New Home Co.
New Home Co. is a California-based public homebuilder that designs, constructs, and sells single-family homes to retail consumers via its Risewell Homes brand across multiple U.S. markets, expanding nationally through Apollo-backed acquisitions of Hamilton Thomas Homes and Landsea Homes.
- Company typePublic
- Founded2014
- HeadquartersIrvine, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What New Home Co. does
New Home Co. is a California-based homebuilder (NYSE: NWHM) that designs, constructs, and sells single-family homes to retail consumers through its consumer-facing Risewell Homes brand across multiple U.S. markets. The company's product platform centers on three bundled offerings: EVO Home Tech & Wellness, a standard smart home package providing connectivity and convenience features; Insignia Design, a curated design customization system spanning multiple price tiers; and UNLOCKED self-guided tours, which allow prospective buyers to explore model communities without appointments. Homes are sold via direct-to-consumer sales offices, registered real estate broker partnerships, and self-serve touring, with pricing set per unit by community and configuration (specific prices are not publicly disclosed).
The business model is straightforward one-time unit sales of completed or built-to-order single-family homes, augmented by design and technology add-ons. Target segments include first-time homebuyers, general move-up buyers, and "Community Heroes" (military, first responders, educators, healthcare professionals) who receive special incentives; promotional offerings include Flex Cash Bonuses of up to $40,000. Marketing is conducted through the company website, Instagram, referral programs, community events, and direct mail.
Following Apollo Global Management's 2021 majority investment, New Home Co. has pursued an aggressive acquisition-led expansion strategy. In November 2023, it acquired Hamilton Thomas Homes, gaining entry into the Texas market with approximately 2,000 lots across 12 communities in Houston and Austin. In May 2025, it announced a $1.2 billion all-cash acquisition of Landsea Homes Corporation at $11.30 per share (a 61% premium), backed by $650 million in Apollo equity and over $500 million in novel land bank financing. Upon closing, the combined entity will become a privately held top-25 national homebuilder operating across 10 high-growth U.S. markets under the leadership of CEO Matthew Zaist.
New Home Co. firmographics
Firmographics- Name
- New Home Co.
- Legal name
- The New Home Company Inc.
- Website
- https://newhomeco.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- New Home Co. is a California-based public homebuilder that designs, constructs, and sells single-family homes to retail consumers via its Risewell Homes brand across multiple U.S. markets, expanding nationally through Apollo-backed acquisitions of Hamilton Thomas Homes and Landsea Homes.
- Ownership category
- akta.pro rank
New Home Co. industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Residential Luxury / High-End Home Construction (IMAFABAJ)
Keywords
Where New Home Co. is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
New Home Co. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Single-Family Home Sales: The company designs, constructs, and sells single-family homes to individual buyers and families. Revenue is generated through one-time home purchases at sales centers across various communities in the United States.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard home offerings with design customization options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
New Home Co. product offering
Product offeringCore offering
New Home Co. is a homebuilder that designs, constructs, and sells single-family homes through its consumer brand Risewell Homes across multiple high-growth U.S. markets including California, Colorado, Oregon, Florida, and Texas. The company offers integrated smart home technology (EVO Home Tech & Wellness), customizable design packages (Insignia Design), and end-to-end customer support from sales through move-in.
Product overview
New Home Co. operates as a homebuilding company with its primary residential brand being Risewell Homes. The company offers single-family homes through various communities and neighborhoods across high-growth U.S. markets. The product portfolio centers on the Risewell Homes brand, complemented by optional add-on services including Insignia Design (customizable interior design packages), EVO Home Tech & Wellness (smart home technology), and UNLOCKED Self-Guided Tours. The company also maintains strategic acquisitions of Hamilton Thomas Homes (Texas) and Landsea Homes Corporation to expand its national footprint.
Differentiator
Problem solved
Functional benefit
Brands
- Risewell Homes: Consumer-facing brand for new home construction offering single-family homes across multiple U.S. markets including California, Colorado, Oregon, Florida, and Texas.
Quantifiable outcome
- 61% premium paid for Landsea Homes acquisition indicating strong market position and growth strategy
- +1 more outcomes
Companies that use New Home Co.
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
New Home Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
New Home Co. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor, core and major.
- Cox, Castle & NicholsonminorCox, Castle & Nicholson served as legal counsel to Millrose Properties during the landmark transaction involving the acquisition of Landsea Homes by New Home Co.
