVs, boats, personal watercraft), furniture, and other household items. Competitive rates based on collateral type, term, and loan-to-value ratio. Same-day response time with local decision-making authority.
• In-House Mortgages Flexible real estate mortgages designed for properties not meeting conventional standards including rural properties with larger acreage, mobile homes, and borrowers with non-traditional credit histories. Generally lower fees than conventional mortgages with competitive rates.
• Conventional Mortgages Fixed and adjustable rate home loans for properties meeting conventional underwriting standards. Features lower down payments and longer amortizations than in-house products. Includes access to first-time homebuyer programs and Missouri Housing Development Commission programs.
• Home Equity Lines of Credit (HELOC) Revolving credit lines secured by home equity for home remodeling, debt consolidation, education, improvements, and other purposes. Flexible payment options with potential tax-deductible interest and quick turnaround on loan closing.
• Commercial and Industrial Loans Business loans for equipment acquisition, plant modernization, and working capital. Tailored financing solutions for commercial enterprises.
• Agricultural Loans Financing for farming and ranching operations including equipment purchases, livestock acquisition, and operational expenses. Supports agricultural businesses in the service area.
• Commercial Real Estate Loans Loans for commercial property acquisition, building renovations, and expansion projects. Supports business growth and commercial development.
• Platinum Benefits Visa Credit Card Visa credit card with no annual fee and APR based on Wall Street Journal Prime Rate. Features 0% introductory APR for first 7 billing cycles, contactless and mobile wallet enabled.
• Cash Back Rewards Visa Credit Card Visa credit card earning 1% cash back on every dollar spent with no cap on rewards for qualifying purchases. $35 annual fee with full spending flexibility.
• Business Visa Credit Card Business credit card with online account management, $79 annual fee, 1% cash back on qualifying purchases up to $100,000 annually. Supports multiple user roles including Program Administrator, Reporting Administrator, and Individual Cardholder.
• Instant Issue Debit/ATM Card Combined debit and ATM card usable at millions of ATMs worldwide and merchants accepting Visa or MasterCard. Instantly issued at most branch locations. Free at Legends Bank ATMs and as a debit card at merchants; $1 fee for non-Legends Bank ATM use.
• Merchant Services Payment processing service through Payment Services LLC partnership. Supports credit card, debit card, and ACH acceptance with next-day funding, mobile/tablet processing, PCI compliance, and accounting software integration.
• Legends Investments Investment services offering stocks, bonds, mutual funds, tax-advantaged investments, 401(k)s, fixed and variable annuities, insurance products, and CDs. Securities offered through Osaic Wealth, Inc., member FINRA/SIPC.
• IRAs (Traditional, Roth, Education) Individual Retirement Accounts including Traditional IRAs, Roth IRAs, and Education IRAs. Can be invested in FDIC-insured CDs or non-insured investment products through Legends Investments.
• Business Retirement Plans Small business retirement plan setup services including SEPs (Simplified Employee Pensions), Keogh plans, and Profit Sharing Plans. Offered in partnership with Legends Investments.
• The Advantage Club Senior-focused membership program for customers age 50+ maintaining $5,000 in deposits. Benefits include escorted travel trips, investment consultation, waived cashier check fees, member newsletter, quarterly socials, and educational seminars.
• Mobile Banking App Mobile application for smartphones providing account access, fund transfers, loan payments, bill payment, and ATM location finding. Available via Apple App Store and Google Play Store.
• Online Banking Internet banking platform for 24/7 account access. Enables account activity viewing, fund transfers, secure messaging, statement downloads, check image access, and Notify Me alert setup.
• Safe Deposit Boxes Secure storage service with various box sizes ranging from 3x5 to 12x10 inches. Annual rental fees from $15 to $100 depending on size. Available at select branch locations.

Quantifiable outcome

• Same-day loan response typically achieved
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Payment Services LLCcoreTechnology or IntegrationPartnership for merchant services enabling businesses to accept credit cards, debit cards, and ACH payments. Provides free rate consultation, no contract fees, next-day funding, 24/7 US-based support, PCI compliance, and accounting software integration.
• Early Warning Services, LLC (Zelle)coreTechnology or IntegrationPartnership to provide Zelle person-to-person payment services, allowing customers to send and receive money directly between bank accounts within minutes.
• SHAZAMcoreTechnology or IntegrationProvides SHAZAM brella app for fraud alerting, balance monitoring, ATM locator, and card control features. Fraud monitoring for debit card transactions, especially when traveling.
• FundsXpress Financial Network, Inc.coreTechnology or IntegrationInternet banking provider powering online and mobile banking platforms. Provides secure banking infrastructure, cookie-based authentication, and website analytics.
• Osaic Wealth, Inc.coreChannel Partner/ Reseller/ DistributorSecurities broker-dealer offering stocks, bonds, mutual funds, annuities, and insurance products. Legends Investments representative Neil F. Loethen offers these products through the bank.
• Missouri Housing Development CommissionminorStrategic or Co-development PartnerPartnership to offer first-time homebuyer programs and low to moderate income programs for qualified borrowers.

Scale indicators3 records

Recent moves17 records

Expansion highlights5 records

Direct peers

• Hawthorn Bank: Missouri state-chartered community bank headquartered in Jefferson City serving central Missouri consumers and small businesses through a multi-branch network. Closest comparable in footprint, deposit mix, and SME/commercial lending focus.
• BTC Bank: Community bank operating across northern and central Missouri with consumer and agricultural lending, multi-branch distribution, and similar relationship-banking GTM. Comparable rural Missouri deposit-gathering and small-business focus.
• Great Southern Bank: Missouri-headquartered community bank (Springfield) with multi-state branch network, full consumer/business product suite, mortgages, and investment services. Larger but directly comparable community-banking franchise.
• Academy Bank: Kansas City-based community bank offering personal/business banking, lending, and digital services across Missouri. Comparable product breadth and mid-size community-bank operating model.
• Lead Bank: Missouri community bank offering consumer, business, and mortgage products with both traditional branch service and digital banking. Similar size and deposit/lending product mix in Missouri markets.

Broad incumbents

• Commerce Bank: Large Missouri-headquartered commercial bank (Kansas City) with full consumer, business, wealth, and commercial banking capabilities. Substantially larger and broader in scope, but anchored in the same regional deposit market.
• Simmons Bank: Arkansas-headquartered regional bank with significant Missouri presence offering consumer, commercial, mortgage, and wealth services. Larger but directly comparable mid-size community/regional banking franchise in overlapping geographies.

Regional players

• Arvest Bank: Multi-state community/regional bank headquartered in Arkansas serving Missouri, Oklahoma, and surrounding states with consumer, mortgage, and small-business banking. Comparable community-banking GTM in adjacent regional markets.
• Equity Bank: Kansas-based community bank with branches across Kansas, Missouri, Oklahoma, and Arkansas offering full personal and business banking. Comparable community-banking model in adjacent Midwest geographies.
• First Bank: Missouri-headquartered community bank with multi-state branch presence offering consumer, business, mortgage, and treasury services. Comparable community-bank operating model in adjacent Midwest markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/legendsbankmissouri
• Instagraminstagram.com/legendsbank
• Xx.com/legendsbank
• LinkedInlinkedin.com/company/legends-bank-linn-mo-

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legends Bank