- Landsea Homes CorporationcoreLandsea Homes is being acquired by New Home Co. in an all-cash transaction valued at approximately $1.2 billion. Upon completion, Landsea Homes will become privately held and be delisted from Nasdaq, with the combined entity becoming a top-25 national homebuilder operating across 10 high-growth U.S. markets.
- Hamilton Thomas HomesmajorNew Home Co. acquired Hamilton Thomas Homes, marking entry into the Texas market. The acquisition included approximately 2,000 lots across 12 communities in Houston and Austin, with key industry veterans John Bohnen and Jennifer Keller continuing to lead Texas operations.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
New Home Co. competitors and assessment
Company assessmentBroad incumbents
- D.R. Horton: Largest U.S. homebuilder by volume, operating across 30+ states with first-time and move-up buyer focus. Directly comparable as a national production homebuilder; New Home Co. is a much smaller competitor within the same product category.
- PulteGroup: Top-3 U.S. homebuilder with Centex, Pulte, and Del Webb brands serving first-time, move-up, and active adult buyers. Comparable as a national production homebuilder with similar product offerings and geographic overlap in growth markets.
- Lennar Corporation: One of the largest U.S. homebuilders with national footprint including Sun Belt and West Coast markets overlapping with New Home Co.'s footprint. Comparable product category (entry-level to move-up production homes) and similar land-light strategy.
Direct peers
- Landsea Homes Corporation: Currently being acquired by New Home Co. for $1.2B; operates in California, Arizona, Nevada, North Carolina, and other growth markets. Directly comparable product (single-family homes with smart home integration) and overlapping geographic markets.
- M/I Homes: Mid-size public homebuilder with operations in Midwest, Mid-Atlantic, Carolinas, Florida, and Texas. Comparable in size, product offerings, and design customization model.
- Toll Brothers: National luxury homebuilder with premium positioning and design customization similar to New Home Co.'s Insignia Design offering. Closely aligned on target customer (move-up/premium buyer) and product customization approach.
- Taylor Morrison Home Corporation: Top-5 U.S. homebuilder with national footprint spanning Sun Belt and Western markets. Comparable in scale (post-Landsea), product mix, and target customer segments including first-time and move-up buyers.
- Tri Pointe Homes: Mid-size national homebuilder with presence in California, Arizona, Nevada, Texas, Colorado, and other Sun Belt markets. Closely comparable in size, geographic mix, and premium product positioning.
- KB Home: Public homebuilder with strong California concentration and customizable home offerings similar to New Home Co.'s Insignia Design. Highly comparable product strategy and geographic overlap in core California market.
- Century Communities: Top-10 U.S. homebuilder with strong presence in Texas, Arizona, Nevada, Florida, and the Carolinas — markets overlapping with New Home Co.'s post-Landsea footprint. Comparable product category and entry-level to move-up buyer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Home Co. social profiles
Digital presenceNew Home Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Home Co. leadership team
Management profileNumber of profiles
Profiles3 records
New Home Co. subsidiaries and ownership
Company hierarchySubsidiaries3 records
New Home Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Home Co. M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Home Co.
What does New Home Co. do?
New Home Co. is a homebuilder that designs, constructs, and sells single-family homes through its consumer brand Risewell Homes across multiple high-growth U.S. markets including California, Colorado, Oregon, Florida, and Texas. The company offers integrated smart home technology (EVO Home Tech & Wellness), customizable design packages (Insignia Design), and end-to-end customer support from sales through move-in.
Is New Home Co. a public or private company?
New Home Co. is a public company. It is classified as public and is currently operating.
When was New Home Co. founded?
New Home Co. was founded in 2014. It employs 251 to 500 people.
Where is New Home Co. based?
New Home Co. is headquartered in Irvine, United States, in the North America region.
How does New Home Co. make money?
One revenue line is on record: single-Family Home Sales.
Who are New Home Co.'s main competitors?
Broad incumbents on record are D.R. Horton, PulteGroup and Lennar Corporation. Direct peers are Landsea Homes Corporation, M/I Homes, Toll Brothers, Taylor Morrison Home Corporation, Tri Pointe Homes, KB Home and Century Communities.
Does New Home Co. have an API?
No public API is recorded for New Home Co..
What industry is New Home Co. in?
New Home Co.'s product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAJ, Residential Luxury / High-End Home Construction. Its NAICS code is 236117.